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DEPARTMENT OF MANAGEMENT AND ENTREPRENEURSHIP

ASSESSMENT 2 – 2024

SUBJECT NAME AND CODE

Business Management for Entrepreneurs III – BME316D

LECTURERS:

Mr Luruli
(Pretoria) (eMalahleni)

Dr Y Karasi
(Polokwane)

INSTRUCTIONS TO CANDIDATES:
1. This is a group assignment (5-6 members)

2. Closing date: 25 April 2024

3. Submission through bright space

4. Assignments must go through Turnitin and assignment with turn-it-in results of

more than 20% will obtain a Zero mark.

5. Document layout instructions

 The assignment must be typed

 Use 1.5 line spacing
 12 font size

NUMBER OF PAGES: 02

Strategy is about positioning organizations for long-term competitive advantage. The

 Business Management for Entrepreneurs III (BME 316D) Assessment 3 2023

purpose of a business-level strategy is to create differences between the

organization’s position and that of its competitors. It requires that managers make
choices about which markets and segments to participate in and which to avoid. The
choice of which products and services to deliver, and the acquisition and allocation
of resources to ensure that this is done in a professional, timely and profitable way
are essential components of a good strategy. You are required to;
a) Develop a SWOT analysis of any company of your choice (encouraged to be
your company) which you have chosen since your assignment one.
b) Also, develop a strategic plan document of the same company which you
have chosen in (a).

NB* All assignments are to be submitted through turn-it in-No exception (one
submission per group)

The following rubric will be used when evaluating your assignment

Introduction 2 marks

Swot analysis 10 Marks

Competitive advantages 10 marks

Strategic issues 10 marks

Organizational-wide strategies 10 marks

Customer/market segment 10 MARKS

Strategic details 15 MARKS

Implementation plan/Action Plan 10 marks

Conclusion 3 marks

TOTAL MARKS 80 marks