"you press the button, we do the rest"

Brief history of Kodak

• With the slogan "you press the button, we do the rest," George
Eastman put the first simple camera into the hands of a world of
consumers in 1888. In so doing, he made a cumbersome and
complicated process easy to use and accessible to nearly everyone.
• Just as Eastman had a goal to make photography "as convenient as the
pencil," Kodak continues to expand the ways images touch people's
daily lives.
The four errors in strategy that Kodak made
Kodak was so blinded by its success that it completely missed the rise of
digital technologies
Kodak invented the technology but didn’t invest in it.

Inconsistent leadership

Inability to truly embrace the new business models

REVIVAL
The first strategy that Kodak should use is to expand its global presence.
The company needs to expand its product line and create more products
that can be used globally.
Kodak has always been known for its cameras, but it is struggling
financially and cannot keep up with the competition because of this. The
company needs to expand its product line so that people will want to buy
their products again.
Aside from offering digital cameras, cameras with zoom lenses, printers,
and scanners that can be used with their old film cameras.
Now, we introduce…
 The “UNLI-Kodak”
A smart digital camera that offers
☑️ Unli-storage
☑️ Unli-life
☑️ Unli-share

Now with unlimited online storage you can now capture kodak moments and retrieve it
as often as you like with Kodak’s cloud storage and with its advanced technology you
can use your camera without worrying its battery life because the new developed “Unli-
Kodak” features an advanced solar cell built into its back that when it’s exposed to
sunlight, the cell generated electricity which in turn recharged the camera’s battery.
Kodak being a smart digital camera that connects to online world, it has now an online
shop called “Kodak Exhibit” installed inside the smart digital camera that you can buy
and sell anything displayed there (like an art exhibit) including your captured kodak
photos!
The best strategy for Kodak's revival is to expand into new markets: the new
generation, photographers, travelers, content creators, and online sellers.
Kodak has a reputation for being a brand that produces high-quality products,
but it has not been able to make a comeback due to its inability to diversify its
product lines. But we can revive this by creating partnerships with other
companies like Youtube and Facebook. We would partner also with different
online personalities that will promote the products. Would also build the hype
by creating contest in the “Kodak Exhibit” awarding the best photo of the
year (example) or even make a Global Photography Challenge.
If Kodak can expand into new markets and sell more products in those areas,
then they will be able to increase their revenue streams and grow their brand
value.
"you press the button, we STILL do the rest"