Business communication

Chapter 14
LO14.1 Adapt the three step writing process to reports and proposals.
Types of reports:
• informational reports: data, facts and feedback
• analytical reports: information, analysis and recommendation

defining your purpose

• Address a predetermined need

Preparing your work plan

• Statement of the problem and opportunity
• Working outline

Gathering information
• Prioritize your information

Organizing your information

• Direct approach
• Indirect approach

Choose the appropriate medium

LO14.2 List the options for organizing informational reports and Identify the key
parts of a business plan
Planning informational reports
 Reports to monitor and control operations
 Reports to implement policies and procedure

Organizational strategies for informational reports

 Comparison
 Importance
 Category
Typically, business plan
 Summary
 Mission and objective
 Management
 Marketing strategy

LO14.3 Discuss three major ways to organize analytical reports

1. Planning analytical reports
• Reports to assess opportunities
• Reports to solve opportunities
• Reports to support decisions
2. Organizational strategies for analytical reports
• Focusing on conclusion
• Focusing on recommendation
• Focusing on logical arguments
3. Effective analytical reports
LO14.4 Explain how to choose an organizational strategy when writing a
proposal.
The most significant factor in planning a proposal is whether the proposal is
solicited or unsolicited
Solicited proposals
o They are expected
o They often must follow a specific organization
o Direct approach

Unsolicited proposals
 They are unexpected
 The writer has flexibility in choosing the most effective organization
 Indirect approach

Waxaa qoray: Luqman Abdinur Caseyr