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Duration Person

MARKETING PLAN Priority Start Finish Wks Responsible


Company Positioning
Develop Market Segment 0
Complete Competitor Analysis 0
Complete SWOT Analysis 0
Company Sales Collateral
Develop facilities guide/presentation folder 0
Develop Brochure 0
Develop Press Kit 0
Develop Property Maps 0
Photography/Video 0
Photography available 0
Marketing Plan
Appoint Marketing Plan Co-Ordinator 0
Appoint Sales Executive 0
Rates Structure
Complete and Submit Rate Builder 0
Rate Grid to be approved 0
Programme
Determine Target Groups 0
Determine Travel Agents 0
Company Branding
Company Brochure finalised 0
Company Signage finalised 0
Stationery finalised and ordered 0
Key Cards designed 0
Internal Signage agreed 0
Marketing Material ordered 0
Branding Checklist Completed 0
Company Web Page
Company.com Web Entry 0
Company Fact Sheet submitted 0
Pictures submitted 0
Completed
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