1.

Introduction of wander women;

Since 17 September, 2017, Wander Woman is a social venture that caters to aspiring and avid female
travelers from Bangladesh. This community brings travel enthusiasts from all around the world to
provide unbiased recommendations. Facilitates them to connect to relevant travel agencies and assist in
travel experience.

Here an embassy is like an office of government officials serving and representing their country in a
foreign state. It shares a lot similarities with Wander Women as both of the parties look forward to
facilitate a pleasant and secured travelling experience for the stake holders.

Our partnership can help both the organisation as wander women can arrange tours as a local host for
the partner embassy also the embassy can bring in exciting offerings through wander women to attract
more travelers.

2. The goals and objective of this partnership

Goal: Promote sustainable and secured travelling

Objective:

i. Increase bilateral female tourist movement.

ii. Offer superior service

In this partnership wander women can add value by arranging tours as a local host for the partner
embassy also the embassy can bring in exciting offerings through wander women to attract more
travelers. Also the embassy can offer preference service for vise processing to the customers of Wander
women

3. A detailed plan of action: After signing an MoU both the parties will act as partners to provide
preferential services to each other’s customer.

Step One: Establishing greater traction by sharing the news MoU.

Step Two: Offering cross platform special deals for the customers

Step Three: Conducting physical event to attract new customers.

Step Four: Promoting bilateral travelling

Overall Campaign Timeline:

Month 1: Establish the partnership agreement and define roles and responsibilities. Conduct a joint
brainstorming session to develop campaign strategies and messages. Set up tracking mechanisms to
measure the campaign's effectiveness.

Months 2-3: Launch digital marketing campaigns to promote the partnership and destination.

Host joint workshops and information sessions to educate travelers about the visa application process.
Develop and launch customized travel packages highlighting the destination's attractions.
Months 4-6: Organize cultural events or exhibitions to promote the destination country's heritage. Offer
exclusive incentives and discounts to customers booking through the travel agency. Gather customer
feedback and reviews to assess the campaign's impact.

4. Key Challenges are outlined below:

I. Changes in the regulatory background

II. Establishing proper customer literacy

III. Future economic uncertainty (Ex. USD Crisis)

5. Conclusion:

Overall, the partnership between the embassy and Wander Women creates a mutually beneficial
relationship that facilitates a seamless visa application process, enhances tourism promotion, provides
comprehensive customer support, and fosters economic growth for both parties.