FUNNEL CONVERSION

Cerrar ventas

HEADCOUNT Y1M1 Y1M2 Y1M3 Y1M4 Y1M5 Y1M6 Y1M7

# of SDR's 2 2 2 2 2 2 2
Contacts per SDR 500 500 500 500 500 500 500

FUNNEL Win % Y1M1 Y1M2 Y1M3 Y1M4 Y1M5 Y1M6 Y1M7

Initial Contacts N/A 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Reycled Contacts N/A - 720 1,260 1,620 1,800 1,800 1,800
Total Contacts N/A 1,000 1,720 2,260 2,620 2,800 2,800 2,800
Response Rate 10% - 100 172 226 262 280 280
Phone Connect 50% - - 50 86 113 131 140
Are We a Fit 40% - - - 20 34 45 52
Demos 80% - - - - - 16 28
Accepted Leads 90% - - - - - - -
Close deal 20% - - - - - - -
Deal Booked 100% - - - - - - -

ARR per Deal $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000
Pipeline Created $ - $ - $ - $ - $ - $ - $ -
Bookings $ - $ - $ - $ - $ - $ - $ -

Sales Pipelin
$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1
M M M M M M M M M M M M M M M M M M M
Y1 Y1 Y1 Y1 Y1 Y1 Y1 Y1 Y1 Y1M Y1M Y1M Y2 Y2 Y2 Y2 Y2 Y2 Y2 Y2 Y2 Y2M Y2M Y2M Y3 Y3

Pipeline Created
 $0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1
M M M M M M M M M M M M M M M M M M M
Y1 Y1 Y1 Y1 Y1 Y1 Y1 Y1 Y1 Y1M Y1M Y1M Y2 Y2 Y2 Y2 Y2 Y2 Y2 Y2 Y2 Y2M Y2M Y2M Y3 Y3

Pipeline Created

* SDR : sales development Reps.

 Y1M8 Y1M9 Y1M10 Y1M11 Y1M12 Y2M1 Y2M2 Y2M3
2 2 2 2 3 3 3 3
500 500 500 500 500 500 500 500

Y1M8 Y1M9 Y1M10 Y1M11 Y1M12 Y2M1 Y2M2 Y2M3

1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500
1,800 1,800 1,800 1,800 1,800 2,160 2,430 2,610
2,800 2,800 2,800 2,800 3,300 3,660 3,930 4,110
280 280 280 280 280 330 366 393
140 140 140 140 140 140 165 183
56 56 56 56 56 56 56 66
36 42 45 45 45 45 45 45
14 25 33 38 40 40 40 40
- - - 3 5 7 8 8
- - - - 3 5 7 8

$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000

$ 576,000 $ 990,720 $ 1,301,760 $ 1,509,120 $ 1,612,800 $ 1,612,800 $ 1,612,800 $ 1,612,800
$ - $ - $ - $ - $ 115,200 $ 198,144 $ 260,352 $ 301,824

Sales Pipeline

7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
2M Y2M Y2M 2M 2M 2M Y3M Y3M Y3M Y3M Y3M Y3M Y3M Y3M Y3M 3M 3M 3M Y4M Y4M Y4M Y4M Y4M Y4M Y4M Y4M Y4M 4M 4M 4M
Y Y Y Y Y Y Y Y Y

Pipeline Created Bookings

 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
2M Y2M Y2M 2M 2M 2M Y3M Y3M Y3M Y3M Y3M Y3M Y3M Y3M Y3M 3M 3M 3M Y4M Y4M Y4M Y4M Y4M Y4M Y4M Y4M Y4M 4M 4M 4M
Y Y Y Y Y Y Y Y Y

Pipeline Created Bookings

 Y2M4 Y2M5 Y2M6 Y2M7 Y2M8 Y2M9 Y2M10
3 3 4 4 4 4 4
500 500 500 500 500 500 500

Y2M4 Y2M5 Y2M6 Y2M7 Y2M8 Y2M9 Y2M10

1,500 1,500 2,000 2,000 2,000 2,000 2,000
2,700 2,700 2,700 3,600 3,600 3,600 3,600
4,200 4,200 4,700 5,600 5,600 5,600 5,600
411 420 420 470 560 560 560
197 206 210 210 235 280 280
73 79 82 84 84 94 112
45 53 59 63 66 67 67
40 40 40 48 53 57 59
8 8 8 8 8 8 10
8 8 8 8 8 8 8

$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000

$ 1,612,800 $ 1,612,800 $ 1,612,800 $ 1,900,800 $ 2,108,160 $ 2,263,680 $ 2,367,360
$ 322,560 $ 322,560 $ 322,560 $ 322,560 $ 322,560 $ 322,560 $ 322,560

11 12
4M 4M
Y Y
 11 12
4M 4M
Y Y
 Y2M11 Y2M12
4 4
500 500

Y2M11 Y2M12 Y3M1 Y3M2 Y3M3 Y3M4 Y3M5

2,000 2,000 - - - - -
3,600 3,600 - - - - -
5,600 5,600 - - - - -
560 560 560 - - - -
280 280 280 280 - - -
112 112 112 112 112 - -
75 90 90 90 90 90 90
60 60 68 81 81 81 81
11 11 12 12 12 14 16
10 11 11 12 12 12 14

$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000

$ 2,419,200 $ 2,419,200 $ 2,707,200 $ 3,225,600 $ 3,225,600 $ 3,225,600 $ 3,225,600
$ 380,160 $ 421,632 $ 452,736 $ 473,472 $ 483,840 $ 483,840 $ 541,440
 Y3M6 Y3M7 Y3M8 Y3M9 Y3M10 Y3M11 Y3M12 Y4M1 Y4M2
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
81 81 - - - - - - -
16 16 16 16 16 - - - -
16 16 16 16 16 16 - - -

$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000

$ 3,225,600 $ 3,225,600 $ - $ - $ - $ - $ - $ - $ -
$ 645,120 $ 645,120 $ 645,120 $ 645,120 $ 645,120 $ 645,120 $ - $ - $ -
 Y4M3 Y4M4 Y4M5 Y4M6 Y4M7 Y4M8 Y4M9 Y4M10 Y4M11 Y4M12
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -

$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
INPUTS/ASSUMPTIONS Y1M1 Y1M2 Y1M3 Y1M4 Y1M5
4 8 12 16 20

Cumulative Occurs
Funnel Win % Lag in Weeks Weeks in Month "X"
Response Rate 10% 4 4 2
Phone Connect 50% 4 8 3
Are We a Fit 40% 4 12 4
Demos 80% 8 20 6
Accepted Leads 90% 10 30 8
Close deal 20% 12 42 11
Deal Booked 100% 4 46 12

Period 1 2 3 4 5
# of SDR's 2 2 2 2 2
Contacts per SDR 500 500 500 500 500

Period 1 2 3 4 5
Initial Contact 1,000 1,000 1,000 1,000 1,000
Reycled Contacts - 720 1,260 1,620 1,800
Contacts Initiated 1,000 1,720 2,260 2,620 2,800
Response Rate - 100 - - -
Response Rate - 172 - -
Response Rate - 226 -
Response Rate - 262
Response Rate -
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate
Response Rate

Period 1 2 3 4 5
Response Rate - 100 172 226 262
Phone Connect - - 50 - -
Phone Connect - - 86 -
Phone Connect - - 113
Phone Connect - -
Phone Connect -
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect
Phone Connect

Period 1 2 3 4 5
Phone Connect - - 50 86 113
Are We a Fit - - - 20 -
Are We a Fit - - - 34
Are We a Fit - - -
Are We a Fit - -
Are We a Fit -
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit
Are We a Fit

Period 1 2 3 4 5
Are We a Fit - - - 20 34
Demos - - - - -
Demos - - - -
Demos - - -
Demos - -
Demos -
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos
Demos

Period 1 2 3 4 5
Demos - - - - -
Accepted Leads - - - - -
Accepted Leads - - - -
Accepted Leads - - -
Accepted Leads - -
Accepted Leads -
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads
Accepted Leads

Period 1 2 3 4 5
Accepted Leads - - - - -
Close deal - - - - -
Close deal - - - -
Close deal - - -
Close deal - -
Close deal -
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal
Close deal

Period 1 2 3 4 5
Close deal - - - - -
Deal Booked - - - - -
Deal Booked - - - -
Deal Booked - - -
Deal Booked - -
Deal Booked -
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked
Deal Booked

Period 1 2 3 4 5
Deal Booked - - - - -
 Y1M6 Y1M7 Y1M8 Y1M9 Y1M10 Y1M11 Y1M12 Y2M1 Y2M2 Y2M3 Y2M4
24 28 32 36 40 44 48 52 56 60 64

Model Assumptions/Comments
-a month is 4 weeks
-no rounding in place
-if funnel activity ends in week 4 or week 8 and so on, the resulting stat/activity begins in the following month
-model is built for a 24-month sales cycle, longer lag will blow up model
-recyled leads not modeled i.e. put back in drip campaign to get future response
yellow cells require inputs

6 7 8 9 10 11 12 13 14 15 16
2 2 2 2 2 2 3 3 3 3 3
500 500 500 500 500 500 500 500 500 500 500

6 7 8 9 10 11 12 13 14 15 16
1,000 1,000 1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500 1,500
1,800 1,800 1,800 1,800 1,800 1,800 1,800 2,160 2,430 2,610 2,700
2,800 2,800 2,800 2,800 2,800 2,800 3,300 3,660 3,930 4,110 4,200
-
- -
- - -
- - - -
280 - - - -
- 280 - - - -
- 280 - - - -
- 280 - - - -
- 280 - - - -
- 280 - - - -
- 280 - - - -
- 330 - - -
- 366 - -
- 393 -
- 411
-
6 7 8 9 10 11 12 13 14 15 16
280 280 280 280 280 280 280 330 366 393 411
- - - - - - -
- - - - - - - -
- - - - - - - - -
131 - - - - - - - - -
- 140 - - - - - - - - -
- - 140 - - - - - - - -
- - 140 - - - - - - -
- - 140 - - - - - -
- - 140 - - - - -
- - 140 - - - -
- - 140 - - -
- - 165 - -
- - 183 -
- - 197
- -
-

6 7 8 9 10 11 12 13 14 15 16
131 140 140 140 140 140 140 140 165 183 197
- - - - - - -
- - - - - - - -
45 - - - - - - - -
- 52 - - - - - - - -
- - 56 - - - - - - - -
- - - 56 - - - - - - -
- - - 56 - - - - - -
- - - 56 - - - - -
- - - 56 - - - -
- - - 56 - - -
- - - 56 - -
 - - - 66 -
- - - 73
- - -
- -
-

6 7 8 9 10 11 12 13 14 15 16
45 52 56 56 56 56 56 56 56 66 73
16 - - - - - -
- 28 - - - - - -
- - 36 - - - - - -
- - - 42 - - - - - -
- - - - 45 - - - - - -
- - - - - 45 - - - - -
- - - - - 45 - - - -
- - - - - 45 - - -
- - - - - 45 - -
- - - - - 45 -
- - - - - 45
- - - - -
- - - -
- - -
- -
-

6 7 8 9 10 11 12 13 14 15 16
16 28 36 42 45 45 45 45 45 45 45
- - 14 - - - - - - - -
- - - 25 - - - - - - -
 - - - - 33 - - - - - -
- - - - - 38 - - - - -
- - - - - - 40 - - - -
- - - - - - - 40 - - -
- - - - - - - 40 - -
- - - - - - - 40 -
- - - - - - - 40
- - - - - - -
- - - - - -
- - - - -
- - - -
- - -
- -
-

6 7 8 9 10 11 12 13 14 15 16
- - 14 25 33 38 40 40 40 40 40
- - - - - 3 - - - - -
- - - - - - 5 - - - -
- - - - - - - 7 - - -
- - - - - - - - 8 - -
- - - - - - - - - 8 -
- - - - - - - - - - 8
- - - - - - - - - -
- - - - - - - - -
- - - - - - - -
- - - - - - -
- - - - - -
- - - - -
- - - -
- - -
- -
-
6 7 8 9 10 11 12 13 14 15 16
- - - - - 3 5 7 8 8 8
- - - - - - 3 - - - -
- - - - - - - 5 - - -
- - - - - - - - 7 - -
- - - - - - - - - 8 -
- - - - - - - - - - 8
- - - - - - - - - - -
- - - - - - - - - -
- - - - - - - - -
- - - - - - - -
- - - - - - -
- - - - - -
- - - - -
- - - -
- - -
- -
-

6 7 8 9 10 11 12 13 14 15 16
- - - - - - 3 5 7 8 8
 Y2M5 Y2M6 Y2M7 Y2M8 Y2M9 Y2M10 Y2M11 Y2M12 Y3M1 Y3M2 Y3M3
68 72 76 80 84 88 92 96

lowing month

17 18 19 20 21 22 23 24 25 26 27
3 4 4 4 4 4 4 4
500 500 500 500 500 500 500 500

17 18 19 20 21 22 23 24 25 26 27
1,500 2,000 2,000 2,000 2,000 2,000 2,000 2,000
2,700 2,700 3,600 3,600 3,600 3,600 3,600 3,600
4,200 4,700 5,600 5,600 5,600 5,600 5,600 5,600

-
- -
- - -
- - - -
420 - - - -
- 420 - - - -
- 470 - - - -
- 560 - - - -
- 560 - - - -
 - 560 - - - -
- 560 - - - -
- 560 - - -
- 560 - -

17 18 19 20 21 22 23 24 25 26 27
420 420 470 560 560 560 560 560 560 - -

-
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -
- - - - - - - - -
206 - - - - - - - - -
- 210 - - - - - - - - -
- - 210 - - - - - - - -
- - 235 - - - - - - -
- - 280 - - - - - -
- - 280 - - - - -
- - 280 - - - -
- - 280 - - -
- - 280 - -
- - 280 -

17 18 19 20 21 22 23 24 25 26 27
206 210 210 235 280 280 280 280 280 280 -

-
- -
- - -
- - - -
- - - - -
- - - - - -
 - - - - - - -
- - - - - - - -
79 - - - - - - - -
- 82 - - - - - - - -
- - 84 - - - - - - - -
- - - 84 - - - - - - -
- - - 94 - - - - - -
- - - 112 - - - - -
- - - 112 - - - -
- - - 112 - - -
- - - 112 - -
- - - 112 -
- - - 112

17 18 19 20 21 22 23 24 25 26 27
79 82 84 84 94 112 112 112 112 112 112

-
- -
- - -
- - - -
- - - - -
- - - - - -
53 - - - - - -
- 59 - - - - - -
- - 63 - - - - - -
- - - 66 - - - - - -
- - - - 67 - - - - - -
- - - - - 67 - - - - -
- - - - - 75 - - - -
- - - - - 90 - - -
- - - - - 90 - -
- - - - - 90 -
- - - - - 90
- - - - -
- - - -

17 18 19 20 21 22 23 24 25 26 27
53 59 63 66 67 67 75 90 90 90 90
- - - - - - - -
- - - - - - - - -
 - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
40 - - - - - - - - - -
- 40 - - - - - - - - -
- - 48 - - - - - - - -
- - - 53 - - - - - - -
- - - - 57 - - - - - -
- - - - - 59 - - - - -
- - - - - - 60 - - - -
- - - - - - - 60 - - -
- - - - - - - 68 - -
- - - - - - - 81 -
- - - - - - - 81
- - - - - - -
- - - - - -
- - - - -
- - - -

17 18 19 20 21 22 23 24 25 26 27
40 40 48 53 57 59 60 60 68 81 81
- - - - - - - -
- - - - - - - - -
- - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
8 - - - - - - - - - -
- 8 - - - - - - - - -
- - 8 - - - - - - - -
- - - 8 - - - - - - -
- - - - 8 - - - - - -
- - - - - 10 - - - - -
- - - - - - 11 - - - -
- - - - - - - 11 - - -
- - - - - - - - 12 - -
- - - - - - - - - 12 -
- - - - - - - - - - 12
- - - - - - - - - -
- - - - - - - - -
- - - - - - - -
 - - - - - - -
- - - - - -
- - - - -
- - - -

17 18 19 20 21 22 23 24 25 26 27
8 8 8 8 8 10 11 11 12 12 12
- - - - - - - -
- - - - - - - - -
- - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
8 - - - - - - - - - -
- 8 - - - - - - - - -
- - 8 - - - - - - - -
- - - 8 - - - - - - -
- - - - 8 - - - - - -
- - - - - 8 - - - - -
- - - - - - 10 - - - -
- - - - - - - 11 - - -
- - - - - - - - 11 - -
- - - - - - - - - 12 -
- - - - - - - - - - 12
- - - - - - - - - - -
- - - - - - - - - -
- - - - - - - - -
- - - - - - - -
- - - - - - -
- - - - - -
- - - - -
- - - -

17 18 19 20 21 22 23 24 25 26 27
8 8 8 8 8 8 10 11 11 12 12
Y3M4 Y3M5 Y3M6 Y3M7 Y3M8 Y3M9 Y3M10 Y3M11 Y3M12 Y4M1 Y4M2

28 29 30 31 32 33 34 35 36 37 38

28 29 30 31 32 33 34 35 36 37 38
 -
- -

28 29 30 31 32 33 34 35 36 37 38
- - - - - - - - - - -

-
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -

28 29 30 31 32 33 34 35 36 37 38
- - - - - - - - - - -
 -
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -

28 29 30 31 32 33 34 35 36 37 38
- - - - - - - - - - -

-
- -
- - -
- - - -
- - - - -
- - - - - -
90 - - - - - -
- 90 - - - - - -

28 29 30 31 32 33 34 35 36 37 38
90 90 - - - - - - - - -
 -
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -
- - - - - - - - -
- - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
81 - - - - - - - - - -
- 81 - - - - - - - - -
- - 81 - - - - - - - -
- - - 81 - - - - - - -

28 29 30 31 32 33 34 35 36 37 38
81 81 81 81 - - - - - - -

-
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -
- - - - - - - - -
- - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
14 - - - - - - - - - -
- 16 - - - - - - - - -
- - 16 - - - - - - - -
 - - - 16 - - - - - - -
- - - - 16 - - - - - -
- - - - - 16 - - - - -
- - - - - - 16 - - - -

28 29 30 31 32 33 34 35 36 37 38
14 16 16 16 16 16 16 - - - -

-
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -
- - - - - - - - -
- - - - - - - - - -
- - - - - - - - - - -
- - - - - - - - - - -
12 - - - - - - - - - -
- 14 - - - - - - - - -
- - 16 - - - - - - - -
- - - 16 - - - - - - -
- - - - 16 - - - - - -
- - - - - 16 - - - - -
- - - - - - 16 - - - -
- - - - - - - 16 - - -

28 29 30 31 32 33 34 35 36 37 38
12 14 16 16 16 16 16 16 - - -
Y4M3 Y4M4 Y4M5 Y4M6 Y4M7 Y4M8 Y4M9 Y4M10 Y4M11 Y4M12

39 40 41 42 43 44 45 46 47 48

39 40 41 42 43 44 45 46 47 48
39 40 41 42 43 44 45 46 47
- - - - - - - - -

39 40 41 42 43 44 45 46 47
- - - - - - - - -
39 40 41 42 43 44 45 46 47
- - - - - - - - -

39 40 41 42 43 44 45 46 47
- - - - - - - - -
 -
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
- - - - - - - -
- - - - - - - - -

39 40 41 42 43 44 45 46 47
- - - - - - - - -

-
- -
- - -
- - - -
- - - - -
 - - - - - -
- - - - - - -
- - - - - - - -
- - - - - - - - -

39 40 41 42 43 44 45 46 47
- - - - - - - - -

-
- -
- - -
- - - -
- - - - -
- - - - - -
- - - - - - -
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39 40 41 42 43 44 45 46 47
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Recycled Prospects

Model Assumptions/Comments
Some prospects will not respond but you will be able to continue your email camp
For the X% that do not respond, they are "recycled" back into your SDR's campaig
You can play with the decay rate (i.e. those that will never respond or unsubscribe
Response Rate 10%

Decay Rate 80% 60% 40% 20% 0%

Contacts Initiated 1,000 1,000 1,000 1,000 1,000 1,000

Available - 720 1,260 1,620 1,800 1,800

Recycled 720 540 360 180 -
Recycled 720 540 360 180
Recycled 720 540 360
Recycled 720 540
Recycled 720
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
Recycled
e able to continue your email campaigns to them.
led" back into your SDR's campaign in the following month as another contact point (i.e start at the top of the funnel again)
will never respond or unsubscribe) based on your experiences or enter 0% to not model recycled contacts.

1,000 1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500

1,800 1,800 1,800 1,800 1,800 1,800 2,160 2,430 2,610

-
180 -
360 180 -
540 360 180 -
720 540 360 180 -
720 540 360 180 -
720 540 360 180 -
720 540 360 180 -
720 540 360 180 -
720 540 360 180
1,080 810 540
1,080 810
1,080
he funnel again)

1,500 1,500 2,000 2,000 2,000 2,000 2,000 2,000 2,000

2,700 2,700 2,700 3,600 3,600 3,600 3,600 3,600 3,600

-
270 -
540 270 -
810 540 270 -
1,080 810 540 360 -
1,080 810 720 360 -
1,080 1,080 720 360 -
1,440 1,080 720 360 -
1,440 1,080 720 360 -
1,440 1,080 720 360
1,440 1,080 720
1,440 1,080
1,440
3,600 - - - - -

-
360 -
720 - -
1,080 - - -
1,440 - - - -