Diversification and Growth:

As a part of diversification, following initiatives have been taken by the Indus Motor Corporation;

Introducing Hybrid Vehicles: Indus Motor Company launched the Toyota Prius hybrid vehicle in Pakistan
in 2016. This action was taken as part of a diversification effort to meet the nation's rising demand for
environmentally friendly and fuel-efficient vehicles.

Investing in Solar Energy: Indus Motor Company stated in 2017 that it would invest in a solar power
project to provide electricity for its Karachi manufacturing site. This action was part of the company's
diversification plan to lessen its dependency on the national power system and lower its energy
expenditures.

Entry into the Rental Car Market: Indus Motor Company launched its own car rental business in 2020 to
enter the Pakistani rental car market. This action was part of a diversification strategy to make use of the
company's current fleet of vehicles and create new revenue streams.

Creating a Used Car Buying and Selling Service: Indus Motor Company declared the debut of its Used
Car Buying and Selling Service in Pakistan in 2021. This action was part of a diversification strategy to
meet the rising national demand for high-quality secondhand cars and gain market share.

Joint Ventures: To diversify its product offering, IMC has formed joint ventures with other businesses.
IMC and Thal Limited formed a joint venture in 2020 to produce and market auto parts in Pakistan.

Investment in Auto finance: Indus Motor Company and Meezan Bank formed a joint venture in 2015 to
offer consumers auto finance that complies with Shariah. This action was part of a diversification plan to
provide clients an extra service and increase the company's revenue sources.

Initiatives for corporate social responsibility (CSR): IMC has broadened its business by taking part in a
range of CSR activities in the areas of environment, health, and education. The Toyota Technical
Education Programme was established by the business to give young people practical training and
promote their employability.

IMC’s Specialization and Expertise:

Leading automaker Indus Motor Company (IMC) in Pakistan is well renowned for its proficiency in
producing and marketing Toyota vehicles. IMC has built a solid reputation for creating high-quality and
dependable automobiles and has been the sole distributor of Toyota vehicles in Pakistan since 1990.

The manufacturing capabilities of IMC are one of its main advantages. In Karachi, the business operates a
cutting-edge production facility that makes Toyota vehicles that adhere to worldwide standards using
cutting-edge technology and procedures. In order to continually enhance its goods and introduce new
technology, the corporation has also made research and development investments.

IMC has developed a strong distribution and sales network in Pakistan in addition to its manufacturing
capabilities. Customers may easily access the company's goods and services thanks to its nationwide
network of dealerships and service facilities.
IMC is best known for its experience building high-quality, dependable automobiles that satisfy the
expectations of Pakistani customers. IMC's primary focus is the production and distribution of Toyota
vehicles in Pakistan.