“ASSESSMENT ON BUSINESS DEVELOPMENT

IN PROFESSIONBEAT COMPANY”

A
SUMMER INTERSHIP REPORT
SUBMITTED IN THE PARTIAL FULFILLMENT OF
THE REQUIREMENTS OF ARKA JAIN UNIVERSITY
For the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
For the session 2020-2023

Submitted By:
Name: SHUBHAM MEHTA
University Enrollment Number: AJU\200774

Faculty Mentor:
Name: POONAM RANJAN MAM
Designation: ASSISTANT PROFESSOR

School of Commerce and Management ARKA JAIN UNIVERSITY

 DECLARATION

I SHUBHAM MEHTA, hereby declare the project titled ―BUSINESS DEVELOPMENT IN

PROFESSIONBEAT COMPANY ‖, has been carried out by me during my ‗SUMMER INTERNSHIP
REPORT‘ and is hereby submitted in the partial fulfillment of the requirement of ARKA JAIN
UNIVERSITY for the award of the degree of Bachelor of Business Administration.

To the best of my knowledge, the project undertaken, has been carried out by me and is my original
work. The contents of this report are authentic and this report has been submitted to ARKA JAIN
UNIVERSITY, JAMSHEDPUR and it has not been submitted elsewhere for the award of any Certificate/
Degree/ Diploma etc…

Signature of the Student,

Name of the Student: SHUBHAM MEHTA

University Enrollment No.:AJU/20774

B.B.A (2020-2023)
 CERTIFICATE OF APPROVAL
This Dissertation Report of ―SHUBHAM MEHTA‖ titled ―BUSINESS DEVELOPMENT IN PROFESSIONBEAT
COMPANY ‖ is approved in quality and form and has been found to be fit for the Partial Fulfillment of the
requirement of ARKA JAIN UNIVERSITY for the award of the degree of Bachelor of Business Administration.

Approval of the Program Coordinator Approval of the Dean

Department of B.B.A School of Commerce and
Management
School of Commerce and Management ARKA JAIN UNIVERSITY
ARKA JAIN UNIVERSITY

APPROVAL OF THE EXAMINER

 CERTIFICATE FROM THE FACULTY MENTOR

This is to certify that SHUBHAM MEHTA, of ARKA JAIN UNIVERSITY, AJU/200774, a student of BBA (2020-
2023), has undertaken Dissertation Report Title ―BUSINESS DEVELOPMENT IN PROFESSIONBEAT COMPANY
‖ for the partial fulfillment of the requirement of ARKA JAIN UNIVERSITY for the award of the degree of Bachelor of
Business Administration, under my supervision.

Signature of the Faculty Mentor,

Name of the Faculty Mentor: POONAM RANJAN MAM

Designation of the Faculty Mentor: ASSISTANT PROFESSOR

 ACKNOWLEDGEMENT
It is said, the most important single word is we and the zero important single word is I. This true even in
today's modern era. It is absolutely impossible for a single individual to complete the assigned job without
help and assistance from others.

It is my greatest pleasure to acknowledge sincere gratitude towards Ms.Poonam mam who guides me on every
stepin my project on Comprehensive study on BUSSINES DEVLOPMENT" in PROFESSIONBEAT . for the
completion of the project work. And also thanks full to Dr.praveen kumara Thakur, dean of Arka Jain and
assistance professor Dr Pompi Das Sengupta mam for giving me such a opportunity.

I am thankful to all of my friends and batch mates for their help in completing this project work. Finally,I am
thankful to my entire family members for their great support and encouragement.

SHUBHAM MEHTA
 ABSTRACT
It is said that without theory,practice is blind and without practice theory is meaningless.

Hence practical training has been made integral part of the management education in India.The summer

training programmers are designed to give a manager the future of the corporate happenings and work

culture.

It exposes the potential of the manager of the future to the actual tune of the working environment
present is dynamic organization.

Personnel management is that part of management concerned with the people at work and with their

relationships within the organization.

Training is the process of increasing the knowledge and skill for doing a partiular job. It is an organized
procedure by which people learn knowledge and skill for a definite purpose.The purpose of training is
basically to bridge the gap between job requirements and present competency of an employee.

I am fortunate project I tried to find out the working methods and techniques, which is enough to get the

opportunity of training at ,PROFESSIONBEAT COMPANY.

 TABLE OF CONTENT
S.NO. Particular Page no.

1. Acknowledgement 5
2. Abstract 6
3. CHAPTER-1: INTRODUCTION 9
4. CHAPTER-2: RESEARCH METHODOLOGY 20
5. CHAPTER-3: CONCEPTUAL DISCUSSION 26
6. CHAPTER-4: DATA ANALYSIS 43
7. Finding and recommendation 53
8. Conclusion 57
9. Questionnaire 61
10. Bibliography 59
 INDUSTRY PROFILE

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Professionbeat is an E-learning platform that provides communication and
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MISSION AND VISION
Our Mission: ―Strive to provide world-class learning and practicing
experience through an online platform.‖
Our Vision: ―To empower people with knowledge and experiences.‖

Many people have strong technical capabilities but are unable to express
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 Good Leadership Is About Communicating “Why”

In these difficult times, we‘ve made a number of our coronavirus articles free for all readers. To get all of HBR‘s
content delivered to your inbox, sign up for the Daily Alert newsletter.
In an ongoing crisis, clear communication is more important and more difficult than when things seem normal.
Employees and customers are hungry for information, so we‘re tempted to pull together presentations and
communicate with urgency instead of with careful planning. But if we present without addressing our audience‘s core
questions of what, how, and why, we‘ll sow more confusion than we bring clarity.
At my company, we rework thousands of talks each year for large brands and high-powered executives. When their
communications are high-stakes, most of our clients come to us prepared with what needs to happen and how, but
they‘ve rarely answered the question why.
So, why answer why?
Let‘s put it this way: If your boss comes to you and says, ―I need you take on this additional project on top of your
current work load,‖ what is your first question going to be? It probably has nothing to do with setting your alarm, re-
arranging your schedule, or any other version of how you‘re going to get the extra work done. When someone asks
you to alter a current behavior, your first question is usually why? Because you‘re not going to try something new or
hard unless you‘re motivated to do so.
Your audience is no different. If they don‘t know why a new action is necessary, they won‘t be motivated to help you.
They‘ll continue with their current comfortable behaviors, thank you very much.
Communicators often overlook answering why for two key reasons:
 They assume explaining what and how is the fastest way to influence their audience.
 They think the answer to why is so self-evident it doesn‘t need unpacking.
Think about a difficult situation where it‘s critical for people to rally and align. Something as simple as a team-
defining internal initiative or something as grand as pulling out of the economic crisis we‘re in right now. Let‘s say
you are confident that if your audience executes your plan, your company will pull out unscathed. You know how to
do it. You pour all those insights into a passionate presentation. You get a smattering of applause and then…nothing
happens.
Have you been there? You‘ve worked through your scenarios, planning, research, validation and poured energy into
communicating ―what‖ needs to happen and ―how‖ to do it. You‘ve walked away disappointed by the lack of
response from the very people whose lives will be improved if they would simply do ―what‖ you said ―how‖ you said
to do it.
Let‘s dissect this example a bit more.
Leaders explain the what of their insights and the how of applying the findings. This is how most leaders approach
their talks, especially professionals who are deep subject matter experts. They focus on the content they want to
share. Many leaders don‘t even consider the why from the audience perspective because it seems so self-evident to
them, they think it‘s obvious to everyone.
On the other hand, let‘s say you inject your talk with a compelling why — ―We can reduce secondary infection rates
by 40%, saving thousands of lives‖ or ―We can reach more people and help them advance their careers if we release
our content for free.‖ Answering ―why‖ often leads to a human, who will benefit from the action you‘re asking people
to take. It suddenly matters.
There‘s a good chance your why won‘t be as clear cut as the example above. So here are three strategies to help
you get to the heart of the why in your next presentation.
Ask some good what questions.
The answers to why often hide in our subconscious, and you may have to coax them out. Sometimes, you can get
to why by asking yourself a few good ―what‖ questions such as: What is at stake if we do or do not do this? What will
the future look like if we get this done? What would the state of the human condition be if we did or didn‘t do
this? Another way to get to why is to have someone else ask you ―so what‖ until you can‘t answer it anymore. That‘ll
get you to the root of ―why.‖
Follow up with because.
Just considering the why isn‘t enough — you have to clearly articulate the why. Think about what action you‘re
asking your audience to take, and then follow it with ―because.‖
For example, ―We need to improve our process, because ____.‖ Whatever reason follows a ―we need to ______,
because _______ .‖ Whatever that second blank is, will answer the question of ―why.‖
State alternate perspectives.
Address skeptics and resistance by addressing potential perspectives you‘ve eliminated. It might sound
counterintuitive to reveal anything other than the action you‘re influencing them to take, but you can better persuade
an audience by sharing ideas you abandoned and, you guessed it, ―why‖ you‘ve eliminated them. By sharing the
ideas that you considered, explored, tested, and then abandoned, you‘ll demonstrate that you‘ve thought through all
the possibilities.
Answering why is an act of empathy and adds a layer of persuasion to your communications. When people
know why they‘re being asked to do something, they‘re much more likely to do it.
In times like these, your customers and your employees need your wisdom and leadership more than ever, and you
have a unique opportunity to move them forward in the midst of uncertainty. As you seek to inspire and motivate
them to do the next right thing, don‘t forget to include the why.
If our content helps you to contend with coronavirus and other challenges, please consider subscribing to HBR. A
subscription purchase is the best way to support the creation of these resources.

What Do Employers Mean by Good Communication Skills?

Some work-place communication hygiene checks can help make us more effective communicators
When was the last time you saw a job description that didn‘t include good communication skills within its top 5
selection criteria? Whether the most technical or least people centric job roles, communication skills always seem to
appear at the forefront. The multi-device world that we live in has almost exacerbated this requirement as we now
need to be effective communicators across a variety of mediums. In this over-engaged, highly sensitized and digital
driven world, there is little opportunity for a poor communicator.
So then, who teaches us how to be better communicators?

Authors Riley Mills and Robert Dean Duncan in The Bullseye Principle talk about the importance of communication
as essential to professional and personal success. They provide a definitive guide for people looking to ace high
stake conversations, presentations and collaborations as they focus on a key principle of intention-based
communication. The goal of the intention based technique is that focuses on delivery- how you say it- to ensure the
audience feels, thinks and behaves in sync with the message you would like conveyed.
An interesting observation that the authors make is that because we communicate all the time, we assume we must
be good communicators. The reality is that developing effective professional communication takes time, needs
practice and is a lifelong personal development exercise.

So whether at an interview, a meeting, in your marriage or even on a date, being an effective communicator is your
pathway to success.

Communication skills are, however, more than just verbal or written in nature and include a number of non-verbal
cues such as kinesics, proxemics, paralinguistic, in addition to human centricity and being able to successfully
communicate in a low touch low feel world. It is about communicating positively with clarity, developing strong active
listening skills, being able to read other people‘s behaviors, effectively managing conflict, navigating difficult to do
 Some work-place communication hygiene checks that can help make us more effective communicators include:

1. Be Self Aware: Take feedback from your peers or friends and family, and observe the impact
of your communication on others. Self- awareness is the first hurdle in the communication
journey. Once the awareness sets in, the improvement will follow. to be effective. Whether it‘s in
a client meeting or at an interview, it is important to communicate with clarity without indulging
in TMI. Your personal life should largely remain outside the realm of the work place.
2. Keep it Positive: Begin all communication on a positive note and focus on offering solutions
rather than merely highlighting problems. Refrain from negative comments or making excuses
for tasks that have not been accomplished. Speak with conviction and showcase you command
over the situation through confident communication.
3. No ‘Phubbing’: For millennials and Gen Z, this is very important to remember. When in
meetings or at job interviews or generally in a conversation at the workplace, make sure your
devices are on silent or put away to prevent you from ‗phubbing‘ the other person. This
indicates that you value another person‘s time as much as your own.
4. Don’t Fake It: Remember, non-verbal cues speak volumes! After all, there is no point in giving
a compliment or a raise or saying how much you like this company or individual if your body
language says otherwise.
5. Show that you Care: A little empathy goes a long way. Be human-centered in your approach
towards all stakeholders and it will enable you to build meaningful relationships in the
workplace.
6. Confidence not Arrogance: Being well-informed, having clarity of thought and precision in
your communication will demonstrate confidence at meetings or at interviews. Remember there
is a fine line between confidence and arrogance and people resonate better with confident
people not arrogant onesf irritation, anger, anxiety or stress.
7. Navigate Mediums Successfully: The biggest challenge that we face today is being able to
successfully communicate across all mediums. In a largely low touch, low feel world messaging
services have become a challenging primary form of communication. Make sure you stay
professional in your language and approach across these mediums, and follow the requisite
protocol irrespective of offline or online communication.
8. Intellect > Mind: As Vedanta philosophy suggests, your rationale and reasoning should guide
you to better manage emotions and desires. The more you conduct yourself in line with your
‗intellect‘ the more evolved will you be as a professional.

Communication Skills
 Posted on 04/05/2022
Being able to communicate effectively is one of the most important life skills Interpersonal Skills Interpersonal skills
are the skills required to effectively communicate, interact, and work with individuals and groups. to learn.
Communication itself is defined as transferring information to produce greater understanding.
It can be done vocally (through verbal exchanges), through written media (books, websites, and magazines), visually
(using graphsDashboard Creation in ExcelThis guide to dashboard creation in Excel will teach you how to build a
beautiful dashboard in Excel using data visualization techniques from the pros. In, charts, and maps), or non-verbally
(body language, gestures, pitch of voice, and tone). All of these means of communication skills are essential Soft S
kills that are vital for a successful Career.
 How to Improve Your Communication Skills
Here are some pointers to look out for when looking to improve your ability to effectively communicate with others:

1. Listening
To become a good communicator, it is important to be a good listener. It is important to practice active
listeningListening SkillsHaving effective listening skills means being able to display interest in the topic discussed
and understand the information provided. In today‘s society, the ability to communicate effectively is becoming
increasingly important. – pay close attention to what others are saying and clarify ambiguities by rephrasing their
questions for greater understanding.

2. Conciseness
Convey your message in as few words as possible. Do not use filler words and get straight to the point. Rambling
will cause the listener to tune out or be unsure of what you are talking about. Avoid speaking excessively and do not
use words that may confuse the audience.

3. Body language
It is important to practice good body language, use eye contact, utilize hand gestures, and watch the tone of the
voice when communicating with others. A relaxed body stance with a friendly tone will aid in making you look
approachable to others.
Eye contact is important in communication – look the person in the eye to indicate that you are focused on the
conversation. But make sure to not stare at the person as it can make him or her uncomfortable.

4. Confidence
Be confident in what you say and in your communication interactions with others. Being confident can be as easy as
maintaining eye contact, maintaining a relaxed body stance, and talking with concision. Try not to make statements
sound like questions and avoid trying to sound aggressive or demeaning.

5. Open-mindedness
In situations where you disagree with what someone else has to say, whether it be with an employer, a co-worker, or
a friend, it is important to sympathize with their point of view rather than simply try to get your message across.
Respect the opinion of others and never resort to demeaning those who do not agree with you.

6. Respect
 Respecting what others have to say and acknowledging them is an important aspect of communication. Being
respectful can be as simple as paying attention to what they have to say, using the person‘s name, and not being
distracted. By respecting others, the other person will feel appreciated, which will lead to a more honest and
productive conversation.

7. Using the correct medium

There are several different forms of communication to use – it is important to choose the right one. For example,
communicating in person about serious matters (layoffs, salary changes, etc.) is more appropriate than sending an
email regarding the matter.

Good Communication Skills for a Great Career

Succeeding in your career requires good communication skills. You need to know what you want and how you are
going to attain it. Being an excellent communicator can help propel your career.
Good communication skills can aid in helping you land an interview and pass the selection process. Being able to
articulate well provides a significant advantage. To do your job effectively, you have to discuss problems, request
information, interact with others, and have good human relations skills – these are all part of having good
communication skills. They help in being understood well and in helping understand the needs of those around you.

Poor Communication in the Workplace

Communication drives workplace success. Although the detriments of poorly communicating with others may not be
apparent in the short term, it has a crippling effect on the workplace in the long term. Here are some signs of bad
communication:
 Lack of specific communication
 Using the incorrect mediums to convey important messages
 Passive-aggressive communication
 Lack of follow-through and consideration
 Blaming and intimidating others
 Failing to listen
An example of poor communication would be the RadioShack layoff notices in 2006. The electronics chain laid off
400 employees by notifying employees by email. The company faced significant backlash following the move, with
many surprised that it used email instead of face-to-face meetings.
Bad communication by Radioshack resulted from using the incorrect medium of communicating with its employees.
The company‘s employees felt dehumanized and subsequently resented the company.

Related Readings
Thanks for reading CFI‘s guide to communication skills. If you want to improve your written communication skills,
check our Business Writing Fundamentals Course Business Writing FundamentalsThis business writing
fundamentals course teaches you how to communicate your findings in the most effective manner. Save your
company time and make decisions happen faster by using business writing best practices.
 Interpersonal IntelligenceInterpersonal IntelligenceInterpersonal intelligence refers to the ability of a person to relate
well with people and manage relationships. It enables people to understand the needs
 Negotiation TacticsNegotiation TacticsNegotiation is a dialogue between two or more people with the aim of
reaching a consensus over an issue or issues where conflict exists. Good negotiation tactics are important for
negotiating parties to know in order for their side to win or to create a win-win situation for both parties.
 Networking and Building RelationshipsNetworking and Building Relationships (Part 2)This article is part of a series of
useful tips to help you find success in your career and the totality of your life experience. While technical skills get us
hired for our preferred post, soft skills help us communicate and collaborate effectively in the workplace. Soft skills
such as knowing how to get along with other people
 Public Speaking Public, also called oratory or oration, is the process of communicating information to a live
audience. The type of information communicated is deliberately structured to inform, persuade, and entertain. Great
public speaking consists of three components: Style: Masterfully constructed by using words to create.

Why group discussion is important

The importance of group discussion is told to every final year student as this is one of the most important criteria in
an interviewing process. In order to understand why group discussion plays such a huge role in the selection
process, it is essential for you to understand it from the perspective of an interviewer and also, how it is useful for
you as a candidate, so as to enable you to improve your skills in a GD round.
A GD round is ideally conducted in order to understand a candidates interpersonal skills. Since group discussions in
an interview involve discussing topics with individuals you have never interacted with before, how well you're able to
put across your point and are able to lead a discussion is judged upon, based on which how you can work in a team
or lead them can be easily assessed. It also portrays to the interviewer a side of your attitude which you might
probably display in your workplace.
Since GD is given importance in an interview, it is best if you involve yourself in GD's during your education as this
not only improves your listening skills, but also increases your confidence in speaking and helps you mold your
attitude according to each group. Further, it also improves your ability to think critically and helps in problem-solving.
In order to improve your skills, all you need to do is observe, practice and participate. To start off with, attend as
many seminars and tutorials as possible and observe various aspects such as, how they make critical comments,
ask questions, disagree with others, interrupt others, and so on. Next, start practicing your discussion skills in
informal groups and sessions and you can also ask others for their feedback. Finally, do not miss any opportunity to
participate in discussions and contribute as much as possible with valid points and learn the skills of group
discussions. Once you've already gone through the process of trial and error, at the time of an interview, you are
better prepared to participate in a GD in front of an interview panel.
 Upcoming Training Programs

Professional Training Programs

Effective, short term and engaging traning program to get necessary communications skills to be corporate ready. Get practical hands on experience along with frameworks at your own place.

Coming soon

Basic Communication Skill Training

Duration - 3 Months
Module - 6
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 CHAPTER 2
RESEARCH METHODOLOGY
 Research methodology
1. Primary source

• Group discussion and brainstorming session

• Questionnaire
• Interaction with sales staff on PROFESSIONBEAT

2. Secondary source.

• Internet

Objective of the study:

To get emphrical view of PROFESSIONBEAT.

To study the procedure of customer complaint in PROFESSIONBEAT.

To get insight of all the competitors.

To study the various products offered.

TO study the customer preference and perception regarding PROFESSIONBEAT.

Scope of the study:

The objective of the project was to find out the prospective buyer of PROFESSIONBEAT and also to provide key
information about the buyer's reception and preference. The study also helps in getting information about the
performance of the company as well as their own investment centre or where people go for
PROFESSIONBEAT. It helps in finding out the problem related to buyers.

Managerial usefulness of study:

The study highlights the problem related to distribution of PROFESSIONBEAT sothat the company can
improve the service rendered by them as a distributor. The study gives information about prospective buyers
both individual as well as institutional clients. The study provides the complete information about all close
competitors of PROFESSIONBEAT. It provides the feedback form customers regarding their problem and their
perception about investing in PROFESSIONBEAT so that the company can improve their services.

Data collection

This report is based on primary as well as secondary data over primary data collection was given more important
since it is overhearing factor in attitude studies. One of the most important user of research methodology is
that it help in identifying the problem, collecting, analyzing the required information data and provide an alter
native solution to the problem. It also helps in collecting the viral information that is required
by the top management to assist them for the better decision making both day-to-day decision and critical
ones.

Data source:
 (A) Primary data
Primary data are those, which were collected a fresh and for the first time and does happen to be original
in character. However, there are many method of collecting the primary data. All have not been used for
the purpose of this project. The ones that have been used are:

• Face to face communication (interviewing).

• Observation.

(B) Secondary data

When an investigator use the data that has been already collected by other is called secondary data. The
secondary data could be collected from the general report and various publications. The advantage of
secondary data can be economical, both in terms of money and time spent. In this report secondary data
was collected through:

• Company balance sheet.

• Report and record.
• Flow chart and tables.
• Website.

Primary data was collected through questionnaire

Sample 120

Sample area online

Sampling:

(A) Sampling procedure:

The sample was selected of them who are the customer/visitors of PROFESAIONBEAT. It was also
collected through personal visit to persons, buy formal and informaI talks and through filling up the
questionnaire prepared. The data has been analysed by using mathematical/statistical tool.

(B) Sample size:

The sample size of my project is limited to 20 people only. Out of which only 10 people had invested in
talk. Other 10 people did not have invested in PROFESSIONBEAT.

(C) Sample design:

Data has been presented with the help of bar graph, pie chart, line graph etc. The following are the
questionnaire that was been carried out all the time of survey. The questionnaire also shows the value
of perception of customer to word PROFESSIONBEAT.
1. Satisfied customer of PROFESSIONBEAT
 2. Perception about the brand name
3. Buying behaviour of customer t o p r o f e s s i on b e a t
4. Preference of customer to professionbeat
5. Reason to prefer professionbeat
6. Awareness of the brand name in market

Limitations:

1. Suggestion is based on the given information.

2. Due to large number of employee it was not possible to collect all the information from each.
3. The time period is limited to know the entire process. We cannot draw effective conclusion as it is
continuous us process.
4. The area of survey was limited to some particular areas.

Scope of the study:

Extensive survey on customer preference will provide lot of valuable information about the brand awareness
of the product and it will be easy to find out the like and dislike about the product.

For company, it will provide through knowledge about the customer preference in comparison with other
market product and suggest valuable direction of the current market Trend.

It wilI provide lot of information about the market Trend and customer preference about the product. It

will include valuable suggestion for the company, how the company can strength their on brand?

The study of customer preference will provide me lot of information on:

How customer profiles differ across the user segments?

Dopes the different classes of the customers different their preferences?

My study includes an extensive survey over hundred customers who normally use the services. The companies
included.
 LITERATURE REVIEW
Marketing- promotion strategy

Promotion is the method you use to spread the word about the product or services to customers, stakeholders
and the broader public. Once you have identified your target market you will have leave a good idea of the best
way to reach them, but most businesses use a mix of advertising, personal selling, referral, selling, sales
promotion and public relations to promote their product or services.

1. Advertising
2. Selling
3. Sales promotion
4. Public relations

Sale & Marketing Promotion Strategy of PROFESSIONBEAT

Creating a sales and marketing promotion strategy requires a through knowledge of your company's products,
competition and overall mission. Sales and marketing promotions strategists must first be able to identify
which segment of the general public might be interested in purchasing products. For in6,targeting core man
penciling Barbie dolls likely wouldn't yelled positive results. Sales and marketing promotions strategies also
must be creative in promoting their products.

Markets

Marketing a product goes beyond just the vision aspect of age group and gender. Strategies have to factor in
lifestyles, income and location, as well as what is trendy. They conducted research and polls to discover what
the public like about their products, or what the public would do differently. They also need to find out way
people are choosing not to buy their products.

Promotions

A good sales and marketing promotions strategy involves a sure-fire method to reach its audience. This
involves designing graphics to creative catchy jingles for advertising.Sales and marketing strategies push their
products and services from a different venues, such as broadcast and print advertising, billboards, and email
newsletters. Other from promotions includes offer discounts on product or rewards for purchasing a certain
degree of services.

Competition

Sales and marketing promotions strategies focus must focus heavily on what the competition is doing, and
how it goes about promotion its on product. Strategies have to ask if what the competition is doing is
successfully, and if sowhy. They also need to be aware that they can infect learning. lot from the competition
and if necessary, children competitions ideas and make its their own much like Coke and Pepsi, or burger King
and McDonald's, all do on a regular basis.

Pricing
When it come to making a purchase, the first thing a customer typically observed in the cost. It's up to sale
and marketing promotions strategies to figure out how much a customer is willing to pay for a product,
factoring in how much it cost to manufacture the product. There is also the location factor, where prices for
the same product might need to vary by region.

Supply and demand

Along with knowing the many factors of purchasing products and services, sales and marketing promotion
strategies keep track of inventory, making sure that are enough item available to meet by a demand. If another
company is manufacturing the product, they have to make sure order and place and that products arrive in
good condition. Where and how the store or display item may be another consideration.

How to designa sales promotion strategy

For a sales promotion strategy to be successfully there need to be a plan in place. When you design a sales
promotion strategy, you need it to make sure that the company is getting the best return on investment and
good marketing exposure in exchange for the promotiona I part of the strategy. If a company is using a buy
one, get one free promotional strategy, then their needs to be sufficient return for the item that will be given
for free to make sales promotion a success.

Researching sales representatives

Step 1

Determine if you want the sales promotion to be a short-term or long-term promotional. For a product just
being introduced, you will want to use a long-term promotion to help establish the product in the sale
representative minds. A product that is at the end of life would be short term promotion as you are trying to get
old product of shelves.

Step 2

Create a space based promotion for your product that will entire sale representatives to want to push your
product will stop the space can be done on a per unit basis where every unit sold get a bonus, or you can
create a space based on volume where the bonus is not paid until the certain value of sales is read.

Step 3

Develop a registration system that will require sales representatives to sign up to be part of the sales
promotion. Registration will not only track sales value for each representatives, if it can also be used as a
contact database for future sales promotion involving sales representatives.

Step 4

Create marketing materials that outline the complete program to sales representatives,gives registration
information and of a sales pitch information that representative scan used when trying to sell out your
product.

Step 5
20
Stay in touch with registered sales representative with weekly sales pitch information updates and updates on
how its representative is performing in the promotions. This will helps to talk the competitive fire among the
sale representative and drive revenue.

Promoting to retail customers

Step 1

Focus your promotion on one product, or one family of products. It you make the promotion to broad then
retail customers may get confused and not participate. If the promotion works for one product, then you can
replace it for other product as well.

Step 2

Determine which kind of retail sales promotion strategy you want to use full stop some of the popular retail
promotions are buy one get one free as well as free sample, by a product and get a free accessories or a Mail
in store.

Step 3

Create a comprehensive set of rule for the promotion and include those rules on all of the promotional
material. Work with your company legal department to ensure that the rules of your promotion are complete
and effective.

Step4

Develop a website where customer can register to receive promotional reward and find out more information
about the product and company. Askcustomer to give their email address for future promotions. Designate a
toll free phone number where customer can call and ask for more information on the promotion.

Step 5

Create a retail display that gives all the offer detail of the promotion to be placed in all of your retail outlets.

The impact of advertising &sales promotion in revenue

While the two terms are often used interchangeably advertising and sales promotion designate different parts
of a business marketing strategy. Advertising has to do with bundling brand reorganization and taking measure
to build long-term profitability. Where as sales promotion are short-term strategies that infuses immediate
revenue into a business by directly affecting the price of goods or services will stop while both can potentially
affect revenue, sales promotions have a direct connection to the amount of money for businesses bring in.

Increasing value

Advertising can help your business to increase its value and build its reputation. This can happen in two ways
are there for the purchase of advertising space in magazines, newspapers, social media or other outlets, or
throw editorial coverage, editorial coverage is the aim of many small businesses will stop it cost you virtually
nothing and can have long-lasting impact on building your farms reputation is initially this is about generating
public relations. Make contacts with your local newspaper, community organizations and social clubs. Take
part in promoting non-profit events or sponsors a little legal team. All of these are ways to get your business
name out in the public without spending money directly on advertising.

Brand reputation

Apart from this more traditional means for increase brand value your business should also be concerned with
its brand reputation. A solid brand reputation will directly affected revenue as customer will feel safe and
secure in purchasing goods and services from your company. Reputation manage it is about understanding
their influence of customer perception on your business revenue prospects. The Idea hair is tremendous
customer expectations to respond quickly to problem or issue and to always conduct your business in an
ethical way. This concern with reputation should extend through all forms of marketing and advertising and
your approach to customer service.

Sales promotions

Sales promotions are meant to directly drive revenue. There are many way to go about sales promotion, all of
them to do with communicating and adding value or incentive to your consumers. For example, you can offer
a free trial of a product or services, issue coupons, offer rebates, or hold contest for free goods. All of this
methods aim to get customer in your business to spend money.

Bring it together

As you might have guessed, marketing, advertising and sales promotion to do not exit in isolation businesses
read a good mix of all this method to encourage both short and long-term revenue and growth. The goal is to
keep your business is profitable and to keep a good reputation in the community and among your current and
potential customers will stop by balancing value increasing activities with the direct investment in advertising
and sales promotion for businesses can purpose.

Direct sales Vs. Promotion

Direct sale and sales promotion are two major component of the promotional of marketing. The marketing
mix outline four critical strategy marketing element -product , place ,price and promotion. When marketing a
product, sold through specific distribution channels and at certain price, various strategy such as advertising,
direct sales and promotion are common.

Direct Sales Basics

Direct sales involves person-to-person selling in which a company salesperson communicates the benefits of
product and services to prospective customer. This can happen in business-to business, trade channel or
consumer markets. Direct sales is a more assertive marketing approach in which companies use salesperson to
personally present persuasive message to customer, listen to their feedback and concern, and attempt to
close the deal by responding effectively to those concern.

Pros and Cons

Direct selling is more personalized and engaging than other type of marketing. Salespeople personal interact
with customer face-to-face, whereas with traditional advertising messaging are delivered through media with
the hope of a consumer response, to build effectiveness long-term relationship with key customer. Cost of
employing salespeople and the potential alienation of customer drive away by high pressure selling tactics are
drawback.

Promotion Basics

Sales promotion is a form of advertising that focus on short-term sales investment.Sales promotion and
customers with price discount or other price oriented benefits. This separate promotions from band brand
building advertising that focus on the long term question sales promotion centre on the price side of the value
equation which main consumer receive value as a concept comparison of price and product benefits. Sales
promotions suggest a good value because of reduced reduced price point but constant benefits.

Tactics and Goals

Coupon, of price discount, rebates and recent of sales are among common sales promotion technique.
Companies use sales promotion for a variety of reasons. New companies use them to drive instance traffic.
Clearing out excess inventory is an other common intention. Additional e companies use sales promotion to
attract customers in hopes of also selling higher margin products. Generating immediate cash flow to cover
short term depth and expenses obligation in another common and important purpose of sales promotions.

Sales promotion advantages

A sales promotion is a marketing technique that is designed to entice a customer to take a specific action such
as making a purchase or request more information. sales promotion usually occurs for a limited period of time
helps create a sense of urgency. Example of sales promotion and include coupons free trial periods and
discount to name a few. Face promotion of para number of advantage to other owner of a small business.

Luring new customer with price

By offering a reduced price on a popular item you can deliver customer away from competitors. Which may
ultimately help them into shoppers. For example, if you own a small electronic store that's competitive with
the retailer offer a discount price on a popular cell phone model for a limited time on stock. If you serve the
customer well during the purchase process they may be willing to be come back.

Gaming community favor

Create a good name for a business by standing a promotion that supports a worthy cause. For example, if you
your town need of new fire engine or police car donate a portion of customer purchase at your business to the
cause. You will be your community, which is a Win-Win for everything when male lead to more business for
you.

Encourage repeat purchase

Business like airlines and hotels successfully used reward program to encourage customer loyalty and you can
do the same for your small business. If you're on a coffee shop for instance give customer a reward card that
you hole- punch it time they may purchase. After the make fue for 10 purchase they can redeem the card for a
cup of coffee.

Entice reluctant consumers

giving away free product for services is a good way to get people to try them for a first time which may lead to
a purchase. if you're on a dial and you have added a new Sandwich to the menu pass out small samples to
each of your consumer as they come in the door. Session to get people to give you a try.

Providing information

A sales promotion can help you providing information to potential customers that aids them in making a
decision. This can be beneficial for a products or services that are complicated for are and unfamiliar to
consumers. For example, if you are a financial planner and you are attempting to gain clients in the area of
retiring mint Pan link a free seminar allows you canexplain what you do and how sum investment product work.

Objective of sales promotions

Sales promotion is a marketing technique usually design to last for relative short time. Common sales
promotion technique can include special pricing coupon and staging events to gain publicity. Small businesses
can make use of sales promotions to attack achieve a number of specific business objectives.

Keep exciting customers

Sales promotion can be grade 2 word keeping exciting customer specially if a new computer is opening nearby.
For example, a barber shop owner can Mel coupons to all of his existing customers to take attention away from
our competitors grand opening event. Dry cleaners could implement a refer program where he gives exciting
customer discount when they refer new customer to make purchase which can help build consumer loyalty.

Inventory clearance

Special promotion can help you clearing inventory to make room for seasonal or new merchandise. If you're
on a clothing boutique for example you may need a to advertise a reduced price on winter clothing to make
room for spring and summer fashions. The owner of a gift shop can conduct a clearance sales onHalloween
merchandise to make a room of Christmas products.

Reaching new market

A promotion can be a way to reach a new segment of a market. For example, if you operate a bakery and you
are unwilling a new line of pastries you can generate a promotion to get people to come your bakery and try
them. Your promotion can offer a discount price for additional of 1 item such as a coupon of coffee.

New product launch

24
A sales promotion can help you introduce a new product to a market place. For example, if new operator
bakery and building a new line of fisheries you can generate a promotion to get people to come to your bakery
and try them. A promotion can offer a discount price or additional of free item sets coupon.

Increase brand awareness

Assess promotion can help increase awareness of brand which can ultimately lead to additional sales. For
example, by sponsoring a charity event that are charity because or Rafael you can make people in the
community aware of your company in a positive way which can lead a them increasing your business.

25
 CHAPTER 3
CONCEPTUAL DISCUSSION
 CHAPTER 3

CONCEPTUAL DISCUSSION

BUSINESS DEVELOPMENT

Business development entails tasks and processes to develop and implement growth opportunities within and
between organizations. It is a subset of the fields of business, commerce and organizational theory. Business
development is the creation of long-term value for an organization from customers, markets, and
relationships. Business development can be taken to mean any activity by either a small or large organization,
non-profit or for-profit enterprise which serves the purpose of 'developing' the business in some way.

In addition, business development activities can be done internally or externally by a business development
consultant. External business development can be facilitated through Planning Systems, which are put in place
by governments to help small businesses. In addition, reputation building has also proven to help facilitate
business development.

In practice, the term business development and its actor, the business developer, have evolved into many
usages and applications.Today, the applications of business development and the business developer or
marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers,
advanced marketing or key account management activities, and sales and relations development for current
and prospective customers. For this reason, it has been difficult to discern the unique features of the business
development function and whether these activities are a source of profits.

Recent systematic research on the subject has outlined the contours of an emerging business development
function with a unique role in the innovation management process.The business development function seems
to be more matured in high-tech, and especially the pharma and biotech industries.

Business development professionals frequently have had earlier experience in sales, financial services,
investment banking or management consulting, and delivery; although some find their route to this area by
climbing the corporate ladder in functions such as operations management. Skill sets and experience for
business-development specialists usually consist of a mixture of the following (depending on the business
requirements):

• Sales

• Finance

• Marketing

• Mergers and acquisitions

• Legal

• Strategic management

• Proposal management or capture management

Business development is to be thought of as a marketing tactic. The objectives include branding, expansion in
markets, new user acquisition, and awareness. However, the main function of business development is to
utilize partners in selling to the right customers. Creating opportunities for value to be ongoing in the long term
is important. To be successful in business development the partnership must be built on strong relationships.

The "pipeline" refers to the flow of potential clients which a company has started developing. Business
development staff assign to each potential client in the pipeline a percent chance of success, with projected
sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to
project staffing to manage the new activity when finalized. Enterprises usually support pipelines with some kind
of customer relationship management tool or database, either web-based solution or an in-house system.
Sometimes business development specialists manage and analyze the data to produce sales management
information. Such management of information could include:

• Reasons for wins/losses

• Progress of opportunities in relation to the sales process

• Top performing salespeople/saleschannels

• Sales of services/products

For larger and well-establishedcompanies, especially in technology-related industries, the term "business
development" often refers to setting up and managing strategic relationships and alliances with other, third
party companies. In these instances, the companies may leverage each other's expertise, technologies or
other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to
market new businesses and new products. Business development focuses on the implementation of the
strategic business plan through equity financing, acquisition/divestiture of technologies, products, and
companies, plus the establishment of strategic partnerships where appropriate.

Facilitated development

Business Development is affected by external factors. "Planning Systems" are systems set in place in order to
regulate businesses. In many cases, ruling agencies deemthe necessary for business survival. There is a
section of Business that is dedicated to facilitating ethical business development in developing countries. In
the early 2000s, Business Ethics was dedicated to helping the Businesses in need that are in these countries.
However, owing to the strong backlash from critics, they have changed their focus into helping businesses that
are going to help the most people develop. These policies have improved the quality of life of the people.
However, this facilitation changes the norms and, in tum, harms some groups. In order to enforce the new
policies in an ethical manner Business Ethicists have created a cost-benefit analysis, placing an emphasis on
basic necessities. These concerns have become so great that Business Ethicists have created a new
department called Development Ethics. Now, instead of simply helping developing businesses, international
business developers have begun ensuring that the companies keep basic human rights in mind. This especially
applies to countries where the laws are not so strict and allow for abuse to take place. These development
policies now have to follow the criteria that Penz created, consisting of: security, empowerment, rights,
equity, integrity, and cultural freedom. The idea of providing people with human rights in order to facilitate
business development can be seen through the rapid development of China in the last few decades. The
policies that were implemented in the last couple decades coincide with these developments. In the 1980s,
government policies facilitated the rise in literacy rate and education. The following decade, healthcare
coverage increased significantly. This development was not originally seen as monetary capital, but instead, it
was seen as human capital. With more workers able to bring skill and maximum effort to their workplace,
companies were able to develop extremely rapidly.

Reputation building

With companies becoming more and more conscious of ethical practices, closely watching their selves to avoid
scrutiny, a company's reputation has become a great concern. Ethical business practices are closely tied with
reputation which makes it essential to follow ethical guidelines if a company is looking to build their reputation.
In fact, Businesses that develop quickly and successfully have tendencies to show honesty, impartiality, and
service to all of their stakeholders. In order for a company to be considered "ethical", it must cater to the
needs of the customer, keeping their best interest in mind. This will influence customers to make repeated
purchases and lead to more profit. In order for a company to build a strong reputation with their suppliers, it is
crucial for them to focus on impartial business interactions and developing long relationships.
These relationships can lead to mutually-beneficial business deals for both the company and its supplier. With
the employees, they must take their interests into consideration and facilitate teamwork as opposed to
rigorous competition. This ensures that the company will keep their most loyal and dedicated employees for as
long as possible. Funding for further development can rise when a company is able to develop strong
relationship with each stakeholder individually, and ethically. This is based on the concept of reciprocation,
which states how in order for social change to take place between groups of people, trust must be built
between them through mutually beneficial actions. This can be supported through the results of a
questionnaire study that was conducted on technology industries in GTSM and TSE. In addition, in order for a
company to practice business ethics, and ensure strong business development, it is essential to maintain a
positive relationship with the environment. With concerns about the recent decline of the environment
increasing, stakeholders have become more involved in efforts to preserve resources and a negative impact on
the environment brings about risks of damaging stakeholder relationships.

CHARACTERSTICS OF BUSINESS DEVELOPMENT

Business development is distinctly different than sales. Top business development professionals become a
trusted advisor to clients. This is the key to a long-term and strategic relationship that adds more value than
sales alone.

Companies have a higher expectation of business development. More than ever, this workforce isn'tjustyour
old run-of-the-mill tactical salesperson. Don't get me wrong, there is a place for both. But, to be a successful
business developer, these individuals must possess additional skills. Clients require these deeper relationships
too. Business consumers have a lot of options. And, it's easier for them to go to your competitor than to do
business with someone who doesn't quite cut it. Great business development professional are responsible for
the livelihood of the business. For a business to remain competitive, they not only need to bring a client to the
table once, but are tasked with providing enough ongoing value that clients stay for the long haul.
This is the modem conundrum of business development today. In 20 years serving the market research and
consulting communities, I have learned that to be successful I must continually expand my skills. I have found
that success in business development can be traced to eight attributes and behaviors:

1. Customer Obsession

You understand your client's business and products and services. Taking that a stepfurther, you must
know their internal strategic initiatives and plans. Until you understand this,and can tailor your solution to
map to support them in these, you will never build a strategic, long-term relationship. No longer are the
days of having your product be one to many. If you do this, your offering will be one of many tactical
products that they could take or leave.

2. Emotionally Intelligent

To build a long-term relationship with key client executives, you must possess a high level of emotional
intelligence. What this means is understand cues outside of what is written and spoken that are big
indicators of creating a successful business relationship. Understand what motivates your client, about
people's egos and their underlying expectations as well as how these provide big clues into to how your
client will buy. When you can piece this together and apply this to the overall business landscape, you can
build a relationship that will keep a client for life.

3. Digitally relevant

So much of business today is done digitally. Your personal and company's online business presence, social
profiles and networks are crucial in business success. Research is conducted, due diligence is collected;
your company's reputation is compared to your competition's. Potential clients aren't just looking at the
company that you represent; they count on you being digitally savvy. They need to have communication
about your products and services easily delivered to them digitally and in real time. They can reach you
when it's convenient for them through this open channel.

4. Domain Expertise

A true business development professional builds deep knowledge of the industry that they serve. This
industry and solution expertise allows you to be part of the solution, not just a purveyor of it. This unique
and inherit knowledge makes you valuable to the client.

5. Trust

Maintain honesty and integrity with the client no matter what the circumstances. Make sure they
understand that they know that they can count on you to be honest. You are your client's advocate, inside
your company and out. Don't ever give your client a reason to doubt anything that you say or do.

6. Commitment

Believing in the company and solution, you represent. And, no matter what, you always have the best
interests of your client at hand. You don't give up, and you fight for them when needed. The overall
commitment in the relationship builds customers for life.
 7. Optimism

You have a positive outlook about business and life in general. Nobody likes todo business with someone
who is negative and a bummer to be around.

8. Perseverance

When the chips are down, you stick with the relationship. Everyone can push forward in good times and
when all is going perfectly as planned. But when it doesn't go perfectly, you're ready to attack problems
head on. Business isn't always easy, but you're known for being there through thick and thin.

THE IMPORTANCE OF BUSINESS DEVELOPMENT

When it comes to organizational growth, business development acts as the thread that ties together all of a
company's functions or departments, helping a business expand and improve its sales, revenues, product
offerings, talent, customer service and brand awareness.

There are a number of key areas in which someone tasked with business development can help effect change
and promote growth across departments. Here are four reasons why business development is important.

It builds important relationships.

Whether cultivating new talent, networking with prospective partners or courting potential customers,
relationship-building is an integral piece of the business development process. A savvy business developer can
hone in on the relationships that demand the most attention. Connecting with clients, colleagues andother
members of one's network can be fundamental to identifying new business opportunities, generating leads
and making critical hires. And, strengthening existing relationships will help deliver repeat customers, or
provide an opportunity to hone and enhance talent from within.

It’s a key strategy for boosting revenue and lowering costs. Growth is the end game of business
development, and one of the most common metrics for measuring that growth is the bottom line. Key to the
business development process is devising strategies to help increase the amount of money that's coming into
an organization, while making sure less money is going out. Focusing on business development can help an
organization identify which markets and products have the most profit potential, and which deals to chase
first. Business development also entails making decisions that help keep costs down as well as identify areas of
growth and the funding needed to facilitate such expansion.

It can help improve the company's overall image. Marketing is vital to a business' growth, and a business
developer can help an organization build a better brand. A business developer can work closely with the
marketing team to develop campaigns that solidify the company's target audience and reach new customers
and markets. A significant aspect of business development understands the inner workings of a company's
products and services, as well as its customers. Business development leaders can use these insights to help
inform new marketing campaigns that guide potential customers to products and services that could benefit
them.

It may open up expansion into new markets. Tapping into new areas of opportunity could be a lucrative
growth strategy, and business development involves staying on top of market trends and opportunities. By
analyzing demographics and customer data, a business developer can find ways to enter these markets and
access new segments of customers.

BUSINESS OBJECTIVESOF A BUSINESS DEVELOPMENT

Five most important objectives of business may be classified are as follows:

1. ECONOMICOBJECTIVES,
2. SOCIALOBJECTIVES,
3. HUMAN OBJECTIVES,
4. NATIONAL OBJECTIVES,
5. GLOBAL OBJECTIVES.

Objectives represent the purpose for which an organization has been started. Objectives guide and govern the
actions and behavior of businessmen. According to William F. Glueck, "Objectives are those ends which the
organization seeks to achieve through its existence and operations." Another term for objectives is goals.
Logically, objectives ought to specify ends or results sought that are derived from and congruent with the
mission the organization has set itself Attempts to set objectives should always be guided by references to the
mission they are meant to fulfill. Business objectives are something which a business organization wants to
achieve or accomplish over a specified period of time. These may be to earn profit for its growth and
development, to provide quality goods to its customers, to protect the environment, etc.

CLASSIFICATION OF OBJECTIVES OF BUSINESS

It is generally believed that a business has a single objective. That is, to make profit. But it cannot be the only
objective of business. While pursuing the objective of earning profit, business units do keep the interest of their
owners in view. However, any business unit cannot ignore the interests of its employees, customers, the
community, as well as the interests of society as a whole. For instance, no business can prosper in the long run
unless fair wages are paid to the employees and customer satisfaction is given due importance. Again a business
unit can prosper only if it enjoys the support and goodwill of people in general. Business objectives also need to
be aimed at contributing to national goals and aspirations as well as towards international well-being. Thus, the
objectives of business may be classified as;

1. Economic Objectives:

Economic objectives of business refer to the objective of earning profit and also other objectives that are
necessary to be pursued to achieve the profit objective, which includes creation of customers, regular
innovations and best possible use of available resources.

(i). Profit Earning:

Profit is the Iifeblood of business, without which no business can survive in a competitive market. In fact profit
making is the primary objective for which a business unit is brought into existence. Profits must be earned to
ensure the survival of business, its growth and expansion over time. Profits help businessmen not only to earn
their living but alsoto expand their business activities by reinvesting a part of the profits. In order to achieve
this primary objective, certain other objectives are also necessary to be pursued by business, which are as
follows:

(a) Creation of customers:

A business unit cannot survive unless there are customers to buy the products and services. Againa businessman
can earn profits only when he/she provides quality goods and services at a reasonable price. For this it needs to
attract more customers for its existing as well as new products. This is achieved with the help of various
marketing activities.

(b) Regular innovations:

Innovation means changes, which bring about improvement in products, process of production and distribution
of goods. Business units, through innovation, are able to reduce cost by adopting better methods of production
and also increase their sales by attracting more customers because of improved products. Reduction in cost and
increase in sales gives more profit to the businessmen. Use of power looms in place of handlooms, use of
tractors in place of hand implements in farms etc. are all the results of innovation.

(c) Best possible use of resources:

As we all know, to run any business we must have sufficient capital or funds. The amount of capital may be used
to buy machinery, raw materials, employ men and have cash to meet day-to-day expenses. Thus, business
activities require various resources like men, material Is, money and machines. The availability of these
resources is usually limited. Thus, every business should try to make the best possible use of these resources.
Employing efficient workers, Making full use of machines and minimizing wastage of raw material Is, can achieve
this objective.

B. Social Objectives:

Social objective are those objectives of business, which are desired to be achieved for the benefit of the society.
Since business operates in a society by utilizing its scarce resources, the society expects something in return for
its welfare. No activity of the business should be aimed at giving any kind of trouble to the society. If business
activities lead to socially harmful effects, there is bound to be public reaction against the business sooner or
later. Social objectives of business include production and supply of quality goods and services, adoption of fair
trade practices and contribution to the general welfare of society and provision of welfare amenities.

(i) Production and Supply of Quality Goods and Services:

Since the business utilizes the various resources of the society, the society expects to get quality goods and
services from the business he objective of business should be to produce better quality goods and supply them
at the right time and at a right price It is not desirable on the part of the businessman to supply adulterated or
inferior goods which cause injuries to the customers. They should charge the price according to the quality of e
goods and services provided to the society. Again, the customers also expect timely supply of all their
requirements. So it is important for every business to supply those goods and services on a regular basis.

(ii) Adoption of Fair Trade Practices:

In every society, activities such as hoarding, black- marketing and over-charging are considered undesirable.
Besides, misleading advertisements often give a false impression about the quality of products. Such
advertisements deceive the customers and the businessmen use them for the sake of making large profits. This
is an unfair trade practice. The business unit must not create artificial scarcity of essential goods or raise prices
for the sake of earning more profits. All these activities earn a bad name and sometimes make the businessmen
liable for penalty and even imprisonment under the law. Therefore, the objective of business should be to adopt
fair trade practices for the welfare of the consumers as well as the society.

(iii) Contribution to the General Welfare of the Society:

Business units should work for the general welfare and upliftment of the society. This is possible through running
of schools and colleges better education opening of vocational training centers to train the people to earn their
livelihood, establishing hospitals for medical facilities and providing recreational facilities for the general public
like parks, sports complexes etc.

C. Human Objectives:

Human objectives refer to the objectives aimed at the well-being as well as fulfillment of expectations of
employees as also of people who are disabled, handicapped and deprived of proper education and training. The
human objectives of business may thus include economic well-being of the employees, social and psychological
satisfaction of employees and development of human resources.

(i) Economic Well-being of the Employees:

In business employees must be provided with tan remuneration and incentive for performance benefits of
provident fund, pension and other amenities like medical facilities, housing facilities etc. By this they feel more
satisfied at work and contribute more for the business.

(ii) Social and Psychological Satisfaction of Employees:

It is the duty of business units to provide social and psychological satisfaction to their employees. This is possible
by making the job interesting and challenging, putting the right person in the right job and reducing
themonotony of work Opportunities for promotion and advancement in career should also be provided to the
employees. Further, grievances of employees should be given prompt attention and their suggestions should be
considered seriously when decisions are made. If employees are happy and satisfied they can put then best
efforts in work.

(iii) Development of Human Resources:

Employees as human beings always want to grow. Their growth requires proper training as well as development.
Business can prosper if the people employed can improve their skills and develop their abilities and
competencies in course of time. Thus, it is important that business should arrange training and development
programs for its employees.

(iv) Well-being of Socially and Economically Backward People:

Business units being inseparable parts of society should help backward classes and also people those are
physically and mentally challenged. This can be done in many ways. For instance, vocational training programs
may be arranged to improve the earning capacity of backward people in the community. While recruiting its
staff, business should give preference to physically and mentally challenged persons. Business units can also
help and encourage meritorious students by awarding scholarships for higher studies.

D. National Objectives:

Being an important part of the country, every business must have the objective of fulfilling national goals and
aspirations. The goal of the country may be to provide employment opportunity to its citizen, earn revenue for
its exchequer, become self-sufficient in production of goods and services, promote social justice, etc. Business
activities should be conducted keeping these goals of the country in mind, which may be called national
objectives of business. The following are the national objectives of business.

(i) Creation of Employment:

One of the important national objectives of business is to create opportunities for gainful employment of
people. This can be achieved by establishing new business units, expanding markets, widening distribution
channels, etc.

(ii) Promotion of Social Justice:

As a responsible citizen, a businessman is expected to provide equal opportunities to all persons with whom
he/she deals. He/ She is also expected to provide equal opportunities to all the employees to work and progress.
Towards this objectives special attention must be paid to weaker and backward sections of the society.

(iii) Production According to National Priority:

Business units should produce and supply goods in accordance with the priorities laid down in the plans and
policies of the government. One of the national objectives of business in our country should be to increase the
production and supply of essential goods at reasonable prices.

(iv) Contribution to the Revenue of the Country:

The business owners should pay their taxes and dues honestly and regularly. This will increase the revenue of
the government, which can be used for the development of the nation.

(v) Self-sufficiency and Export Promotion:

To help the country to become self-reliant, business units have the added responsibility of restricting import of
goods. Besides, every business units should aim at increasing exports and adding to the foreign exchange
reserves of the country.

E. Global Objectives:

Previously India had very restricted business relationship with other nations. There was a very rigid policy for
import and export of goods and services. But, now-a-days due to liberal economic and export-import policy,
restrictions on foreign investments have been largely abolished and duties on imported goods have been
substantially reduced. This change has brought about increase in competition in the market. Today due of
globalization the entire world has become a big market. Goods produced in one country are readily available in
other countries. So, to face the competition in the global market every business has certain objectives in mind,
which may be called the global objectives. Let us learn about them.

(i) Raise General Standard of Living:

Growth of business activities across national borders makes quality goods available at reasonable prices all over
the world. The people of one country get to use similar types of goods that people in other countries are using.
This improves the standard of living of people.

(ii) Reduce Disparities among Nations:

Business should help to reduce disparities among the rich and poor nations of the world by expanding its
operation. By way of capital investment in developing as well as underdeveloped countries it can foster their
industrial and economic growth.

(iii) Make Available Globally Competitive Goods and Services:

Business should produce goods and services which are globally competitive and have huge demand in foreign
markets. This will improve the image of the exporting country and also earn more foreign exchange for the
country.

WHAT IS A BUSINESS DEVELOPMENT PLAN?

A business development plan is just like the business plan you created when you started your business but with
a focus on growth and how to achieve it. It's a long-term plan that outlines strategies for steady and sustainable
business growth over the coming years.

Attract Prospects
Arrract porc11t,a/ buyers.
jnfluenccrs and referral sources

Build Engagement --,

0" ! ./ 1 1 e gag me t ,ivilh ou,
pr¢S/X'rs and turnthem mto
tducarcd orrd qual,f1cd oppo,tunir.rs

Turn Opportunities
into Clients
1.'nkethoder,s1oneasy /0t
p,0$ptCts that arcreody tobuy.

OPPORTUNITIES FOR GROWTH

Study your target market, your competitors, and your previous progress. From there, identify opportunities
for growth-whether it's in creating new products, adding more services, breaking into new markets, a
combination of these, or other opportunities. Consider your options and work out what's best for your
business.

FUNDING PLAN

Determine that how you will fund your business growth. How much capital do you already have? How much
do you need more? How will you get it?

Financial goals

Do profit, revenue, and cost projections, then use them as basis for setting your short-term and long-term
financial goals.

Sales and marketing activities

Figure out what sales and marketing efforts will effectively promote growth and how these efforts will change
as you get bigger and better. Make sure your sales and marketing plan is study enough to support your growth
business.

Team needs

Evaluate your existing team and think about how you can improve their capabilities to meet your growth
objectives. Consider hiring new employees and what skills they need to have.

HOW TO CREATE YOUR STRATEGIC BUSINESS DEVELOPMENT PLAN

A business development plan that outlines, how you implement your business development strategy. It can be
a plan for an individual, a practice or the firm as a whole. Its scopes both the marketing and sales functions, as
they are so inter-wined in most professional services firms.

1. Define your target audience:

Who are you trying to attract as new clients? Focus on your best-fit clients, not all possible prospects. It is
most effective to focus on narrow that you can't achieve your business goals.

2. Research their issues, buying behavior and your competitors:

The more you know about your target audience the better equipped you will be to attract their attention and
communicate how you can help them. What are their key business issues? ls your expertise relevant to those
issues? Where do they look for advice and inspiration? What is the competitive environment? How do you
stack up?

3. Identify your competitive advantage:

What makes you different? Why is that better for your target client? Are you the most cost-effective
alternative, or the industry's leading expert? This "positioning" as it is often called, needs to be true provable
and relevant to the prospect at the time they are choosing which firm to work with. Be sure to document this
positioning, as you will use it over and over again as you develop your messages and marketing tools.

4. Choose your overall business development strategy:

Pick the broad strategy or strategies to reach to reach, engage and convert your prospects. You can start with
the list of top strategies provided above. Which strategy fits with the needs and preferences of your target
audiences? Which ones best convey your competitive advantage? For example, if you are competing because
you have superior industry expertise, a thought leadership/content marketing strategy will likely serve you
well.

5. Choose your business development tactics:

A great place to start is the list of the most effective tactics we provided above. Make sure that each
technique you select fits your target audience and strategy. Remember, it's not about your personal
preferences or familiarity with a tactic. It's about works with the audience.

Also, you will need to balance your choices in two important ways: First, you will need tactics that address
each stage of the business development pipelines. Some techniques work great for term nurturing. You need
to cover the full funnel.

Second, you need a good balance between digital and traditional techniques.

6. Specify how you will monitor implementation and impact:

Often overlooked, these important considerations often spell the difference between success and failure.
Unimplemented strategies don't work. Keep track of what you do, and when. This will both motivate action
and provide a great starting place as you troubleshoot your strategy. Also monitor and record the impacts you
see.The most obvious affect will be how much new business you closed. But you should also monitor new
leads or new contracts, at the bare minimum. Finally, don't neglect important process outcomes such as
referrals, new names added to your list,downloads of content that expose prospects and referral sources to
your expertise.

If you follow these steps you will end up with a documented business development strategy and a concrete
plan to implement and optimize it.
TOP BUSINESS DEVELOPMENT STRATEGIES

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spe.,kln11

phono/vldoo meetings

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direct mall

cold calls

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roup /nnlm onf I n

Networking: networking is probably the most universally used business development strategy. It's built on
theory that professional services buying decisions are rooted in relationships, and the best way to develop
new relationships is through face-to-face networking. It certainly is true that many relationships do develop in
that way. And if you are networking with your target audience, you can develop new business. But there are
limitations. Today's buyers are very time pressured, and networking is time consuming. It can be very
expensive, if you consider travel and time away from the office. Newer digital networking techniques can help
on the cost and time front. But even social media requires an investment of time and attention.

Referrals: The close relative of networking and referrals are often seen as the mechanism that turns
networking and client satisfaction into new business. You satisfied clients do the same.Clearly, referrals do
happen, and many firms get most or all of their business from them. But referrals are passive. They rely on
your clients and contacts to identify good prospects for your services and make a referral at the right time. The
problem is referral sources often do not know the full range of how you can help a client. So many referrals are
poorly matched to your capabilities. Other well-matched referrals go unmade because your referral source
fails to recognize a great prospect when they see one. Finally, many prospects that might be good clients rule
out your firm before even talking with you. One recent study puts the number at over 50%.

Sponsorships and advertising: this can develop new business directly by sponsoring events and advertising? It
would solve a lot of problems if it works. No more trying to get time from fully utilized billable professionals.
Unfortunately, the results on this front are not very encouraging. Studies have shown that traditional
advertising is actually associated with slower growth. Only when advertising is combined with other techniques,
such as speaking at an event, do these techniques bear fruit. The most promising advertising strategy seems
to be well-targeted digital advertising. This allows firms to get their messages and offers in front of the right
people at a lower cost.

Outbound telephone and mail: professional services firms have been using phone calls and mail to directly
target potential clients for decades. Target the right firms and roles with a relevant message and you would
except to find new opportunities that can be developed into clients. There are a couple of key challenges with
these strategies. First they are relatively expensive, so they need to be just right to be effective. Second, if you
don't catch the prospect at the right time, your offer may have no appeal relevance - and consequently, no
impact on business development. The key is to have a very appealing offer delivered to a very qualified and
responsive list. It's not easy to get this combination right.

Thought leadership and content marketing: the strategy is to make your expertise visible to potential buyers
and referral sources. That is accomplished through writing, speaking or publishing content that demonstrate
your expertise and how it can be applied to solve client problems. Here, the strategy is to make your expertise
visible to potential buyers and referral sources. This is accomplished through writing, speaking or publishing
content that demonstrates your expertise and how it can be applied to solveclient problems.

Books, articles and speaking engagements have long been staples of professional services business
development strategy. Many high visibility experts have built their practices and firms upon this strategy. It
often takes a good part of a career to execute this approach.

But changing times and technology have reshaped this strategy. With the onset of digital communication it is
now easier and much faster to establish your expertise with a target market. Search engines have leveled the
playing field so that relatively unknown individuals and firms can become known even outside their physical
region. Webinars have democratized public speaking, and biogs and websites give every firm a 24/7 presence.
Add in video and social media and the budding expert can access a vastly expanded marketplace.

But these developments also open firms to much greater competition as well. You may find yourself
competing with specialists whom you were never aware of. The impact is to raise the stakes on your business
development strategy.

Combined strategies: it is common to combine different business development strategies. For example,
networking and referrals are frequently used together. And on one level, a combined strategy makes perfect
sense.

But there is a hidden danger. For a strategy to perform at its peak, it must be fully implemented. There is a
danger that by attempting to execute too many different strategies you will never completely implement any
of them.

Good intentions, no matter how ambitious, are of little real business development value. Under-investment,
lack of follow through and inconsistent effort are the bane of effective business development.

It is far more effective to fully implement a simple strategy than to dabble in a complex one. Fewer elements,
competently implemented, produce better results.

Next, we tum our attention to the tactics used to implement a high-level strategy. But first there is a bit of
confusion to clear up.

Business Development vs. Marketing

Marketing is the process of determining which products and services you will offer to which target audiences,
at what price. It also addresses how you will position and promote your firm and it's offerings in the
competitive marketplace. The result of all this activity should be an increasing awareness of your firm among
your target audience - and a stronger flow of qualified leads and opportunities.
Historically, business development has been a subset of the marketing function that was focused on acquiring
new marketing or distribution relationships and channels. While this role still exists in many companies, the
business development title has become interchangeable with many marketing and sales functions.

Business Development vs. Sales

Sale is the task of converting leads or opportunities into new clients. Business development is a broader term
that encompasses many activities beyond the sales function. And while there is some overlap, most traditional
BD roles are only lightly involved in closing new clients.

Business development is often confused with sales. This is not too surprising because many people who are
clearly in sales have taken to using the title of Business Developer. Presumably this is done because the
organization believes that the BD designation avoids some possible stigma associated with sales.

Nowhere is this practice more prevalent than in professional services. Accountants, lawyers and strategy
consultants do not want to be seen as "pushy sales people." This titular bias is firmly rooted despite the fact
that developing new business is an important role of most senior members of professional services firms.Since
so many clients want to meet and get to know the professionals they will be working with, the Seller-doer role
is well established in many firms. The preference for Seller-doers also tends to discourage firms from fielding a
full-time sales force.

As an alternative approach to leveraging fee-earners' time, some firms have one or more Business Developers
on staff. In the professional services context, these folks are often involved in lead generation and qualification,
as well as supporting the Seller-doers in their efforts to close new clients. In other organizational contexts, this
role might be thought of as a sales support role.

The result of this confusing picture is that many professional services firms callsales "business development"
and make it part of every senior professional's role. They may also include some marketing functions, such as
lead generation and lead nurturing, into the professional's BD responsibilities. It is this expanded role, where
business development encompasses the full range of lead generation, nurturing and sales tasks, which we will
concentrate on in this post.

Strategic Business Development

Not all business development is of equal impact. In fact a lot of the activities of many professionals are very
opportunistic and tactical in nature. This is especially true with many seller-doers. Caught between the
pressures of client work and an urgent need for new business they cast about for something quick and easy
that will produce short term results. Of course this is no real strategy at all.

Strategic business development is the alignment of business development processes and procedures with your
firm's strategic business goals. The role of strategic business development is to acquire ideal clients for your
highest priority services using brand promises that you can deliver upon.

Deciding which targets to pursue and strategies to employ to develop new business is actually a high stakes
decision. A good strategy, welI implemented, can drive high levels of growth and profitability. A faulty strategy
can stymie growth and frustrate valuable talent.
Yet many firms falter at this critical step. They rely on habit, anecdotes and fads - or worse still, "this is how
we have always done it." Ina later section we'll cover how to develop your strategic business development
plan. But first we'll cover some of the strategies that may gointo that plan.

Business Development Strategy vs. Tactics

The line between strategy and tactics is not always clear. For example, you can think of networking as an
overall business development strategy or as a tactic to enhance the impact of a thought leadership strategy,
Confusing to be sure.

From our perspective, the distinction is around focus and intent. If networking is your business development
strategy all your focus should be on making the networking more effective and efficient. You will select tactics
that are aimed at making networking more powerful or easier. You may try out another marketing technique
and drop it if it does not help you implement your networking strategy.

On the other hand, if networking is simply one of many tactics, your decision to use it will depend on whether it
supports your larger strategy. Tactics and techniques can be tested and easily changed. Strategy, on the other
hand, is a considered choice and does not change from day to day or week to week.

10 Most Effective Business Development Tactics

Which business development tactics are most effective? To find out, we recently conducted a study that
looked at over 1000 professional services firms. The research identified those firms that were growing at
greater than a 20% compound annual growth rate over a three-year period.

These HighGrowth firms were compared to firms in the same industry that did not grow over the same time
period. We then examined which business development tactics were employed by each group and which
provided the most impact. The result is a list other ten most impactful tactics employed by the High Growth
firms:

1. Networking at targeted conferences, trade shows and events

2. Providing assessments and/or consultations
3. Demos (in-person or digital)
4. Using a proposal toolkit
S. Speaking at targeted conferences or events
6. Video blogging
7. Creating downloadable, gated content
8. Nurturing prospects through phone calls
9. Publishing written blog posts on your website
10. Digital ads(pay-per-click,banner ads, etc.)
 Data analysis
1. Does professionbeat has enough resources to sell their product?

(a) Strongly agree (c) Disagree

(b)Agree (d) strongly disagree

 The survey, that 30% of the people who were surveyed strongly agree to the option that
PROFESSIONBEAT possess relevant recourse to sell out their product that is Communication skills
and group discussion session to the relevant customers. Whereas 34% and 26% respectively, came
to a conclusion of agree and disagree the fact and fixtures. Where 10% strongly disagreed with the
point and thought
 that the company has to improvise in the certain area so that the sell in gof the product may
increase as per the yearly targets.
2. What according to you is the product's best selling point?

(a) Cheap (c) Easy availability

(b) Quality (d) Others

availability

PROFESIONBEAT being a relatively new company in the market and laving high competition. The
respondents agreed to a certain level that easy availability and quality of the conduction is the main
and leading beat selling point. A cumulative of 62o/o(30% and 32%) respectively agreed to the same,
agreed to the same, where as a healthy percentage of 3% came to the decision that the price and
various other factors were the selling point of the product.
 3. What is the target audience for PROFESSIONBEAT?

(a) High income group (c) lower income group

(b) Middle income group (d) all

AUDIENCE

high

All

In the questionnaire the main question was the target audience of P R O F E S S I O B E A T Being a learning
platform it is very important for the company to set their preferences in regard to target audience. The
respondents agreed to the point that the company should focus more on the middle income group because the
segment of the housing societies that the company deals in cam is easily sold to middle income group. Nearly
40% of the respondents agreed to that point. 28% respondents also agreed to the lower income group can
also be targeted as know they have power of e d u c a t i o n loan schemes from various bank. 14% favored the
high income group people to be the target audience keeping in mind the business of the company of building
their courior and future
4. Where professionbeat does sells their products?

(a) In business premise (c) Online

(b) Through agents (d) through business sources

Place of sellings

According to the respondents the main place of selling for professionbeat is within business. 30%
agreed to the point that the main business is getting through online thorough our sellers and they
sell this product online through different platforms like linkdin and Instagram and many more
 5. What does the marketing plan of Professionbeat covers?

(a) Internet (c) SaIes promotion

(b) Advertising (d) direct marketing

(e) Public relations

■
■
■sales
■
■

The main aims of the marketing plan that PROFESSIONBEAT has is to advertise this product in the
market and to do direct marketing at the same time. 38% and 29% of the respondents agreed to the
same point. Then main focus is on sales promotion of the product. Later comes the use of internet to
advertise and market the product so as to grow public relations with more and more customers which
in tum will be a great help increasing the turnover of the company.
6. How can marketing help increase help increase in sale for professionbeat?

(a) Increase in profit (c) Building a brand name

(b) Increase customer knowledge (d) no use

Marketing has a core aim of increasing the sale of the company. According to a large number of
residents (38%) marketing will help the company to increase sale which will result in increasing the
profit of the company which can be further used for expansion of the business. More o v e r
P R O F E S S I O N B E A T being a new brand in the market has to also understand the important of
building a potential and sustainable brand name in the market. Marketing will contribute in the cause
according to 31% of the respondents. Marketing and proper advertisement will also make the customer
aware of the upcoming projects and will provide them with the knowledge.
7. What is the best medium for the advertisement according to your of view?

(a) Local newspapers (c) Radio

(b) Hoarding (d) Campaigns
(e) Internet

Campaigns

Professionbeat according to the respondent's should advertise the product through local newspaper.
34% agreed to it. The reason being easy penetration of newspapers amongst the people in the society, a
very large% of people read newspaper on daily basis and this can be a core means of advertising the
product. Radio in the present day has become very popular amongst the people, with easy access in
every house and cars it has grown as a very strong medium of advertisement. 23% of the respondent
also shares the same view. 18% each agreed to the point that hoarding and campaigns can also be
used as effective means of advertisement.

so
8. What according to you can be other modes of marketing that can be used by professionbeat?

(a) Direct mail (c) Social media marketing

(b) Brand marketing (d) Mobile web marketing

Brand
Social media
marketing

Ways of marketing is another import segment of marketing. The various modes can be direct mail,
Brand marketing, Social-media marketing and mobile web marketing. 39% of the respondents agreed
to the point that social media marketing can brings a perfect way of marketing. Where's 33%
approved that brand marketing can be used as the mode. Which state that the company should use
its brand name for marketing the products. A cumulative of 28% agreed that direct mail and mobile
web
marketing that is marketing through SMS and cold calling can also as an effective way of marketing.
9. How much according to you professionbeat is willing and realistically able to spend on
advertisement?

(a) 0 to 10% of revenue (c) 20% to 30% of revenue

(b) 10% to 20% of revenue (d) 30% to 40% of revenue

Every company has to decide a budget for marketing. A proper budget helps in effectiveness of the
marketing schedule. 48% of the respondents agreed to the point that professionbeat should invest 20%
to 30% of their revenue in marketing because being a new company they need to build a brand name
and to do that it takes a lot of funds and resources. While 25% of people have a view that
a little less amount can also be the needful.
10. What according to you is the impression of the advertisement by professionbeat?

(a) Funny (c) Informative

(b) Interesting (d) Boring

Effectiveness of the Advertisement

When the respondents were questioned the effectiveness of the current advertisement, 42% of them
said that advertisement is informative and provide knowledge about the product. 33% agreed that the
advertisement was inserted enough to pay attention on the advertisement. On the other hand 18% and
7% respondents respectively replied the advertisement was funny and boarding.
 FINDINGS
AND
RECOMMENDATION
 FINDING
• The survey showed that 30% of the people who were surveyed strongly agree to the option that
professionbeat possess relevant resources to sell out their products that is Comunication skills and

group discussion round courses to the relevant customers

• Relatively new company in the market and having high competition, the respondents agreed to certain

level that the easy availability and quality of the courses is the main and leading beat selling point.

• Being a course seller firm it is very important for the company to set their preferences in regard to

target audience.

• The main focus is on sales promotion of the products, later comes the use of internet to advertise and

market the product so as to grow public relations with more and more customers which in turn will be

great help increasing the turnover of the company.

• Marketing and proper advertisement will also make the customers aware of the upcoming projects and

will provide them with knowledge.

 RECOMMENDATIONS

• Professionbeat is entering the market and therefore has to necessarily preparing the entire costing
with an intention to provide the best goodwill.

• I have seen the attitude and style of the working of this company's people is very good and target

oriented. They are full of zeal to work for the organization which is a good sign for the development of

the company.

• Even in this recession period when most of the companies are struggling to survive this company is one

of those strong companies which is not only stable but making huge profits.
 CONCLUSION

The investment objective of the portfolio is to generate long term capital appreciation from portfolio of equity

linked instruments. The investment portfolio for equity and equity linked instruments is primarily drawn from

the banks in the BSE 30- INDEX. As observed the portfolio is undiversified as the PROFESSIONBEAT included

are from a single sector viz... banking. Thus the risk cannot be diversified to a large extent. Moreover it is also

observed that returns from the portfolio are on the tracks.

Initially for some period the portfolio did not give as good returns as the Index i.e. BSE 30 but after sometime

the returns generated by the fund out-performed the Index Returns. After that a very heavy fall in the return

of index as well as portfolio was see.

BIBLIOGRAPHY
BIBLIOGRAPHY

WEBSITES:-

www.professionbeat.com

www.google.com

www.wikipeida.com

www.zaubacorp.com

www.comunicationskils.com

www.comunicationskill.com

www.learnings.com

www.groupdiscussion.com

https:Uin.linkedln.com

www.Nanubhaiproperty.com

www.personalitydevelopment.com

www.indiamart.com

NEWSPAPERS AND MAGAZINES:

The economics times

Navbharat times

Business today times of India

Hindustan times
 QUESTIONNAIRE

1. do the professionbeat has enough resources to sell their products?

a. Strongly agree
b. Disagree
C. Agree
d. Strongly disagree

2. What according to you is the product's best selling point?

a. Cheap
b. Easy availability
C. Quality
d. Others

3. What is the target audience for professionbeat?

a. High income group

b. Lower income group
c. Middle income group
d. All

5. Where does professionbeat' sells their products?

a. In a business premise
b. Online
c. Through agents
d. Through business sources

6. What does the marketing plan of Professionbeat covers

a. Internet
b. Sales promotion
C. Advertising
d. Direct marketing
e. Public relations

7. How can marketing help increase in sale for professionbeat?

a. Increase in profit
b. Building a brand name
c. Increasing customer knowledge
d. No use

8. What is the best medium for the advertisement according to your point of view?

a. Local newspapers
 b. Radio
c. Hoardings
d. Campaigns
e. Internet

9. What according to you can be other modes of marketing that can be used by professionbeat?

a. Direct mail
b. Social media marketing
c. Brand marketing
d. Mobile web marketing

10. How much according to you professionbeat are willing and realistically able to spend on advertisement?

a. 0 to 10% of revenue
b. 20 to 30% of revenue
c. 10 to 20% of revenue
d. 30 to 40% of revenue

11. What according to you is the impression of the advertisement by professionbeat?

a. Funny
b. Informative
C. Interesting
d. Boring