Kodak Company

Let me begin with my first point.

I will talk about the history of Kodak

Kodak, a company founded in 1888, aimed to make photography accessible to the public. They
achieved this by creating easy-to-use cameras that included pre-installed photo film rolls. Kodak
offered to develop and print the film rolls for a fee, creating a "razor and blade" business model.
This strategy allowed Kodak to sell cameras cheaply and make profits through the sales of
consumables and services. The approach helped Kodak gain market share, increase revenue,
and make photography a popular hobby among the masses.
Now moving to the second point. I will explain about the decline of Kodak.

Kodak's competitors caught up to it in the 1980s and the industry shifted towards digital
products. Kodak focused on promoting its analogue products like film rolls instead of digital
cameras. As a result, Kodak's profits dipped in 2004. As you can see from the graph that shows
Kodak stock price, initially the stock price started with $55 in 1973. Then, it reached its peak at
$95 in 1995. However, Kodak focused on promoting its analogue products like film rolls instead
of digital cameras, so in 2004, Kodak finally announced it would stop the sales of traditional film
cameras. The stock price continued to drop until In 2012, Kodak filed for bankruptcy and
stopped production of digital cameras, film rolls, and digital picture frames.
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Now let's move to the last point, I will tell you about Kodak in 2023.

It is currently 2023, and there has been a growing trend in recent years of individuals becoming
interested in vintage and analog cameras. This trend has led to an increase in demand for
film-based cameras, which has in turn benefited companies like Kodak that produce film and
film-based cameras. Kodak has been able to capitalize on this trend by marketing its film
products to a new generation of consumers interested in the unique and artistic qualities of film
photography. As a result, Kodak has seen an increase in sales and profits in recent years,
demonstrating the company's ability to adapt and succeed in a constantly evolving market. As
you can see from the graph, starting from 2021 with profit $10 million. Then it increases
moderately because the trend of vintage cameras has existed since the end of the year. The
profit are continuously rising to $40 million in March due to the impact from the trend.

ทำกราฟ 2021 profit $10million 2022 $25million 2023 $40 million