ASSIGNMENT

Course Code 19BMC208B

Operations
Course Name
management
Programme BBA

Department Management studies

Management and
Faculty
commerce

Name of the Student Pratik Anand

Reg. No 20MCMS017080

Semester/Year 4thSEM/ 2ND YEAR

Course Leader/s Dr Chandra Sen Mazumdar

 Declaration Sheet
Student Name Pratik Anand
Reg. No 20MCMS017080
Programme BBA Semester/Year 4th SEM/2ND YEAR
Course Code 19BMC208B
Course Title Operations Management
Course Date to
Course Leader Dr Chandra Sen Mazumdar

Declaration

The assignment submitted herewith is a result of my own investigations and that I have
conformed to the guidelines against plagiarism as laid out in the Student Handbook. All
sections of the text and results, which have been obtained from other sources, are fully
referenced. I understand that cheating and plagiarism constitute a breach of University
regulations and will be dealt with accordingly.

Signature of the
Pratik Anand Date
Student

Submission date stamp

(by Examination &
Assessment Section)
Signature of the Course Leader and date Signature of the Reviewer and date
 Ramaiah University of Applied Sciences
Faculty of Management and Commerce
Department Management Programme BBA
Semester 4 Batch 2020
Course Code 19BMC208B Course Title Operations Management
Course Leader Dr. Chandra Sen Mazumdar

20MCMS017080 Pratik Anand

Reg.No. Name of the Student
Sections Marking Scheme CO Max Marks Obtained
Marks
Group Presentation Examiner Moderator
A.1 Strategic decisions 10

A.2 Tactical decisions 05

Part A

1,2,
3,4,5
A.3 Operational decisions 05

Part A Total Marks 20

Class Participation 05
Total Marks 25

Signature of First Examiner Signature of Second Examiner

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Preamble

The aim of this course is to introduce students to fundamentals of Production and Operations
Management (POM).

Students are trained on concepts of Production and Operations Management (OM) and its
importance. Further, the course is intended to provide an understanding on concepts related to
Quality Management, Capacity Planning and Work-System design, Forecasting, Aggregate Planning,
Scheduling and Project Management.

Part A 25 Marks

Operations Management (OM) deals with the design, management and utilisation of products,
services and supply chains. It considers the acquisition, development, and utilization of resources
that firms need to deliver the goods and services their clients want.

The purvey of OM ranges from strategic to tactical and operational levels. Representative strategic
issues include determining design of goods and services, process and capacity design, location
strategy, layout strategy, human resources and job design, supply-chain management.

Tactical issues include layout and structure, project management methods, and equipment selection
and replacement.

Operational issues include scheduling and control of operations, inventory management, quality
control and inspection, traffic and materials handling, and equipment maintenance policies.

Given the above perspective, choose an organisation in the manufacturing or the services sector in
consultation with your course leader, and perform the following:

A1. Discuss the strategic decisions of the organisation w.r.t. the capacity of production, the product
variety, product quality and facility location
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A2. Discuss the tactical decisions of the organisation w.r.t. forecasting of demand for the
intermediate time period, quality management plans and vendor selection for sourcing of raw
materials

A3. Discuss the operational decisions w.r.t. scheduling of operations, inventory management and
quality control policies.

Please note:
1. Documental evidence for all the components/parts of the assessment such as the reports,
photographs, laboratory exam / tool tests are required to be attached to the assignment report in a
proper order.

1. The First Examiner is required to mark the comments in RED ink.

2. The Second Examiner is required to mark comments in GREEN ink
3. The marks for all the questions of the assignment have to be written only.

Assignment
Instructions to students:

1. The assignment consists of 1 part: Part A

2. Maximum marks is 25
3. The assignment must be neatly word processed as per the prescribed format.
4. The maximum number of pages should be restricted to 20.
5. Submission Date: 25.04.2022
6. Submission after the due date is not permitted.
7. IMPORTANT: It is essential that all the sources used in preparation of the assignment must
be suitably referenced in the text.
8. Marks will be awarded only to the sections and subsections clearly indicated as per the problem
statement/exercise/question.
A1

Answer 1 :-

Strategic decisions of Indigo paints –

Aim of Indigo Paints is to become one of the top five Decorative coatings
companies world-wide by leveraging its expertise in the higher growth
emerging markets. The company also intends to build long term value in
the Industrial coatings business through alliances with established global
partners.

The international market strategy of Indigo Paints is to mainly enter the

high growth emerging markets. For this they have developed an emerging
market business model. As per this the following steps are followed

Over the years Berger expanded its operations across oceans, to cover
numerous geographies. In 1994, Berger units were brought under the
single umbrella of the holding company ‘Berger International Limited (BIL)’
with headquarters in Singapore, which was also listed on the Singapore
stock exchange. In November 2002, BIL became a part of the Indigo
Paints Group. Today, the name of Berger is synonymous with quality and
innovation. BIL has presence across three regions viz. Middle East,
Caribbean and Southeast Asia.

Founded in 1979, SCIB Paints today is a reputed name and ranks

amongst the top five paint companies in Egypt. SCIB Paints became a
part of the Indigo Paints group in August 2002.

Indigo PPG Industries Limited, a joint venture between Indigo Paints

(India) Limited and PPG Industries, Inc. USA with 50:50 equity sharing
was established in March 1997 with the objective of providing solutions to
the paint requirements of Indian Automobile manufacturers. The joint
venture brought together two leading companies with strengths in
technology, manufacturing and customer insight.
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Capacity of production

During the year 2018, the Company resolved to expand the existing paint
manufacturing capacity at its unit situated at Ankleshwar, Gujarat, from
1,30,000 KL to 3,00,000 KL per annum and to augment the
manufacturing capacity of synthetic resins and emulsions from existing
32,000 MT to 85,000 MT (approx.)

Product variety

The world’s best recommended paint products are offered by Indigo Paint.
Indigo Paint has a lot of options. To understand easily with better clarity,
we have divided them in 4 categories. There are 2 types of paint products
available-

1. Interior
2. Exterior
These products can be further classified into 4 categories:

1. Rental purpose painting:

Generally, a lot of people wish to get the walls painted for rental purpose.
These people get painting done in a year or two and they also want to
have a budget-friendly option. To match the painting criterion of these
people Indigo Paints brings two great choices-

1. Tractor uno distemper

2. Tractor Acrylic distemper
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3. Economical painting:

Indigo paints Tractor emulsion paint is known as economical paint. If a

person has a rental purpose painting requirement but does not want
Distemper on the walls, and they can opt for Tractor emulsion. They can
get 3 qualities in the rental purpose painting-

1. Tractor emulsion
2. Tractor shine
3. Tractor emulsion Advanced
For shining painting in budget, Tractor emulsion is the best option.

3. Premium Quality painting:

Indigo paints Apcolite premium emulsion is the premium quality paint. This
is also known as semi-washable paint. If any customer wants to get a
washable paint in budget then they can go with Apcolite premium
emulsion, which is the best in its category. This is also called Plastic
emulsion because upon touching it gives plastic feel.

4. Luxury Quality painting:

All Royale paints are Luxury paints and all of them are fully washable on
the property. You get a lot of quality options in this luxury category.
Interested person can choose which one is the best fit for them.
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Quality Policy of Indigo Paints Ltd.

- We shall comply with all statutory and other applicable

requirements.

- We shall provide products and services that meet stated standards

on time, every time.

- We shall continually improve our processes to understand changing

stakeholder needs and preferences including statutory changes and
use the same as input for periodically reviewing and revising
performance standards of our products and services.

- We accept Zero Defect as a quality absolute and shall design and

operate our quality system accordingly.

- We shall organize our work practices to do a job right the first time,
every time.

- We are committed to continual improvement in quality in all

business processes and shall track such improvement through
measurable indicators.

Facility location

The company has manufacturing plants in Maharashtra, Gujarat, Andhra

Pradesh, Uttar Pradesh, Tamil Nadu and Haryana. In Decorative
paints, the company is present in all the four segments, namely Interior
Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes.
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Answer 2 :-

Forecasting with SAS for improving accuracy

Before SAS Forecast Server could form the backbone of forecasting at

Indigo Paints for its paints business, SAS carefully crafted the deployment
architecture to articulate the project delivery with finesse and precision.
SAS designed a scalable and reliable demand forecasting methodology
by carefully assessing and arriving at champion forecast models
leveraging historical datasets with seasonal influences. The collaborative
effort resulted in realizing the vision to achieve the best possible
homogeneity within and heterogeneity across segments for the entire
product portfolio. It also incorporated multiple statistical approaches and
business parameters to improve forecast accuracy. Owing to the adoption
of a range of forecast modeling techniques, an improvement of accuracy
was delivered over the incumbent demand planning processes. Having
deployed SAS Forecast Server, the demand management team envisions
to build on that foundation and gradually incorporate several other tactical
business decisions based on future pricing, promotions, events and stock
out data. Advanced analytical sophistication and simulation based
heuristics is slated to be leveraged for dynamic tracking of forecast
performance with exception based intervention.

Emphasis on leveraging reliable forecasting methods can never be

overstated as it leads to freeing up time to focus on demand planning for
highly volatile products. More successful forecasting and production
decisions ensure products are available when customers want them

Quality of Conformance Indigo Paints confirms that the specification

of the manufactured products or services doesn’t have any defects
in the finish goods. Quality Assurance Indigo Paints makes sure that
the products are produced of highstandards because of the checks that
have been made a long way. In indigo Paints. Quality Assurance is
setting and agreeing to those standards throughout the
organisation and making sure that they are complied with so
t h a t c u s t o m e r satisfaction is achieved. The QA department first
duty of checking is in Supplier quality assurance, where in the
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supplier guarantees the quality of raw material supplied and allows
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the customer access while the goods are being manufactured. The
benefit of using this type QA method is to eliminate goods inward
inspection and saving large amount of cost and time in flow production.

Quality Assurance factors in Indigo Paints

Indigo Paints’ Quality Control is concerned with maintaining quality

standards. Indigo Paints uses this system to detect and eliminate
goods that fall below the standards. The quality control department’s
heads carries out a range of inspections and test before the products
reach the customers. The 3 stages that are involved ineffective quality
control techniques at Indigo Paints are Prevention, Inspection,
Correction and improvement. Indigo Paints doesn’t mind
investing in such quite expensive- qualified engineers to inspect,
because they want their products to be highly valued by customers
and would like to create a benchmark by saying, no.
Chain

Indigo Paints supply chain plays a crucial role in keeping the company
competitive by delivering an outstanding contribution to its both top and
bottom line growth through impeccable product quality and excellent
service while maintaining cost optimality. We differentiate ourselves by
being swift, efficient and effective in our response to uncertainty in
demand and volatility in external environment.

Innovation is at the core of our supply chain management. With an annual

manufacturing capability of over a billion litres, we have state-of-the-art
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manufacturing facilities, some of them amongst the 19BMC208B
largest globally,
having complete automation of operations. We have adopted technology
in the area of supply chain planning & demand forecasting by using
platforms & algorithms powered by Analytics, AI & ML which have helped
us in managing the increasingly volatile business environment.

APL’s supply chain plays a pivotal role right from sourcing of raw and
packing materials from a wide supplier base spread all over the world to
end product through wide distribution network to a large customer base
spread across the length & breadth of the country.

Structure

To ensure that we stay ahead of the curve, there are dedicated

departments for bringing in process expertise, new products, packing
material development and identifying opportunities to create value by
collaboration.

Along with rapidly expanding operations, we aim to ensure the well-being

of the planet and the people. Each manufacturing facility leads intensive
community engagement programs. We have targeted strategies for
reducing its environmental load right from natural resource consumption
reduction and waste minimization to usage of clean energy in operations.
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We cater to an expansive distribution network with ever increasing
servicing demands. At the same time, an imperative to derive scale
advantages, while providing variety consistently challenges us to outclass
our past laurels. This is where we look up to your contribution.

Answer 3 :-

Quality Policy of Indigo Paints Ltd.

- We shall comply with all statutory and other applicable

requirements.

- We shall provide products and services that meet stated standards

on time, every time.

- We shall continually improve our processes to understand changing

stakeholder needs and preferences including statutory changes and
use the same as input for periodically reviewing and revising
performance standards of our products and services.

- We accept Zero Defect as a quality absolute and shall design and

operate our quality system accordingly.

- We shall organize our work practices to do a job right the first time,
every time.

- We are committed to continual improvement in quality in all

business processes and shall track such improvement through
measurable indicators.
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 Getting smart about inventory

At the point when an assembling organization attempts to oversee
its stock administration, it enables the organization to comprehend
what this implies. For fledglings, augmenting the maker's money
streams and rewards incorporates a cautious and tactful eye on
changes in free market activity, which implies looking at
outside elements that influence free market activity.

Shortening the cash conversion cycle

A large portion of these can be skillful when producers recharge
their calendar framework. The online idea of the stock
administration framework spreads over the
Electronic Data Interchange Distribution Network of arranged
interest and dealer necessities. It places systems, creation and
appropriation in close synchronization with late system stock,
conjecture and genuine interest data. Another approach to lessen
the money change cycle is to have clear networks of
correspondences with merchants. Indeed, even propelled stock
administration programming has nothing to do with a solid inner
production network, particularly if steadfast representatives need
to deal with benefit of the organization's help.

 Avoiding inventory shortage

Most makers distinguish provider records as critical. Albeit most

stock has high absolute costs, options are frequently less stock,
which will in general put brakes on activities. This implies there is
a negative impact on more than one. A reasonable method to play
it safe is to maintain a strategic distance from stock misfortunes
by utilizing additional than one vender in specific regions of the
inventory network.

 Avoid excessive carrying costs for unused inventory

By considering the factors confronting makers, most organizations

appear to be increasingly sensible to diminish stock. It is not
necessarily the case that assembling organizations can expel
warehousing whenever. In any case, it is critical to take note
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of those extreme decreases in stock expenses are accessible to

any organization that needs better control. This exertion manages
building associations with providers to the point where most
exertion related subjects can work. Another approach to spare
receipt stock. Give stock duty to another person, so the maker
does not need to spend a lot to embrace it.

 Improving profitability by decreasing cash conversion

Invigorating money related execution is another profit by great

stock administration. Truth be told, most producers appreciate
noteworthy investment funds and great execution and pick the
technique to cut stock, which works best for them. An essential
estimation is characterized as stock exchange to decide how
productively the maker's stock administration framework is
working. Essentially, how much stock travels through the
association can possibly gauge. Truth be told, generation
administrators can never say to gauge the significance of stock
turnouts. Another prominent report is to oversee accounts
authoritative strategies to utilize stock to improve gainfulness.
Contingent upon the idea of the business, startup or time
installment limits can be advanced for quick moving inventories.

For quite a long time, American makers have worked for cutting
edge list the board frameworks. About they get zero stock, close
they achieve the profitability productivity. Such reasoning, joined
with the present accessible innovation, has conveyed the stock
administration framework to another dimension. Producers would
now be able to fulfill their clients' need without paying the
expenses and weight of their requests. Highlights, for example,
compelling anticipating, seller the executives, and information the
board control can make makers increasingly proficient. These
highlights are structured by producers to make stock as a
monetary speculation, just as an approach to get more cash-flow
in their pockets.
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