Case Study
Jagrit Arora
University of Winnipeg
David Navratil
October 20, 2023 (Extension)
Task 1
Vegan Street Bites: Where Flavour Meets Compassion
Dear Vegan Street Bites Community:
The countdown to deliciousness has officially started, and we couldn't be happier to announce it!
We at Vegan Street Bites are on a mission to provide you with the best vegan street food in
Winnipeg, and we can't wait to share our love of plant-based goodness with every one of you.
🚀 Grand Launch Date: November 4, 2023
📍 Location: 1697 Corydon Avenue
🕒 Hours of Operation: Monday-Sunday: 12:00 PM – 9:00 PM
Jane and Bob Carrot, the brains, and hearts behind Vegan Street Bites, have been devoted vegans
for ten years, and their love for this way of life has inspired this culinary journey. We have
something for everyone, including tasty vegan tacos and succulent plant-based burgers.
What makes Vegan Street Bites appealing?
100% Plant-Based: All our food is delicious, cruelty-free, and environmentally sustainable.
Uncompromising Taste: We don't think you should have to give up flavour to follow your
convictions. Our meal is a culinary delight!
Community-focused: We're a movement, not just a food truck. Help us spread the word about a
compassionate, sustainable lifestyle.
Come taste our mouthwatering vegan delicacies with us on November 4 at 1697 Corydon
Avenue. The year's biggest gourmet event is one you don't want to miss!
Don't forget to invite your friends and family to the event. Together, let's make this launch a
memorable one. Spread the word, share this post, and be ready to discover a world of plant-based
delights!
Follow us for more information on tantalising sneak peeks, thrilling promos, and timely updates.
We are eager to meet every one of you as we approach our debut, and the countdown has
officially started. We really appreciate you being a member of the Vegan Street Bites family and
are grateful for your support.
With love and compassion,
Jagrit Arora
Vegan Street Bites Team
Task 2
Subject: Exciting News: Vegan Street Bites to Revolutionise Winnipeg's Street Food Scene
Dear Media Companies,
I hope you are well and reading my email. We are happy to share some exciting news with you.
"Vegan Street Bites" is about to make its official debut, and we couldn't be more excited to offer
our creative vegan cuisine idea to Winnipeg.
You may already be aware that Jane and Bob Carrot, two enthusiastic people who have been
living a vegan lifestyle for ten years, are the creators of Vegan Street Bites. Their commitment to
a plant-based diet has given rise to a food truck that not only offers delectable vegan fare but also
acts as a platform for the promotion of a healthy, compassionate lifestyle.
🚀 Grand Launch Date: November 4, 2023
📍 Location: 1697 Corydon Avenue
🕒 Hours of Operation: Monday-Sunday: 12:00 PM – 9:00 PM
We think that Vegan Street Bites is a movement, not merely a culinary event. Our whole menu is
composed of plant-based foods, and each dish is designed to have an unparalleled taste. We have
something for everyone, from delectable vegan tacos to succulent plant-based burgers.
Our objective is to create "buzz" and interest in this unusual endeavour in the neighbourhood.
We think Winnipeg residents will find Vegan Street Bites' narrative to be compelling. Your
media outlet joining us on our journey would be an honour for us.
We cordially welcome you to attend November 4 at 1697 Corydon Avenue for our big opening.
This evening promises to be a special occasion with delicious vegan food, stimulating talks, and
a chance to interact with the driven individuals who are the driving force behind this endeavour.
To cover this momentous occasion, we would be happy to have a representative from Media
Companies at our launch event.
We think your assistance and coverage will be crucial as we work to increase awareness of
Vegan Street Bites. Please get in touch with us if you have any queries, want more details, or
wish to arrange an interview with Jane and Bob Carrot. We promise to give you all the tools
required to spread our message.
We value your time and thoughtfulness and look forward to working with you to make Vegan
Street Bites a success in Winnipeg. Together, we can encourage a neighbourhood to choose a
more humane and sustainable way of life.
We appreciate your time and interest and look forward to hearing from you.
With love and compassion,
Jagrit Arora
Vegan Street Bites Team
Email: jagritarora118@gmail.com
Phone: +1 (204) 805-6318
Task 3
Subject: Opportunity to Showcase Your Products at the Vegan Street Bites Grand Opening
Dear Roughage Eatery,
I hope this email finds you well. I'm writing to let you know about some great news and to see if
we can take advantage of an uncommon opportunity.
As you may already be aware, "Vegan Street Bites," a vegan food truck that is going to
revolutionise the street food scene in our city, will soon be making its debut in Winnipeg.
🚀 Grand Launch Date: November 4, 2023
📍 Location: 1697 Corydon Avenue
We are contacting you now because we think your high-quality food and drink items are a
fantastic fit for our mission. We at Vegan Street Bites are enthusiastic about promoting tasty,
ethical, and sustainable plant-based eating. We take pleasure in providing our clients with a
varied and interesting menu that highlights the finest in vegan food.
Why Work with Vegan Street Bites?
100% Plant-Based: We are dedicated to the vegan lifestyle and only provide plant-based items.
Culinary Excellence: We share your passion for excellence and are committed to providing
flavours and products of the highest calibre.
Local Impact: By collaborating with us, you'll get exposure to Winnipeg's foodie community.
At our big opening celebration, we would be honoured to highlight your items. You have a great
chance to introduce your products to an interested and diversified audience at this event. We
would be happy to provide the advantages listed below in return for your support.
1. Prominent Exposure: At our grand opening event, your items will be prominently marketed
and exhibited, attracting a lot of attention from our guests.
2. Social Media Shoutouts: To help your business reach our ever-expanding online audience, we
will give it the exposure it deserves on our social media channels.
3. Recognition of the Partnership: Our news releases and advertising materials will identify your
business as an official sponsor.
We humbly ask that you give our event some thought by sponsoring it or by donating some of
your goods. Your support will not only help us give our consumers an exceptional experience,
but it will also help your brand match our purpose of encouraging compassionate and sustainable
living.
For further information or with any queries you may have, don't hesitate to contact us at
“jagritarora118@gmail.com”. We are willing to look at how we may modify our collaboration to
best serve the objectives and passions of your company. We appreciate you taking this
exceptional chance to work with Vegan Street Bites and are eager to see how we can collaborate
to make our grand opening a huge success.
With love and compassion,
Jagrit Arora
Vegan Street Bites Team
Email: jagritarora118@gmail.com / Phone: +1 (204) 805-6318
Task 4
Jagrit Arora
Vegan Street Bites Team
525 Lanark St
Winnipeg, MB R3N 1L8
October 18, 2023
Email: jagritarora118@gmail.com
Phone: +1 (204) 805-6318
Mayor Scott Gillingham
Mayor's Office
510 Main St.
Winnipeg, MB R3B 1B9
Sir,
I hope that you are doing well and excelling in your position as the acclaimed mayor of
Winnipeg, our wonderful city. I'm writing on behalf of Vegan Street Bites to formally invite you,
and I'm happy and excited to do so.
As you may already be aware, Winnipeg's Vegan Street Bites is set to go on a gastronomic
adventure unlike any other. Our goal is to serve the best vegan street food in our neighbourhood,
providing an unmatched combination of flavour, morality, and sustainability. We were very
moved to read that you share our dedication to a vegan lifestyle and our ideals of sustainability
and compassion.
🚀 Grand Launch Date: November 4, 2023
📍 Location: 1697 Corydon Avenue
Your attendance at our grand opening would be a great honour and an inspiration to all our
visitors, in our opinion. We are inspired by your commitment to living a more compassionate
and environmentally responsible lifestyle, and we can't wait to show you and the rest of
Winnipeg what the vegan culinary world has to offer in terms of mouthwatering possibilities.
We would be very appreciative if you thought about speaking a few words during the grand
opening event. Your attendance and words of support would not only make this event
unforgettable but also motivate our community to uphold the ideals that you stand for.
We recognise the obligations of your position as mayor and the value of your time. We
guarantee that we will do everything possible to work with your schedule and preferences for
attending the event. We will be happy to organise all necessary logistics and setups to make sure
you're comfortable.
This invitation is our way of saying thanks for supporting the vegan lifestyle and the health of
our community. We sincerely hope you'll be able to come to celebrate Vegan Street Bites' debut
with us and take part in the excitement of helping to spread a more kind and environmentally
friendly way of living.
Please feel free to contact us at jagritarora118@gmail.com to discuss the details and confirm
your attendance. We would be very grateful for your attendance, and we are interested in
working with you if that is possible. I'm grateful that you gave my invitation some thought. Your
comment is anxiously anticipated.
With love and compassion,
Jagrit Arora
Vegan Street Bites Team
Email: jagritarora118@gmail.com
Phone: +1 (204) 805-6318
Task 5
Vegan Street Bites Grand Opening: A Heartfelt Thank You to Our Incredible Community
Dear Vegan Street Bites Community,
We are overjoyed to announce that our grand opening was a tremendous success, and we owe it
all to you! Our debut day was made even more memorable by your enthusiasm, support, and
enjoyment of plant-based cuisine. The time has come for us to show our thanks.
To Our Valued Customers:
We appreciate your participation on the launch day of our business. We felt excitement in our
hearts because of your smiles, pleasant remarks, and enthusiasm to taste our vegan delicacies.
The most delicious vegan street food in Winnipeg is now at your disposal, and we couldn't be
happier to have you as a member of the Vegan Street Bites family.
To Our Incredible Suppliers
We sincerely appreciate your kind assistance. Your top-notch food and drink items improved our
menu and added to the unique flavours that our clients enjoyed. Your support of our effort to
encourage compassionate and sustainable living means the world to us.
To The Mayor of Winnipeg:
We would like to express our gratitude for your participation at our event and for your
motivational remarks. It is commendable and inspiring to see how committed you are to
becoming a vegan and to our city. Your support means a lot to us.
To Our Hardworking Team:
Finally, but most definitely not least, we want to express our sincere gratitude to our
hardworking staff. This goal of Vegan Street Bites became a reality because of your
perseverance, dedication, and hard work. On the day of our big opening, your culinary prowess
and dedication to our mission were clear.
We are optimistic and excited about what lies ahead, thanks to the community's resounding
support. We look forward to continuing our mission to provide Winnipeg with scrumptious,
moral, and ecological plant-based food. We will be motivated by your continuing support.
Stay tuned for interesting changes, unique promos, and menu expansions. We can't wait to share
more amazing plant-based foods with you.
Once more, I want to thank you for attending our grand opening and for understanding how
passionate we are about vegan street cuisine. We look forward to many more milestones together
because of how amazing this trip has been, thanks to you.
With gratitude and excitement,
Jagrit Arora
Vegan Street Bites Team
