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    This document contains 5 journal questions for a Brand Management course, to be submitted by December 8, 2023. The questions cover defining brands and branding, explaining the elements of brand management, discussing branding strategies and co-branding, and the roles of advertising and its relationship to branding. Students are asked to answer each question thoroughly explaining key concepts and discussing relevant topics in detail.

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    Bm assignment questions for effective study brand manager

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    This document contains 5 journal questions for a Brand Management course, to be submitted by December 8, 2023. The questions cover defining brands and branding, explaining the elements of brand management, discussing branding strategies and co-branding, and the roles of advertising and its relationship to branding. Students are asked to answer each question thoroughly explaining key concepts and discussing relevant topics in detail.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views1 page

    Journal BM

    Uploaded by

    king
    This document contains 5 journal questions for a Brand Management course, to be submitted by December 8, 2023. The questions cover defining brands and branding, explaining the elements of brand management, discussing branding strategies and co-branding, and the roles of advertising and its relationship to branding. Students are asked to answer each question thoroughly explaining key concepts and discussing relevant topics in detail.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    G. S.

    Mandal’s
    Maharashtra Institute of Technology
    Department of Master of Business Administration
    Journal Questions
    MBA Second Year (Sem III)
    Last Date of Submission : 08 /12 /2023
    Course: Brand Management (MBA – 371)

    Q.No. Question CO Marks


    1 Define brand, branding and brand management. Explain the 1 10
    importance of branding.
    2 Explain the elements of brand/brand management. 1 10
    3 Discuss in detail the branding strategies. What are the general 3 10
    branding strategies?
    4 What is co-branding? Elaborate on the types, advantages and 2 10
    disadvantages of co-branding.
    5 Explain the roles and functions of advertising. Discuss the 2 10
    relation between advertising and branding.

    Dr. Anand Bagade


    Course Teacher

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