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GHIZLANE MHILIS

NSEGUE NGUEMA GRAZELIA DARLY


MAROGA RUTH CECILIA
DITAMBA NGOUKA NAIC DORIN
NTOUTOUME ONGOUA LUBIN MARTIAL
MVOU NGOUNDA B. GASTONIE REVE D’AURORE
MBOUMBA ACXELLE -JORDI
1- What does Sendwave excel at when it comes to transferring money?

2- How do the money rules in Gabon affect companies like Sendwave?

3- What's the best plan for Sendwave to expand their services to Gabon?
P2P financial service provider
Sendwave, a leading fintech company specializing in international remittances, was founded in 2014to
provide a more affordable and efficient means of sending money internationally.

it s a notable player in the fintech landscape, operates as a peer-to-peer (P2P) financial service provider,
P2P
financial
service
provider

60% OF ADULTS IN SUB-SAHARAN AFRICA HAD NO ACCESS TO A BANK ACCOUNT.


USER
EXPERIENCE
SMS
USER-FRIENDLY INTERFACE
EASY REGISTRATION
WHY?????
CONTINENT WHERE THE AVERAGE BANKING
RATE IS CLOSE TO 50%.
0% NO ACCOUNT MANAGEMENT FEES,

TURNOVER OF 377.1 BILLION CFA FRANCS


IN SENEGAL IN SEP 2021
INNOVATIONS OF WAVE
OPARATIONAL
CONSIDERATIONS
Regulatory compliance
Risk management
Competition
Access to financial services
Technology and data security
Strategic partnerships
Fraud and cyber security
THE BANKING SECTOR IN AFRICA

"Nigeria and Egypt are


among the 7 countries in
the world in which more
than half of adults do not
have bank accounts,
according to a recent World
Bank report titled "
THE BANKING
SECTOR IN
GABON

BGFI BANK IS THE MARKET LEADER,


Value
FOLLOWED BY BICIG AND UGB.. BGFI dominates the market with more than 3,000
corporate clients and 47% of the market share of
corporate deposits.

BGFI Bank accounts for 40% of the market share,


far ahead of UGB (19%), BICIG (19%)
678 FINTECH
25 COUNTRIES
The sector has been experiencing a continuous boom for several years, with
many creations,

REPORT FINNOVATING FOR AFRICA: REIMAGINING THE AFRICAN FINANCIAL SERVICES LANDSCAPE,
"African fintech is at its peak,
advancing financial inclusion and
fueling the business revolution
underway on the continent"

Tom Jackson, co-founder of Disrupt Africa


NIGERIA, AT THE TOP OF THE PYRAMID

270 ENTITIES 140 ENTITIES 102 ENTITIES

NIGERIA SOUTH AFRICA KENYA


“ Unlike the rest of the CEMAC area,
which has lagged behind in the
development of mobile money, Gabon
was won over by this revolution very
early on.
43% of the population over the age of
15 had an account in 2017. ‘’

Report by the International Monetary Fund (IMF)


BUT WHEN IT COMES TO MOBILE MONEY, ONLY GABON TELECOM AND AIRTEL ARE COMPETING

OTHER FINTECH COMAPNIES


Gabon has a In gabon 83% of people are
The banking rate
population of connected to the internet.
is 35% in Gabon
2,300,000
inhabitants.
GABON

65% of them are while the average This is due to the fact that
under 35 years rate in Africa is 80% of the population lives
old. 10% in urban area or example,
60% of all Gabonese people
live in just two cities,
Libreville and Port Gentil.
WAVE'S PARTNERSHIP WITH MOOV AFRICA GABON
TELECOM IS A PIVOTAL MOVE IN ITS GABONESE MARKET
EXPANSION.
STRATEGIC ADVANTAGES
EFFICIENT STRATEGY
WAVE's strategy avoids the need for establishing a separate entity, adapting to the
partner's financial transaction process.

COST-EFFECTIVE TRANSACTION FEES.


Significant cost savings with a 1.5% transaction fee, compared to the future partner and
competitor's 3%.
STRATEGIC ADVANTAGES
CROSS-BORDER MONEY TRANSFERS
Cross-border money transfers with WAVE, a service not offered by competitor Airtel
Gabon.

FARMER-FRIENDLY LOW RATES


Exceptional 0.5% transaction rates for farmers, aligning with WAVE's commitment to
promote green strategies and uplift an underappreciated sector in Gabon's banking
landscape.
LOCAL COMPETITION

LOW CONNECTION

INFRASTRUCTURE CHALLENGES
Fintech companies wishing to engage in this
sphere must first obtain individual authorization
from the central bank or a competent regulatory
authority.

The legal incorporation of the company.


The establishment of the registered office
within the national territory.
Adherence to a minimum share capital.

beside other documents and requirments

Source "The 5-Step Roadmap for Fintech Firms Entering Fast-Growing Emerging Markets"
Wave's partnership with Moov Africa Gabon Telecom is a pivotal move in its Gabonese market expansion.

POPULATION OF 2.3 MILLION

65% YOUNG DEMOGRAPHIC OF 65% UNDER 35 YEARS OLD

The collaboration with Moov Africa Gabon Telecom not only grants Wave access to their 1.6 million
subscribers but also leverages the mobile operator's extensive customer base, particularly in urban
areas where 80% of the population resides
This partnership allows Wave to tap into Moov Africa Gabon Telecom's local market expertise,
RESOURCES NEEDED
The necessary resources for Wave's entry
strategy into Gabon include financial
resources, human expertise, technology and
infrastructure, partnerships, regulatory and
legal support, marketing and awareness
campaigns, market research, cultural
adaptation, operational support, and long-
term growth capital.
The successful entry of WAVE into the Gabonese market is contingent upon a
well-structured and meticulously executed plan.
CONCLUSION
WITH THIS STRATEGY, WAVE IS NOT JUST
OPENING DOORS TO FINANCIAL
SERVICES; IT'S USHERING IN A NEW ERA
OF EMPOWERMENT, INCLUSION, AND
INNOVATION FOR THE GABONESE
POPULACE. BUCKLE UP; IT'S GOING TO BE
AN EXHILARATING RIDE!
REFERECES
Publication Title: "Preliminary Authorizations for Launching a Fintech in French-Speaking Africa?"
Published by: Kadder Ismael Toure
Category: Fintech

Official Website for Wave: Wave Official Website

Wave Mobile Money: The first Fintech operating in multiple WAEMU countries to obtain an E-money license
Coura Sene on April 21, 2022
Thursday, April 21, 2022, Dakar

Official Website for Sendwave: Sendwave Official Website

IMF Country Report - Gabon: IMF Country Report - Gabon


Publication Title: "The 5-Step Roadmap for Fintech Firms Entering Fast-Growing Emerging Markets"

Publication Title: Based on the latest statistics from the Electronic Communications and Postal Regulatory Agency (ARCEP), as of the end of June 2022:
Website :directinfosgabon.com
Title: "Internet: Who is the Leading Operator in Gabon in 2022?"

Publication Title: Mobile Telephony: Moov Africa Gabon Telecom Surpasses Airtel Gabon:
Title: "Mobile Telephony: Moov Africa Gabon Telecom Takes the Lead Ahead of Airtel Gabon"
Website : directinfosgabon.com

Publication Title: Sendwave Review


Authors: Zak Killermann & Kevin Joey Chen
Last Updated: March 21, 2023

Publication Title: 10 Best Couples Apps for Android


Author: Joe Hindy
Published Date: February 2, 2022
REFERECES Publication Title: Based on the latest statistics from the Electronic Communications and Postal Regulatory Agency (ARCEP), as of the end of June 2022:
Website :directinfosgabon.com
Title: "Internet: Who is the Leading Operator in Gabon in 2022?"

Publication Title: Mobile Telephony: Moov Africa Gabon Telecom Surpasses Airtel Gabon:
Title: "Mobile Telephony: Moov Africa Gabon Telecom Takes the Lead Ahead of Airtel Gabon"
Website : directinfosgabon.com

Publication Title: Sendwave Review


Authors: Zak Killermann & Kevin Joey Chen
Last Updated: March 21, 2023

Publication Title: 10 Best Couples Apps for Android


Author: Joe Hindy
Published Date: February 2, 2022
THANK
YOU

2023/2024

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