Quality Objectives ISO

ENG / MUKHTAR MOHAMED HANAFI ALRABIAH CONSULTING ENGINEER
ISO 9001:2015 Quality

Objectives with
Examples
By Desir September 24, 2019
Welcome to this blog about iso 9001:2015 quality objectives with

examples. In this blog, my main aim is to help you truly
understand what the actual requirements of the standard are
when it comes to quality objectives. We are also going to go over
three case studies of actual companies that have implemented
iso 9001. And we are going to be discussing their specific
requirements when it came to quality objectives to make sure
that these companies meet the requirements set by the standard.
One of the key fundamentals of the certification requirements for

ISO 9001 is the quality objectives. Quality objectives are
within Clause 6 of ISO 9001:2015. One of the reasons why ISO
9001 certification is important is because it helps us to focus on
matters that matter the most.
Once we establish the internal and external issues of the

organization meaning what environment the company works in,
we must establish the vision for the company. The division is
simply a statement that explains where we, as leaders of
organizations, will be taking our companies in the future.
Examples of Quality Objectives for ISO 9001:2015

The quality policy for ISO 9001, which is the vision of the
organization, and the quality objectives great go hand in hand.
They support each other in the sense that vision explains where
do wants to get, and equality objectives explain how we know
that we got to that stage. In this blog post you will successfully
learn how to implement and audit ISO 9001:2015 Quality
Objectives with Examples.
For example, if in the quality policy we are stating that we want

to be market leaders within our industry, then when we must
have a goal/objective that’s related to the market share.
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Requirements of ISO
9001:2015 for Quality
Objectives
I wanted to start this blog about ISO 9001:2015 Quality
Objectives with Examples by explaining in a in a simple way
what the actual requirements by the standard are for quality
objectives. The quality objectives are mentioned in clause 6.2 of
the iso 9001 2015 version of the ISO 9001 standard. The first
thing that we’re going to see is the actual requirement from the
standard:
6.2 Quality objectives and planning to achieve them
6.2.1 The organization shall establish quality objectives at

relevant functions, levels and processes needed for the quality
management system.
The quality objectives shall:
a) be consistent with the quality policy;
b) be measurable;
c) take into account applicable requirements;
d) be relevant to conformity of products and services and to

enhancement of customer satisfaction;
e) be monitored;
f) be communicated;
g) be updated as appropriate.
The organization shall maintain documented information on the

quality objectives.
Requirements – functions,
levels and processes
From here we can start to understand that quality objectives can
be set at various levels within the company. So, a small company
might have a number of quality objectives and the larger
company might have a larger number of quality objectives. This
is because there might be several different functions and levels
within the company.
As seen in how we are explaining ISO 9001:2015 Quality

Objectives with Examples The standard also mentions that we
have to consider the processes relevant to the company when
setting up quality objectives. As you might recall from other
videos that I have shared on this website we have seen that like
any company can have four main types with main types of key
processes which are:
 Sales
 Purchasing
 operations
 design and development
So, the standard is practically asking us to set objectives

relating to any function or level within the organization but also
to set quality objectives relating to the processes needed for the
quality management system.
Requirements – consistent with

quality policy
The quality objectives the standard says shall be consistent with

the quality policy. This means that when we are setting up the
quality objectives, we have to take the quality policy of the
organization as the main aim of where we are aiming in terms of
quality.
The quality objectives will then translate the vision that the
company has in terms of quality as stated in the quality policy
into actual numbers.
So, if for example in the quality policy we are stating that the
company strives to meet it’s a customer expectation and has to
deliver an on-time service. That is what we are striving for in
terms of a customer expectation vision and that is set within the
quality policy. Then within the quality objectives we have to
define exactly what do we mean by delivering the service on
time. Does this mean that we deliver it on time 100 percent of
the, or cases 95 percent of the cases? What do we actually mean
by delivering the service on time?
We simply have to associate a number with what we have stated

within the quality policy.
Requirements – measurable
(SMART)
In this blog post you will have plenty of opportunities to learn
about ISO 9001:2015 Quality Objectives with Examples. For the
objectives be measurable is another of the requirements set for
quality objectives. It is extremely important that our quality
objectives are measurable. As you might know there is the
acronym which is SMART objectives:
 specific
 measurable
 attainable
 realistic
 timely
SMART – specific
So, when we are setting up quality objectives first of all we have
to make sure that they are specific. In the sense that it is easy to
understand what the objective is referring to.
SMART – measurable
If we are taking an example of a person wishing to improve on
their physical fitness and they want to run more. Will not just set
an objective saying that I want to run more next year. But we will
say that for example I want to run five kilometers in 25 minutes.
So that is a very specific and measurable objective.
SMART – attainable
Another important element is that objectives have to be
attainable. In the sense that we can gather the information that
we need to measure the objective. They also have to be realistic.
It is useless for me for example to set up an objective for myself
to run five kilometers in 15 minutes. Because I will not be able to
do that with my current level of fitness unfortunately. A realistic
objective for me would be that I would run five kilometers in 25
minutes.
SMART – realistic
So, it is useless to set up objectives that are extraordinarily high
that we know that we are not going to reach. It is better to set up
objectives that are slightly pushing us over the boundaries that
we have set right now but then that they are actually realistic
and that we can actually meet these targets.
SMART – timely
Finally, objectives have to be timely in the sense that we have to
define by when by when do we want to actually reach the said
objective. For example, I want to run five kilometers and 25
minutes by the end of this year. So, by stating that the objective
will be met by the end of this year makes the objective a timely
objective.
Quality objectives during

implementation and auditing
The standard just mentions that the objectives have to be
measurable but I prefer taking it a step further and applying the
smart principle when setting up objectives to make sure that we
are setting up well-formed objectives.
Requirements – applicable
requirements
The next element that the standard mentions is that we have to
take into account applicable requirements. So, these might be
customer set requirements or regulatory requirements.
We have to make sure that whatever objective we are setting is

in line with the with the requirements of both the customer and
statutory and legal requirements.
Requirements – relevant to
conformity of products
Another element that you have to consider is that objectives

have to be relevant to conformity of products and services and to
the enhancement of customer satisfaction.
What this means in practice is that we also have to set up

objectives to monitor the level of customer satisfaction that we
are aiming for as a company. This is a quality management
system and therefore it is important that we set up some type of
objective that will help us to ensure that we are giving a good
quality product or service to our clients.
And objectives can be either specifically on the product itself or

actually and on the enhancements of customer satisfaction. And
of course, we can monitor customer satisfaction by getting
feedback from the customers.
Requirements – Monitored
As we will see later in ISO 9001:2015 Quality Objectives with
Examples, another element that we are considering is that
objectives have to be monitored. In the sense that it is useless to
set up an objective if we are not actually monitoring the data.
And to analyses the objectives in an objective way so that we
can grow as a company.
Requirements – Communicated
Another element that we have to consider is that quality
objectives have to be communicated with the relevant people.
So, if a particular person is responsible or has some kind of
direct impact on the company reaching the said objective then
that person must know that the company has such quality
objectives so that the person can be pulling the same rope as the
rest of his or her colleagues. To make sure that everyone is
striving to reach the same objectives.
Requirements – Updated as
appropriate
Finally, this standard asks us to make sure that quality
objectives are updated as appropriate. I like to update quality
objectives of my clients during the management review which is
an opportunity where we are reviewing the performance that we
obtained in the past year relating to our quality objectives and
depending on how much of our objectives we reach then we can
update the quality objectives for the next year to make them
more realistic and relevant to the current needs of the company.
Requirements – retained as
documented information
The standard mentions that the organization shall maintain
documented information on the quality objectives. Whenever we
see the word documented information this means that we have
to have some kind of record. This means that it has to be written
anywhere it can be an excel sheet it can be a physical paper it
can be a software. Somehow, we need to actually write down the
quality objectives in a way that can be evaluated during an
internal audit.
Requirements of ISO
9001:2015 for Quality
Objectives – Clause
6.2.2
So, clause 6.2.1 explains in detail the actual requirements that
we have when it comes to setting up quality objectives and
clause 6.2.2.
6.2.2 When planning how to achieve its quality objectives, the

organization shall determine:
a) what will be done;
b) what resources will be required;
c) who will be responsible;
d) when it will be completed;
e) how the results will be evaluated.
what resources will be required for the company to reach the

given quality objective okay so resources might be financial
might be time might be allocating people or equipment. So, there
are different types of resources that a company can allocate to
reach a particular quality objective.
Who will be responsible for the quality objective and even though
most of my clients ask me to put more than one person as
responsible for the quality objective I always like only having one
person who is ultimately responsible for a quality objective to be
met?
This is because a ship cannot have two captains. Only one

captain can lead a ship. In this case the ship is the quality
objective and each quality objective has to be driven by a single
person. A single person can have multiple objectives but a single
objective cannot have multiple people responsible for the

attainment of such quality objectives.
To set SMART objectives we have to set a deadline by when by

when we intend to reach the quality objectives.
And finally, the standard asks us to define how the results will be
evaluated and over here I like to mention that the results will be
available evaluated during the management review which as I’ve
mentioned is an excellent opportunity to review the quality
objectives for the next year based on the performance of the
objectives that we have obtained in the previous year.
ISO 9001:2015 Quality Objectives Examples
Definitions of Quality
Objectives as per ISO
9000
ISO 9000 is a standard also within the iso 9001 family which
basically gives details on how we should interpret specific words
and iso 9001. Clause 3.7.1 explains what is an objective. An
objective is a result to be achieved. So, an objective can be
strategic, tactical or operational as we have seen from the
standard of ISO 9001 itself. And in this blog post you can find
many practical explanations to help you understand ISO
9001:2015 Quality Objectives with Examples.
And there might be different types of objectives there might be

financial, health and safety, environmental objectives, and these
can apply at different levels of the organization. So, they can be
strategic, organization-wide and they can also be project-based
results. Any results that we are aiming to achieve and such
results would be called an objective. An objective can be
expressed in other ways for example intended outcome a
purpose an operational criterion as a quality objective or by the
use of other words with similar meaning.
So, it doesn’t necessarily have to be called an objective but we

can have goals, aims, targets. So, the word objective itself is not
important. The most important thing is that we have some kind of
objective and an objective is a result that has to be reached.
In the context of the quality management system quality

objectives are set by the organization and they have to be
consistent with the quality policy to achieve specific results.
Factors to consider
when implementing
Quality Objectives for

ISO 9001:2015
The organization can have other disciplines, like ISO 22000, ISO
27001, Good distribution practice (GDP), Medical Device
Regulations, ISO 15189 or other topics they’d like to set goals
for. For example, health and safety there can be financial
objectives. And all of these can be objectives.
For avoidance of doubt, I do not like to have a section where I

mention objectives and another section where I mention quality
objectives. I take all objectives and quality objectives within the
same section within the standard.
As shown in the ISO 9001:2015 Quality Objectives with

Examples, I like putting down all the objectives for the company
within the same section on the quality manual.
Case Study: ISO

9001:2015 Quality
Objectives Examples
This is section you can find case studies ISO 9001:2015 Quality
Objectives with Examples
Quality Objectives are the guiding light that shines upon the
actions that you will be taking to take your organization from
where you are now, to where you want to be. They represent an
‘ideal’ future scenario that everyone in the organization should be
committed to achieve.
Now even though the quality management system of ISO 9001

gives the title for objectives as quality objectives, they do not
necessarily have to be relating to quality.
On the contrary, in my humble opinion, I believe they should

include elements relating to the most important elements of the
business.
This will make it easier to monitor the goals of the company by

having a centralized location for all goals in the company. These
goals will be the board of that company.
Imagine driving your car without a dashboard. You wouldn’t know

the speed you’re driving, the temperature of your engine or
whether you have fuel in the car.
Not having this information will invariably make it infinitely hard

for you you’re too actually drive a car reliably. for starters you
will certainly get tons of speeding tickets, unless you are super
cautious, and your car will stop without fuel.
Now as a business leader I am sure that for any of your

successful projects you had a dream. You had a vision of what
you wanted to achieve and that you had a clear end in my mind of
where you wanted to arrive. And that is the power of having clear
goals. Moreover, through having clear goals, you will be able to
better delegate the world to your employees, by having
structured roles & responsibilities as per ISO 9001 standard.

Objectives Examples for a
manufacturing company
 Sales:
 Average stock turnover < 3 months
 Physical vs theoretical stock take < 2% by value

 New product development > 5 new products / year
 New product development > €200k between all 5
products revenue
 HR:
 Employee turnover < less than 10% of total FTEs
 Customer feedback:
 Market share > 45% (on branded products)
 Market share > 35% (on non-branded products)
 How likely are you to refer us to friends & family > 9
 Operations
 Out of spec < 5 cases monthly
 Unexpected breakdowns (technical faults) < 5 monthly
 Foreign object/contamination = 0 cases per month
 Stock availability = 0 cases of out of stock per month
 EBIT > 18%
 EBITA > 25%
Manufacturing company – Sales

In the first example we have a manufacturing company. And we
have started with objectives relating to the sales. To have an
average stock turnover which is less than three months. The
physical versus theoretical stock take has to be less than two
percent by value. New product development more than five
products per year. We have to sell more than 200 000 euros
worth of sales between the five different products that we are
developing in the next year.
As you can see some of these objectives might not be directly

relating to the sales activity. However, we should not get
confused about the category in which a specific objective has to
go in. But rather we would be much better off if we set the
quality objectives in a way that benefits the company and do not
get confused on the semantics or technicalities of where the
actual objective has to be.
Manufacturing company – HR
Another objective that this company set relating to the human
resources. This time it is to have an employee turnover of less
than 10 percent of the total full-time employees. So of course,
employee turnover is an important metric for any company. And
as such it is a fantastic example of a quality objective for ISO
9001 that most companies should adopt.
Manufacturing company – Customer

Feedback
There are different ways in which we can track quality objectives
when it comes to customer feedback. And two of them are:
 to evaluate the market share

 to ask our clients how likely are they to refer us to friends
and family
As you might know this final question refers to the net promoter
score. Another element of customer feedback that we can
consider is the likelihood or the percentage of sales that is
generated by repeat clients. The most important metric when it
comes to a happy customer is a repeat purchase. So, the more
repeat purchases that we have the more our customers are
happy with the service or products that we are providing them
with.
Manufacturing company – Operations

In terms of the quality objectives for this manufacturing company
and over here we have some goals relating to quality for example
out of spec products. We have to have less than five cases
monthly unexpected breakdowns which can result from technical
faults we have to have five less than five breakdowns monthly.
Foreign objects or contamination within the products that we are
manufacturing have to be zero cases per month.
There is no tolerance to foreign objects or contamination stock

availability that we should not have any cases where we run out
of stock every month and then we are considering the
profitability in terms of edit and Ebata, which have to be 18 and
25 percent respectively.
Manufacturing company – conclusion

So, as you can see from this first case study where we are giving
some examples of quality objectives based on iso 9001. the
standard will not tell us for example what type of market share
we should have because this highly depends on the size of the
company the industry that you are working with and various
other topics. In this case the company decided to actually
consider market share because they have the relevant
information that they need and because it is an important metric
for them to evaluate the performance of customer feedback.

mobile and tower crane
company
 Sales:
 Winning at least 1 important tender
 Rental of 3 or more tower cranes in 2 or more major
construction projects
 Maintain an 85% occupancy from tower crane rental
 Maintain an 80% occupancy for mobile crane
 Communicate with client to service their crane at least
once every 6 months
 Communicate with client to perform certification on
their crane at least once every year
 HR:
 Maintain a 5% employee turnover ratio
 Maintain a 100% certification training records for
employees relating to:
 Mobile cranes
 Tower cranes
 Working at heights
 Fork lifts
 Health & Safety
 First aid
 Repeat customers > 90%
 How do you rate the level of our service from 1 to 10 >
8?
 Operations
 Service internal tower cranes a minimum of once every
4 months
 Unscheduled maintenance on leased tower cranes <2%
of all tower cranes per day
 Average time to do a general service on cranes – 9
hours
Mobile and tower crane company –

Sales
In this case study we are going to consider a company that rents
out cranes and tower cranes and once again we are going to
start with the sales targets. And this company as decided that
they want to win at least one important tender. That they want to
have rental of three or more tower cranes in two or more major
construction projects because of course this objective will help
to cement the position of the particular company as the leading
provider of tower cranes. Another objective might be to maintain
an 85 percent occupancy from tower crane rental. And an 80
occupancy for mobile crane higher.
As you can see the values of tower cranes and mobile cranes are
different so one of them is 85 percent and the other is 80 percent
and this goes to show that the standard will not tell you the
actual value that you have to reach within your quality
objectives. What we have to do with the quality objectives is that
we have to find important areas within our company that we
want to improve upon and we have to find a respective value a
measurable and specific goal or target that we want to reach
relating to that topic.
Another example of equality objective is that we have to

communicate with clients to service their claims at least once
every six months and that we have to communicate with clients
to perform certification on their crane at least once every year.
So, these objectives were set by the company depending on how

they want to treat their customers. And depending on what they
have stated within their quality policy.
Mobile and tower crane company – HR

Once again, we have an objective relating to the employee
turnover which in this case it is a five percent employee
turnover. And that the company given that the company works
within a regulated environment they want to make sure that 100
percent of their staff have the certifications that are needed to
do the respective work.
For example, to operate mobile cranes, working at heights, using

forklifts health and safety training and first aid training. Another
objective is relating to customer feedback and in this case the
company has considered repeat customers. Here they are
seeking a 90 percent returning customers.
They also took the question of how do you rate the level of our
service from one to ten and they want to achieve a rating of more
than eight.
Mobile and tower crane company –

Operations
In the operational objectives we want to install service internal
tower claims a minimum of once every four months. Perform
unscheduled maintenance on at least our claims has to be less
than two percent of all tower cranes per day and the average
time to do general service on cranes has got to be nine hours.
From these operational objectives we can notice that the

company given that it’s it is specialized basically in the renting
out of equipment one of their most critical elements is to make
sure that their equipment is perfectly up and running and so they
have set quality objectives to monitor how much of their
equipment is in good running conditions. They have also set up
objectives on how frequently they have to do maintenance to
make sure that the cranes are running at optimal quality. Also
given that maintaining a tower crane takes quite a lot of time
they have set a goal of nine hours which is the time that it is
expected for the company to do a general service on the cranes.
Naturally for the company to be able to monitor this quality

objective the have to have a checklist of what they do actually
mean by general service. So, it cannot mean one thing for a
person and another thing for someone else. So, the first thing
that we would have to do in this case would be to define through
a checklist the elements of work that have to be done in a
general service. This is done so that then we would be in a
position to monitor the actual time that it takes for employees to
do a general service on cranes.

security services company
 HR:
 To recruit 500 more employees
 To achieve a staff turnover of less than 5%
 To train all employees at least 4 hours per year
(upkeep on Health & Safety)
 Market share by industry:
 Banking > 75% (all except BOV and BNF)
 5-star Hotels > 20%
 Gaming companies > 3 large companies
 Factories > 20%
 How likely are you to refer us to friends & family > 9
 To log 100% of complaints onto CAPA sheet
 To have 0 complaints discovered by invoicing/debt
collection
 Operations
 Variance of Actual vs projected hours for cleaning job
= 0% difference
 To conduct a 30-minute review meeting once per week
including administration to discuss client
work/problems
 To have less than 2 vehicle breakdown/unscheduled
maintenance per month
 Arriving to clients on time > 95% of the time (late is
when we arrive more than 15 minutes later than agreed
with the client) – linked to a small bonus to ensure that
people get on time
Security services company – HR

Finally, in this post about ISO 9001:2015 Quality Objectives with
Examples, we are seeing the example of a security services
company. And here the examples relating to the quality
objectives that we have found out side with the human resources
once again.
This company is extremely ambitious and they want to recruit

500 more employees by the end of the year. They want to
achieve a staff turnover of less than five percent and they want
to train all their employees at least four hours per year on upkeep
as upkeep on health and safety. Once again, I want to point out
that the three different companies that we have discussed in this
blog do have different objectives relating to the human
resources.
So, I want to emphasize once again that the quality objectives

that are set up by your company when you are implementing ISO
9001 should not be focused on what the standard is actually
asking us to do but rather when it comes to the quality
objectives we have to consider what the company needs and
what was stated within the quality policy of what defines quality
in our organization.
And based on what the company needs and what we have

defined within the quality policy we are going to set up the
quality objectives accordingly. Another example of quality
objectives as per ISO 9001 2015 is the customer
Security services company – Customer

Feedback
In this case for example the company wants to have a market
share of security services or for example relating to the banking
industry they want to have more than 75 percent. They want to
have more than twenty percent of five star hotels as their clients.
They want three large companies within the gaming industry to
be their clients. And they want to have factories as their clients
and they want to target more than 20 of all the factories in the
country to be their clients.
As you can see these are very ambitious quality objectives that
meet their goals of the company because ultimately that is the
point of setting up quality objectives. Some more objectives
relating to customer feedback is that we are going to ask our

clients how likely are they to refer us to friends and family.
Once again we are mentioning the net promoter score over

here. And in this case the company wants to reach a target of
more than nine.
The company also wants to log 100 of complaints onto a

corrective and preventive action sheet okay and finally the
company has set up an objective to have zero complaints
discovered by invoicing/debt collection.
This is an extremely interesting example which was brought out

when we were having discussions during the implementation.
The people who were calling their customers to for that
collection to collect the money after the job has been done then
the clients would use that as an opportunity to complain about
the product or service that was delivered by the company. And of
course that is not the right time to get feedback from your
clients.
So ideally we give our clients an opportunity to speak to us

before we actually ask them for the money. So in this case we
are setting up an objective that zero complaints have to be
discovered by invoicing and that collection and this will be done
by implementing a system of gathering feedback from the client
before actually doing debt collection.
As you can see in this case the quality objectives are being used
to monitor and to solve actual problems that the company has.
And they want to target the solutions to the actual problems that
they have through the use of quality objectives.
And that is the proper implementation of how we should do

quality objectives as per ISO 9001 2015.
Security services company – Operations

Finally some objectives relating to the operations for the security

services company. We are going to start by considering the
actual versus projected amount of working hours to be less than
zero percent.
So we want to make sure that we are actually estimating the

amount of hours that are needed for a job in an accurate way. Of
course if we over estimate the number of hours that we will need
then it is highly likely that our quote will be more expensive than
our competitors because we would think that we need more time
than we actually need. And when it comes to underestimating
that is also a problem because then we would be losing money
on a project. So it is for this company it was important to set up
an objective where the projected versus the actual hours spent
on each particular job has to match exactly and there has to be a
zero percent variance.
Next objective was to conduct a 30-minute review meeting once

per week including administration to discuss client/work
problems.
So this objective links with the objective that I was mentioning

before relating to to have zero complaints discovered by
invoicing/ debt collection. So what the company did to solve that
particular problem was that they decided to have a weekly
meeting where the various departments of the company join
together and they discuss any problems that they had with the
client so whenever someone is doing debt collection they would
know what was done for a particular client to handle a problem if
there was an actual problem.
In this way and with these two objectives we are ensuring a

better customer experience because there is much more
commonly shared information about how happy our clients are
with our service. Another element that was discussed for the
quality objectives in this example was that we have to arrive to
clients on time. So in this case we said 95 percent on time and in
the objective we have also defined what does late mean. Late is
when we arrive more than 15 minutes later than the time agreed
with the client and we are going to be linking this objective to a
small bonus to ensure that people get there on time of course
whenever we want to reach an objective we have to motivate
people to actually strive to reach their objective. And in this case
since we are dealing with unskilled or semi-skilled workers then
we have decided to set up a financial objective linked directly to
how much they arrive on time.

Objectives with
Examples for a service
business
And now I am going to give a simple explanation of ISO
9001:2015 Quality Objectives with Examples for a service
business.
Marketing
• number of new leads
• market share
• return on investment of lead generation activities
Sales
• number of clients vs the number of proposals

issued
• the average value of the sale

• total value of sales / clients served
Operations
• average man-hours for each project
• timely delivery of projects to clients / number of

missed deadlines
• number of training hours per employee
• hours of downtime of equipment used

(software/internet etc)
• time sheets for employees
Quality
• the likelihood for customers to refer your business

to friends/family
• average results of customer satisfaction
• customer retention rate / repeat clients
• number of complaints received
• status of corrective actions and non-conformities
All the above Quality Objectives are simply examples, merely to

inspire you on the vastness of such objectives. It is critical that
you choose your objectives wisely, and to ensure that all the
team is pulling the same rope, and committed to the same
results. Having an ISO certification means that business leaders
hve taken the time to take a step back and identify what are the
most important activities within their business.
SMART Quality
Objectives for ISO
9001:2015
Quality objectives must be set in a SMART fashion. Smart is a
mnemonic for the five most important factors that an intelligently
designed objective would have.
Specific – goals should be specifically relating to a particular

area of your business. This means that it is immediately clear on
what each goal is referring to. A goal must easily indicate
outcomes do we need to see in order to consider the goal as
accomplished.
Measurable
A goal is only a goal if we can actually measure our current
status to be able to compare it with where we want to be. We
cannot hide behind the buzzwords like industry leaders or
providing an excellent service. We need to attach that idea of
where we want to get to an actual metric that we can measure.
it is also important to keep in mind that we must have the tools
to easily gather the data that will enable us to measure each
objective.
Attainable
Goals should be challenging but still reasonable to achieve. it is
useless to say that we’d like to get a 100% market share is our
current my picture is currently at 1%. Therefore 9001 encourages
us to design quality objectives that we believe that we can
actually achieve. Moreover, goals should be set up on activities

that are within our control.
Relevant
The quality objectives set must be relevant to the overall goals
of the organization. In other words, each objectives defined must
be somehow interlinked with the results from the evaluations of
Clause 4 of the ISO 9001 standard (context of the organization).
being relevant means that the goals that we set up must be
worthy of our time and investment. An additional consideration
as regards goals that can be taken from being relevant is to not
set up too many goals. We must drive to ensure that we set and
number of goals that can be within our grasp. The larger the
team, the more goals can be set.
Time bound
It is not enough to say that one day who wants to increase our
market share. We must set time limits. People work hard and
smartly to do everything possible to meet deadlines. It is not
extremely useful how to set up a goal that it intends to reach
with them five years’ time. It would be far more worthy to have a
goal of where you want to be within 1 years’ time. Then each
quarter you can review your performance, just like you do for
management accounts, to ensure that you are on track.
Conclusions about ISO

9001:2015 Quality
Objectives with
Examples
That is all I have to say when it comes to ISO 9001:2015 Quality
Objectives with Examples. I hope that you found the examples in
this video to be of interest and that they will help you to achieve
your goals when it comes to the implementation or auditing of iso
9001 of any company.
If you have any questions about ISO 9001:2015 Quality

Objectives with Examples or anything ISO related, please feel
free to get in touch on hello@lukedesira.com. I would love to help
you to succeed in your iso 9001 certification goals.

Quality Objectives ISO

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ENG / MUKHTAR MOHAMED HANAFI ALRABIAH CONSULTING ENGINEER

ISO 9001:2015 Quality

Welcome to this blog about iso 9001:2015 quality objectives with

One of the key fundamentals of the certification requirements for

Once we establish the internal and external issues of the

Examples of Quality Objectives for ISO 9001:2015

For example, if in the quality policy we are stating that we want

Get Free ISO Templates

6.2 Quality objectives and planning to achieve them

6.2.1 The organization shall establish quality objectives at

The quality objectives shall:

a) be consistent with the quality policy;

c) take into account applicable requirements;

d) be relevant to conformity of products and services and to

The organization shall maintain documented information on the

As seen in how we are explaining ISO 9001:2015 Quality

So, the standard is practically asking us to set objectives

Requirements – consistent with

The quality objectives the standard says shall be consistent with

We simply have to associate a number with what we have stated

Quality objectives during

We have to make sure that whatever objective we are setting is

Another element that you have to consider is that objectives

What this means in practice is that we also have to set up

And objectives can be either specifically on the product itself or

6.2.2 When planning how to achieve its quality objectives, the

a) what will be done;

b) what resources will be required;

c) who will be responsible;

d) when it will be completed;

e) how the results will be evaluated.

what resources will be required for the company to reach the

This is because a ship cannot have two captains. Only one

objective cannot have multiple people responsible for the

To set SMART objectives we have to set a deadline by when by

ISO 9001:2015 Quality Objectives Examples

And there might be different types of objectives there might be

So, it doesn’t necessarily have to be called an objective but we

In the context of the quality management system quality

Quality Objectives for

For avoidance of doubt, I do not like to have a section where I

As shown in the ISO 9001:2015 Quality Objectives with

Case Study: ISO

Now even though the quality management system of ISO 9001

On the contrary, in my humble opinion, I believe they should

This will make it easier to monitor the goals of the company by

Imagine driving your car without a dashboard. You wouldn’t know

Not having this information will invariably make it infinitely hard

Now as a business leader I am sure that for any of your

ISO 9001:2015 Quality

 Physical vs theoretical stock take < 2% by value

Manufacturing company – Sales

As you can see some of these objectives might not be directly

Manufacturing company – Customer

 to evaluate the market share

Manufacturing company – Operations

There is no tolerance to foreign objects or contamination stock

Manufacturing company – conclusion

ISO 9001:2015 Quality

Mobile and tower crane company –

Another example of equality objective is that we have to

So, these objectives were set by the company depending on how

Mobile and tower crane company – HR