S.M.A.R.T.

GOALS WORKSHEET
Crafting S.M.A.R.T. Goals are designed to help you identify if what you want to achieve is realistic and determine a deadline. When writing S.M.A.R.T.
Goals use concise language, but include relevant information. These are designed to help you succeed, so be positive when answering the questions.

Write the goal you have in mind

INITIAL
GOAL
Establish a great social media presence for Zymplify’s B2B SaaS platform to support business scaling.

S What do you want to accomplish? Who needs to be included? When do you want to do this? Why is this a goal?

Develop and put into action a clear plan for social media in the next six months. Work with the marketing team to make Zymplify
SPECIFIC more visible and engaging in the B2B world.

M How can you measure progress and know if you’ve successfully met your goal?

MEASURABL Keep track of social media stats like followers, likes, and leads. Aim to increase engagement by 20% in the first three months,
E using tools to check progress.

Do you have the skills required to achieve the goal? If not, can you obtain them? What is the motivation for this goal? Is the
A amount of effort required on par with what the goal will achieve?

Make sure the marketing team has the skills needed. If not, provide training or consider hiring a social media expert. The effort
ACHIEVABLE put in should match the impact on getting more people to know about Zymplify.

R Why am I setting this goal now? Is it aligned with overall objectives?

This goal fits with the bigger plan to grow the business. Being strong on social media helps Zymplify reach more B2B customers
RELEVANT and stand out in marketing automation.

T What’s the deadline and is it realistic?

TIME-BOUND Finish the social media plan within six months. Check how things are going regularly and adjust the plan based on results.

Review what you have written, and craft a new goal statement based on what the answers to the questions above have revealed
SMART
GOAL
Create and carry out a clear social media plan in the next six months. Aim for a 20% increase in engagement in the first three
months. This helps Zymplify grow in the B2B SaaS world.