NAME: Glaiza Q.

Filio YEAR & SECTION: BTVTED-FSM3A

INDIVIDUAL ACTIVITY

WHAT APPROPRIATE MARKETING STRATEGIES WOULD YOU RECOMMEND FOR A RESTAURANT THAT
WANTS TO TARGET STUDENTS LIKE YOU?

• To effectively target students, a restaurant should employ strategies that resonate with their
preferences, lifestyle, and budget constraints. Firstly, embracing digital platforms is crucial. Engaging
content, including visually appealing food images and student-centric promotions, can spark interest and
draw them in.

• Offering student discounts or loyalty programs can establish a strong connection with this
demographic. Students often seek budget-friendly options, so providing special deals or loyalty programs
can attract and retain their patronage.

• Incorporating student-friendly aesthetics, providing free Wi-Fi, and hosting events like trivia nights or
live music can foster a sense of community.

• Implementing an online ordering system with quick delivery options can cater to students’ busy
schedules, allowing them to enjoy meals conveniently.

• Lastly, gathering feedback through surveys or social media polls can help the restaurant adapt its
offerings to meet the evolving tastes and preferences of the student demographic.

WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF FRANCHISING? ARE YOU IN FAVOR OF
FRANCHISING OR NOT? WHY?

Franchising presents both advantages and disadvantages, the advantage of franchising is allow a
business to grow quickly by leveraging the resources and efforts of individual franchisees. This can result
in a widespread market presence without the need for substantial capital investment by the franchisor.
However, franchising comes with its set of challenges. One disadvantage is the loss of control. Also
disadvantages exist as well. Maintaining brand consistency across various locations can be challenging.
Quality control may vary, impacting the overall brand image. Franchisees may also have different
interpretations of the brand, leading to inconsistencies in customer experience.

In my opinion, I am favor in franchising because it is the start build successful business. Franchising can
offer benefits like brand recognition and support, but it also involves giving up some control. It’s
essential for entrepreneurs to weigh the pros and cons based on their specific circumstances and
objectives.