THE MARKETING STRATEGIES OF

CADBURY
My main objective of the study on this project is to demonstrate the marketing strategies of
Cadbury India Ltd.

And to arrive at my findings, I have done few analysis:-

(a)SWOT Analysis

(b)PEST Analysis

And also 5 P‟s of Marketing:

● Product
● Price
● Physical Distribution
● Promotion
● Positioning

RESEARCH METHODOLOGY

Achieving accuracy in any research requires in depth study

regarding the subject. As the prime objective of the project is to
compare Cadbury with the existing competitors in the market and
the impact of Nestle on Cadbury, the research methodology adopted
is basically based on secondary data via which the most recent and
accurate piece of information could be collected.

Sources of secondary data

Used to obtain information on, Cadbury and its competitor history,
current issues, policies, procedures etc, wherever required.

# Internet
# Magazines
# Newspapers