NAME: CHARU KHANDELWAL

CLASS : TYBBA

ROLL NO: 05

SUBJECT: Cross Culture HR and

Industrial Relations

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 INDEX
SR NO. COMPANY NAME PG NO.
1 TCS 03 - 09
2 ACCENTURE 10 - 16
3 ADIDAS 17 - 23

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Organisation Profile:
Founded: TCS was founded in 1968 and is headquartered in Mumbai, India.

Parent Company: TCS is part of the Tata Group, one of India's largest and oldest
conglomerates.

Key Figures:
- CEO and Managing Director: Rajesh Gopinathan
- Chairman: Natarajan Chandrasekaran (also the Chairman of Tata Sons)
- Revenue (FY 2020-2021): Approximately $22 billion USD
- Employees: TCS has a vast global workforce, with hundreds of thousands of
employees worldwide.

Services:
TCS provides a wide range of IT services and consulting solutions to businesses
and organizations across various industries. Some of the key services and
offerings include:

1. IT Consulting: TCS offers strategic consulting services to help clients align their
IT strategies with their business goals.

2. Software Development: TCS develops custom software applications and

solutions tailored to meet client-specific needs.

3. Infrastructure Services: This includes managing and maintaining IT

infrastructure such as servers, networks, and data centers.

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4. Cloud Services: TCS helps clients leverage cloud computing for scalability,
agility, and cost-efficiency.

5. Artificial Intelligence and Analytics: TCS offers AI and data analytics solutions to
help clients gain insights from their data.

6. Digital Transformation: TCS assists clients in adopting digital technologies to

enhance customer experiences and drive business growth.

7. Cybersecurity: TCS provides cybersecurity services to protect client data and

systems from cyber threats.

8. Business Process Outsourcing (BPO): TCS offers BPO services to handle non-
core business processes for clients, such as customer support and finance and
accounting.

9. Quality Assurance and Testing: TCS ensures the quality and reliability of
software through comprehensive testing services.

Global Presence:
TCS has a significant global presence, with offices and delivery centers in
numerous countries around the world. It serves clients in North America, Europe,
Asia-Pacific, and other regions.

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HR Policies:
Tata Consultancy Services (TCS) is a global IT services and consulting company.
Like many organizations, TCS has its own set of HR (Human Resources) policies
that govern various aspects of employee relations, benefits, and conduct. It's
important to note that HR policies may evolve over time:

1. Equal Employment Opportunity (EEO): TCS follows a strict policy of providing

equal employment opportunities to all individuals regardless of their race,
gender, religion, age, disability, or other protected characteristics.

2. Code of Conduct: TCS employees are expected to adhere to a code of conduct

that outlines acceptable behavior, ethics, and professionalism in the workplace.

3. Anti-Harassment and Anti-Discrimination: TCS has policies in place to prevent

and address harassment and discrimination in the workplace. This includes sexual
harassment, racial discrimination, and other forms of mistreatment.

4. Compensation and Benefits: TCS offers competitive compensation packages,

including salaries, bonuses, and benefits such as healthcare, retirement plans, and
various employee wellness programs.

5. Work-Life Balance: TCS recognizes the importance of work-life balance and may
offer flexible work arrangements, including remote work options, to
accommodate employee needs.

6. Performance Appraisals: TCS typically conducts regular performance appraisals

to assess employee performance and provide feedback for career development.

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7. Leave Policies: TCS typically provides various types of leave, including vacation,
sick leave, and maternity/paternity leave, in accordance with local labor laws.

8. Training and Development: TCS invests in the training and development of its
employees, offering opportunities for skill enhancement and career
advancement.

9. Data Privacy and Security: TCS employees are expected to adhere to strict data
privacy and security policies to protect sensitive client and company information.

10. Ethical Behavior: TCS emphasizes ethical behavior and may have policies
regarding conflicts of interest, insider trading, and other ethical consideration.

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Role of Global Manager:
The role of a global manager in Tata Consultancy Services (TCS) or any
multinational corporation is significant and multifaceted. TCS is a global IT
services and consulting company with operations in various countries, which
necessitates effective global management to ensure the success of its global
operations. Here are some key aspects of the role of a global manager in TCS:

1. Global Strategy Development: Global managers in TCS play a crucial role in

developing and implementing the company's global business strategy. They need
to understand the unique challenges and opportunities in different regions and
align TCS's strategies accordingly.

2. Market Expansion: TCS operates in multiple countries and regions. Global

managers are responsible for identifying new markets and opportunities for
expansion. They analyze market conditions, competition, and potential clients to
make informed decisions.

3. Client Relationship Management: Building and maintaining strong client

relationships is essential. Global managers work closely with clients to understand
their specific needs and ensure TCS delivers high-quality services and solutions.

4. Cross-Cultural Leadership: TCS employs a diverse workforce from various

cultural backgrounds. Global managers need to be culturally sensitive and
effective in leading and managing teams across different cultures.

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5. Risk Management: Operating globally comes with various risks, including legal,
political, economic, and cultural risks. Global managers are responsible for
assessing and mitigating these risks to ensure the company's stability and growth.

6. Talent Management: Attracting, retaining, and developing a global talent pool

is a critical responsibility. Global managers collaborate with HR teams to ensure
that TCS has the right talent in the right locations.

7. Compliance and Regulatory Oversight: They must ensure that TCS complies
with local and international laws and regulations in all regions where it operates.
This includes labor laws, tax regulations, and industry-specific compliance
requirements.

8. Resource Allocation: Global managers allocate resources efficiently across

different regions to maximize productivity and profitability. This includes
budgeting, resource planning, and optimizing operational costs.

9. Technology and Innovation: Keeping up with technological advancements and

industry trends is essential. Global managers need to ensure that TCS remains
innovative and competitive in the global IT services market.

10. Communication and Coordination: Effective communication and coordination

are key to success. Global managers facilitate collaboration between different
teams and regions, ensuring that everyone is working towards common goals.

In summary, the role of a global manager in TCS involves overseeing and

coordinating the company's global operations, addressing regional differences
and challenges, and ensuring that the organization operates efficiently and

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ethically on a global scale. It's a complex and dynamic role that requires a deep
understanding of both the company's industry and the global business landscape.

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Organisationa Profile:
Founded: Originally established in 1989 as Andersen Consulting, the firm later
separated from Arthur Andersen in 2000 and adopted the name Accenture.

Headquarters: Dublin, Ireland (Accenture is legally domiciled in Ireland, but its

operational headquarters are in the United States).

Key Figures:
- CEO: Julie Sweet
- Chairman: David Rowland
- Revenue (FY 2020-2021): Approximately $44.3 billion USD
- Employees: Accenture employs hundreds of thousands of professionals
worldwide.

Services:
Accenture provides a wide range of services to businesses and organizations
across various industries. Some of the key services and offerings include:

1. Consulting: Accenture offers management consulting services, helping clients

solve complex business challenges, develop strategies, and drive innovation.

2. Technology Services: This includes IT strategy, application development,

systems integration, and technology consulting.

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3. Digital Services: Accenture assists clients in digital transformation initiatives,
including digital strategy, user experience design, and the development of digital
platforms and solutions.

4. Outsourcing and Operations: Accenture provides business process outsourcing

(BPO) services, including finance and accounting, customer service, and human
resources outsourcing.

5. Analytics and Data Services: Accenture offers data analytics, artificial

intelligence (AI), and machine learning solutions to help clients derive insights and
make data-driven decisions.

6. Security Services: Accenture specializes in cybersecurity services to protect

client data and systems from cyber threats.

7. Industry-Specific Solutions: Accenture serves clients across various industries,

including healthcare, financial services, technology, telecommunications, and
more, with industry-specific solutions.

8. Sustainability and Corporate Responsibility: Accenture is committed to

sustainability and corporate social responsibility (CSR) and often works with
clients on sustainability initiatives.

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HR Policies:
Here are some typical HR policies that may be found at Accenture:

1. Equal Employment Opportunity (EEO): Accenture is committed to providing

equal employment opportunities to all individuals regardless of their race,
gender, religion, age, disability, sexual orientation, or other protected
characteristics.

2. Code of Business Ethics: Accenture typically has a comprehensive code of

business ethics that outlines the company's expectations regarding ethical
behavior, integrity, and compliance with laws and regulations.

3. Anti-Harassment and Anti-Discrimination: Accenture has policies in place to

prevent and address harassment and discrimination in the workplace, including
sexual harassment, racial discrimination, and other forms of mistreatment.

4. Compensation and Benefits: Accenture offers competitive compensation

packages, including salaries, bonuses, and benefits such as healthcare, retirement
plans, and employee wellness programs.

5. Work-Life Balance: Accenture often recognizes the importance of work-life

balance and may offer flexible work arrangements, including remote work
options, to accommodate employee needs.

6. Performance Appraisals: Accenture typically conducts regular performance

appraisals to assess employee performance and provide feedback for career
development.

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7. Leave Policies: Accenture usually provides various types of leave, including
vacation, sick leave, and parental leave, in accordance with local labor laws.

8. Training and Development: Accenture invests in the training and development

of its employees, offering opportunities for skill enhancement, career
advancement, and continuous learning.

9. Data Privacy and Security: Accenture employees are typically expected to

adhere to strict data privacy and security policies to protect sensitive client and
company information.

10. Health and Safety: Accenture is committed to providing a safe and healthy
work environment for its employees, with policies related to workplace safety
and health.

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Role of global manager:
The role of a global manager in Accenture, or any large multinational corporation,
is critical to the company's success in managing its global operations, clients, and
resources effectively. Accenture, being a global management consulting and
professional services firm, requires skilled global managers to navigate complex
challenges and opportunities in various regions around the world. Here are the
key aspects of the role of a global manager in Accenture:

1. Global Strategy Development: Global managers play a pivotal role in shaping

and executing Accenture's global business strategy. They need to have a deep
understanding of the global business landscape, including industry trends and
client needs, to develop strategies that align with the company's growth
objectives.

2. Market Expansion: Identifying new markets and opportunities for expansion is

a significant responsibility. Global managers assess market conditions,
competition, and client demands to determine where Accenture should establish
or enhance its presence.

3. Client Relationship Management: Building and maintaining strong client

relationships is essential. Global managers work closely with clients to understand
their unique challenges and ensure that Accenture delivers high-value services
and solutions.

4. Cross-Cultural Leadership: Accenture operates in numerous countries with

diverse cultures. Global managers need to be culturally sensitive and effective in
leading and managing teams from different cultural backgrounds.

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5. Risk Management: Operating globally comes with various risks, including legal,
political, economic, and cultural risks. Global managers are responsible for
identifying, assessing, and mitigating these risks to ensure the company's stability
and growth.

6. Talent Management: Attracting, retaining, and developing a global talent pool

is a critical aspect. Global managers collaborate with HR teams to ensure that
Accenture has the right talent in the right locations to meet client demands.

7. Resource Allocation: Global managers allocate resources efficiently across

different regions to maximize productivity and profitability. This includes
budgeting, resource planning, and optimizing operational costs.

8. Technology and Innovation: Keeping up with technological advancements and

industry trends is crucial. Global managers ensure that Accenture remains
innovative and competitive in the global consulting and technology services
market.

9. Communication and Collaboration: Effective communication and collaboration

are key to success. Global managers facilitate seamless collaboration between
different teams and regions to ensure that everyone is working towards common
goals.

In summary, the role of a global manager in Accenture involves overseeing and

coordinating the company's global operations, addressing regional nuances and
challenges, and ensuring that the organization operates efficiently and ethically
on a global scale. It's a dynamic and complex role that requires a deep
understanding of the company's industry and a keen awareness of global business
dynamics.

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Organisation Profile:
Adidas is a well-known multinational corporation specializing in the design,
manufacturing, and marketing of athletic footwear, apparel, accessories, and
sports equipment:

Founded: Adidas was founded on August 18, 1949, by Adolf Dassler in

Herzogenaurach, Germany. The name "Adidas" is a combination of the founder's
nickname, "Adi," and the first three letters of his last name, "Das."

Headquarters: Herzogenaurach, Germany

Key Figures:
- CEO: Kasper Rorsted
- Chairma: Igor Landau
- Revenue (2020): Approximately €23.6 billion EUR
- Employees: Adidas had tens of thousands of employees worldwide.

Brands:
Adidas owns several brands, including:
- Adidas: The core brand specializing in sports footwear, apparel, and accessories.
- Reebok: A subsidiary known for athletic footwear and apparel.
- TaylorMade: A brand focused on golf equipment, including clubs, balls, and
accessories.

Products and Services:

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Adidas is primarily known for its sports and athletic products. Some of its key
product categories include:

1. Footwear: Athletic shoes for various sports and lifestyle wear.

2. Apparel: Sportswear, including jerseys, jackets, shorts, and leggings.

3. Accessories: Sporting equipment (e.g., soccer balls), bags, hats, and eyewear.

4. Performance Gear: Specialized gear for sports like soccer, basketball, running,
and golf.

5. Lifestyle Products: Fashion-forward products that blend sport and street style.

Global Presence:
Adidas has a significant global presence, with a strong retail and online presence
in many countries. The company operates in North America, Europe, Asia-Pacific,
and other regions.

Marketing and Sponsorships:

Adidas is known for its extensive sports sponsorships and marketing efforts. The
company sponsors numerous athletes, teams, and events worldwide. Notable
sponsorships include partnerships with the FIFA World Cup, the Olympic Games,
and individual athletes like Lionel Messi and James Harden.

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HR Policies:

1. Equal Employment Opportunity (EEO): Adidas is committed to providing equal

employment opportunities to all individuals regardless of their race, gender,
religion, age, disability, sexual orientation, or other protected characteristics.

2. Code of Conduct: Adidas typically has a code of conduct that outlines

acceptable behavior, ethics, and professionalism in the workplace.

3. Anti-Harassment and Anti-Discrimination: Adidas has policies in place to

prevent and address harassment and discrimination in the workplace, including
sexual harassment, racial discrimination, and other forms of mistreatment.

4. Compensation and Benefits: Adidas offers competitive compensation packages,

including salaries, bonuses, and benefits such as healthcare, retirement plans, and
employee wellness programs.

5. Work-Life Balance: Adidas recognizes the importance of work-life balance and

may offer flexible work arrangements, including remote work options, to
accommodate employee needs.

6. Performance Appraisals: Adidas typically conducts regular performance

appraisals to assess employee performance and provide feedback for career
development.

7. Leave Policies: Adidas usually provides various types of leave, including

vacation, sick leave, and parental leave, in accordance with local labor laws.

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8. Training and Development: Adidas invests in the training and development of
its employees, offering opportunities for skill enhancement, career advancement,
and continuous learning.

9. Data Privacy and Security: Adidas employees are typically expected to adhere
to strict data privacy and security policies to protect sensitive company and
customer information.

10. Health and Safety: Adidas is committed to providing a safe and healthy work
environment for its employees, with policies related to workplace safety and
health.

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Role of Global Manager:
The role of a global manager at Adidas is crucial in overseeing and coordinating
the company's international operations, strategies, and resources to ensure the
brand's global success. Here are key aspects of the role of a global manager at
Adidas:

1. Global Strategy Development: Global managers are responsible for developing

and implementing Adidas's global business strategy. This includes identifying
market trends, consumer preferences, and growth opportunities worldwide.

2. Market Expansion: They play a pivotal role in identifying new markets for
Adidas products and services. This may involve assessing market conditions,
competition, and consumer behavior to make informed expansion decisions.

3. Supply Chain Management: Global managers oversee the global supply chain to
ensure efficient production, distribution, and inventory management. This
involves coordinating with suppliers, manufacturers, and logistics partners across
different regions.

4. Product Localization: Adidas operates in diverse markets with varying consumer

needs. Global managers work to adapt products and marketing strategies to suit
local preferences while maintaining the global brand identity.

5. Client and Retailer Relationships: Building and maintaining strong relationships

with clients, retailers, and partners worldwide is essential. Global managers work
to secure distribution deals, retail partnerships, and sponsorships on a global
scale.

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6. Brand Management: Ensuring consistent branding and messaging across
different regions is a critical responsibility. Global managers oversee brand
campaigns and image maintenance.

7. Financial Management: They are often responsible for budgeting, financial

planning, and cost management on a global scale, ensuring profitability and
sustainable growth.

8. Talent Management: Global managers attract, retain, and develop talent across
the organization's various locations. This includes ensuring diversity and inclusion,
leadership development, and global talent mobility.

9. Risk Management: Operating globally comes with various risks, including

economic, political, and cultural factors. Global managers assess and mitigate
these risks to protect the company's interests.

10. Compliance and Regulatory Oversight: They ensure Adidas complies with local
and international laws and regulations in all regions where it operates. This
includes labor laws, trade regulations, and industry-specific compliance
requirements.

In summary, the role of a global manager at Adidas involves overseeing and

coordinating the company's international operations, addressing regional nuances
and challenges, and ensuring that the organization operates efficiently and
consistently on a global scale. It requires a deep understanding of the global
business landscape and a commitment to promoting the Adidas brand and values
worldwide.

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