Maple Water Market

MAPLE WATER MARKET
GLOBAL OUTLOOK & FORECAST 2020−2025

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
TABLE OF CONTENTS
1 RESEARCH METHODOLOGY............................................................................................. 15
2 RESEARCH OBJECTIVES................................................................................................... 16
3 RESEARCH PROCESS ........................................................................................................ 17
4 SCOPE & COVERAGE .........................................................................................................18

4.1 MARKET DEFINITION .......................................................................................................................................... 18
4.1.1 INCLUSIONS............................................................................................................................................ 18
4.1.2 EXCLUSIONS ........................................................................................................................................... 18
4.2 BASE YEAR ............................................................................................................................................................. 18
4.3 SCOPE OF THE STUDY .......................................................................................................................................... 19

4.4 MARKET SEGMENTS.............................................................................................................................................20
4.4.1 MARKET SEGMENTATION BY TYPE ....................................................................................................20
4.4.2 MARKET SEGMENTATION BY CATEGORY .........................................................................................20

4.4.3 MARKET SEGMENTATION BY PACKAGING........................................................................................20
4.4.4 MARKET SEGMENTATION BY DISTRIBUTION ..................................................................................20
4.4.5 MARKET SEGMENTATION BY GEOGRAPHY ...................................................................................... 21
5 REPORT ASSUMPTIONS & CAVEATS ................................................................................ 22

5.1 KEY CAVEATS ......................................................................................................................................................... 22
5.2 CURRENCY CONVERSION .................................................................................................................................... 23
5.3 MARKET DERIVATION ......................................................................................................................................... 24
6 MARKET AT A GLANCE .................................................................................................... 26
7 INTRODUCTION ............................................................................................................... 36
7.1 OVERVIEW ............................................................................................................................................................. 36
8 MARKET DYNAMICS ........................................................................................................ 42

8.1 MARKET GROWTH ENABLERS ........................................................................................................................... 42
8.1.1 PREFERENCE FOR ORGANIC DRINKS ................................................................................................ 42

8.1.2 GROWTH OF HEALTH-CONSCIOUS POPULATION ........................................................................... 46
8.1.3 GROWTH OF ALTERNATIVE BEVERAGES .......................................................................................... 49
8.2 MARKET GROWTH RESTRAINTS ........................................................................................................................ 52

8.2.1 IMPACT OF CLIMATE CHANGE ............................................................................................................ 52
8.2.2 LOW CONSUMER AWARENESS OF MAPLE WATER .......................................................................... 55
8.2.3 THREAT FROM SUBSTITUTES .............................................................................................................. 58
8.3 MARKET OPPORTUNITIES & TRENDS ............................................................................................................... 61
8.3.1 GROWING PREFERENCE FOR SPARKLING & FLAVORED DRINKS ................................................ 61
8.3.2 GROWTH IN CLEAN LABELS ................................................................................................................ 64
8.3.3 GROWTH IN RESPONSIBLE & CONVENIENT PACKAGING ..............................................................68
9 GLOBAL MAPLE WATER MARKET ................................................................................... 72

9.1 MARKET OVERVIEW............................................................................................................................................. 72
9.2 MARKET SIZE & FORECAST ................................................................................................................................. 73
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GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
9.3 FIVE FORCES ANALYSIS ....................................................................................................................................... 77

9.3.1 THREAT OF NEW ENTRANTS ............................................................................................................... 77
9.3.2 BARGAINING POWER OF SUPPLIERS ................................................................................................. 77

9.3.3 BARGAINING POWER OF BUYERS ....................................................................................................... 77
9.3.4 THREAT OF SUBSTITUTES .................................................................................................................... 77
9.3.5 COMPETITIVE RIVALRY ........................................................................................................................ 78
10 BY PRODUCT TYPE .......................................................................................................... 80

10.1 MARKET SNAPSHOT & GROWTH ENGINE ....................................................................................................... 80
10.2 MARKET OVERVIEW............................................................................................................................................. 81
10.3 UNFLAVORED MAPLE WATER ............................................................................................................................84

10.3.1 MARKET SIZE & FORECAST ..................................................................................................................84
10.3.2 BY GEOGRAPHY: MARKET SIZE & FORECAST ................................................................................... 85
10.4 FLAVORED MAPLE WATER..................................................................................................................................86

10.4.1 MARKET SIZE & FORECAST ..................................................................................................................86
10.4.2 BY GEOGRAPHY: MARKET SIZE & FORECAST .................................................................................. 88
11 BY PRODUCT CATEGORY ................................................................................................. 90

11.1 MARKET SNAPSHOT & GROWTH ENGINE ....................................................................................................... 90
11.2 MARKET OVERVIEW............................................................................................................................................. 91
11.3 NON-SPARKLING MAPLE WATER ...................................................................................................................... 94
11.3.1 MARKET SIZE & FORECAST .................................................................................................................. 94
11.4 SPARKLING MAPLE WATER ................................................................................................................................ 96
11.4.1 MARKET SIZE & FORECAST .................................................................................................................. 96
12 BY PRODUCT PACKAGING ............................................................................................... 99

12.1 MARKET SNAPSHOT & GROWTH ENGINE ........................................................................................................ 99
12.2 MARKET OVERVIEW........................................................................................................................................... 100

12.3 PAPER BOARDS ................................................................................................................................................... 103
12.3.1 MARKET SIZE & FORECAST ................................................................................................................ 103
12.3.2 BY GEOGRAPHY: MARKET SIZE & FORECAST ................................................................................. 105

12.4 PET BOTTLES ....................................................................................................................................................... 106

12.5 OTHERS (CANS & GLASSES) .............................................................................................................................. 108
13 BY DISTRIBUTION CHANNEL ......................................................................................... 112

13.1 MARKET SNAPSHOT & GROWTH ENGINE .......................................................................................................112
13.2 MARKET OVERVIEW............................................................................................................................................ 113
14 BY GEOGRAPHY ..............................................................................................................120

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
14.1 MARKET SNAPSHOT & GROWTH ENGINE ...................................................................................................... 120

14.2 OVERVIEW ............................................................................................................................................................121
15 NORTH AMERICA............................................................................................................ 126

15.1 MARKET OVERVIEW........................................................................................................................................... 126
15.2 BY PRODUCT TYPE .............................................................................................................................................. 129
15.3 BY PRODUCT CATEGORY ................................................................................................................................... 129

15.4 BY PRODUCT PACKAGING ................................................................................................................................. 129

15.5 BY PRODUCT DISTRIBUTION ............................................................................................................................ 130
15.6 KEY COUNTRIES ................................................................................................................................................... 131

15.6.1 US: MARKET SIZE & FORECAST ......................................................................................................... 132
15.6.2 CANADA: MARKET SIZE & FORECAST............................................................................................... 134
16 EUROPE .......................................................................................................................... 137

16.1 MARKET OVERVIEW........................................................................................................................................... 137
16.2 BY PRODUCT TYPE .............................................................................................................................................. 140
16.5 BY PRODUCT DISTRIBUTION .............................................................................................................................141
16.5.1 MARKET SIZE & FORECAST .................................................................................................................141
16.6 KEY COUNTRIES .................................................................................................................................................. 142

16.6.1 UK: MARKET SIZE & FORECAST......................................................................................................... 143
16.6.2 GERMANY: MARKET SIZE & FORECAST ........................................................................................... 145
16.6.3 FRANCE: MARKET SIZE & FORECAST ............................................................................................... 147

16.6.4 SPAIN: MARKET SIZE & FORECAST ................................................................................................... 149
16.6.5 ITALY: MARKET SIZE & FORECAST .................................................................................................... 151
17 APAC ............................................................................................................................... 154

17.1 MARKET OVERVIEW........................................................................................................................................... 154
17.2 BY PRODUCT TYPE .............................................................................................................................................. 157



GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET

17.6 KEY COUNTRIES .................................................................................................................................................. 159
17.6.1 CHINA: MARKET SIZE & FORECAST .................................................................................................. 160

17.6.2 AUSTRALIA: MARKET SIZE & FORECAST ......................................................................................... 162
17.6.3 JAPAN: MARKET SIZE & FORECAST .................................................................................................. 164
17.6.4 SOUTH KOREA: MARKET SIZE & FORECAST ................................................................................... 166
18 LATIN AMERICA ............................................................................................................. 169

18.1 MARKET OVERVIEW........................................................................................................................................... 169
18.2 BY PRODUCT TYPE .............................................................................................................................................. 173


18.6 KEY COUNTRIES .................................................................................................................................................. 175
18.6.1 BRAZIL: MARKET SIZE & FORECAST................................................................................................. 176
18.6.2 MEXICO: MARKET SIZE & FORECAST ............................................................................................... 178
19 MIDDLE EAST & AFRICA ................................................................................................. 181

19.1 MARKET OVERVIEW........................................................................................................................................... 181
19.2 BY PRODUCT TYPE .............................................................................................................................................. 185


19.6 KEY COUNTRIES .................................................................................................................................................. 187
19.6.1 UAE: MARKET SIZE & FORECAST ...................................................................................................... 188
19.6.2 SAUDI ARABIA: MARKET SIZE & FORECAST.................................................................................... 190

19.6.3 SOUTH AFRICA: MARKET SIZE & FORECAST .................................................................................. 192
20 COMPETITIVE LANDSCAPE ............................................................................................ 195

20.1 COMPETITION OVERVIEW ................................................................................................................................ 195
21 OTHER PROMINENT VENDORS ...................................................................................... 199

21.1 OVIVA EAU D’ERABLE PURE ............................................................................................................................. 199
21.1.1 BUSINESS OVERVIEW ......................................................................................................................... 199
21.1.2 PRODUCT OFFERINGS......................................................................................................................... 199
21.2 MAPLE3................................................................................................................................................................. 199

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET

21.2.2 PRODUCT OFFERINGS........................................................................................................................ 200
21.3 HAPPYTREE MAPLE WATER ............................................................................................................................ 200

21.3.1 BUSINESS OVERVIEW ........................................................................................................................ 200
21.4 DRINK SIMPLE..................................................................................................................................................... 201

21.5 PURE MAPLE WATER ......................................................................................................................................... 201

21.6 WAHTA................................................................................................................................................................. 202

21.7 NECTA .................................................................................................................................................................. 203
21.8 SEVA ..................................................................................................................................................................... 203
21.9 KIKI ...................................................................................................................................................................... 204

21.10 SIBBERI.................................................................................................................................................................205
21.10.1 BUSINESS OVERVIEW .........................................................................................................................205
21.10.2 PRODUCT OFFERINGS.........................................................................................................................205
21.11 TRETAP .................................................................................................................................................................205

21.11.1 BUSINESS OVERVIEW .........................................................................................................................205
21.11.2 PRODUCT OFFERINGS.........................................................................................................................205
21.12 ANTI PLUS ........................................................................................................................................................... 206

21.13 SAPSUCKER ......................................................................................................................................................... 206

21.14 SAP ON TAP .......................................................................................................................................................... 207

21.15 ARBEAU ............................................................................................................................................................... 208


GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
21.16 MAPLE MAMA ..................................................................................................................................................... 208


21.17 TAPPED MUSKOKA ............................................................................................................................................ 209

21.18 MY MAPLE WATER ............................................................................................................................................. 209

21.19 ASARASI ................................................................................................................................................................ 210
22 KEY TAKEAWAYS............................................................................................................ 212

22.1 STRATEGIC RECOMMENDATIONS ................................................................................................................... 214
23 QUANTITATIVE SUMMARY ............................................................................................. 215

23.1 MAPLE WATER MARKET BY TYPE .................................................................................................................... 215
23.1.1 PRODUCT TYPE: MARKET SIZE & FORECAST .................................................................................. 215
23.1.2 UNFLAVORED MAPLE WATER ........................................................................................................... 215
23.1.3 FLAVORED MAPLE WATER................................................................................................................. 216
23.2 CATEGORY............................................................................................................................................................ 216
23.2.2 NON-SPARKLING MAPLE WATER ..................................................................................................... 217
23.2.3 SPARKLING MAPLE WATER ............................................................................................................... 217
23.3 PACKAGING .......................................................................................................................................................... 218
23.3.2 PAPER BOARDS .................................................................................................................................... 218

23.3.3 PET BOTTLE .......................................................................................................................................... 219
23.3.4 CANS AND OTHER ................................................................................................................................ 219
23.4 DISTRIBUTION ................................................................................................................................................... 220

23.4.1 MARKET SIZE & FORECAST ............................................................................................................... 220
23.4.2 SUPERMARKETS & HYPERMARKETS............................................................................................... 220
23.4.3 CONVENIENCE STORES ...................................................................................................................... 221

23.4.4 ONLINE SALES ...................................................................................................................................... 221
23.4.5 SPECIALTY STORES.............................................................................................................................. 222
23.4.6 DISCOUNTERS ......................................................................................................................................222

23.4.7 OTHER MODES ..................................................................................................................................... 223
23.5 GEOGRAPHY ........................................................................................................................................................ 223

23.6 NORTH AMERICA ................................................................................................................................................ 224

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
23.7 EUROPE ................................................................................................................................................................ 225

23.8 APAC ...................................................................................................................................................................... 227

23.9 LATIN AMERICA ..................................................................................................................................................228
23.9.1 MARKET SIZE & FORECAST ................................................................................................................228

23.10 MIDDLE EAST & AFRICA ................................................................................................................................... 230
23.10.1 MARKET SIZE & FORECAST ............................................................................................................... 230
24 APPENDIX ...................................................................................................................... 232

24.1 ABBREVIATIONS ................................................................................................................................................. 232

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
EXHIBITS
EXHIBIT 1 SEGMENTATION OF GLOBAL MAPLE WATER MARKET ..................................................................................... 19
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2019 ................................................................................................... 24
EXHIBIT 3 PRODUCT LIFE CYCLE OF MAPLE WATER VS. OTHER BEVERAGES ................................................................. 36
EXHIBIT 4 GLOBAL MAPLE WATER MARKET PENETRATION RATE BY GEOGRAPHY 2019.............................................. 38
EXHIBIT 5 PREFERENCE FOR ORGANIC DRINKS ................................................................................................................... 42
EXHIBIT 6 CHANGE IN SPENDING OF US CONSUMERS ON ORGANIC PRODUCTS BY GENERATIONS (2018) .............. 43
EXHIBIT 7 COMPARISON OF CALORIES BETWEEN ORGANIC DRINKS (PER 240 ML) ...................................................... 44
EXHIBIT 8 GROWTH OF HEALTH-CONSCIOUS POPULATION .............................................................................................. 46
EXHIBIT 9 INTEREST OF US CONSUMERS IN HEALTH BENEFITS FROM FOOD & NUTRIENTS (2018) .......................... 47
EXHIBIT 10 GROWTH OF ALTERNATIVE BEVERAGES ............................................................................................................. 49
EXHIBIT 11 IMPACT OF CLIMATE CHANGE ............................................................................................................................... 52
EXHIBIT 12 IMPACT OF CLIMATE ON SAP PRODUCTION ........................................................................................................ 53
EXHIBIT 13 LOW CONSUMER AWARENESS OF MAPLE WATER ............................................................................................. 55
EXHIBIT 14 CONSUMER AWARENESS BY GEOGRAPHY 2019 .................................................................................................. 56
EXHIBIT 15 THREAT FROM SUBSTITUTES ................................................................................................................................ 58
EXHIBIT 16 GROWING PREFERENCE FOR SPARKLING & FLAVORED DRINKS.................................................................... 61
EXHIBIT 17 SALES GROWTH IN US BEVERAGE MARKET (MAY 2017−MAY 2018) ................................................................ 62
EXHIBIT 18 GROWTH IN CLEAN LABELS ................................................................................................................................... 64
EXHIBIT 19 SOME CLEAN LABELS REQUIRED FOR MAPLE WATER ...................................................................................... 65
EXHIBIT 20 COUNTRIES WITH ETHICAL LABELS AND GROWTH RATE (2018−2021) ......................................................... 66
EXHIBIT 21 GROWTH IN RESPONSIBLE & CONVENIENT PACKAGING ................................................................................. 68
EXHIBIT 22 BENEFITS COMPARISON OF CARDBOARD VS. PLASTICS ................................................................................... 69
EXHIBIT 23 GLOBAL MAPLE WATER MARKET OVERVIEW 2019 ............................................................................................ 72
EXHIBIT 24 GLOBAL MAPLE WATER MARKET 2019−2025 ($ MILLION) ............................................................................... 73
EXHIBIT 25 INCREMENTAL GROWTH OF MAPLE WATER MARKET BY GEOGRAPHY 2019−2025 ..................................... 75
EXHIBIT 26 GLOBAL MAPLE WATER MARKET BY GEOGRAPHY OVERVIEW ....................................................................... 76
EXHIBIT 27 FIVE FORCES ANALYSIS 2019 .................................................................................................................................. 78
EXHIBIT 28 INCREMENTAL GROWTH BY PRODUCT TYPE 2019−2025 .................................................................................. 80
EXHIBIT 29 GLOBAL MAPLE WATER MARKET BY PRODUCT TYPE 2019−2025 ($ BILLION) .............................................. 81
EXHIBIT 30 GLOBAL UNFLAVORED MAPLE WATER MARKET 2019−2025 ($ MILLION) ..................................................... 84
EXHIBIT 31 GLOBAL FLAVORED MAPLE WATER MARKET 2019−2025 ($ MILLION)........................................................... 86
EXHIBIT 32 INCREMENTAL GROWTH BY PRODUCT CATEGORY 2019−2025........................................................................ 90
EXHIBIT 33 GLOBAL MAPLE WATER MARKET BY CATEGORY 2019 ....................................................................................... 91
EXHIBIT 34 GLOBAL MAPLE WATER MARKET BY CATEGORY 2019−2025 ($ BILLION) ...................................................... 93
EXHIBIT 35 GLOBAL NON-SPARKLING MAPLE WATER MARKET 2019−2025 ($ MILLION)................................................ 94
EXHIBIT 36 GLOBAL SPARKLING MAPLE WATER MARKET 2019−2025 ($ MILLION) ......................................................... 96
EXHIBIT 37 INCREMENTAL GROWTH BY PRODUCT PACKAGING 2019−2025 ...................................................................... 99
EXHIBIT 38 GLOBAL MAPLE WATER MARKET BY PACKAGING 2019−2025 ($ BILLION) .................................................. 100
EXHIBIT 39 MAPLE WATER OFFERINGS BY PLAYERS BASED ON PACKAGING 2019......................................................... 102
EXHIBIT 40 GLOBAL MAPLE WATER PAPER BOARDS MARKET 2019−2025 ($ MILLION)................................................. 103
EXHIBIT 41 GLOBAL MAPLE WATER PET BOTTLES MARKET 2019−2025 ($ MILLION) .................................................... 106

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
EXHIBIT 42 GLOBAL MAPLE WATER CANS MARKET 2019−2025 ($ MILLION) ................................................................... 108
EXHIBIT 43 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2019−2025 ............................................................... 112
EXHIBIT 44 GLOBAL MAPLE WATER MARKET BY DISTRIBUTION 2019−2025 ($ BILLION) .............................................. 114
EXHIBIT 45 DISTRIBUTION CHANNEL CHANGE IN MARKET SHARE BY 2025.................................................................... 116
EXHIBIT 46 INCREMENTAL GROWTH BY GEOGRAPHY 2019–2025 ..................................................................................... 120
EXHIBIT 47 GLOBAL MAPLE WATER MARKET BY GEOGRAPHY 2019−2025 ........................................................................ 121
EXHIBIT 48 GLOBAL REGIONAL CONTRIBUTION OF MAPLE WATER MARKET BY 2019 REVENUE ($ MILLION) ........ 122
EXHIBIT 49 NORTH AMERICA MAPLE WATER MARKET 2019−2025 ($ MILLION)............................................................. 126
EXHIBIT 50 NORTH AMERICAN MAPLE WATER MARKET BY PACKAGING 2019−2025 ($ MILLION) ............................... 127
EXHIBIT 51 INCREMENTAL GROWTH IN NORTH AMERICA 2019−2025 .............................................................................. 131
EXHIBIT 52 MAPLE WATER MARKET IN US 2019−2025 ($ MILLION) .................................................................................. 132
EXHIBIT 53 MAPLE WATER MARKET IN CANADA 2019−2025 ($ MILLION)........................................................................ 134
EXHIBIT 54 EUROPE MAPLE WATER MARKET 2019−2025 ($ MILLION) .............................................................................. 137
EXHIBIT 55 EUROPE MAPLE WATER MARKET BY CATEGORY 2019 ($ MILLION) ............................................................. 138
EXHIBIT 56 INCREMENTAL GROWTH IN EUROPE 2019−2025 ............................................................................................. 142
EXHIBIT 57 MAPLE WATER MARKET IN UK 2019−2025 ($ MILLION).................................................................................. 143
EXHIBIT 58 MAPLE WATER MARKET IN GERMANY 2019−2025 ($ MILLION) .....................................................................145
EXHIBIT 59 MAPLE WATER MARKET IN FRANCE 2019−2025 ($ MILLION) .........................................................................147
EXHIBIT 60 MAPLE WATER MARKET IN SPAIN 2019−2025 ($ MILLION) ............................................................................ 149
EXHIBIT 61 MAPLE WATER MARKET IN ITALY 2019−2025 ($ MILLION) ............................................................................. 151
EXHIBIT 62 APAC MAPLE WATER MARKET 2019−2025 ($ MILLION) ...................................................................................154
EXHIBIT 63 APAC MAPLE WATER MARKET BY DISTRIBUTION 2019−2025 ($ MILLION) .................................................. 155
EXHIBIT 64 INCREMENTAL GROWTH IN APAC 2019−2025 ....................................................................................................159
EXHIBIT 65 MAPLE WATER MARKET IN CHINA 2019−2025 ($ MILLION) ........................................................................... 160
EXHIBIT 66 MAPLE WATER MARKET IN AUSTRALIA 2019−2025 ($ MILLION) .................................................................. 162
EXHIBIT 67 MAPLE WATER MARKET IN JAPAN 2019−2025 ($ MILLION) ........................................................................... 164
EXHIBIT 68 MAPLE WATER MARKET IN SOUTH KOREA 2019−2025 ($ MILLION) ............................................................ 166
EXHIBIT 69 LATIN AMERICA MAPLE WATER MARKET 2019−2025 ($ MILLION) ............................................................... 169
EXHIBIT 70 MAPLE WATER MARKET BY PRODUCT SEGMENT IN LATIN AMERICA (2019 & 2025) .................................. 171
EXHIBIT 71 INCREMENTAL GROWTH IN LATIN AMERICA 2019−2025 ................................................................................ 175
EXHIBIT 72 MAPLE WATER MARKET IN BRAZIL 2019−2025 ($ MILLION)...........................................................................176
EXHIBIT 73 MAPLE WATER MARKET IN MEXICO 2019−2025 ($ MILLION) ........................................................................ 178
EXHIBIT 74 MEA MAPLE WATER MARKET 2019−2025 ($ MILLION)..................................................................................... 181
EXHIBIT 75 USE OF ORGANIC CLAIMS IN FOOD & BEVERAGES IN MEA (NOV 2016−OCT 2017) ..................................... 183
EXHIBIT 76 INCREMENTAL GROWTH IN MEA 2019−2025 .................................................................................................... 187
EXHIBIT 77 MAPLE WATER MARKET IN UAE 2019−2025 ($ MILLION) ............................................................................... 188
EXHIBIT 78 MAPLE WATER MARKET IN SAUDI ARABIA 2019−2025 ($ MILLION)............................................................. 190
EXHIBIT 79 MAPLE WATER MARKET IN SOUTH AFRICA 2019−2025 ($ MILLION)............................................................ 192

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
TABLES
TABLE 1 KEY CAVEATS ............................................................................................................................................................ 22
TABLE 2 CURRENCY CONVERSION 2014−2019 .................................................................................................................... 23
TABLE 3 AVERAGE PRICE OF MAPLE WATER VS. SUBSTITUTES ...................................................................................... 59
TABLE 4 PLAYERS WITH MAPLE WATER OFFERINGS BASED ON PRODUCT TYPE........................................................ 82
TABLE 5 GLOBAL MAPLE WATER MARKET BY PRODUCT TYPE 2019−2025 ($ MILLION) ............................................. 83
TABLE 6 GLOBAL UNFLAVORED MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ............................................ 85
TABLE 7 GLOBAL FLAVORED MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ................................................. 88
TABLE 8 MAPLE WATER OFFERINGS BY PLAYERS BASED ON PRODUCT CATEGORY ................................................... 92
TABLE 9 GLOBAL MAPLE WATER MARKET BY CATEGORY 2019−2025 ($ MILLION) ..................................................... 93
TABLE 10 GLOBAL NON-SPARKLING MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ...................................... 95
TABLE 11 GLOBAL SPARKLING MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ................................................ 97
TABLE 12 MAPLE WATER OFFERINGS BY PLAYERS BASED ON PRODUCT PACKAGING ................................................ 101
TABLE 13 GLOBAL MAPLE WATER MARKET BY PACKAGING 2019−2025 ($ MILLION) ................................................. 102
TABLE 14 GLOBAL MAPLE WATER PAPER BOARDS MARKET 2019−2025 ($ MILLION)................................................. 105
TABLE 15 GLOBAL MAPLE WATER PET BOTTLE MARKET 2019−2025 ($ MILLION) ...................................................... 107
TABLE 16 GLOBAL MAPLE WATER CANS MARKET 2019−2025 ($ MILLION) .................................................................... 110
TABLE 17 MAPLE WATER DISTRIBUTION STRATEGIES BY GEOGRAPHY 2019−2025 ..................................................... 113
TABLE 18 GLOBAL MAPLE WATER MARKET BY DISTRIBUTION 2019−2025 ($ MILLION) ............................................. 118
TABLE 19 GLOBAL MAPLE WATER MARKET BY GEOGRAPHY 2019−2025 ($ MILLION) ................................................ 124
TABLE 20 MAPLE WATER MARKET IN NORTH AMERICA BY TYPE 2019−2025 ($ MILLION) ........................................ 129
TABLE 21 MAPLE WATER MARKET IN NORTH AMERICA BY CATEGORY 2019−2025 ($ MILLION) ............................. 129
TABLE 22 MAPLE WATER MARKET IN NORTH AMERICA BY PACKAGING 2019−2025 ($ MILLION) ........................... 129
TABLE 23 MAPLE WATER MARKET IN NORTH AMERICA BY DISTRIBUTION 2019−2025 ($ MILLION) ...................... 130
TABLE 24 MAPLE WATER MARKET IN EUROPE BY TYPE 2019−2025 ($ MILLION) ........................................................ 140
TABLE 25 MAPLE WATER MARKET IN EUROPE BY CATEGORY 2019−2025 ($ MILLION) ............................................. 140
TABLE 26 MAPLE WATER MARKET IN EUROPE BY PACKAGING 2019−2025 ($ MILLION)............................................ 140
TABLE 27 MAPLE WATER MARKET IN EUROPE BY DISTRIBUTION 2019−2025 ($ MILLION) ....................................... 141
TABLE 28 MAPLE WATER MARKET IN APAC BY TYPE 2019−2025 ($ MILLION) ............................................................... 157
TABLE 29 MAPLE WATER MARKET IN APAC BY CATEGORY 2019−2025 ($ MILLION) .................................................... 157
TABLE 30 MAPLE WATER MARKET IN APAC BY PACKAGING 2019−2025 ($ MILLION) .................................................. 157
TABLE 31 MAPLE WATER MARKET IN APAC BY DISTRIBUTION 2019−2025 ($ MILLION) ............................................ 158
TABLE 32 MAPLE WATER MARKET IN LATIN AMERICA BY TYPE 2019−2025 ($ MILLION) ........................................... 173
TABLE 33 MAPLE WATER MARKET IN LATIN AMERICA BY CATEGORY 2019−2025 ($ MILLION) ................................ 173
TABLE 34 MAPLE WATER MARKET IN LATIN AMERICA BY PACKAGING 2019−2025 ($ MILLION) .............................. 173
TABLE 35 MAPLE WATER MARKET IN LATIN AMERICA BY DISTRIBUTION 2019−2025 ($ MILLION) .........................174
TABLE 36 MAPLE WATER MARKET IN MEA BY TYPE 2019−2025 ($ MILLION) ............................................................... 185
TABLE 37 MAPLE WATER MARKET IN MEA BY CATEGORY 2019−2025 ($ MILLION) .................................................... 185
TABLE 38 MAPLE WATER MARKET IN MEA BY PACKAGING 2019−2025 ($ MILLION) .................................................. 185
TABLE 39 MAPLE WATER MARKET IN MEA BY DISTRIBUTION 2019−2025 ($ MILLION) ............................................. 186
TABLE 40 MAPLE WATER VENDORS WITH THEIR OFFERINGS........................................................................................ 196
TABLE 41 OVIVA: KEY PRODUCT OFFERINGS...................................................................................................................... 199

GLOBAL
MAPLE
ONLINE
WATER
LOTTERY
MARKET
MARKET
TABLE 42 MAPLE3: KEY PRODUCT OFFERINGS ..................................................................................................................200

TABLE 43 HAPPYTREE: KEY PRODUCT OFFERINGS ...........................................................................................................200
TABLE 44 DRINK SIMPLE: KEY PRODUCT OFFERINGS ...................................................................................................... 201
TABLE 45 PURE MAPLE WATER: KEY PRODUCT OFFERINGS ........................................................................................... 202
TABLE 46 WAHTA: KEY PRODUCT OFFERINGS ................................................................................................................... 202
TABLE 47 NECTA: KEY PRODUCT OFFERINGS ..................................................................................................................... 203
TABLE 48 SEVA: KEY PRODUCT OFFERINGS ........................................................................................................................ 204
TABLE 49 KIKI: KEY PRODUCT OFFERINGS ......................................................................................................................... 204
TABLE 50 SIBBERI: KEY PRODUCT OFFERINGS .................................................................................................................. 205
TABLE 51 TRETAP: KEY PRODUCT OFFERINGS ................................................................................................................... 205
TABLE 52 ANTI PLUS: KEY PRODUCT OFFERINGS .............................................................................................................. 206
TABLE 53 SAPSUCKER: KEY PRODUCT OFFERINGS............................................................................................................ 207
TABLE 54 SAP ON TAP: KEY PRODUCT OFFERINGS ............................................................................................................ 207
TABLE 55 ARBEAU: KEY PRODUCT OFFERINGS ..................................................................................................................208
TABLE 56 MAPLE MAMA: KEY PRODUCT OFFERINGS ........................................................................................................208
TABLE 57 TAPPED MUSKOKA: KEY PRODUCT OFFERINGS ............................................................................................... 209
TABLE 58 MY MAPLE WATER: KEY PRODUCT OFFERINGS................................................................................................ 209
TABLE 59 ASARASI: KEY PRODUCT OFFERINGS.................................................................................................................. 210
TABLE 60 GLOBAL MAPLE WATER MARKET BY PRODUCT TYPE 2019−2025 ($ MILLION) ............................................215
TABLE 61 UNFLAVORED MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ..........................................................215
TABLE 62 FLAVORED MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ............................................................... 216
TABLE 63 GLOBAL MAPLE WATER MARKET BY CATEGORY 2019−2025 ($ MILLION) ................................................... 216
TABLE 64 NON-SPARKLING MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ..................................................... 217
TABLE 65 SPARKLING MAPLE WATER MARKET BY GEOGRAPHY (2019−2025) ............................................................... 217
TABLE 66 GLOBAL MAPLE WATER MARKET BY PACKAGING 2019−2025 ($ MILLION) ................................................. 218
TABLE 67 GLOBAL MAPLE WATER MARKET BY PAPER BOARDS 2019−2025 ($ MILLION) ........................................... 218
TABLE 68 GLOBAL MAPLE WATER MARKET BY PET BOTTLES 2019−2025 ($ MILLION) ............................................... 219
TABLE 69 GLOBAL MAPLE WATER MARKET BY CANS 2019−2025 ($ MILLION) ............................................................. 219
TABLE 70 GLOBAL MAPLE WATER MARKET BY DISTRIBUTION 2019−2025 ($ MILLION) ............................................ 220
TABLE 71 GLOBAL MAPLE WATER MARKET BY SUPERMARKETS & HYPERMARKETS 2019−2025 ($ MILLION) ...... 220
TABLE 72 GLOBAL MAPLE WATER MARKET BY CONVENIENCE STORES 2019−2025 ($ MILLION) ............................. 221
TABLE 73 GLOBAL MAPLE WATER MARKET BY ONLINE 2019−2025 ($ MILLION) ........................................................ 221
TABLE 74 GLOBAL MAPLE WATER MARKET BY SPECIALTY STORES 2019−2025 ($ MILLION) .................................... 222
TABLE 75 GLOBAL MAPLE WATER MARKET BY DISCOUNTERS 2019−2025 ($ MILLION)............................................. 222
TABLE 76 GLOBAL MAPLE WATER MARKET BY OTHER MODES 2019−2025 ($ MILLION)............................................ 223
TABLE 77 GLOBAL MAPLE WATER MARKET BY GEOGRAPHY 2019−2025 ($ MILLION) ................................................ 223
TABLE 78 MAPLE WATER MARKET IN NORTH AMERICA BY TYPE 2019−2025 ($ MILLION) ........................................ 224
TABLE 79 MAPLE WATER MARKET IN NORTH AMERICA BY CATEGORY 2019−2025 ($ MILLION) ............................. 224
TABLE 80 MAPLE WATER MARKET IN NORTH AMERICA BY PACKAGING 2019−2025 ($ MILLION) ........................... 224
TABLE 81 MAPLE WATER MARKET IN NORTH AMERICA BY DISTRIBUTION 2019−2025 ($ MILLION) ...................... 225
TABLE 82 MAPLE WATER MARKET IN EUROPE BY TYPE 2019−2025 ($ MILLION) ........................................................ 225
TABLE 83 MAPLE WATER MARKET IN EUROPE BY CATEGORY 2019−2025 ($ MILLION) ............................................. 225
TABLE 84 MAPLE WATER MARKET IN EUROPE BY PACKAGING 2019−2025 ($ MILLION)............................................ 226

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TABLE 85 MAPLE WATER MARKET IN EUROPE BY DISTRIBUTION 2019−2025 ($ MILLION) ...................................... 226
TABLE 86 MAPLE WATER MARKET IN APAC BY TYPE 2019−2025 ($ MILLION) .............................................................. 227
TABLE 87 MAPLE WATER MARKET IN APAC BY CATEGORY 2019−2025 ($ MILLION) ................................................... 227
TABLE 88 MAPLE WATER MARKET IN APAC BY PACKAGING 2019−2025 ($ MILLION) ................................................. 227
TABLE 89 MAPLE WATER MARKET IN APAC BY DISTRIBUTION 2019−2025 ($ MILLION) ............................................ 228
TABLE 90 MAPLE WATER MARKET IN LATIN AMERICA BY TYPE 2019−2025 ($ MILLION) .......................................... 228
TABLE 91 MAPLE WATER MARKET IN LATIN AMERICA BY CATEGORY 2019−2025 ($ MILLION) ............................... 228
TABLE 92 MAPLE WATER MARKET IN LATIN AMERICA BY PACKAGING 2019−2025 ($ MILLION) ............................. 229
TABLE 93 MAPLE WATER MARKET IN LATIN AMERICA BY DISTRIBUTION 2019−2025 ($ MILLION) ........................ 229
TABLE 94 MAPLE WATER MARKET IN MEA BY TYPE 2019−2025 ($ MILLION) ............................................................... 230
TABLE 95 MAPLE WATER MARKET IN MEA BY CATEGORY 2019−2025 ($ MILLION) .................................................... 230
TABLE 96 MAPLE WATER MARKET IN MEA BY PACKAGING 2019−2025 ($ MILLION) .................................................. 230
TABLE 97 MAPLE WATER MARKET IN MEA BY DISTRIBUTION 2019−2025 ($ MILLION) ............................................. 231

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ABOUT US
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A
rizton Advisory & Intelligence Our team of experts ensures the analysis is
provides competitive and insightful not just analyzed and presented but also
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1 RESEARCH METHODOLOGY
This step involves identification of several

primary and secondary data research
sources, including Arizton’s internal data
sources. The primary sources consist of in-
depth discussions and interviews with policy
Identification makers, industry experts, and data
of data evaluators, whereas secondary sources
include a thorough study of market journals,
press releases, annual reports, and
government and non-government agencies
websites.
Evaluation of
Market This phase includes a detailed evaluation of
Dynamics several factors that are likely to affect the
market dynamics. It involves a
comprehensive assessment of major market
pain points, drivers, and trends. It also
comprises a detailed study of research plans
and methodology.
Collection of
Data This process consists of gathering data,
accessing proprietary databases, and
reaching out to key industry participants that
operate in the market across the value chain.
It also involves studying several patterns in
the historical data and comparing it with the
current scenario.
Collaboration
of Data
This stage involves the validation of data and
arrival at actual statistics, and evolution of
the market over the years. It entails the study
and analyzes various segments and verticals
of the market. An impact analysis is also
performed to observe which factors will
Verification affect the market in the next few years.
and Analysis
This is the final stage, which involves both

quantity and quality checks. Although the
process of data verification is an integral part
of the research process, all data points and
statistics and figures are re-checked to
uphold their authenticity and validity.

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2 RESEARCH OBJECTIVES
To outline and
To offer wide- To provide comprehensive information
forecast the
ranging market about factors that affect market dynamics
Maple Water statistics with a
market based on
detailed
product type, To analyze several micro-market
classification and the
category, packaging, indicators considering growth factors,
market size of each
distribution, and market prospects, and strategic market
segment
geography contribution
To study market opportunities

To examine competitive scenarios such as
for participants and
collaborations, mergers & acquisitions, R&D activities,
stakeholders by identifying high
and advanced developments in the global Maple
growth sectors in the global
market
Water market
To analyze key strengths,

To predict the market size in the main
opportunities, and strategies of major
geographical regions: APAC, Europe, Latin
companies operating in the global
America, MEA, and North America
market

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3 RESEARCH PROCESS
BACKGROUND STUDY
Secondary Research
Client specifications
Data collections from
• Review and analyze client
requisites • Company Annual Reports
PROJECT • Associations
• Discussion of all the project
requirements and queries SCOPE • Journals
Flexibility check • Magazines
• Regulatory Bodies
• Perform through feasibility
research • Analyst Reports
• Finalizing tentative project • Other Paid Wall Street Sources
design • Press Releases
• Structuring project proposal • Conferences
with scope, timelines, and PROJECT • Blogs
pricing KICKOFF • Newsletters
• White Papers
Primary Research
Research discussion with
manufacturers, distributors, suppliers,
regulatory associations, and end-users
to validate insights
PRELIMINARY
Validation and triangulation of
RESEARCH secondary and primary research
data
Analyzing market dynamics
• Determination of key drivers,
restraints influencing market
• Monitoring market trends
Market size estimation & MARKET
forecast ANALYSIS &
• Estimation of historical SEGMENTATION
market revenues based on
secondary data and primary • Data collation
insights • Cumulating all the essential
• Anticipating market recast by qualitative and quantitative data
assigning weightage to • Generation of report in client
market forces (drivers, requested format by research
restraints, opportunities)
REPORT analysts
• Freezing historical and SYNTHESIS • Reviews by expert analysts
forecast market size • Proofreading by editors
estimations based on • Report formatting by specialist
evolution, trends, outlook graphic designers
and strategies • Final quality check
• Consideration of geography
specific revenues, region-
specific product/service REPORT
demand for geographic DELIVERY
market segmentation
• Consideration of product
utilization rates, product
demand outlook for
segmentation by application • Clarifying queries (if any)
or end-user type • Receiving feedback
POST-SALE • Ensuring satisfaction
• Future research scope initiations
SERVICE

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4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
Maple water, which is also known as ‘sap,’ is a clear liquid that flows for a very short
period during the spring season from maple trees. It is considered to be an alternative
to sports drinks since it is rich in nutrients, electrolytes, phytochemicals, and 46 other
bio compounds that help in hydration. It also contains half the number of calories
than coconut water and can be added to several recipes. It is used in the preparation
of coffee or tea as well as in other dishes to poach meat. Further, it is used to make
sauces, ice, as a sweetener in smoothies and to quench thirst. Maple water is GMO,
gluten, and dairy-free.
4.1.1 Inclusions
• All flavored and unflavored maple water
• Sparkling and non-sparkling maple water
4.1.2 Exclusions
• Other products like maple syrup and maple-based food products
4.2 BASE YEAR
The report considers 2019 as the base year. All calculations involving
quantitative data are based on 2018. The values represented in the report are actual
values for 2019, whereas the values are estimated for the period
2020−2025.
2019 2020 2020−2025

Base year Actual year Forecast Years

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4.3 SCOPE OF THE STUDY
The report considers the present scenario of the global maple water market and its
market dynamics for the period 2019−2025. It covers a detailed overview of several
market growth enablers, restraints, and trends. The study covers both the demand
and supply side of the market. It also profiles and analyzes leading companies and
several other prominent companies operating in the market.
Exhibit 1 Segmentation of Global Maple Water Market
Source: Arizton

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4.4 MARKET SEGMENTS
4.4.1 Market Segmentation by Type
• Flavored: The organic maple water is combined with some natural flavors like lemon,
ginger, raspberry, grapefruit, blackberry, and orange to enhance the taste and sweeteners
without adding preservatives and gluten.
• Unflavored: It is the 100% purest form of maple water without any added flavors,
enhancers, preservatives, artificial sweeteners, and is rich in nutrients and low in calories.
4.4.2 Market Segmentation by Category
• Sparkling: They are a special category of maple water that is carbonated without
compromising on the nutrients and supplements of the maple water. They can be either
unflavored or flavored like blackberry, raspberry, orange, and lemon.
• Non-sparkling: They are non-carbonated maple water and is the widest form of the
product sold across the globe. They can also be either flavored or unflavored.
4.4.3 Market Segmentation by Packaging
• Pet bottles: The maple water is produced and stored in pet bottles. It is one of the
convenient modes of packaging that is beneficial for most end-users to consume. The most
common pet bottles can accommodate 355 ml or 12 FL Oz.
• Paper boards: It is the most common mode of packaging for maple water. The paper
boards can usually hold maple water ranging from 330 ml, 500 ml, to a liter. They are an
eco-friendly, biodegradable, and cost-efficient way of packing techniques.
• Others: Other few methods involve packaging through cans and glasses. The cans are
usually preferred for the sparkling category, and glass bottles are used to promote the
quality and marketing of the product.
4.4.4 Market Segmentation by Distribution
• Supermarket & Hypermarkets
• Convenience Stores
• Online
• Specialty Stores
• Discounters
• Others

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4.4.5 Market Segmentation by Geography
KEY GEOGRAPHIES DEFINITION
Europe
APAC
North America
MEA
Latin America
North America Latin America
Canada and US Argentina, Brazil, Chile, Mexica, Peru
Europe MEA
EMEA
France Portugal Spain Congo Nigeria Turkey
Germany Romania Sweden Egypt Saudi Arabia UAE
Italy Russia UK Ghana South Africa Ukraine
Poland Israel Tanzania Zimbabwe
Kenya
APAC
Australia Indonesia New Zealand

Bangladesh Japan Pakistan
China Malaysia South Korea
India

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5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
Table 1 Key Caveats
Parameters Assumptions
While forecasting the market outlook, no

Economic Outlook macroeconomic collapses and recessions
are predicted about the global economic
landscape
Market forecasting was carried out under

Currency Fluctuation the assumption that the value of the USD
($) is likely to remain constant during the
forecast period
While arriving at the market size, the global

Political Outlook political environment was assumed to
remain stable during the forecast period
Revenues and segment-specific information

were derived from annual reports of
respective companies. The information is
Data Authenticity assumed to be authentic. However,
revenues for the non-listed companies were
derived from various authentic
publications, news articles, and primary
sources
All figures mentioned in the study were
Accuracy and Reporting rounded to the nearest decimal place. Thus,
the summation of figures and percentages
may differ by a margin of 0.01
This report provides a list of vendors that

are active in providing maple water. It
includes vendors across all geographical
regions. The report identifies vendors on the
Vendors based on their market revenue and
dominance in terms of market experience,
regional presence, the portfolio of their
products, financials, expenses on R&D
activities, and the popularity of their brands

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5.2 CURRENCY CONVERSION
The standard currency used throughout the report is USD ($). However, in the case
of other currencies, the annual average currency rate (January 1 to December 31) is
used for conversion. These conversion rates are rounded to the nearest decimal place.
The chart below represents the standard conversion rates used in the report.
Table 2 Currency Conversion 2014−2019
Currency
2014 2015 2016 2017 2018 2019
Conversion
/ USD/EUR 0.7535 0.8969 0.8988 0.8605 0.8566 0.8914
/ USD/GBP 0.6072 0.6526 0.7309 0.7607 0.7586 0.7860
/ USD/JPY 105.84 120.9 107.5269 113.8867 111.0019 109.0025
/₭ USD/SEK 6.8587 8.404 8.9328 8.4135 8.8826 9.4494
/A$ USD/AUD 1.1094 1.3112 1.343 1.3042 1.3578 1.4354
USD/RMB
/ (CNY)
6.1432 6.1606 6.61 6.6294 6.6675 6.8926
Source: Arizton
*The above exchange rate is the mean of month-end exchange rates computed for the last 12 months

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5.3 MARKET DERIVATION
Exhibit 2 Market Size Calculation Approach 2019
Maple Water
Plant-based Water
Alternative Waters
Non-alcoholic Beverages
Xxx
Source: Arizton
The chart above shows the approach adopted to arrive at the market size of the global
maple water market in 2019 and the segments that are considered to derive the
market value.
• Market size figures are primarily arrived through the bottom-up approach and are then
validated through the top-down approach
• Sales of major maple water providers were aggregated to arrive at an estimate of the
market size in terms of volume. The same approach was used to calculate the market size
in terms of revenue. An estimated 85–90% of vendors’ capacities are mapped and
considered in the report calculations
• Segmental volumes were calculated through the bottom approach, which involves the
analysis of segment-wise financials of the key market players. The data is either derived
from their annual filings or through primary research in the absence of the former

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• Price trends for key related commodities were analyzed for the past few years and given
due consideration to derive the projections for the forthcoming six years using a set of
forecasting techniques
• Also, innovation and R&D efforts of several market players were studied and weighed in
before arriving at the projections as they can potentially disrupt the market both in terms
of consumption and purchasing patterns
• The effect of several macroeconomic and meso factors is also considered at each interval
while arriving at the forecast

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6 MARKET AT A GLANCE
INSIGHTS
MARKET SIZE REVENUE
01 ($ BILLION)
CAGR
2019−2025
27.38%
2019 2025
$0.50 $2.17
2019 2021 2025

$0.50 Bn $0.90 Bn $2.17 Bn
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INSIGHTS
GEOGRAPHICAL SEGMENTATION
02 (2019)
REGIONS MARKET SIZE CAGR
Europe $112 Mn 28.00%
APAC $67 Mn 32.98%
North America $287 Mn 24.91%
Latin America $26 Mn 31.07%
MEA $16 Mn 31.98%

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INSIGHTS
PRODUCT TYPE SEGMENTATION
03 (2019)
Flavored Unflavored
$173 Mn $336 Mn

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INSIGHTS
CATEGORY SEGMENTATION (2019)
04
Sparkling Non-sparkling
$38 Mn $471 Mn

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INSIGHTS
PACKAGING SEGMENTATION
05 (2019)
Paper Boards
$360 Mn
Others
$23 Mn
Pet Bottles
$126 Mn

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INSIGHTS
DISTRIBUTION SEGMENTATION
06 (2019)
Supermarkets & Convenience Stores

Hypermarkets $126 Mn
$181 Mn
Specialty Stores
$52 Mn
Online
$98 Mn
Discounters Others
$39 Mn $11 Mn

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INSIGHTS
MARKET OPPORTUNITIES
07 & TRENDS
Growing Preference for Sparkling & Flavored Drinks

The craze for carbonated water and flavored drinks have dominated the market and is
a ‘must’ factor to capture the market share either in terms of organic or non-organic
drinks. The changing consumer behavior and demand for fizzy drinks are the reasons
for the rising popularity of carbonated water over the last decade. It is found that the
people in the US are willing to spend more on carbonated and flavored water drinks,
including seltzers.
Impact of Clean Labels

Owing to the requirements and current trends, maple water producers also have some
mandatory labels like ‘organic’, ‘gluten-free’, ‘dairy-free’ and ‘vegan’ in order to prove
its sustainability. They are also regulated by authorities like the FDA and USDA,
which establish the benchmark for the producers. Accordingly, the co-founder of
Drink Maple, a leading maple water brand Weiler, said “Nothing is cleaner than our
ingredient label,” highlighting the importance of labeling the maple water.
Impact of Responsible & Convenient Packaging

Maple water, being a plant-based water, can pose a hazard to the ecosystem through
its manufacturing and tapping process. Thus, tapping the maple water without
disturbing the environment seems to be a challenging one. The eco-friendly approach
by companies in deriving these waters from trees can greatly help them in productivity
and end-consumer sales. This can enhance the consumer satisfaction since the water
is obtained from the most appropriate and natural way possible.

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INSIGHTS
MARKET ENABLERS
08
Preference for Organic Drinks
Maple water, despite being harmless, is also rich in nutrients and vitamins. The
natural electrolytes present in the drinks can be a vital hydrating and rejuvenating
agent for the end users. It is mainly preferred as an alternative to packaged drinks and
beverages, including carbonated drinks like Coke and Pepsi. Due to the growing
impact of the vegan population, the demand for organic beverages is boosted further.
Growth of Health-conscious Population

Everyday, more people are turning health conscious than ever before due to the rising
awareness about the advantages of sustaining a healthy lifestyle and a well-balanced
diet. Every individual, irrespective of the demography, age, or gender, wish to pursue a
wellness-oriented lifestyle and focus more on products that determine their fitness,
nutrition level, and lifestyle.
Growth of Alternative Drinks

In recent years, the beverage industry has witnessed the growth of the alternative
water segment. This growth can be supported by the rising interest among consumers
towards healthy alternatives to mineral water apart from sodas. With the growth in
popular of coconut water across the globe, the market is so favorable to the growth of
birch water, maple water, aloe water, cactus water, bamboo water, and watermelon
water.

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INSIGHTS
MARKET RESTRAINTS
09
Impact of Climate Change

The climatic conditions are the major threat factor affecting the production of maple water.
Maple water, being more sustainable than maple syrup, is the recent trend in the commercial
segment. Maple trees are able to produce only three gallons of sap every year. This is further
stretched by local farmers in its raw form to enhance productivity. There have to be processes
other than filtration to get rid of the bacteria and bugs. They also have a shelf life of more than
one year.
Consumer Awareness on Maple Water

Numerous efforts are being taken in order to raise the awareness of male water, which is
similar in composition of coconut water. In addition to the growing innovations in the new
product category, maple water producers are concentrating on the awareness levels among
consumers since many are not aware of the existence of this product.
Threat from Substitutes

Although maple water is considered as a healthy alternative to most of the health drinks and
carbonated water available in the market, it is not the only one. While maple water has been a
trend for the past 3−4 years with most of the global consumers unaware of it, there are
traditional alternatives with similar attributes. This can range from packaged drinks like
coconut water, mineral water, flavored sparkling water, or even packaged iced tea.

INTRODUCTION
MAPLE WATER MARKET
7 INTRODUCTION
7.1 OVERVIEW
With the growing awareness of risks associated with the consumption of alcoholic
and soda-based beverages, the focus has shifted towards non-alcoholic and plant-
based beverages among health-conscious consumers across the globe. The plant-
based waters are derived
from plants without the Maple Water is expected to
addition of preservatives post an absolute growth of
or gluten. It is also so more than 300% by 2025
rich in natural
electrolytes and enriching content. With coconut water being the well-known plant-
based water that has a wide market across countries, there has been a rise in the
market for alternative waters like cactus, maple, aloe vera, and watermelon waters.
Exhibit 3 Product Life Cycle of Maple Water vs. Other Beverages
Packaged Water
Functional Water
Smart & Vitamin Water

Product
SALES
Coconut Water
Extension
Birch Water
Maple Water
Artichoke Water
Other Plant-
based Water
(Melon, Cacti,
Aloe Vera)
Introduction Growth Maturity Decline

TIME
Source: Arizton

MAPLE WATER MARKET
In recent days, consumers are shifting from sugary sodas to flavored sparkling
water, which is consumed in offices, homes, and other commercial areas. Even
sparkling water with added flavors like mango, orange, and cranberry can be seen as
a healthy alternative for conventional health drinks. With the world moving towards
the trend of low calorie, alternative waters, maple water is the emerging competitor
for the dominant coconut water in this segment. It also contains half the calories as
that of coconut water with 46 bioactive compounds. Maple water, which is a pure sap
obtained from tapping maple trees during the spring season, has many important
nutrients and electrolytes. It is also the main ingredient to make the syrup, where
more than 40 gallons of sap are boiled to produce 1 gallon of syrup. Hence, it is
economically beneficial for farmers to rely more on the maple water obtained from
the trees than boiling the same for syrup.
Some of the benefits of maple water include:
• Anti-aging
• Boosts aerobic athletic performance
• More hydrating than water
• Hangover helper
• Sweetener
• Prevents inflammatory diseases
• Beneficial for skin problems
Since there is very little awareness about maple water in most of the developing
countries that do not have maple trees, the major challenge for companies lies in
educating consumers regarding its benefits since most of them confuse maple water
with the concept of maple syrup. The maple water is produced in countries such as
Canada and the US in the states of New York, Vermont, and a few others. Although
maple trees are native to most of the Americans, it has also been celebrated as a kind
of medicinal beverage in countries like Korea and Russia for hundreds of years. While
the farmers and the people of Korea refer to the male as ‘Gorosoe,’ they also consume
gallons of maple water as a ritual and tradition. In some parts of Russia and Ukraine,
the farmers directly tap water from maple trees and consume them as a source of
natural vitamin water.

MAPLE WATER MARKET
Scalability is one of the key issues that most companies in this market might face
during the forecast period. Since the category is new to the market, the future
forecasts for maple water are not certain, other than catering to the demands of
dynamic consumer behavior. There is also a narrow window of opportunity to collect
the water in unpredictable seasons. The supply chain and logistics maintenance
should be highly skilled in meeting the uneven demand-supply scenarios.
Exhibit 4 Global Maple Water Market Penetration Rate by Geography 2019
NORTH AMERICA ASIA
Penetration Rate in 2019: Penetration Rate in 2019:
12 % 3%
MIDDLE EAST
AND AFRICA EUROPE
Penetration Rate in 2019: Penetration Rate in 2019:
2 % 9 %
LATIN AMERICA
Penetration Rate in 2019:
2 %
Source: Arizton
Packaged maple water can have a shelf life of more than 18 months; some
brands are labeled organic, gluten-free, GMO-free, and other certifications from
authorities like the USDA and NAPSI. It is predominantly sold in eco-friendly and
sustainable tetra packs and other forms of paper boards, followed by pet bottles and
cans. The sparkling drinks that are flavored and unflavored are sold in tightly sealed
cans to enhance their on-the-go functionality and form a very small segment of the
total sales. The most commonly sold forms of sizes include 330 ml, 500 ml, and 1
liter.

MAPLE WATER MARKET
With the preference for sparkling and flavored drinks gaining momentum across the
globe, a similar trend can be followed in the case of maple water as well. Since most
of the people are experimental and have a thirst for variety and flavors, adding natural
flavors to the maple water can act as a differentiator in
“It is a marathon,
the market. While most of the players are offering
not a sprint” –
CEO of Vertical flavored drinks, few players like Drink Simple, Tretap,
Water and Sap Sucker are offering sparkling drinks along with
flavored ones. This is considered as a first-mover advantage that can help vendors
gain an edge over the competition.
The distribution channel is the ultimate enhancer of sales, and the decision on the
mode of sales channels by the players is the driving factor for success. With the rise
of discounters in most of the European countries like France, Germany,
Italy, the most preferred mode will be discounters for product promotion and
placement during the forecast period, while supermarkets and hypermarkets
are the major sources of sales due to a large number of shoppers in the
region. With the penetration of the internet, online sales and e-commerce can
promote sales of products like maple water during the forecast period.
With the production of maple water being concentrated in Quebec, there are many
players emerging in this region. On the other hand, there are no such dominant
players in countries other than the US, Canada, and a few European countries that
have maple trees. With the growth of awareness about maple sap and its demand,
there is a huge potential for players in these regions to export their products to other
countries. With the huge production sources, the North American region is the
world’s largest producer and consumer of maple water, followed by Europe and
APAC.
The reason for the growth of the maple water

“The growth has been
exciting to see, we have market in the APAC region is mainly due to the
demand from all over the increasing health-conscious people who are
country and world” - Kate
more concerned about their health issues like
Weiler (Co-founder of
Drink Maple) cholesterol, obesity, and overweight. Although
there are more substitutes for this segment that
are also cost-effective, the growing middle-class economy that is willing to spend
more on healthy and organic foods can lead to followers in the growing economies.

MAPLE WATER MARKET
They mostly comprise millennials and generation Z consumers who are considered
as the early adopters of the drink. In regions like MEA and Latin America, the product
is yet to gain popularity and awareness, whereas in countries like the UAE that has a
large number of expats can drive the market during the forecast period.
Some of the major players include Vertical Water, Oviva, Maple3, Happy Tree, Drink
Maple, Wahta, Necta, Sap Sucker, and Kiki. Since the market is fragmented to a
certain extent, the intensity of the competition remains intact. The players can focus
on the expansion and distribution methodology to outplay the competition. With the
growing consumer preference towards alternative waters, the future of maple water
can be as bright as the coconut water with a higher adoption rate by the health-
conscious consumers.

MAPLE WATER MARKET
MARKET DYNAMICS

MAPLE WATER MARKET
8 MARKET DYNAMICS
8.1 MARKET GROWTH ENABLERS
8.1.1 Preference for Organic Drinks
Exhibit 5 Preference for Organic Drinks
GROWTH KEY
Preference for Organic Drinks
ENABLER The magnitude of the
competitive factor has
YOY Impact of Market Growth Enablers been categorized and
described below:
2019
2021
Very strong impact,
with radical influence
on the growth of the
2023 market
2025 Moderately high

impact on the market
Impact of Market Growth Enablers on Regions
North America
Medium-level impact
on the market
APAC
Low impact on the

Europe market
MEA
Negligible or no impact
on the
Latin America market landscape
Source: Arizton

MAPLE WATER MARKET
People across the world are more concerned about their health and nutritious lifestyle
since they are prone to more hazards and health issues following the consumption of
packaged drinks, which are generally processed with a lot of preservatives and
adulteration. This kind of unethical practices is done to enhance sales through the
modification of flavor, color, packaging, and ingredients. The packaging of sugary
drinks has gradually paved the way for more healthy and organic drinks like coconut
water. Organic drinks are natural drinks that do not contain any artificial chemicals
or preservatives. They are also free from all kinds of harmful artificial sweeteners.
These drinks are harmless and rich in vital nutrients and vitamins. The natural
electrolytes present in the drinks can be a vital hydrating and rejuvenating agent for
the end-users. It is mainly preferred as an alternative for packaged drinks and
beverages, including carbonated drinks like Coke and Pepsi. Due to the growing
impact of the vegan population, the demand for organic beverages is gaining
momentum in recent years. While most of the people are shifting towards a vegan
lifestyle, their major diet preference will include organic foods and beverages, where
maple water is considered to be a growing segment of organic drinks.
Exhibit 6 Change in Spending of US Consumers on Organic Products by Generations (2018)
% Change in the Annual Household Spend 2018
14
12
10
0
All Buyers Millennials Gen x Boomers Greatest Gen
(22-37 years) (38-53 years) (54-72 years) (73-90 years)

Source: Arizton

MAPLE WATER MARKET
Sales of organic beverages grew by 10.5%, registering a revenue of $5.9 billion in

2017. This can be due to the increased awareness among people regarding the
growing health benefits of organic drinks. This is also supported by the increased
disposable income of consumers in growing economies in the APAC region and Latin
America, where people are considering health first with respect to money. They are
willing to pay a premium for expensive organic drinks when compared to
conventional health drinks. For instance, in Brazil, people are willing to spend on
high-quality organic drinks with less sugar and preservatives.
Exhibit 7 Comparison of Calories Between Organic Drinks (per 240 ml)
Source: Arizton
The beverages market, which was earlier dominated by sodas, is slowly being replaced
with healthy alternatives like organic juices and beverages. In the US, it is estimated
that more than 62% of the consumers are willing to switch to natural drinks with
added vitamins, proteins, antioxidants, and other add-ons for a healthy lifestyle. In
recent years, almost all the common beverages, including tea, coffee, milk, and
alcohol, have been made organic by most of the players either by adding a new
product line or modifying the existing ones.
In order to sustain themselves in the competitive market, the global leader in the
carbonated drinks segment, Coca Cola, has acquired a stake in Suja Juice and Hain

MAPLE WATER MARKET
Celestial and branded them as organic ones. Even brands like Honest Kids and Juicy
Juice Organic are highlighting their natural organic characteristics to attract mothers
who are against the addition of artificial sugars and favor natural ingredients in
children’s food. PepsiCo launched USDA-certified varieties of its popular brand
Gatorade called G Organic. Michelob Ultra-Pure Gold by Michelob Ultra is made up
of pure grains, which is considered as a major product line addition. Some of the
retailers like Kroger and Whole Foods have launched their private label brands with
a lower price point to challenge the organic players in the market. Similarly, natural
and organic drinks like maple water, despite being gluten-free, are also NAPSI-
certified with the FDA (Food and Drug Administration) and USDA (United States
Department of Agriculture) labels.
With the growth and strong positive impact of organic drinks and beverages, maple
water, which is considered to be the emerging organic alternative for heath drinks
and coconut water, can witness high growth and market penetration during the
forecast period.

MAPLE WATER MARKET
8.1.2 Growth of Health-conscious Population
Exhibit 8 Growth of Health-conscious Population
GROWTH Growth of Health-conscious KEY

ENABLER Population The magnitude of the
described below:
2019
2021
Very strong impact,
2023 market

North America
Medium-level impact
on the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
Every day, more people are turning health-conscious than ever before due to the
rising awareness of the advantages of sustaining a healthy lifestyle and a well-
balanced diet. Every individual, irrespective of the demography, age, or gender,
wishes to pursue a wellness-oriented lifestyle and they prefer to give extra attention
to products that determine their fitness, nutrition level, and lifestyle.
The young population of today’s global consumer segment is the most concerned
people who are willing to spend more on expensive premium products like organic
food and beverages for their natural benefits on healthy well-being. The millennials
are determined to be the forerunners that are driving the usage of premium food
products. The aging baby boomers who are in their retirement stage are willing to
improve their quality of life by consuming more health-conscious food without any
adverse effects on their health to improve their longevity and independence. Their
increased education levels and financial status can promote the purchasing power of
these products.
Exhibit 9 Interest of US Consumers in Health Benefits from Food & Nutrients (2018)
Interest in Health Benefits from Food & Nurients
Others
Athletic Performance
Bone Health
Mental Health
Diabetes Management
Immune Function
Muscle Strength
Digestive Health
Brain Function
Energy
Weight Management
Cardiovascular Health
0% 5% 10% 15% 20% 25%
Source: Arizton
The growth of people pursuing wellness and fitness activities have also contributed
to the growth of health-conscious diet since their major preference is towards natural,
healthy foods and beverages and do not favor adulterated foods. This can also drive

MAPLE WATER MARKET
the market for organic foods and beverages like maple water. The impact of vegan
and vegetarian diets is booming; India is said to have more than 45% of the people
following vegetarian diets and 16% vegan diets. It is also estimated that gluten-free
diets are more popular in India, followed by the Philippines and Mexico. This can lead
to a higher production of organic product lines like maple water in the retail stores in
these countries.
Moreover, the rising health issues related to obesity, cholesterol, and high blood
pressure are making more than 64% of the global consumers to follow a specific
restricted diet, excluding the consumption of certain ingredients and contents to
which they are allergic. With the onset of 1.9 million new diabetic patients every year
in the US, high-sugar foods are avoided to a greater extent. There are also people in
Africa, the Middle East, and APAC regions who are limited to certain foods and diets
due to their religious and cultural sentiments. This shows that people are maintaining
their diet to sustain proper health and well-being.
People are adopting new diets and types of food due to the influence of articles,
magazines, and social media, which highlights the impact of being more health-
conscious. The gen Z, who are considered to be the most pro-active members and
participants of health and well-being programs, is the major group that refers to
online websites for health and wellness tips.
While most of the population in the European and North American countries are
pursuing a health-conscious diet, the awareness and advantages are yet to be
communicated in countries in the Latin American and African regions, to enable
them to pursue a healthier lifestyle. The preference of health-conscious people will be
for gluten-free and energy-enhancing products with natural vitamins and nutrients
that can enhance the growth of organic food and beverages like maple water in the
market.

MAPLE WATER MARKET
8.1.3 Growth of Alternative Beverages
Exhibit 10 Growth of Alternative Beverages
GROWTH Growth of Alternative KEY

ENABLER Beverages The magnitude of the
described below:
2019
2021
Very strong impact,
2023 market

North America
Medium-level impact
on the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
In recent years, the beverage industry has witnessed the growth of the alternative
water segment. This growth can be supported by the rising consumer interest towards
healthy alternatives like mineral water apart from sodas. With the growth in
popularity of coconut water across the globe, the market is favorable to the growth of
birch water, maple water, aloe water, cactus water, bamboo water, and watermelon
water.
Coconut water is leading the alternative water market for years, and this trend is
expected to continue during the forecast period. Coconuts are native to countries such
as the Philippines and have a large market in North and South America. Coconut
water alone accounted for more than 96% share of the global alternative water market
or about 830 million liters worth $2.7 billion in 2016. This is due to the widespread
awareness and potential for coconut water that can be packaged.
With the growing popularity of coconut water in the UK, the market for the same was
worth $111 million in 2016 and has grown 20-fold since 2012. Some of the substitutes
for coconut water include birch water, which has high manganese, potassium,
Vitamin C, and calcium. Based on the response towards coconut water and the
increasing popularity of consumers for natural waters, Tapped, a London-based
company, introduced birch water in the market with an innovative product.
Maple production is concentrated in the North

Coconut water American region, particularly in the Quebec forest
accounted for more
regions, followed by European countries, which are
than 96% share of
the global major maple water-consuming nations after the
alternative water Americas. Due to the market potential of this segment,
market or 830
major maple water producing companies like Tretap
million liters worth
$2.7 billion in have also innovated its product line in sparkling
2016. cucumber, blueberry, and cranberry flavored waters.
Even Sibberi, one of the well-known brands for maple
water, has diversified into birch and bamboo water that is sold in small pet bottles.
This can help these brands to capitalize on the market for alternative waters.
Cactus water is fast gaining popularity in the MEA region and the Americas and also
recently in the UK, with the penetration of brands like True Nopal in supermarkets.
True Nopal is one of the top manufacturers of cactus water. It is rich in antioxidants

MAPLE WATER MARKET
and helpful in tissue repair and post-gym workout sessions. It is also expected that
the market growth of watermelon and cactus water will double by 2020 compared to
2017. Each of the alternative waters is packed in eco-friendly tetra packs of 330 ml,
500 ml, and 1-liter packs accordingly. This convenient on-the-go packaging can
further drive the growth of these alternative waters, especially maple water, along
with the dominant coconut water. Thus, the consumer preference for an alternative,
healthy, and natural waters is a major driver that can boost the impact and growth of
maple waters.

MAPLE WATER MARKET
8.2 MARKET GROWTH RESTRAINTS
8.2.1 Impact of Climate Change
Exhibit 11 Impact of Climate Change
RESTRAINT Impact of Climate Change KEY

The magnitude of the
YOY Impact of Market Growth Restraints been categorized and
described below:
2019
2021
Very strong impact, with
radical influence on the
growth of the market
2023
2025 Moderately high impact

on the market
Impact of Market Growth Restraints on Regions
North America
Medium-level impact on
the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
The current climatic conditions are a major threat to the production of maple water.
Maple water being more sustainable than maple syrup is a recent trend in the
commercial segment. The maple trees can produce only three gallons of sap every
year. This is further stretched by the local farmers in its raw form to enhance
productivity. The maple water has to be processed and filtered to get rid of bacteria
and bugs. They also have a shelf life of more than one year.
Due to the unstable weather conditions, the conditions of maple trees can get worse
in the coming years. Also, it is estimated that fewer freeze-thaw cycles during the late
winter and early spring also can halt the production of sap water. The alternating
freezing and thawing cycles predominantly control the flow of sap water in late
winter. This is also aided by snowpacks, by which the maple trees protect their roots
from freezing. This means that lesser snow can affect the strength of the maple trees.
The climate change can also give rise to insect infestations, which pose a threat to the
maple sap production.
Exhibit 12 Impact of Climate on Sap production
Timing
Freeze/Thaw
Climate Sap Collections Total Sap
Cycles
Strength of Flow
Source: Arizton
It is also estimated that the long-term impact of climate change can potentially
migrate the forests towards the northern part of the US. It is generally estimated that
the sap collection advances for every 4.3 days for every 1 0 Celsius in the previous
May−October mean temperature. The impact of climate change can affect the timing
and length of the tapping season from the maple trees. It can also determine the
quality and quantity of the maple sap to a considerable extent.

MAPLE WATER MARKET
Accordingly, the CEO of a global leader in maple water production, Vertical Water,
Valentina Cugnasca, has also stood by this point. According to the CEO, there is no
such stable tapping season for the maple sap from trees. It could happen roughly
during January−April based on the effect of topography and climate. This adds to the
entry barriers and forms a complex business model. Also, the business needs more
operational strength and distribution channels.
Moreover, maple water is gaining popularity due to its natural sugar content from the
trees. The maple sap is composed of non-structural carbohydrates (NSC) and starches
that are stored in the wood. The NSC is balanced through the process of
photosynthesis and some of the metabolic processes that include growth and
reproduction. The fact is that both the process of photosynthesis and metabolism are
influenced by the external temperature across seasons. Thus, ultimately, the climate
and temperature are the major determining factors for the sweetness of the maple
sap, which is the major reason for its preference in the market.
Due to the impact of climate on maple water production, various regions are expected
to witness different sap production rates in the coming years. For instance, in the US,
the tapping seasons might shift 2−3 weeks earlier in the coming years due to the
impact of climatic change, which might result in lower sugar content in the maple
water.

MAPLE WATER MARKET
8.2.2 Low Consumer Awareness of Maple water
Exhibit 13 Low Consumer Awareness of Maple Water
Low Consumer Awareness of KEY

RESTRAINT
Maple Water The magnitude of the
described below:
2019
2021
2023

on the market
North America
the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
Numerous efforts are being taken to raise the awareness of male water, which is
similar in composition to coconut water. Moreover, the increasing innovations in new
product categories are prompting maple water producers to focus on increasing the
awareness levels among consumers, since many are not aware of the existence of the
product.
“Most of the consumers across the globe are unaware of the naturally refreshing taste
that comes from maple trees.” says the CEO of Vertical Water, Valentina Cugnasca.
Thus, to increase the penetration levels, it is mandatory to improve consumer
awareness about the natural benefits that the product offers. This will also enable
consumers to consider it as a substitute for coconut water and as a healthy alternative
to most of the available conventional health drinks in the market. Since it is packaged
in affordable, convenient cans and pet bottles and easily available in the retail outlets,
it can further boost the sales of the product.
Exhibit 14 Consumer Awareness by Geography 2019
HIGH
HIGH
MODERATE
LOW
LOW
CONSUMER
AWARENESS BY
GEOGRAPHY
Source: Arizton
Most of the people are aware of maple syrup rather than maple water or the sap,
although the sap is estimated to be the most sustainable commercial product in the
market. Since most of the people are unaware of the fact that maple water is a result
of flowing water from maple trees, the concept might seem a little weird to them.
Thus, efforts must be taken to consider the maple tree as a source of great, refreshing

MAPLE WATER MARKET
natural water. This lies in the hands of the producers and can be done by highlighting
the unique advantages of consuming maple water through advertisements. Since they
are also used as additional sweeteners and in the preparation of pancakes, it is
important to communicate the benefits to the baking industry. Some of the major
players are adopting brand ambassadors like fitness and health specialists for
promotion and awareness since it is a competitor to health drinks.
The growing market for maple water is concentrated in North America, especially in
the Canadian region due to the Quebec forests, followed by the US. Europe is
considered to be a potential market in recent years. Other than these regions, the
APAC, MEA, and Latin American regions do not have many manufacturing facilities
due to the limitation of the maple trees. This leads to poor awareness levels among
consumers about maple water. With the increasing health concerns, rising disposable
income of growing economies, and preference for natural, healthy alternatives, these
markets can witness considerable growth by major players entering these markets.
This can substantially increase awareness about the benefits of the product among
people who are outside of the North American and European regions.

MAPLE WATER MARKET
8.2.3 Threat from Substitutes
Exhibit 15 Threat from Substitutes
RESTRAINT Threats from Substitutes KEY

described below:
2019
2021
2023

on the market
North America
the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
Although maple water is considered as a healthy alternative drink for most of the
health drinks and carbonated waters available in the market, it is not the only one.
While maple water is begun to gain popularity over the past 3−4 years, most of the
global consumers are unaware of it as there are traditional alternatives with similar
attributes. This can range from packaged drinks like coconut water, mineral water,
flavored sparkling water, or even packaged iced tea.
Coconut water is the most common and popular natural energy drink that is
composed of potassium and electrolytes, which accounts for a 98% share of the
alternative healthy drinks segment in countries like India. Coconut water has been
branded and sold in various supermarkets and hypermarkets, making the
distribution channels more intense across the globe. Due to the evident data and
proven benefits from the consumption of coconut water, it can be a major competitor
for the emerging maple water segment.
Table 3 Average Price of Maple Water vs. Substitutes
Product Price Range/Liter
Coconut Water $3.5−5
Packaged Mineral water $1.5−3
Sparkling Water $1.6−2.5
Watermelon Water $4.5−5.5

Source: Arizton
Similar to maple water, there is considerable growth in the sparkling water segment.
This can be due to the craze of consumers for carbonated and fizzy drinks with low
sugar content. In order to penetrate deeper according to individual preferences,
various flavors have been added to the sparkling water that is increasingly consumed
in recent years. Along with these segments, the packaged mineral water can be the
major threat since it is fortified with essential minerals like magnesium sulfate,
calcium, and sodium sulfate at optimum levels based on the brand. It is widely
available from the simple grocery stores to specialty stores.
The price factor is the major criterion that are posting segregation between the
expensive maple water and the cheaply available alternatives. For instance, the

MAPLE WATER MARKET
average price of a one-liter pack of maple water ranges from $7.5−10, whereas the
price of packaged mineral water is $1−2 per liter, making a huge difference in price
points. Hence, consumers tend to opt for lower-priced alternatives than the expensive
maple water with little awareness of its benefits. Thus, along with the awareness
issue, price points and a threat from substitutes are some other factors that are posing
challenges to the growth of the global maple water market.

MAPLE WATER MARKET
8.3 MARKET OPPORTUNITIES & TRENDS
8.3.1 Growing Preference for Sparkling & Flavored Drinks
Exhibit 16 Growing Preference for Sparkling & Flavored Drinks
Growing Preference for KEY

TRENDS
Sparkling & Flavored drinks The magnitude of the
YOY Impact of Market Growth Trends been categorized and
described below:
2019
2021
2023

on the market
Impact of Market Growth Trends on Regions
North America
the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
The craze for the carbonated water and flavored drinks have dominated the market
and is a ‘must’ factor to capture market share in either the organic or non-organic
drinks categories. The changing consumer behavior and demand for fizzy drinks are
the reasons for the boom in carbonated water over the last decade. It is found that
people in the US are willing to spend more on carbonated and flavored water drinks,
including seltzers. It is also estimated that the retail sales of carbonated water have
jumped 88% over the last six years, reaching revenue of $2.3 billion in 2018. Also,
flavored water witnessed a growth of 72%, accounting for revenue of about $3 billion
in 2018.
Despite the availability of sparkling drinks, flavored carbonated and non-carbonated

beverages are also on the rise based on the taste preferences of the consumer, since
they provide the required nutrients and electrolytes along with enhanced flavor and
taste. Among them, India and MEA are the major markets for flavored drinks owing
to the higher disposable income and status of the middle-class economy in these
countries. These brands are focusing on innovating new flavors to sustain themselves
in a highly competitive market. Generally, flavors like lime, orange, and cola are the
basic flavors that are most common among all the sparkling and non-sparkling
drinks.
Exhibit 17 Sales Growth in US Beverage Market (May 2017−May 2018)
7% Sparkling Water
2.10% Seltzer Water
1.25% Club Soda
1% Water (Non-Sparkling)
-1.30% Tonic Water
Source: Arizton

MAPLE WATER MARKET
It is estimated that the sparkling water market has been growing in the US, clocking
revenue of $2.2 billion in 2017−2018. It is also seen that the category has grown by
more than 54% over the past four years in the country. One of the major reasons for
the growth in sparkling water can be due to its packaging in attractive cans, which
accounted for revenue of more than $0.8 billion. Even Canadians are spending 21%
more than the Americans in terms of sparkling beverages in recent years.
Despite the competition with natural fruit drinks, the rising health-conscious factor
among people has enabled the growth of carbonated and fizzy drinks in the low-
calorie and sugar-free segments like ‘Diet Coke’ and ‘Coca Cola Zero.’ The high
incidence of obesity is also another major driver for the growth of both flavored and
unflavored sparkling drinks. Owing to the demand aspects, most of the restaurant
chains in the US and other European countries are making efforts to deliver more
sparkling drinks for their consumers. This can be a new distribution channel for
products like sparkling maple water.
Other than diet, climate, and population, lifestyle may also be considered as the major
enabler for the growth of sparkling and flavored drinks. The changing consumer
behavior and lifestyle are the major reasons for the growth of this segment in the MEA
and APAC regions. The youth population is the major consumer for sparkling water
and is attracted by innovative packaging techniques like cans, glass, and pet bottles
that offer better design and improve convenience. They are also more health-
conscious owing to their gym and fitness sessions that force them to look for low-
calorie and zero-preservative sparkling drinks.
Owing to the demand for flavored and sparkling drinks, organic maple water
manufacturer Drink Simple has innovated sparkling maple water in various flavors
such as blueberry, orange, lemon, and raspberry in tin cans. Even Sap Sucker, an
Ontario-based maple water producer, has a product line for sparkling lime and lemon
flavors in cans to enhance market sales. It helps in better penetration of the maple
water segment in the market.

MAPLE WATER MARKET
8.3.2 Growth in Clean Labels
Exhibit 18 Growth in Clean Labels
TRENDS Growth in Clean Labels KEY

described below:
2019
2021
2023

on the market
North America
the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
The present-day consumers are more informative, and they are doing a lot of research
before buying any product due to the abundant sources. They are also paying more
attention to what they buy, particularly in terms of food and beverages, than ever
before. This can be due to the strong impact of health-consciousness among the
population across the world.
The shoppers are restricted to more purchase criteria and decisions due to their
health issues and nutritional requirements. There are no similar shopping patterns
between two individuals, but it is obvious that regardless of the taste and preferences,
all require a healthy diet and supplements. Most of the people need chemical-free,
preservative-free, and gluten-free foods and beverages that are harmless with high
nutritional content in them. This demand has prompted manufacturers to obtain
certifications from major authorities and regulations. They are also willing to buy
more products from producers that follow fair trade practices, enhancing
sustainability and eco-friendlier in nature.
Exhibit 19 Some Clean Labels Required for Maple Water
Source: Arizton

MAPLE WATER MARKET
Also, it is estimated that 39% of the consumers in the US are willing to buy products
that provide clear information rather than products with no description and labels.
This factor is growing globally, giving rise to the importance of clean labels in
beverages. The demands the printing of clean labels in beverage packaging by
manufacturers since more than 53% of US consumers are more concerned about the
absence of harmful ingredients rather than the presence of more beneficial
ingredients in the beverage segment, which also applies to the organic drinks like
maple water.
Exhibit 20 Countries with Ethical Labels and Growth Rate (2018−2021)
200 12%
180
10%
160
140
8%
120
100 6%
80
4%
60
40
2%
20
0 0%
Revenue CAGR
Source: Arizton
In Chile, the government has passed labeling regulations that require manufacturers
to attach warning labels if it has excessive content of sugar, calorie, salt, and fat. This
might encourage consumers to make more informed buying decisions. In Europe, the
preference for GMO-free products is higher 47% when compared to the rest of the
world at 43%. This can be vital proof for the growth in sales of gluten-free products
like maple water in the region.
The food and beverage industry is shifting towards more transparency by using labels
like ‘Gluten-free,’ ‘Natural,’ ‘Organic,’ which inculcates trust in the minds of
consumers, and it can promote the customer satisfaction level. It is also evident that

MAPLE WATER MARKET
beverages with organic labels witnessed a rise of 10% in 2017 when compared with
the previous year in the US, especially beverages with labels such as ‘antioxidants and
free of artificial sweeteners’ witnessed a dollar growth of 3.3% in 2017. The presence
of labels that included sugar was not preferred, and labels such as ‘sugar-free’ and
‘low calorie’ helped increase sales.
Owing to the requirements and current trend, maple water producers also have some
mandatory labels like ‘organic,’ ‘gluten-free,’ ‘dairy-free’ and ‘vegan’ to prove its
sustainability. Authorities also regulate them like the FDA and USDA that establish
the benchmark for such producers. Accordingly, the Co-founder of Drink Maple, a
leading maple water brand Weiler, says, “Nothing is cleaner than our ingredient
label,” highlighting the importance of labeling the maple water.

MAPLE WATER MARKET
8.3.3 Growth in Responsible & Convenient Packaging
Exhibit 21 Growth in Responsible & Convenient Packaging
Growth in Responsible & KEY

TRENDS
Convenient Packaging The magnitude of the
described below:
2019
2021
2023

on the market
North America
the market
APAC
Low impact on the

Europe market
MEA
on the
Source: Arizton

MAPLE WATER MARKET
Apart from the impact of clean labels, consumer satisfaction is greatly dependent on
the model and material of the maple water packaging. Since the product is in the
growth stage of the product lifecycle and most of the people are unaware of its
benefits, responsible packaging and ethical manufacturing process are needed along
with the marking of clean labels to ensure market growth. Also, efforts should be
made to maintain the sustainability criteria right from the beginning of tapping sap
to the filling of maple water in the respective packages.
Maple water, being plant-based water, can pose a hazard to the ecosystem through
the manufacturing and tapping process. Thus, tapping the maple water without
disturbing the environment seems to be a challenging one. The eco-friendly approach
by companies in deriving maple water from trees can greatly help them in
productivity and end-consumer sales. This can enhance consumer satisfaction since
the water is obtained in the most appropriate and natural way possible.
Exhibit 22 Benefits Comparison of Cardboard vs. Plastics
Ease of Recycling
Packaging Waste Costs
Carbon Footprint
Lightweight
Durability
Recycled Resources
Renewable Raw Materials
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cardboard Plastic
Source: Arizton
Moreover, customers around the globe need a more comfortable and sophisticated
mode that will save their time. To meet this demand, major players in this segment
are offering the product in eco-friendly tetra packs and carton boxes that are useful
for on-the-go purposes. Through this technique, manufacturers are proving
themselves as sustainable and innovative players in the market.

MAPLE WATER MARKET
In accordance with this, Drink Maple, one of the leading maple water brands from
Canada, has joined SIG, a leading packaging solutions provider that delivers foods
and beverages in the most sustainable way possible and is headquartered in
Switzerland. Partnering with SIG, Drink Maple is delivering its products through
carton packs that are made from natural pulp from trees that are approved by Forest
Stewardship Council (FSC) and they are recyclable. Carton packs have a high content
of renewable raw material that makes them superior to other modes of packaging. By
avoiding plastics in their packaging methods, Drink Maple proves to be one of the
forerunners among socially responsible brands along with satisfying the consumer
preferences since they deliver around 75% of the maple water produced through
paper board packaging.
While more than 50% of the major players like Oviva, Maple3, Drink Maple, Seva,
and Necta offer maple water in carton packs and paper boards. Few more brands
prefer cans and pet bottles, which can offer convenience but not sustainability. Since
responsible packaging and sustainability also determines the success in the food and
beverage market, steps can be taken by other major brands like Sap Sucker and
Antiplus to switch the focus towards paper boards for ensuring eco-friendliness.

MAPLE WATER MARKET
MARKET SIZE &

FORECAST

MAPLE WATER MARKET
9 GLOBAL MAPLE WATER MARKET
9.1 MARKET OVERVIEW
The global maple water market is witnessing steady growth in recent years and can
be segregated by category, segment, mode of packaging, and method of distribution.
While the unflavored drinks accounted for a major proportion of sales, more players
are entering the untapped sparkling maple water segment and promoting the product
in new markets. Maple water is widely consumed by the health-conscious population
that is the target consumers and involves more of sports and fitness enthusiasts.
Maple water is emerging as the ideal and healthy substitute for conventional sugary
and high-calorie drinks.
Exhibit 23 Global Maple Water Market Overview 2019
Flavored
Segment
Unflavored
Sparkling
Category
Non-sparkling
Global Paper Boards
Maple
Packaging
Water
Pet Bottles
Cans
Market Supermarket
Distribution Convenience Stores

Online
Speciality Stores
Discounters
Others
Source: Arizton

MAPLE WATER MARKET
9.2 MARKET SIZE & FORECAST
The global maple water market generated a revenue of $509.75 million in 2019 and
is expected to reach $2,177.79 million by 2025, growing at a CAGR of 27.38%
during the forecast period. The market is growing at a healthy rate mainly due to the
preference for organic and healthy waters, the impact of clean labels on consumer
buying behavior, and the growing concern towards ethical and sustainable
production processes. The increasing disposable income among consumers is
encouraging them to be more judgmental in choosing their diets. Despite the
differences in the demography and diet patterns across countries, there is a common
trend of people preferring low-calorie drinks, where maple water is emerging as an
ideal choice after coconut water.
Exhibit 24 Global Maple Water Market 2019−2025 ($ million)
2,500 40%
35%
2,000
30%
1,500 25%
CAGR
27.38% 20%
1,000 15%
10%
500
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79
Growth Rate 34.90% 31.19% 27.29% 25.69% 23.78% 21.90%
Source: Arizton
The market is expected to witness a fall in the YOY growth rate due to the increasing
market size for maple water. With the penetration of maple water increasing during
the forecast period, the rate of growth gradually gets slower. The higher adoption of
maple water by consumers is boosting sales volume and could eventually lead to
market saturation in the coming years.

MAPLE WATER MARKET
Numerous production facilities and availability of extensive forests in the Quebec

regions are the reasons for North America, the largest producer of maple water both
in terms of production and utilization. It generated revenue of $287.19 million in the
year 2019 and is expected to reach $1,090.64 million by 2025, growing at a CAGR of
24.91%. It is followed by Europe, which clocked revenue of $112.76 million in 2019
and is expected to generate $495.93 million by 2025.
The major reasons for the growth of the global maple water market are as follows:
• Urbanization: APAC is estimated to witness the fastest urbanization over the next few
years and has an annual urbanization rate of 3%. More than half of its population is
residing in urban areas
• Aging population: The growing number of aging people across the globe can make
them rely on more healthy and organic diets, including maple water, as a health drink
• Rise in disposable income: The emerging middle-class population in India and Brazil
can spend more on premium organic products, which are battling against the traditional
price-based approach in food and beverages
• Rising levels of obesity: The health-conscious people are moving towards low-calorie
drinks like maple water due to a rise in the cholesterol and obesity levels caused by the
consumption of traditional cola and sports drinks
In terms of product segments, unflavored maple water generated $173.28 million in

2019, accounting for approximately 34% of the total market size. It has a similar
pattern across all the regions since unflavored and original maple water will enable
consumers to taste the authentic natural flavor and nutrients of the water. Hence,
after the product gets a desirable response from consumers, market players can adopt
the ever-winning strategy for adding flavors to the maple water since there is always
a demand for different tastes and flavors. It is also expected that the flavored maple
water segment will generate revenue of $839.66 million by 2025, growing at a CAGR
of 30.08%.
The rising preference for sparkling drinks has enabled it to emerge as a niche segment
in the global maple water market. Sparkling maple water accounted for 7.54% of the
total market share in 2019 and is estimated to grow to 10.16% by 2025, generating
revenue of $221.18 million. The major revenue was from countries in North America
where the craze for carbonated drinks is the maximum. The region generated $22.43
million in 2019, surpassing the non-sparkling segment. The market is dominated by

MAPLE WATER MARKET
non-sparkling maple water, which generated $471.30 million in 2019. While

sparkling water is mainly distributed through cans, the non-sparkling drinks are
preferred in paper boards and pet bottles.
Exhibit 25 Incremental Growth of Maple Water Market by Geography 2019−2025
$2.17 Bn
KEY GEOGRAPHIES
(INCREMENTAL GROWTH)
$0.5 Bn North America $0.80 Bn
$1.66 Bn Europe $0.38 Bn
APAC $0.30 Bn
Latin America $0.10 Bn
MEA $0.07 Bn
2019 2025
Source: Arizton
With the environment hazards piling up, consumers are willing to invest in products
that enhance sustainability. Consumers who are well educated are paying more
attention to clean labels and eco-friendly production processes. The same concept
also applies to the mode of packaging. Since paper boards and tetra packs are the
most sustainable methods of packing that can be recycled, more players are adopting
this method since it also serves the on-the-go purpose. Accordingly, paper boards
generated revenue of $360.02 million in 2019, being the most popular form of the
packaging even in countries like Brazil, China, and India.
Since maple water also has a considerable shelf life of more than 18 months, the
players are willing to spend more on innovative packagings like cans and pet bottles.
The pet bottles are the second major method of packaging with attractive labels,
which is expected to generate $599.67 million by 2025, followed by niche cans, which
are preferred mostly for the growing sparkling water segment. Only a few players like
Drink Simple, Kiki, Tretap, and Sap Sucker promote their products in cans. It can be

MAPLE WATER MARKET
seen as an opportunity by the other players to enter this segment and capitalize on
opportunities since sparkling drinks are always on the wish list of consumers.
It is also expected that most of the sales of maple water in growing markets like APAC
will be through supermarkets and hypermarkets. With the growing retail market in
countries like Russia, Turkey, and the UK, the future of maple water relies on
discounters and specialty stores. Accordingly, supermarkets contributed $181.46
million in 2019, followed by convenience stores and online sales at $126.03 million
and $98.83 million, respectively. The online segment is considered to be the fastest
growing segment, growing at a CAGR of 32.12% during the forecast period. Although
it has maximum penetration in the UK and the US, the emerging economies where
internet penetration is gaining momentum is the reason for the steady growth.
Exhibit 26 Global Maple Water Market by Geography Overview
Source: Arizton
Moreover, for products like maple water where people are mostly unaware of its
health benefits, pilot testing, and limited distribution with consumer feedback can
help players to adopt changes based on a specific country. For instance, in countries
like India, changes can be made on the price factors and the addition of new flavors
like mango in their product lines. On the other hand, in countries like the US, Canada,
and other European countries, the players can focus on more distribution channels
like online and specialty stores since people are more aware of the product.

MAPLE WATER MARKET
9.3 FIVE FORCES ANALYSIS
9.3.1 Threat of New Entrants
The threat of new entrants is medium. The maple forests are concentrated in the
forest regions of Canada and the US and are not easily available for commercial
cultivation in most of the other regions in Europe and APAC. Hence, there is a
possibility of new entrants emerging from North America. There are also chances of
these manufacturers bagging the distribution rights from new entrants in other
countries.
9.3.2 Bargaining Power of Suppliers
Since most of the tapping process from maple trees is done by the producers
themselves, and very few are relying on farmers for harvesting, there are not much
bargaining powers from the suppliers.
9.3.3 Bargaining Power of Buyers
The price points of maple water are similar among all the maple water manufacturers
across regions. Since maple water is a natural and organic product with minimum
processing, buyers cannot insist on more differentiation in the product contents. They
tend to get more or less similar offerings from vendors and the only difference can be
based on new and exciting flavors. Hence, the bargaining power of buyers is
moderate.
9.3.4 Threat of Substitutes
The threat of substitutes is high in the case of maple water. Being an alternative for
water, gaining momentum over coconut water, which dominates the alternative water
market, is not an easy task. Moreover, since maple water is expensive, manufacturers
will have to face a lot of challenges and competition from similar emerging waters like
birch water, cactus water, aloe vera water, and watermelon water.

MAPLE WATER MARKET
9.3.5 Competitive Rivalry
Although the market growth is being propelled by a few players in the highly
fragmented market, the competitive rivalry between players tends to be maximum
due to few opportunities and chances available for them to outplay the competition.
The success also lies in the impact of distribution channels and logistics, where each
player is trying to gain an edge over other market rivals.
Exhibit 27 Five Forces Analysis 2019
Bargaining Power
of Suppliers
(Low)
Bargaining
THREAT Power of Buyers
OF (Moderate)
Threat of RIVALRY
Substitutes (HIGH)
(High)
Threat of New
Entrants
(Moderate)
Source: Arizton

MAPLE WATER MARKET
PRODUCT
SEGMENTATION

MAPLE WATER MARKET
10 BY PRODUCT TYPE
10.1 MARKET SNAPSHOT & GROWTH ENGINE
Exhibit 28 Incremental Growth by Product Type 2019−2025
PRODUCT 2019 2025 CAGR
Unflavored $336.47 Mn $1,338.13 Mn 25.87%
Flavored $173.28 Mn $839.66 Mn 30.08%
Source: Arizton
INCREMENTAL GROWTH INCREMENTAL GROWTH

TOP 2 CONTRIBUTORS
$2,177 Mn
Flavored $666 Mn
$509 Mn
327.23%
ABSOLUTE
GROWTH
2019 2025
Unflavored $1,001 Mn
$1.66 Bn

MAPLE WATER MARKET
10.2 MARKET OVERVIEW
North America was the largest region in terms of flavored and unflavored maple
water, and generated $106.86 million and $180.33 million, respectively, in 2019. The
major reason is due to the high awareness and abundant production facilities in
Quebec that helped in the consumption of more maple water in the region. The most
popular flavors in the region include ginger, lemon, orange, and raspberry. The
market vendors are looking to launch new and innovative flavors during the forecast
period.
Exhibit 29 Global Maple Water Market by Product Type 2019−2025 ($ billion)
2019 - 0.5 Billion 2025 – 2.17 Billion
34% 39%
66% 61%
Flavored
Global Maple Water
Market By Segment
($ Billion) Unflavored
Source: Arizton
Europe is the second-largest market after North America in terms of both flavored
and unflavored maple water, generating $39.72 million and $73.03 million,
respectively, in 2019. Europe is also expected to grow at a CAGR of 31.16% in the
flavored segment due to the rising preference for new flavors by consumers in these
regions. Peach, lemon, and ginseng are the flavors that players can focus on
during the forecast period.
Emerging Egypt, UAE, Morocco, India, Thailand,

Markets to Sweden, Luxembourg, and Argentina
Focus On

MAPLE WATER MARKET
APAC is said to be the fastest growing region in the unflavored segment and is
growing at a CAGR of 37.02% due to the increasing trend towards additional flavors
along with the natural and authentic original flavors.
The Latin American region is the fastest-growing region in terms of unflavored maple
water after the APAC and MEA regions, which generated $18.97 million in 2019 and
expected to grow at a CAGR of 29.54% to generate $89.64 million by 2025. Players
entering the Latin American region can focus on Brazil and Mexico for higher
penetration and adoption rates.
Table 4 Players with Maple Water Offerings based on Product Type
Company Name Flavored Unflavored Company Name Flavored Unflavored
Vertical water No Yes Seva No Yes
Oviva No Yes Kiki Yes Yes
Maple3 Yes Yes Siberri No Yes
Happytree Yes Yes Tretap No Yes
Drink Simple Yes Yes A+ Yes Yes
Drink Maple No Yes Sap Sucker Yes Yes
Wahta Yes Yes Sap on Tap Yes Yes
Necta Yes Yes Arbeau No Yes
Maple Mama Yes No Asarasi Yes Yes
Tapped Muskoka Yes Yes My Maple water Yes Yes

Source: Arizton
The MEA is a growing market for both flavored and unflavored maple water and
generated $4.90 million and $11.47 million, respectively, in 2019. With the flavored
segment growing at a rate of 35.53%, players can focus more on flavors like lemon,
mango, sour berries, and guava that people are fond of.
Popular Lemon, Mango, Berries, Orange, Raspberry,

Flavors Guava, Watermelon, and Ginger

MAPLE WATER MARKET
Table 5 Global Maple Water Market by Product Type 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 336.47 448.71 581.84 731.90 908.93 1,111.41 1,338.13 25.87%
Flavored 173.28 238.93 320.28 416.41 534.39 675.12 839.66 30.08%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
10.3 UNFLAVORED MAPLE WATER
10.3.1 Market Size & Forecast
Unflavored maple water is the largest contributor to the global maple water market
and accounted for more than 70% share, which is similar across regions. Despite the
craze for flavored drinks, new users, and consumers who are trying maple water for
the first time, always want to taste the original flavor of the water and the benefits
acquired from it. The brands can determine success only through the market response
for unflavored drinks. If the response is positive, they can eventually enter the
flavored segment of maple water for further expansion and market penetration.
Exhibit 30 Global Unflavored Maple Water Market 2019−2025 ($ million)
1,600 40%
1,400 35%
1,200 30%
1,000 25%
CAGR
25.87% 800 20%
600 15%
400 10%
200 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 336.47 448.71 581.84 731.90 908.93 1,111.41 1,338.13
Growth Rate 33.36% 29.67% 25.79% 24.19% 22.28% 20.40%
Source: Arizton
Unflavored maple water dominates the global maple water market; it contributed
revenue of $336.47 million in 2019 and is expected to generate $1,338.13 million by
2025, growing at a CAGR of 25.87%.
Owing to the growth of the health-conscious population, there is a high demand for
alternative waters like maple water, which can be a probable substitute for coconut
water. This is why most of the brands are looking to enter the maple water segment
with their natural and original flavors before launching flavored water. Since the

MAPLE WATER MARKET
people are in dire need of low-calorie and no-preservatives drinks, unflavored maple
water is the preferred option since they are low in calories when compared to flavored
ones. For instance, unflavored maple water provides around 30 calories per 330 ml,
whereas flavored maple water contains more than 40 calories.
All the players in the maple water industry are offering their primary unflavored
maple water in pet bottles, eco-friendly paper boards, and cans. For instance, Oviva,
Maple3, Vertical Water, Seva, and Necta are predominantly offering their unflavored
water in paper boards, which is easily biodegradable and targeted at on-the-go
consumption. Some brands like Sap Sucker and Drink Simple also offer them in pet
bottles to reach a wider range of consumers.
The price range of unflavored and original maple water ranges from $8−10 per
liter. The price is almost similar among all the brands, which further intensifies
competition. Most of the brands prefer supermarkets and convenience stores as their
premium model of selling. In new and growing markets like APAC, Latin America,
and MEA, the exhibition of these products in supermarkets can gain customer
attention and thereby boost sales.
10.3.2 By Geography: Market Size & Forecast
Table 6 Global Unflavored Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 180.33 235.37 298.48 366.93 444.97 530.91 623.21 22.96%
Europe 73.03 97.76 127.15 160.30 199.38 243.98 293.73 26.11%
APAC 52.68 73.65 100.06 131.78 171.24 218.93 275.41 31.74%
Latin America 18.97 26.08 34.84 45.12 57.65 72.47 89.64 29.54%
MEA 11.47 15.86 21.31 27.77 35.69 45.13 56.14 30.31%
Total 336.47 448.71 581.84 731.90 908.93 1,111.41 1,338.13 25.87%
Source: Arizton

MAPLE WATER MARKET
10.4 FLAVORED MAPLE WATER
The efforts required to satisfy the dynamic needs of consumer preference is a great
threat to players of the beverages industry. Accordingly, despite the need for
authentic original taste of maple water, players are innovating new product lines in
them by introducing a variety of flavors to stay ahead of the competition. This can
help consumers to get the benefits of nutrition from maple water along with their
favorite taste and flavors. This can fulfill consumers’ craving for unique flavors and
can be on par with the competition as most of the alternative water brands are
offering their drinks in multiple flavors. For instance, birch water is offered in
watermelon, peach, mango, orange, and blueberry flavors along with the original
flavor.
Exhibit 31 Global Flavored Maple Water Market 2019−2025 ($ million)
900 40%
800 35%
700
30%
600
25%
CAGR 500
30.08% 20%
400
15%
300
10%
200
100 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 173.28 238.93 320.28 416.41 534.39 675.12 839.66
Growth Rate 37.89% 34.05% 30.01% 28.33% 26.34% 24.37%
Source: Arizton
The flavored maple water segment contributed revenue of $173.28 million in 2019
and is growing at a CAGR of 30.08% to reach $839.66 million by 2025. Since the
craze for flavored drinks exists all over the globe, most of the players in the maple
water industry offer their products in various flavors. Brands like Maple3, Happy

MAPLE WATER MARKET
Tree, Drink Simple, Wahta, Necta, Kiki, and Sap Sucker offer their products in
blueberry, cranberry, raspberry, lime, lemon, and orange flavors. Some of the brands
like Sap Sucker offer their flavored lime and lemon maple drinks in the sparkling
category rather than the non-sparkling segment to tap the unexplored market. They
prefer cans for the sparkling flavored water since cans are the preferred packaging
method for carbonated waters.
A similar strategy is followed by Drink Simple, where they offer sparkling flavored
drinks in dual flavors like raspberry lemon and mango lemon in cans of 12 Oz (355
ml), which costs $2.5−3. They also offer flavored drinks in pet bottles, thus
penetrating a wider market. They are also offering in packs of 12 that can help boost
the sales volume. The calories offered in the flavored drinks may be higher than the
unflavored ones. For instance, the calories offered in the sparkling Drink Simple
raspberry lemon is 40 calories per 355 ml.
All these products are sold prominently through supermarkets and hypermarkets,
which are the main distribution channels where most of the end-users for this
segment gather. These are also sold through the online marketplaces, which accounts
for a considerable amount of sales since the consumers are mostly young adults who
rely on the internet for every aspect. The new flavors can also be pilot-tested at
numerous cities to get a response from consumers before launching it on a full scale
to reduce the cost. The brands can offer a unique, authentic flavor that is different
from the others in multiple packaging formats with numerous purchasing options to
get an edge over other market rivals.

MAPLE WATER MARKET
Table 7 Global Flavored Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 106.86 145.07 191.33 244.63 308.54 382.87 467.43 27.88%
Europe 39.72 55.30 74.81 98.09 126.89 161.49 202.21 31.16%
APAC 14.66 21.32 30.12 41.26 55.76 74.14 97.00 37.02%
Latin America 7.13 10.20 14.17 19.09 25.37 33.17 42.67 34.73%
MEA 4.90 7.05 9.85 13.34 17.84 23.46 30.35 35.53%
Total 173.28 238.93 320.28 416.41 534.39 675.12 839.66 30.08%
Source: Arizton

MAPLE WATER MARKET
PRODUCT CATEGORY

MAPLE WATER MARKET
11 BY PRODUCT CATEGORY
Exhibit 32 Incremental Growth by Product Category 2019−2025
PRODUCT 2019 2025 CAGR
Non-sparkling $471.3 Mn $1,956.61 Mn 26.78%
Sparkling $38.44 Mn $221.18 Mn 33.86%
Source: Arizton

TOP 2 CONTRIBUTORS
$2,177 Mn
Sparkling $182 Mn
$509 Mn
327.23%
ABSOLUTE
GROWTH
2019 2025 $1,485 Mn

Non-sparkling
$1.66 Bn

MAPLE WATER MARKET
The North American region leads the consumption of non-sparkling maple water and
accounted for revenue of $264.76 million in 2019. The revenue from this region is
expected to increase to $975.01 million by 2025. North America is also dominating
the sparkling water segment due to the craze for carbonated drinks in the region. It
is estimated to generate $115.63 million in the sparkling segment by 2025, growing
at a CAGR of 31.43% during the forecast period.
Europe is the largest market for sparkling drinks and a potential market for maple
water as well. It is the second-largest market for sparkling maple water after North
America and expected to generate $52.58 million by 2025. While the craze for
sparkling drinks remains predominantly in North America and Europe, the market
for non-sparkling is the major source of revenue from all the regions across the globe.
Exhibit 33 Global Maple Water Market by Category 2019
Very few players Growing at a

are offering CAGR of
33.86%
7%
SPARKLING
NON-
SPARKLING Expected to Plays as a
generate differentiator
$221.18 million
by 2025
93%
Source: Arizton
The APAC regions contributed $62.72 million in 2019 in the non-sparkling segment
and are expected to grow at a CAGR of 32.39% to reach $337.66 million by 2025. The
players can focus on countries like China, India, and Australia, especially in cities
like Delhi, Bangalore, Shanghai, Shenzhen, and Adelaide, for the growing

MAPLE WATER MARKET
preference of consumers towards organic drinks and where the distribution channels
are plentiful.
Table 8 Maple Water Offerings by Players Based on Product Category
Company Name Sparkling Non-sparkling Company Name Sparkling Non-sparkling
Vertical water No Yes Siberri No Yes
Oviva No Yes Tretap Yes No
Maple3 No Yes A+ No Yes
Happytree No Yes Sap Sucker Yes Yes
Drink Simple Yes Yes Sap on Tap No Yes
Drink Maple No Yes Arbeau No Yes
Wahta No Yes Maple Mama Yes No
Necta No Yes Tapped Muskoka Yes No
Seva No Yes My Maple water No Yes
Kiki No Yes Asarasi Yes No

Source: Arizton
The Latin American region is considered as a growing market for both the sparkling
and non-sparkling segments. It is expected to generate revenue of $12.01 million and
$120.29 million, respectively, by 2025. The countries such as Brazil, Mexico, and
South Africa are the main focus of vendors, particularly due to the changing buying
behavior of consumers.
The MEA region is the smallest market for maple water and generated $0.86 million
in the sparkling and $15.51 million in the non-sparkling segment in 2019. With the
increasing spending of millennials on premium organic products, the sparkling and
non-sparkling segments are expected to grow at a CAGR of 39.11% and 31.53%,
respectively, during the forecast period.

MAPLE WATER MARKET
Exhibit 34 Global Maple Water Market by Category 2019−2025 ($ billion)
2019 - 0.5 Billion 2025 – 2.17 Billion
8% 10%
92% 90%
Sparkling
Global Maple Water
Market By Category
($ Billion) Non-Sparkling
Source: Arizton
Table 9 Global Maple Water Market by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 471.30 633.11 826.91 1,047.69 1,310.43 1,613.75 1,956.61 26.78%
Sparkling 38.44 54.53 75.21 100.62 132.89 172.78 221.18 33.86%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
11.3 NON-SPARKLING MAPLE WATER
The non-sparkling segment of the global maple water market constitutes more than
90% of the market size. While the sparkling water might prove to be sensitive to some
consumers, the non-sparkling and non-fizzy drinks are proven to be more effective in
delivering the nutritional benefits with no side effects. The trend for still water always
exists despite the growth of new segments in the industry. Only the millennials and
Gen Z are considered to be the major end-user segments for sparkling waters. The
non-sparkling waters can be consumed by all types of end-users who are health-
conscious and opting for low-sugar and low-calorie alternative drinks.
Exhibit 35 Global Non-sparkling Maple Water Market 2019−2025 ($ million)
2,500 40%
35%
2,000
30%
25%
CAGR 1,500
26.78% 20%
1,000
15%
10%
500
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 471.30 633.11 826.91 1,047.69 1,310.43 1,613.75 1,956.61
Growth Rate 34.33% 30.61% 26.70% 25.08% 23.15% 21.25%
Source: Arizton
The non-sparkling segment of the global maple water market dominated the market
and was valued at $471.30 million in 2019 and is expected to reach $1,956.61 million
by 2025, growing at a CAGR of 26.78%.
Since most of the sparkling drinks are flavored, they can considerably contain more
calories. On the other hand, the non-sparkling maple water can be unflavored and
have a lower number of calories than the flavored varieties. This is another major

MAPLE WATER MARKET
reason why people that prefer low-calorie drinks are opting for non-sparkling rather
than sparkling maple water. Thus, the non-sparkling segment is the preferred option
for both millennials and baby boomers, which is the reason for its huge market size.
All the players in the maple water industry offer non-sparkling water, including
players like Drink Simple, Tretap, and Sap Sucker that specialize in the production of
sparkling water. This is the reason for the dominant market share, where each player
offers non-sparkling maple water in different sizes and packs. The non-sparkling
segment has all kinds of flavors like raspberry, blueberry, lemon, orange, and mango
in order to fulfill each individual’s desire for taste.
These non-sparkling waters are offered in tetra packs and pet bottles for the
convenience of end-users. Cans are not preferred if the maple water is not carbonated,
and cans also increase the cost of packaging. They are widely available in all forms of
supermarkets and hypermarkets, with growing sales through the online medium as
well.
Table 10 Global Non-sparkling Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 264.76 349.15 447.42 555.84 681.29 821.65 975.01 24.27%
Europe 103.95 140.48 184.48 234.86 295.00 364.59 443.36 27.35%
APAC 62.72 88.11 120.28 159.19 207.87 267.08 337.66 32.39%
Latin America 24.36 33.73 45.39 59.21 76.21 96.52 120.29 30.49%
MEA 15.51 21.64 29.35 38.59 50.06 63.91 80.29 31.53%
Total 471.30 633.11 826.91 1,047.69 1,310.43 1,613.75 1,956.61 26.78%
Source: Arizton

MAPLE WATER MARKET
11.4 SPARKLING MAPLE WATER
Sparkling maple water accounted for a very low share of 7−10% in the global maple
water market in 2019. However, the market share of this segment is expected to grow
during the forecast period due to a higher demand for fizzy and carbonated waters
around the globe. The introduction of sparkling water in the market is seen as an
effort to venture into the unexplored segment of maple water, which is a crucial factor
for the beverage industry. Whatever the type of beverage, there is a huge scope for
growth of the fizzy water segment in the beverages industry, which gives hope for
market players to introduce sparkling water product lines for a product like maple
water.
Exhibit 36 Global Sparkling Maple Water Market 2019−2025 ($ million)
250 45%
40%
200 35%
30%
CAGR 150
25%
33.86%
20%
100
15%
50 10%
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 38.44 54.53 75.21 100.62 132.89 172.78 221.18
Growth Rate 41.86% 37.92% 33.78% 32.07% 30.02% 28.01%
Source: Arizton
The sparkling water category of the global maple water market generated revenue of
$38.44 million in 2019 and is expected to reach $221.18 million by 2025, growing
at a CAGR of 33.86%.
It is estimated that Americans drink more than 170 million gallons of sparkling water
each year, which is a 42% increase during 2011−2016. Sparkling waters are the hottest

MAPLE WATER MARKET
choice among millennials. With the need for more flavors and nutrition, they are also
the top consumers of sparkling and carbonated drinks. With more than 70% of the
US citizens trying to cut down on their sugar intake, the demand for non-sugary
natural sparkling waters like maple water has risen in recent years.
Currently, there are only very few players like Sap Sucker, Drink Simple, and Tretap
that are offering sparkling waters as a part of their product innovation strategy. While
Tretap offers only unflavored sparkling water, brands like Drink Simple and Sap
Sucker are offering flavored sparkling water in raspberry, lemon, orange, and mango
flavors that are packaged in cans. The price of sparkling water ranges at $2.5−3.5 per
355 ml can. The canned sparkling waters are widely distributed in supermarkets and
are sold through online websites.
With consumers driving consistent demand for innovations and segments in the
beverages industry, the introduction of the most successful fizzy concept in maple
water can be an important driver for market growth. The unexplored sparkling
segment that is dominated by very few brands is expected to witness many new
entrants, making the market more competitive for the existing vendors. The sparkling
segment is expected to gain a consistent market share during the forecast period due
to its rapid adoption and growth rate.
Table 11 Global Sparkling Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 22.43 31.28 42.40 55.71 72.22 92.13 115.63 31.43%
Europe 8.81 12.59 17.48 23.54 31.27 40.88 52.58 34.69%
APAC 4.61 6.85 9.89 13.85 19.13 25.99 34.76 40.02%
Latin America 1.74 2.55 3.62 5.00 6.80 9.12 12.01 38.02%
MEA 0.86 1.26 1.81 2.52 3.46 4.67 6.20 39.11%
Total 38.44 54.53 75.21 100.62 132.89 172.78 221.18 33.86%
Source: Arizton

MAPLE WATER MARKET
PACKAGING

MAPLE WATER MARKET
12 BY PRODUCT PACKAGING
Exhibit 37 Incremental Growth by Product Packaging 2019−2025
PACKAGING 2019 2025 CAGR
Paper Boards $360.02 Mn $1,475.65 Mn 26.51%
Pet Bottles $126.49 Mn $599.67 Mn 29.61%
Others $23.23 Mn $102.47 Mn 28.06%
Source: Arizton

TOP 3 CONTRIBUTORS
$2,177 Mn
Cans $79 Mn
$509 Mn
327.23% $473 Mn
Pet Bottles
ABSOLUTE
GROWTH
2019 2025 $1,115 Mn

Paper Boards
$1.66 Bn

MAPLE WATER MARKET
North America dominated the global maple water sales in terms of paper boards, and
accounted for $200.40 million in 2019, growing at a CAGR of 23.98% to reach
$727.83 million by 2025. The reason for the high market share of this region is due
to the huge number of on-the-go consumers who are willing to buy premium
products for their hectic lifestyle. Consumers also prefer pet bottles and cans, which
accounted for revenue of $71.48 million and $15.31 million, respectively, in 2019.
North America was followed by Europe, which is expected to generate revenue of

$338.32 million from paper boards, $137.84 million in the pet bottles segment, and
$19.78 million in cans by 2025. The reason for the considerable market share from
cans in North America and Europe is due to the large share of sparkling and
carbonated maple water in these regions when compared with the other regions.
Exhibit 38 Global Maple Water Market by Packaging 2019−2025 ($ Billion)
2019 - 0.5 Billion 2025 – 2.17 Billion
25% 5%
4% 27%
68%
71%
Paper Boards
Global Maple Water
Market By Pet Bottles
Packaging Cans
($ Billion)
Source: Arizton
The APAC region is the third-largest market that generated $48.52 million from the
paper boards segment, followed by $16.31 million in pet bottles, and $2.50 million in
the cans segment in 2019. The Latin American region accounted for $18.82 million
from the paper boards segment, which is growing at a CAGR of 30.15% to reach

MAPLE WATER MARKET
$91.47 million by 2025. Latin American is also expected to generate $4.69 million
from the can mode of packaging due to the rapid growth of sparkling drinks in the
region.
Table 12 Maple Water Offerings by Players Based on Product Packaging
Company Paper Others Pet Company Paper Others Pet

Name Boards Bottles Name Boards Bottles
Vertical water Yes No No Tretap No Yes No
Oviva Yes No No A+ No No Yes
Maple3 Yes No No Sap Sucker Yes Yes No
Happytree No No Yes Sap on Tap No No Yes
Drink Simple Yes Yes Yes Arbeau No Yes No
Drink Maple Yes No No Maple Mama No Yes No
Wahta Yes No No Tapped Muskoka No Yes No
Necta Yes No No My Maple water No Yes No
Seva Yes No No Asarasi No Yes No
Kiki No Yes No Siberri No No Yes

Source: Arizton
The MEA region is a growing market for all the three modes of packaging and one of
the fastest growing areas for maple water. The region is expected to generate $11.96
million in the paper boards segment in 2019, growing at a CAGR of 31.08% to reach
$60.68 million by 2025. The major driving factor for the higher sales volume in paper
boards is due to the eco-friendly and sustainable approach of the educated
consumers in this segment in the MEA region. The on-the-go consumers are driving
considerable growth in pet bottles and cans, as well.

MAPLE WATER MARKET
Exhibit 39 Maple Water Offerings by Players Based on Packaging 2019
Pet Bottles
➢ Happytree
➢ Sibberi
➢ A+
➢ Sap on Tap
Paper Boards Cans & Glass

Drink
Simple ➢ Kiki
➢ Vertical Water ➢ Tretap
➢ Oviva Sap ➢ Arbeau
➢ Maple3 Sucker ➢ Maple Mama
➢ Drink Maple ➢ Tapped
➢ Wahta Muskoka
➢ Necta ➢ My Maple
➢ Seva Water
➢ Asarasi
Source: Arizton
Table 13 Global Maple Water Market by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 360.02 482.45 628.67 794.77 992.02 1,219.26 1,475.65 26.51%
Pet Bottles 126.49 173.67 231.87 300.32 384.06 483.62 599.67 29.61%
Others 23.23 31.52 41.58 53.22 67.24 83.65 102.47 28.06%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
12.3 PAPER BOARDS
Creating sustainability by doing business is considered as one of the unique

characteristics of an ethical brand. It also lies in the appropriate methods for
manufacturing and sourcing. Accordingly, maple water producers, apart from
tapping sap in the most natural way possible, are also trying to be efficient in
packaging techniques. The efforts to minimize the harmful impact on the
environment can greatly increase the positive image of the brand in the market,
thereby helping them gain a competitive edge.
Exhibit 40 Global Maple Water Paper Boards Market 2019−2025 ($ million)
1,600 40%
1,400 35%
1,200 30%
1,000 25%
CAGR
26.51% 800 20%
600 15%
400 10%
200 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 360.02 482.45 628.67 794.77 992.02 1,219.26 1,475.65
Growth Rate 34.01% 30.31% 26.42% 24.82% 22.91% 21.03%
Source: Arizton
With respect to the statement above, more than 70% of the maple water producers
prefer paper boards and carton packs for their packaging and distribution.
Accordingly, it is the largest packaging type for maple water in recent years. The
global maple water market by paper boards generated $360.02 million in 2019 and
is expected to reach $1,475.65 million by 2025, growing at a CAGR of 26.51%.
Paper boards can greatly reduce packaging cost and promote eco-friendly behavior.
The recyclability rate of the carton packs is more than that of pet bottles and cans.

MAPLE WATER MARKET
While most of the sparkling drinks are offered in cans, all the flavored and unflavored
non-sparkling drinks are offered in paper boards, which enhances the comfortable
use-and-throw consumption of the drink.
Paper boards like tetra packs constitute more than 70% of the packaging method for
maple water. They are offered in 12 Fl Oz (335 ml), or 32 Fl Oz (946 ml) for multiple
consumer uses. They are also offered in 12
packs and 6 packs with some offers and Paper boards are the most
benefits on prices. The demand for tetra preferred mode of packaging
packs in the US and Canada is high, where in countries like China,
Russia, Brazil, and India,
more than 62% of the households in the US where tetra packs drive the
have a carton recycling facility. This drives beverage packaging market.
the players to rely more on paper boards,
which enhances the mutual benefit for the
players and consumers.
With the growing consumption of maple water across the world, paper boards are the
most preferred mode of packaging in countries like China, Russia, Brazil, and India,
where tetra packs drive the beverage packaging market. With growing efforts of
maple water brands in innovating new product lines and segments, considerable cost-
cutting can be done through packaging in paper boards. In response to this
effectiveness, brands like Drink Maple have partnered with SIG, a leading packaging
solutions provider in Switzerland, by offering maple water on carton packs from raw
pulp food that is approved by Forest Stewardship Council (FSC) and has an FSC label
on the back. This is proof of sustainable manufacturing, which can also be followed
by most of the other leading players in the market for preserving the ecosystem.

MAPLE WATER MARKET
Table 14 Global Maple Water Paper Boards Market 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 200.40 263.58 336.91 417.56 510.64 614.55 727.83 23.98%
Europe 80.32 108.28 141.87 180.22 225.91 278.69 338.32 27.08%
APAC 48.52 67.98 92.55 122.17 159.14 204.00 257.34 32.06%
Latin America 18.82 25.98 34.87 45.36 58.24 73.57 91.47 30.15%
MEA 11.96 16.64 22.48 29.46 38.09 48.46 60.68 31.08%
Total 360.02 482.45 628.67 794.77 992.02 1,219.26 1,475.65 26.51%
Source: Arizton

MAPLE WATER MARKET
12.4 PET BOTTLES
Pet bottles are the second-most preferred method for packaging maple water after
the paper boards. With the trend of plastic blow molding techniques, pet bottles can
be made in various sizes and shapes with the required density. They are polymerized
in such a way that they are very durable and resistant to breakage. They are also
lighter than cans and glass containers, and the most suitable for long-distance
transportation of maple water when compared with tetra packs.
The global maple water market by pet bottles contributed $126.49 million in 2019
and is expected to reach $599.67 million in 2025, growing at a CAGR of 29.61%.
Exhibit 41 Global Maple Water Pet Bottles Market 2019−2025 ($ million)
700 40%
600 35%
30%
500
25%
CAGR 400
29.61% 20%
300
15%
200
10%
100 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 126.49 173.67 231.87 300.32 384.06 483.62 599.67
Growth Rate 37.30% 33.51% 29.52% 27.88% 25.92% 24.00%
Source: Arizton
The rigid packaging had a 36% share of the global beverage packaging in 2017. With
the increasing production of pet bottles, which was around 485 billion units in 2016,
the demand tends to increase during the forecast period. It is also expected to reach
583 billion units bottles worldwide by the end of 2021, not due to the demand for
sustainability but due to the convenience and other manufacturing benefits for the
company and consumers. Although plastic is not fully biodegradable, it can be

MAPLE WATER MARKET
recycled once for other minor purposes such as drip irrigation, pillow stuffing, and
making carpet fibers.
Pet bottles constitute almost a 21% share of the maple water packaging. Players like
Happy Tree, Drink Simple, Siberri, Antiplus, and Sap on Tap offer their waters in pet
bottles. The pet bottles are widely sold and distributed among online marketplaces,
supermarkets, and convenience stores. It helps to display the crystal clear and natural
water from inside, which can attract consumers to purchase the product. The
attractive labels also can play a minor role in
The production of pet
driving sales. They are also sold in the pack of 6
bottles, which was
and 12 like paper boards.
around 485 billion units
in 2016, is expected to Pet bottles are preferred for non-sparkling maple
reach 583 billion units water that is both flavored and unflavored. With
bottles worldwide by the the growth in the technology of blow molding
end of 2021 plastics and flexibility of modifying shapes, the
pet bottle method of packaging maple water can
grow at a considerable rate during the forecast period, after the eco-friendly paper
boards, due to innovation in the manufacturing process to reduce the impact on the
ecosystem.
Table 15 Global Maple Water Pet Bottle Market 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 71.48 96.38 126.28 160.44 201.13 248.13 301.24 27.09%
Europe 28.20 38.97 52.34 68.16 87.59 110.76 137.84 30.27%
APAC 16.31 23.42 32.69 44.23 59.06 77.61 100.36 35.37%
Latin America 6.41 9.07 12.47 16.64 21.89 28.35 36.14 33.42%
MEA 4.09 5.83 8.08 10.85 14.39 18.77 24.09 34.37%
Total 126.49 173.67 231.87 300.32 384.06 483.62 599.67 29.61%
Source: Arizton

MAPLE WATER MARKET
12.5 OTHERS (CANS & GLASSES)
The other modes of packaging techniques such as cans and glasses comprised roughly
a 5% share of the global maple water market in 2019. Cans are mostly preferred for
their convenience and portability. Since they are durable and lightweight, they are
suitable for outdoor activities and adventures like hiking and camping. Since most of
the maple water consumers are health-conscious, gym-goers, sports and fitness
enthusiasts, cans are the suitable option after sustainable paper boards as well as on-
the-go pet bottles.
Exhibit 42 Global Maple Water Cans Market 2019−2025 ($ million)
120 40%
35%
100
30%
80
25%
CAGR
28.06% 60 20%
15%
40
10%
20
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 23.23 31.52 41.58 53.22 67.24 83.65 102.47
Growth Rate 35.68% 31.93% 27.98% 26.35% 24.41% 22.49%
Source: Arizton
The global maple water market by other modes of packaging that includes cans and
glass bottles generated revenue of $23.23 million in 2019 and is expected to reach
$102.47 million by 2025, growing at a CAGR of 28.06%.
It also helps in excellent space optimization where more than 10 cans of 80 ml can fit
in 1 cubic meter, which can reduce transportation costs. They are designed in
response to the modern lifestyle of busy people with an on-the-go lifestyles. They are

MAPLE WATER MARKET
also able to withstand low or freezing temperatures that are specified for sparkling
drinks like maple water.
In terms of eco-friendliness and sustainability aspects, metal cans are the optimum
choice after paper boards. The metal packaging of the cans is recyclable to a large
extent and can be reused without the loss of
Players like Sap Sucker, integrity. They can be recycled and can be
Drink Simple, and Tretap are reused in as less as 60 days. In the case of
offering flavored and the maple water industry, metal cans are
used only for storing carbonated and fizzy
unflavored sparkling water in
sparkling segments. They are used to
aluminum cans
effectively restrict the damaging effects of
light and transportation and help to
preserve flavor and carbonation. They can also be stored in freezers for a longer time,
which increases their dependability.
Players like My Maple Water, which is a product of can-Natur, Arbeau, and Asarasi,
are delivering their premium maple waters in glass bottles as a sign of high quality
and superior product. They are more reliable and durable, with eco-friendly
packaging material that offers great protection from the leaching of harmful
chemicals. Thus, glass bottles are the major segment after cans in the other
prominent modes of packing maple water.
Players like Sap Sucker, Drink Simple, Tretap, Maple Mama, and Tapped Muskoka
are offering their flavored and unflavored sparkling water in aluminum cans. They
are of various sizes ranging from 355 ml to 1 liter. Cans are preferred over pet bottles
and paper boards for carbonated drinks since the sealed air packed containers can
keep the maple water for prolonged storage. They are also less prone to breakage in
warehouses. They are extensively available in offline and online stores and are found
in almost every supermarket and hypermarket in the North American region.

MAPLE WATER MARKET
Table 16 Global Maple Water Cans Market 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 15.31 20.48 26.62 33.56 41.75 51.10 61.56 26.11%
Europe 4.24 5.81 7.75 10.01 12.76 16.02 19.78 29.26%
APAC 2.50 3.57 4.94 6.64 8.79 11.46 14.71 34.32%
Latin America 0.87 1.22 1.67 2.21 2.89 3.71 4.69 32.38%
MEA 0.31 0.44 0.60 0.80 1.05 1.36 1.73 33.33%
Total 23.23 31.52 41.58 53.22 67.24 83.65 102.47 28.06%
Source: Arizton

MAPLE WATER MARKET
DISTRIBUTION
CHANNEL

MAPLE WATER MARKET
13 BY DISTRIBUTION CHANNEL
Exhibit 43 Incremental Growth by Distribution Channel 2019−2025
CHANNEL 2019 2025 CAGR

Supermarkets &
$181 Mn $639 Mn 23.37%
Hypermarkets
Convenience Stores $126 Mn $519 Mn 26.63%
Online $98 Mn $525 Mn 32.12%
Specialty Stores $52 Mn $248 Mn 29.41%
Discounters $39 Mn $201 Mn 31.14%
Others $11 Mn 43 Mn 25.69%
Source: Arizton
INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$2,177 Mn
Convenience
$393 Mn
$509 Mn Stores
327.23% Online $426 Mn

ABSOLUTE
GROWTH
2019 2025 Supermarkets $458 Mn

&
Hypermarkets
$1.66 Bn

MAPLE WATER MARKET
The distribution and logistics aspects are challenging in any business, especially in
maple water production. Since the tapping process for sap from maple trees is
unpredictable, there is no predicted distribution of a specific quantity of maple water,
which leads to complications between the manufacturer and suppliers. Thus, the
maple water business also requires additional operational and logistics strength to
cater to rising customer demands.
Table 17 Maple Water Distribution Strategies by Geography 2019−2025
Present 2019 Future 2025 Market Strategy Adoption
North Supermarket is dominating Online will contribute to the Retain their offline retail sales
America channel highest growth of $217 million and try to develop online sales
Europe Supermarket & hypermarkets Online will contribute to the Focus on potential online
are major sales channels highest growth of $106 million channels and increase shelf
space in convenience stores
APAC Discounters are having a low Convenience stores will Efforts to maximize the point
impact on sales contribute $83 million, of differentiation in
discounters will contribute $24 discounters and focus on the
million potential online penetration
Latin Online sales of maple water Discounters, online, and Steps can be taken to promote
America are low specialty stores are the online sales, which is the
potential sales medium for fastest-growing sales channel
maple water along with discounters and
specialty stores
MEA Convenience stores are an Discounters will contribute Remain intensive in

effective medium $5.58 million; specialty stores conveniences and shift the
will contribute $9 million focus towards discounters and
specialty stores for higher
adoption rate
Source: Arizton
The supermarkets have the largest share in North America due to the abundant
availability of retail chains like Whole Foods, Kroger, Costco, Ahold, and Wegmans.
The supermarkets selling maple water generated revenue of $100.86 million in 2019,

MAPLE WATER MARKET
followed by $69.10 million in convenience stores and $28.86 million in specialty

stores. This is largely due to the wide availability of most of the leading brands like
Drink Maple, Wahta, Seva, Necta, HappyTree, and Oviva in most of the outlets in the
Canadian and US regions.
Exhibit 44 Global Maple Water Market by Distribution 2019−2025 ($ billion)
Source: Arizton
The wide penetration of e-commerce websites also helped online sales and is expected
to generate revenue of $274.97 million by 2025. With internet adoption being the
highest in the UK, the region’s overall contribution was $23.66 million through online
sales of maple water in 2019. Further, supermarkets and convenience stores
accounted for $25.73 million and $19.06 million, respectively, in 2019. Online sales
are expected to generate $75.44 million by the end of 2025, growing at a CAGR of
38.64% during the forecast period.
With major players like Drink Maple, whose products are available in supermarkets
such as CSN, Marigold, Epicurium, Diverse Fine Foods, Infinity Foods, and JD’s
Wholesale markets of the UK and other countries in Europe, supermarkets are the
second largest distribution channel in the European market. Maple water sold in the
European region through supermarkets and convenience stores generated in $39.08
million and $25.95 million, respectively, in 2019.

MAPLE WATER MARKET
With countries like China, where the online grocery market is expected to reach $196
billion by 2023, online sales are one of the preferred sales channels in the country
along with South Korea and Australia. The growth of specialty stores was the highest
in the APAC region, where these stores accounted for a 35.44% share, followed by
MEA and Latin America at 34.34% and 33.39%, respectively.
Due to the price-based approach by consumers in certain regions, there has been a
rise in the number of discounters across countries. This resulted in the considerable
contribution of maple water sales through discounters, which was highest in North
America. Discounters selling maple water in North America are expected to generate
revenue of $108.89 million by 2025, while those in the MEA region are expected to
reach $6.58 million by 2025.
The retail grocery market in Europe, which is estimated to grow at the CAGR of 3.7%
during 2017–2022, offers a huge scope for products like maple water. Turkey, Russia,
and the UK will contribute 51% of maple water sales. Hypermarkets are also rising in
numbers in growing economies like India. The opening of discount stores with
innovative features and holding more organic and private label brands has been in
trend now. Their customers have been shifted from low-income shoppers to high-
income consumers who are looking for price benefits. It is also expected that online
sales will increase by 7.7%, and discounters will expand 15.8% by 2024 in the UK.
The acquisition of distribution is a crucial segment for beverage products like maple
water. Accordingly, brands like Vertical Water are planning to expand their business
to countries apart from the US with a strong operational structure. They are accepted
by Sprouts – a Southwest American grocery store specializing in healthy and fresh
fruits. Impressed with their performance, the store has agreed to stock their product
in more than 172 stores across the country. Sprouts have also partnered with
Wegmans stores, which is spread over the mid-Atlantic region of the US.

MAPLE WATER MARKET
Drink Maple, which grew by a massive 1,800% after the year it was founded, decided
to rapidly penetrate the market through various
distribution channels. It has made an alliance
with Whole Foods Markets of Southwest UK and
the US regions along with with H-E-B in Texas
and also few other shops in Australia. In 2015,
Drink Maple’s maple water was sold in more than
2,000 stores in the US and outlets around the
world and present in more than 6,000
conventional grocers and specialty stores,
restaurants, and fitness studios in the US.
Drink Maple was also among the very few players that entered the unexplored
markets of the UK after gaining a positive market response from the US. It is also
available in Costco, Ahold, and around 3,500 Kroger stores. They are working with
distributors in Germany, Spain, and France. The company has a presence in CSN,
Epicurium, Marigold, Diverse Fine Foods, JD’s Wholesale, and Infinity Foods in the
UK.
Exhibit 45 Distribution Channel Change in Market Share by 2025
Others -0.17%
Discounters 1.48%
Online 4.75%
Specialty Stores 1.03%
Convenience Stores -0.87%
Supermarkets & Hypermarkets -6.22%
Source: Arizton

MAPLE WATER MARKET
Online is expected to be a major gainer in terms of market share by 2025, while

discounters and specialty stores are the other major retail channels that will drive the
sales of maple water during the forecast period. Discount offers, easy delivery, and
easy accessibility to stores are driving the demand for such modern retail channels.
Thus, the players should focus more on this modern retail format and try to gain more
shelf space and expand their reach to achieve higher sales, consumer base, and
profitability.
Ceres Natural Remedies has acquired Vermont-based Tretap, which developed CBD-
infused sparkling maple water. Ceres is selling its CBD products at its flagship store
in Burlington. It is also operating in Middlebury and New England. They are planning
to expand their distribution in Eastern and Midwest US with a wider penetration in
convenience, grocery, and other forms of independent retail stores.
Besides supermarkets and other mass merchandisers, the product is also extensively
distributed through online e-commerce websites. It has gained momentum due to the
rapid growth and penetration level of the e-shopping among the millennials and Gen
Z. For instance, Happy Tree maple water is available in all the leading natural and
specialty stores along with online retailers like Whole Foods Market, Natural Grocers
Vitamin Cottage, Gelson’s, Giant Eagle, Amazon, Fairway, and Fresh Direct. Drink
Maple is also sold on its company website drinkmaple.com and Amazon.
While most of the mass merchandisers and convenience stores hold all forms of
packaged maple waters, online stores like Walmart sell maple water in pet bottles in
12 Fl Oz and 16.9 Fl Oz. Amazon sells brands like Oviva, Sibberi, Drink Simple, and
Maple Mama in pet bottles and paper boards. They sell in various sizes of 8.45 Fl Oz,
12 Fl Oz, and 33.8 Fl Oz. Kroger and Whole Foods predominantly sells only Drink
Maple in pet bottles of 12 Fl Oz in their online stores.

MAPLE WATER MARKET
Table 18 Global Maple Water Market by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Supermarkets 181.46 237.50 302.08 372.53 453.33 542.88 639.80 23.37%
Convenience Stores 126.03 169.30 221.01 279.75 349.41 429.50 519.58 26.63%
Online 98.83 138.55 188.75 249.29 324.86 416.56 525.62 32.12%
Specialty Stores 52.80 72.49 96.73 125.13 159.72 200.63 248.00 29.41%
Discounters 39.53 55.01 74.38 97.51 126.13 160.53 201.06 31.14%
Others 11.09 14.80 19.18 24.10 29.87 36.43 43.72 25.69%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
GEOGRAPHIC
SEGMENTATION

MAPLE WATER MARKET
14 BY GEOGRAPHY
Exhibit 46 Incremental Growth by Geography 2019–2025
REGION 2019 2025 CAGR
North America $287.19 Mn $1,090.64 Mn 24.91%
Europe $112.76 Mn $495.93 Mn 28.00%
APAC $67.34 Mn $372.42 Mn 32.98%
Latin America $26.10 Mn $132.30 Mn 31.07%
MEA $16 Mn $86 Mn 31.98%
Source: Arizton
INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$2,177 Mn
APAC $305 Mn
$509 Mn
327.23% Europe $383 Mn

ABSOLUTE
GROWTH
2019 2025 $803 Mn

North
America
$1.66 Bn

MAPLE WATER MARKET
14.2 OVERVIEW
With the Quebec region accounting for more than 80% of the total maple sap and
other maple products, there are also few species of maple trees in Europe, northern
Africa, and the Asia Pacific, where there is no proper tapping of maple sap. Also, there
is a lack of commercial establishments producing maple water similar to the
distribution of maple syrup. With the growth of the global maple water market,
several local players are emerging in other countries by tapping the water and thus
entering the potential market based on opportunity. While North America and
Europe are considered as the major revenue and sales contributors, regions like
APAC, Latin America, and MEA are the major growth markets that are focussed on
the distribution by market vendors.
Exhibit 47 Global Maple Water Market by Geography 2019−2025
Source: Arizton
Since Quebec and other forest regions in the US are filled with maple trees, North
America is the leading market accounting for revenue of $287.19 million in 2019 and
is expected to generate $1090.64 million by 2025. With the increasing penetration of
organic products, which accounted for $49.22 billion in 2017, the US and Canada are
recognized as the forerunners in the global organic market. With the growth of

MAPLE WATER MARKET
specialty stores and large retail chains like Whole Foods, Kroger, and Costco and with
more e-commerce adoption, sales can be boosted during the forecast period.
Europe is the second-largest market after North America due to a similar health-
conscious mindset and preference for low-calorie drinks among consumers. With
more than $54 being spent on average by a European consumer on organic products,
the scope for maple water sales and usage is high in this region. Europe contributed
revenue of $112.76 million in 2019, which is growing at a CAGR of 28% to reach
$495.93 million by 2025. Like any other market, supermarkets accounted for a
34.66% share of total sales in 2019. The online channel is the fastest growing segment
with a share of 32.86% due to the rapid adoption of the internet, followed by
discounters with a share of 31.95%.
Exhibit 48 Global Regional Contribution of Maple Water Market by 2019 Revenue ($ million)
40.00%
MEA, 31.98%
APAC, 32.98%
35.00%
30.00%
25.00%
Latin America, Europe, 28.00%
31.07%
CAGR
20.00%
15.00% North America,

24.91%
10.00%
5.00%
0.00%
-50.00 0.00 50.00 100.00 150.00 200.00 250.00 300.00 350.00
2019 Revenue ($ Million) *Bubble Size- 2025 Revene
Source: Arizton
With the presence of more than 42,000 discounters in Europe as of 2017, the number
of discounters selling organic products is expected to grow during the forecast period.
Despite private labels accounting for more than half of the discounters’ growth,
discounters are also efficient sellers of maple water since people always give weight
for the price factor. The specialty stores in Europe are expected to generate $59.26
million by 2025, which is mainly contributed by sports and fitness enthusiasts.

MAPLE WATER MARKET
The APAC region, which mostly comprises growing economies, is the major target
market for market players. With an estimated aging population of more than 1.3
billion by 2050, consumers are embracing a healthy diet and organic food to tackle
the health risks at those ages. They are also aware of the fact that their nutritional
choices will have an impact in their old age. With consumers becoming more health-
conscious, there is more scope and opportunities for food and beverages like maple
water to dominate the market in the future years.
Accordingly, the APAC region contributed revenue of $67.34 million in 2019 and is
growing at a CAGR of 32.98% during the forecast period. The presence of more
millennials in the region is driving the consumer behavior towards more sugar
substitutes and low-calorie beverages. The increased purchasing power due to higher
per capita income in the growing economies can enable them to be more particular in
buying drinks and beverages. These are the favorable insights that can enhance
growth and sales in the APAC region, which is estimated to generate $372.42 million
by 2025.
The regions of Latin America and MEA are unexplored and are steadily contributing
to the global market. While the governments in most countries like Chile and Mexico
are trying to reduce the consumption of sugary beverages by imposing more taxes,
the growing consumer awareness can also be one of the major reasons spurring the
growth of maple water sales during the forecast period. With the increasing cases of
obesity, more countries are willing to follow the diet pattern of Costa Rica, which is
determined to be one of the healthiest nations because of their diet pattern.
Countries like Mexico and Brazil are the major drivers for the growth of the global
maple water market, where people are willing to spend a premium on organic
products. Brazil, which contributes more than 60% share of the Latin American
maple water market revenue, is also the second-largest fitness market in the world
that can drive the fitness enthusiasts towards alternative waters like maple water. The
Latin American market was valued at $26.10 million in 2019 and is expected to grow
at a CAGR of 31.07% to reach $132.30 million by 2025. Pet bottles are the most
popular mode of packaging for maple water in this region, with a share of 33.42%.
The MEA market is still in a nascent stage for the adoption of maple water; it is the
fastest growing region with a CAGR of 31.98%. It generated revenue of $16.36 million

MAPLE WATER MARKET
in 2019 and is expected to reach $86.50 million by 2025 due to increased spending
on organic products by consumers in countries like the UAE, Saudi Arabia, and South
Africa.
Table 19 Global Maple Water Market by Geography 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Europe 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
APAC 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Latin America 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
MEA 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
NORTH AMERICA

MAPLE WATER MARKET
15 NORTH AMERICA
The North American region is the largest producer of maple water and accounts for
more than 50% share of the total maple water production across the globe. The
awareness and expansion of maple water and maple trees are more among consumers
in this region than any other country due to the nativity of trees in this region. Besides
being the largest producer of maple water, factors such as rapid economic
development, presence of health-conscious people and their strict diet, the growing
trend for alternative waters, and rise in the number of fitness enthusiasts are the
reasons for the huge market size and consumption of natural waters in the region.
Exhibit 49 North America Maple Water Market 2019−2025 ($ million)
1,200 35%
30%
1,000
25%
800
CAGR 20%
24.91% 600
15%
400
10%
200
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64
Growth Rate 32.47% 28.75% 24.85% 23.21% 21.27% 19.36%
Source: Arizton
The maple water market in North America was valued at $287.19 million in 2019,
making it the largest consumer market globally. The market is expected to grow at a
CAGR of 24.91% to reach $1.09 billion by 2025 due to the rising demand and
concentrated market. The unflavored maple water segment dominated the market
and is expected to account for a 57.14% share by 2025. Similarly, the pet bottles
segment is the fastest growing mode of packaging and accounted for a 27.09% share,

MAPLE WATER MARKET
enhancing on-the-go preference. The highly concentrated supermarkets and

hypermarkets in the region make it grow at the slowest rate at a CAGR of 20.78%
during the forecast period, while online distribution is the fastest growing method at
a CAGR of 29.72%.
Exhibit 50 North American Maple Water Market by Packaging 2019−2025 ($ million)
2025
2024
2023
2022
2021
2020
2019
- 100.00 200.00 300.00 400.00 500.00 600.00 700.00 800.00
Others Pet Bottles Paper Boards
Source: Arizton
More than one-third of the North Americans believe ‘back to basics’ is more
important, which includes the purchase of GMO and gluten-free products. More than
55% of the consumers buy products based on clean labels where the maple water
brands are certified with all the authorized labels, making it a qualified and
sustainable product. It is also found that generation Z are the major people who are
more health-conscious with a preference for the consumption of gluten-free and
organic products. It is also found that 41% of generation Z are willing to spend more
on premium organic products compared to 32% of millennials. This is another major
driver for the large consumption in the region. Portland, Washington, and Colorado
are some of the most health-conscious cities in the US.
The consumers in the US and Canada are more aware of the functional benefits
offered by these waters than the people in the UK, which makes the job much easier
for market players to sell their products. This makes the market more concentrated

MAPLE WATER MARKET
and intense in these regions where all the players strive to stand out among the
competition through innovation and packaging techniques. It is estimated that more
than 81% of the consumers in the US prefer buying organic products at least
occasionally. It is also estimated that 59% of the North Americans have cut down on
fat, sugar, and chocolates and relied on more natural and fresh foods. This is also a
positive factor for maple water growth and consumption.
The Federation of Maple Syrup Producers ensures that the maple water is distributed
according to the NAPSI certification in the region, making it the innovative leader in
the maple water process and decisive authority. The Quebec region in Canada is the
source of more than 75% of the maple water that is used for consumption across the
globe. The production facilities are also concentrated in Ontario. It is also estimated
that only 2% of the maple trees in New York are tapped, and there is much unexplored
areas. Regions like Feronia Forests, including regions like Ramblewild, which is an
adventure park, are considered as valuable sources of maple trees.
Since there are many sourcing facilities for maple water from trees, the intensity of
the differentiation lies in the distribution and market penetration. In the uneven
tapping season of the sap, it is not easy to maintain a positive and healthy relationship
with suppliers for assured logistics. This a major challenge among producers of maple
waters in the region. The region is home to the leading players in the industry like
Drink Maple, Oviva, Wahta, Necta, Seva, and Maple3, which are focussing on their
challenging distribution networks. While most of the vendors sell their products
through their primary websites, supermarkets, hypermarkets, and online stores are
the major hotspots for consumer purchases.

MAPLE WATER MARKET
15.2 BY PRODUCT TYPE
Table 20 Maple Water Market in North America by Type 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 180.33 235.37 298.48 366.93 444.97 530.91 623.21 22.96%
Flavored 106.86 145.07 191.33 244.63 308.54 382.87 467.43 27.88%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton
15.3 BY PRODUCT CATEGORY
Table 21 Maple Water Market in North America by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 264.76 349.15 447.42 555.84 681.29 821.65 975.01 24.27%
Sparkling 22.43 31.28 42.40 55.71 72.22 92.13 115.63 31.43%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton
15.4 BY PRODUCT PACKAGING
Table 22 Maple Water Market in North America by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 200.40 263.58 336.91 417.56 510.64 614.55 727.83 23.98%
Pet Bottles 71.48 96.38 126.28 160.44 201.13 248.13 301.24 27.09%
Others 15.31 20.48 26.62 33.56 41.75 51.10 61.56 26.11%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton

MAPLE WATER MARKET
15.5 BY PRODUCT DISTRIBUTION
Table 23 Maple Water Market in North America by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Supermarkets & Hypermarket 100.86 129.45 161.36 194.89 232.10 271.83 313.08 20.78%
Online 57.70 79.54 106.49 138.14 176.70 222.28 274.97 29.72%
Discounters 23.81 32.60 43.34 55.84 70.94 88.63 108.89 28.84%
Others 6.86 9.03 11.53 14.26 17.41 20.89 24.65 23.75%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton

MAPLE WATER MARKET
15.6 KEY COUNTRIES
Exhibit 51 Incremental Growth in North America 2019−2025
COUNTRY 2019 2025 CAGR
US $187.33 Mn $763.28 Mn 26.38%
Canada $99.86 Mn $327.36 Mn 21.88%
Source: Arizton
INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 2 CONTRIBUTORS
$1,090 Mn
Canada $227 Mn
$287 Mn
279.76%
ABSOLUTE
GROWTH
2019 2025 $575 Mn

US
$803 Mn

MAPLE WATER MARKET
15.6.1 US: Market Size & Forecast
Being the largest economy in North America, the US is the world’s largest consumer
of maple water and one of the hotspots for maple water tapping after Canada. The
maple trees are generally found in the hardiness zones of 3 to 9. This can include the
US states of Minnesota to Texas and Florida, which almost covers the entire country.
They are predominantly found in the North and Northeast zones of the US due to the
cooler climatic conditions in the region. Drinking maple sap is not a new concept in
the US since it is considered a tonic; people have been consuming it for a long period
of time than the rest of the globe.
The maple water market in the US was valued at $187.33 million in 2019 and is
expected to reach $763.28 million by 2025, growing at a CAGR of 26.38%.
Exhibit 52 Maple Water Market in US 2019−2025 ($ million)
900 35%
800
30%
700
25%
600
CAGR 500 20%
26.38%
400 15%
300
10%
200
5%
100
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 187.33 249.59 324.69 409.09 510.06 629.62 763.28
Growth Rate 33.23% 30.09% 26.00% 24.68% 23.44% 21.23%
Source: Arizton
The lifestyle of the people in the US is supporting the increased consumption of maple
water. The country is also witnessing a rising preference for organic products in the
Western US, which grew by 14% during 2013−2018. With the youth population
accounting for more than 13% of the total population in the country, they are mostly
driven by the health-conscious factor, which, in turn, is driving the preference for

MAPLE WATER MARKET
maple water. With more than 45 million gym-going adults in the country, the US is a
huge market for maple water since it is considered to be a refreshing and natural
alternative to other sugary health drinks. Since maple water is a low-calorie product,
about 59% of the Americans who prefer low-sugar products are opting for maple
water as an alternative to sodas.
According to the National Agricultural

“Drinking maple water is
Statistics Service, the total maple sap
nothing new, it was considered
production in the US in 2017 was 1.38 billion
as a tonic among native
liters and was mostly used for the production
Americans”- Cornell Chronicle
of maple syrup, which is one of the best-
selling products in the country than maple
water. The New York Maple Producers Association is trying to increase the
production of sap and distribute it through packaged bottles and paper boards. There
are many untapped potential regions throughout the country, especially in the
unexplored regions of the Feronia forest. The quality of the Quebec maple trees, along
with the Federation of Quebec maple syrup and water, helps in the production and
distribution of unmatched quality maple water.
The country has numerous outlets for the distribution of maple water through
convenience stores, specialty stores like Kroger’s, Costco, Ahold, Wegmans, Whole
Foods Market, and online stores due to the high usage by consumers in the country.
Even restaurant chains have started using maple water for flavoring in dishes, ice
creams, sorbets, and even in cocktails. Vertical Water, Drink Maple, Maple3, and Seva
are some of the best-selling maple water brands in the country. For instance, Drink
Maple is sold in the Southwest US region. H-E-B is sold in the Texas region and more
than 3,000 stores across the country. The west coast of the country is considered to
offer a great opportunity and is an untapped market for maple water.

MAPLE WATER MARKET
15.6.2 Canada: Market Size & Forecast
Canada is the world’s largest producer of maple water and home to several leading
players in the industry like Oviva, Pure Maple Water, Necta, and Wahta. The Quebec
Maple Syrup Federation (FPAQ) is increasing the production of maple water with a
goal of increasing to two million liters in 2018, along with the growth in maple syrup
production. They are the leaders of the international innovation network for all maple
products. More than 90% of the maple water that is produced in Canada is from the
Quebec region. Being home to more than 10 maple species, maple water is an
ecological and economically significant aspect in Canada.
The maple water market in Canada was valued at $99.86 million in 2019 and is
Exhibit 53 Maple Water Market in Canada 2019−2025 ($ million)
350 35%
300 30%
250 25%
CAGR 200 20%

21.88%
150 15%
100 10%
50 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 99.86 130.85 165.13 202.46 243.45 284.16 327.36
Growth Rate 31.04% 26.20% 22.61% 20.25% 16.72% 15.20%
Source: Arizton
With more than two-thirds of the country’s population trying to improve their health,
51% of the Canadians are eating healthier than before, which is promoting the use of
transparent and clean labels for food and beverages. This makes people more calorie
conscious and drives the demand for drinks like maple water in the country. It is also
estimated that more than 71% of Canadians prefer organic beverages. With the huge

MAPLE WATER MARKET
production of maple water every day, consumers in Canada are aware of the immense
benefits of maple water much more than consumers in other countries, which is
fueling rapid market growth.
The Canadian maple water industry is home to a large number of leading players and
hundreds of smaller players, which makes the market more competitive. With the
abundance of maple trees spread across the region, the sourcing and taping process
does not restrict new vendors from entering the market. With the intense
competition, players are trying to differentiate their products through modification
of the content. Improving the taste with enhanced flavors and the introduction of new
product lines like sparkling water are some of the effective strategies for players to
gain an advantage over new entrants.
While most of the grocery stores are a revenue source for the sales of packaged maple
water, the e-commerce websites of brands, as well as online marketplaces such as
Kroger’s, Walmart, and Amazon, account for considerable sales of the product. The
distribution is concentrated in the convenience stores, supermarkets &
hypermarkets, and specialty stores where the maple water is sold in tetra packs, pet
bottles, and cans.

MAPLE WATER MARKET
EUROPE

MAPLE WATER MARKET
16 EUROPE
Europe is the second-largest market for maple water after the North American region.
It accounted for revenue of $112.76 million in 2019 and is expected to grow at a
CAGR of 28% during the forecast period to reach $495.93 million by 2025. Due to
the demand for similar tastes and preferences like the Americans and Canadians, the
consumers in Europe are demanding lower calorie and high functional waters that
are mostly organic. This has prompted maple water producers from Canada and the
US to venture into the potential markets of Europe. There is number of maple trees
across Europe, especially in the Nordic region, which will encourage the emergence
of local players competing with global leaders in the maple water market.
Exhibit 54 Europe Maple Water Market 2019−2025 ($ million)
600 40%
35%
500
30%
400
25%
CAGR
28.00% 300 20%
15%
200
10%
100
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 112.76 153.06 201.96 258.40 326.27 405.47 495.93
Growth Rate 35.75% 31.94% 27.95% 26.27% 24.27% 22.31%
Source: Arizton
More than 75% of European consumers are willing to buy healthier products that
have reduced amounts of sugar, salt, and calories. With Germany leading in the
consumption of organic foods, more than 40% of the consumers are buying only
vegetarian products. These may be mainly due to factors like health problems,
environmental concerns, and need for weight loss. They prefer to buy premium

MAPLE WATER MARKET
organic beverages where the future of maple water is evident with the favorable
consumer buying behavior in the region. It is also estimated that every 1 in 5 drinks
that are launched in Europe has an organic claim. The claim has raised from 9% to
17% in 2019, which proves the region’s passion for organic drinks. While France,
Spain, and Germany are leading the market for organic drinks, many more countries
are expected to follow suit.
Exhibit 55 Europe Maple Water Market by Category 2019 ($ million)
Sparkling
8%
Non-sparkling
92%
Source: Arizton
It is also found that millennials aged 25−34 years and gen Z aged 16−24 years are the
major purchasers of organic food in countries like Spain, Poland, and Italy. In Italy,
more than 88% of the millennials are willing to buy organic foods, followed by
Germany (85%) and Spain (81%). They are also willing to pay a premium for organic
products when compared to any other generation.
In Europe, countries like the UK, Germany, France, Spain, and Italy are the major
target areas for new players entering the region. It is estimated that the introduction
of new products will have a success rate of more than 54% in the UK. Moreover, the
market expansion of existing products will lead to a 34% increase in sales in the
country. In the UK, the organic food and beverage market grew 6%, generating
revenue of $2.45 billion in 2018. While Germany is one of the top markets for

MAPLE WATER MARKET
beverages and soft drinks, there is a niche market for functional beverages,
smoothies, alternative waters, and other organic beverages, where products like
maple water can attract a lot of consumers and gain acceptance during the forecast
period.
There are also increasing levels of obesity, which motivates more than 27% of the
Europeans to prefer healthy diets to achieve weight loss. There is also a growing trend
for ethical-labeled and free-from products. People show more interest in buying
gluten-free, preservative-free, and GMO-free, organic and natural products based on
the awareness throughout the region.
With the European region being one of the potential markets for sparkling drinks,
more innovations can be done in the sparkling maple water category to witness high
growth in sales. Accordingly, the sparkling maple water segment, which generated
revenue of $8.81 million in 2019, is expected to grow at a CAGR of 34.69% during the
forecast period to generate $52.58 million by 2025.
Countries like Denmark accounted for more than 10% sales of organic drinks; hence,
the preference and diet pattern of the people in the country is evident. The players
can focus on established markets in this country for catering to the demand-supply
gap. With the growth of discounters like Lidl, Aldi, Tesco, and Asda, especially in the
UK, the future of discounters is prominent, where they are one of the effective sales
channels to distribute maple water.
It is also found that retailers in European countries like Germany, France, Italy, and
the Netherlands are witnessing a high demand from consumers for organically
sourced products. They also expect ethical production and environment-friendly
products. This is prompting retailers to expand their shelf spaces for more organic
food and beverages, where maple water can be one among them. While the
penetration of online and e-commerce is the maximum in countries like the UK, the
players can also make efforts to distribute their products via supermarkets and
discounters. It is estimated that the UK, Turkey, and Russia will drive 51% of the retail
grocery sales by 2022.

MAPLE WATER MARKET
Table 24 Maple Water Market in Europe by Type 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 73.03 97.76 127.15 160.30 199.38 243.98 293.73 26.11%
Flavored 39.72 55.30 74.81 98.09 126.89 161.49 202.21 31.16%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton
Table 25 Maple Water Market in Europe by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 103.95 140.48 184.48 234.86 295.00 364.59 443.36 27.35%
Sparkling 8.81 12.59 17.48 23.54 31.27 40.88 52.58 34.69%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton
Table 26 Maple Water Market in Europe by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 80.32 108.28 141.87 180.22 225.91 278.69 338.32 27.08%
Pet Bottles 28.20 38.97 52.34 68.16 87.59 110.76 137.84 30.27%
Others 4.24 5.81 7.75 10.01 12.76 16.02 19.78 29.26%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton

MAPLE WATER MARKET
Table 27 Maple Water Market in Europe by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Supermarkets & Hypermarkets 39.08 51.37 65.58 81.12 98.94 118.68 139.99 23.70%
Online 23.66 33.40 45.80 60.84 79.71 102.69 130.10 32.86%
Discounters 8.90 12.47 16.99 22.42 29.16 37.32 46.96 31.95%
Others 2.79 3.75 4.91 6.22 7.77 9.55 11.54 26.74%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton

MAPLE WATER MARKET
16.6 KEY COUNTRIES
Exhibit 56 Incremental Growth in Europe 2019−2025
UK $33.84 Mn $127.94 Mn 24.82%
Germany $19.02 Mn $67.28 Mn 23.43%
France $15.03 Mn $64 Mn 27.33%
Spain $12.45 Mn $59.74 Mn 29.88%
Italy $12.23 Mn $64.55 Mn 31.94%
Source: Arizton

TOP 3 CONTRIBUTORS
$495 Mn
France $49 Mn
$112 Mn
339.83%
Italy $52 Mn
ABSOLUTE
GROWTH
2019 2025 $94 Mn

UK
$383 Mn

MAPLE WATER MARKET
16.6.1 UK: Market Size & Forecast
The UK is one of the fastest adopters for new products across the globe; hence, the
UK market is a vital growth enhancer for products like maple water. It is also the
largest market for maple water after the US and Canada in North America. Since most
of the people in the country are confused with maple syrup over maple water, brands
are making efforts to launch many educational marketing campaigns to differentiate
the product from the ‘sugary maple syrup’ perception. Since there are not many
tapping sources for sap in the country, maple sap is predominantly imported from
Canada and the US. The maple water market in the UK was valued at $33.84 million
in 2019 and is expected to reach $129.94 million by 2025, growing at a CAGR of
24.82%.
Exhibit 57 Maple Water Market in UK 2019−2025 ($ million)
140 35%
120 30%
100 25%
CAGR 80 20%
24.82%
60 15%
40 10%
20 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 33.84 44.88 57.82 72.17 88.82 107.50 127.94
Growth Rate 32.64% 28.82% 24.82% 23.07% 21.03% 19.02%
Source: Arizton
The consumers in the UK are similar to the consumers in the US, with a common
thirst for organic, single-ingredient, and sustainable beverages. The vigorous efforts
to promote the functional benefits associated with maple water is the key criteria for
success for the players in the country since the demand for alternative healthy drinks
already exists in the market. The people are trying to move away from juices, fizzy

MAPLE WATER MARKET
drinks, and smoothies in search of more provenance and nutritional drinks. This is a
positive trend for the growth and adoption of maple water in the country.
The consumers in the UK are becoming more health-conscious, where organic labels
play an important role in the purchase decision of consumers. This has made the UK
one of the most developed organic and free-
from markets in the world. This can be
“Consumers prefer to have
attributed to the rise in the impact of a
sustainable, healthy, organic,
greater number of retail outlets, media
single-ingredient products in
attention, and increased benefits of organic
the UK, just like there is in the
products. It is also estimated that more than
US” – Alicia Cooper (UK and
one-third of the population prefer free-from
Europe brand manager for
foods, which includes 22% buyers who buy
Drink Maple)
gluten-free products, 19% prefer dairy-free
products, and 16% prefer lactose-free
products. Accordingly, maple water being gluten-free, dairy-free, and organic can
witness growth due to these consumer preferences.
In a fitness-oriented country like the UK, where 1 in every 7 people holds a gym
membership, the total number of gym-goers was estimated at 9.7 million in 2019.
Hence, the UK is an ideal market for maple water as a refreshing and alternative
sports drink. Further, the country has a huge demand for low-calorie drinks and
alternative waters, where maple water is considered to be the best choice.
Most of the players are shifting their attention to the European market, especially the
UK, and its distribution channels. With more than 5,944 supermarkets and 42,091
convenience stores in 2018, there is a huge scope for the adoption and penetration of
maple water during the forecast period. For instance, Drink Maple is available in
CSN, Marigold, Epicurium, Diverse Fine Foods, Infinity Foods, and JD’s Wholesale,
which can penetrate the market better. Thus, to witness market expansion, finding
suitable distribution partners and retail chains can be a deciding factor in the market
positioning in the industry, where Bristol, Liverpool, Norwich, and London are the
primary targets for expansion due to their high density of health-oriented consumers.

MAPLE WATER MARKET
16.6.2 Germany: Market Size & Forecast
Germany is considered as a potential market in Europe after the UK due to its large
packaged food and beverage industry. Some of the recent trends in the country
include the rising demand for convenience, health & wellness, vegan, and organic
products in the market. Another driving factor for the adoption of maple water is that
the German people take pride in being green and eco-friendly. They are also willing
to pay more for natural, organic, free-trade, and sustainable products, which is a
favorable insight for maple water growth in the country.
The maple water market in Germany was valued at $19.02 million in 2019 and is
Exhibit 58 Maple Water Market in Germany 2019−2025 ($ million)
80 35%
70 30%
60
25%
50
CAGR 20%
23.43% 40
15%
30
10%
20
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 19.02 24.95 31.79 39.24 47.75 57.16 67.28
Growth Rate 31.18% 27.39% 23.43% 21.71% 19.69% 17.70%
Source: Arizton
The German consumer awareness of health and fitness has led to the growth of
naturally derived and organic ingredients in the country. There is no production of
maple sap in the country, due to which it is the largest importer of maple water and
maple products from Canada. Germany accounted for a 39.7% share of the total
maple products imported to the European Union in 2015. Due to the insufficient
organic farming lands in the country, it mainly depends on imports for organic and

MAPLE WATER MARKET
natural products, which enables Canada to be the largest exporter of maple water to
Germany.
The free-from products witnessed a rise of 4%, growing to $1.22 billion in 2018. The
sugar and low-calorie-based beverages generated revenue of $1.99 billion, which
grew by 5% in 2018. This proves that there are high demand and scope for the
adoption of organic and healthy beverages like maple water in the country. Also, the
rising concept of veganism had driven the growth of vegan products, which tripled
during the period 2013−2018. It is also estimated that more than 15% of the world’s
vegan product launches in 2018 was in Germany, which also had more than 170 vegan
restaurants. This has led to the high consumption of organic and natural foods and
beverages, including the prominent future for the rise of maple water.
In addition to the preference for natural and organic products, Germany accounted
for the largest gym memberships of 10.6 million members in Europe. This is a growth
scenario for the maple water since it can be used as a fitness drink. It can soon capture
the market catering to sports personalities and fitness enthusiasts as a natural and
organic sports drink.
Supermarkets are the largest distribution channel for maple products and accounted
for nearly 23.4% of branded and 17.25% of private-label products in the total maple
product sales in 2018. Further, the other mass merchandisers, hypermarkets, and
specialty stores are the major potential targets for players to expand and penetrate
the market in the country.

MAPLE WATER MARKET
16.6.3 France: Market Size & Forecast
France has become more health-conscious after the recent food scandals regarding
harmful adulteration. This has increased the preference for vegan and organic
products among consumers. It is estimated that French consumers spend more than
0ne-fifth of their disposable income on food, where a majority of the population is
willing to spend on high-quality, premium organic beverages. Due to the rising
demand, a large number of private label brands have emerged to bridge the demand-
supply gap. Hence, France has a huge demand for products like maple water as a
health drink; maple water is mainly imported from major maple water tapping
countries like Canada and the US. The maple water market in France was valued at
$15.03 million in 2019 and is expected to reach $64.06 million by 2025, growing at
a CAGR of 27.33%.
Exhibit 59 Maple Water Market in France 2019−2025 ($ million)
70 40%
60 35%
30%
50
25%
CAGR 40
27.33% 20%
30
15%
20
10%
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 15.03 20.34 26.73 34.03 42.73 52.76 64.06
Growth Rate 35.32% 31.41% 27.33% 25.55% 23.47% 21.42%
Source: Arizton
Moreover, due to the rising levels of obesity in the country, in 2017, the government
has banned restaurants and other outlets from offering high sugary and high-calorie
drinks to reduce obesity. This has encouraged hotels to offer low-calorie, natural
drinks like maple water as an alternative to sugary drinks. With the growth of organic

MAPLE WATER MARKET
retail food store chains, including supermarkets and hypermarkets, the growth and
distribution of organic maple water can witness a boost in sales.
Moreover, the opening of a large number of low-cost gyms, including 145 low-cost
health clubs in 2016, has boosted the number of people focussing on health and
fitness. France currently follows the UK and Germany in terms of gym memberships,
which was estimated at 5.7 million in 2017. The expansion of these fitness centers can
prompt fitness and sports enthusiasts to adopt more organic and natural diets like
consuming low-calorie maple water instead of sugary health drinks. Thus, a large
number of health clubs is indirectly contributing to the market growth of maple water
in the country.
France is considered to be one of the untapped markets for the expansion of maple
water; hence, vendors can eventually capitalize on market opportunities through the
first-mover strategy and gain a large distribution base in the country. The rising
number of specialty and convenience stores can spread awareness about the maple
water, which is proposed as a valid substitute to other waters like coconut and birch
water.

MAPLE WATER MARKET
16.6.4 Spain: Market Size & Forecast
Spain, which is the healthiest nation in the world, is a valid proof for people following
healthy diets and low-calorie foods. Here, people generally follow a Mediterranean
diet that makes them healthy and free from diseases. They are also free from obesity
due to the preference for organic drinks and natural supplements. The consumers are
moving towards sustainable products based on the awareness level in the market. The
maple water market in Spain was valued at $12.45 million in 2019 and is expected to
reach $59.74 million by 2025, growing at a CAGR of 29.88%.
Exhibit 60 Maple Water Market in Spain 2019−2025 ($ million)
70 40%
60 35%
30%
50
25%
CAGR 40
29.88% 20%
30
15%
20
10%
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 12.45 17.18 23.03 29.91 38.30 48.24 59.74
Growth Rate 38.02% 34.04% 29.88% 28.06% 25.94% 23.85%
Source: Arizton
The organic products market in Spain grew by 12.55% in 2017, reaching a value of
$1.86 billion, making it one of the top 10 nations for organic produce. Spain, which is
still an unfamiliar market for natural products like maple water, can witness growth
during the forecast period due to the strong impact of organic foods and veganism.
The growing demand for products with organic certification and clean labels in the
country can enable a greater number of supermarkets and hypermarkets in the nation
to stock healthy substitutes like maple water and boost their sales. It is also estimated
that a greater number of grocery retailers prefer organic products in recent years,
which is a positive scenario for the growing maple water market.

MAPLE WATER MARKET
Although very few people in Spain are considered as vegans, the country was ranked
among the top 10 vegan nations in the globe in 2017. This can further boost the
consumption of natural and eco-friendly products like maple water. The millennials
are driving the rapid growth of organic products and are willing to spend more on
premium low-calorie foods and beverages that are natural and contain very little
sugar and calories.
The country also had 5.2 million gym-going adults in 2017 who are adhering to a strict
and healthy diet. Thus, new players entering the market can divert their attention
towards these people in the fitness segment, who are considered as the early adopters
for these special products. Maple water can also be promoted and sold in fitness
centers and other specialty stores, which can enhance the results and communication
of benefits across the market. Thus, the country can be seen as a potential market for
maple water adoption during the forecast period due to the already existing health
trends, which can positively enhance the growth of maple water usage.

MAPLE WATER MARKET
16.6.5 Italy: Market Size & Forecast
Italy is ranked as the second wealthiest nation in the globe after Spain. This is mainly
due to the efforts of people in maintaining a health-conscious and nutritious diet in
their lifestyle. Thus, the market is favorable to the introduction of healthy and natural
organic products like maple water. The eco-friendly and sustainable approach by the
Italians is further boosting the growth in the consumption of organic products. The
maple water market in Italy was valued at $12.23 million in 2019 and is expected to
reach $64.55 million by 2025, growing at a CAGR of 31.94%.
Exhibit 61 Maple Water Market in Italy 2019−2025 ($ million)
70 45%
40%
60
35%
50
30%
CAGR 40 25%
31.94%
30 20%
15%
20
10%
10
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 12.23 17.15 23.36 30.82 40.10 51.31 64.55
Growth Rate 40.22% 36.18% 31.94% 30.10% 27.94% 25.82%
Source: Arizton
Italian consumers are willing to focus more on quality and safety rather than pricing
due to the increased consumer awareness on health and wellness. They are also
willing to spend 15% more on organic and premium products, which can also enhance
sales of maple water. It is also estimated that more than 10% of the Italian population
are vegetarians, which prompts them to follow a stringent diet.
It is also estimated that the large-scale distribution of organic products in the country
grew by 18% in 2017. The organic products are being bought by more than 6.5 million
Italian families each week, which contributes roughly around 26% of the total sales.

MAPLE WATER MARKET
At least 22 million families are occasionally purchasing organic products, which

accounted for around 88% of the total sales. With a 20% growth in organic cultivation
land facilities, the Italian market is to witness a growth in natural and organic water
from maple trees during the forecast period.
Being one of the leading countries in the fitness industry, Italy is home to a large
number of sports and fitness enthusiasts. These people are the target consumers for
products like maple water, which helps them to get refreshed after workouts. Maple
water is also claimed to be a valuable substitute for conventional sports and health
drinks. The vendors can try to focus on these millennials and generation Z consumers
who are fitness-oriented and health-conscious.
It is also estimated that most of the organic products are sold via supermarkets and
hypermarkets, which accounted for 45% of the overall sales, followed by specialty
stores with 24% and other channels with 19% in 2018. Based on the actual statistics,
the new players entering the market can also follow a similar pattern to capture and
penetrate the market in the shortest time possible.

MAPLE WATER MARKET
APAC

MAPLE WATER MARKET
17 APAC
The APAC region, which is home to a large number of potential markets like China,
Japan, South Korea, Australia, India, and Singapore, is estimated to be the third-
largest consumer of maple water during the forecast period after North America and
Europe. The maple water market in the APAC region generated revenue of $67.34
million in 2019 and is expected to reach $372.42 million by 2025, growing at a CAGR
of 32.98%. This growth can be due to the rising middle-class economy, the high
disposable income of the generation Z and millennials, the rising health risks of the
population, and awareness of health benefits of organic products like maple water.
Due to the rising obesity levels of people in the APAC region, countries such as China
and India, which are home to a lot of diabetics, are moving to adopt healthy lifestyles.
They are trying to pursue healthy beverage options and get away from the traditional
price-sensitive approach. Accordingly, more than 70% of the Chinese people are
willing to spend money on healthier foods, making it one of the most health-conscious
nations in the world.
Exhibit 62 APAC Maple Water Market 2019−2025 ($ million)
400 45%
350 40%
35%
300
30%
250
CAGR 25%
32.98% 200
20%
150
15%
100
10%
50 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 67.34 94.97 130.18 173.04 227.00 293.07 372.42
Growth Rate 41.03% 37.08% 32.93% 31.18% 29.11% 27.07%
Source: Arizton

MAPLE WATER MARKET
The invasion and dominance of millennial and generation Z consumers have been a
gamechanger for on-the-go products and ethically labeled products in the food and
beverage industry. The importance is given to the details of the label and the organic
and natural labels, with gluten-free and GMO-free products witnessing a surge in
recent years. This can also enhance the growth of ethical and sustainable products
like maple water. The packaged organic foods and beverage market in India was
valued at $56.55 million in 2017, and the tech-savvy millennials and generation Y can
be the drivers for the adoption of healthy organic beverages during the forecast
period.
Exhibit 63 APAC Maple Water Market by Distribution 2019−2025 ($ million)
140.00
120.00
100.00
80.00
60.00
40.00
20.00
-
2019 2020 2021 2022 2023 2024 2025
Supermarkets & Hypermarkets Convenience Stores Online

Specialty Stores Discounters Others
Source: Arizton
While more than 18% of consumers in the region are willing to try out novel
ingredients in beverages, more than 43% are willing to pay higher for premium-
priced beverages. The rising levels of obesity have prompted the APAC consumers to
shift to flavored and non-flavored sparkling drinks rather than carbonated sodas.
This can be supported by the increasing disposable income of the middle-class
economy. There is a high demand for various flavors and authentic tastes from
consumers of plant-based waters. This is a recent trend in the APAC, where the
introduction of maple water in various flavors can further stimulate the adoption in
new markets. In a highly flavor-oriented county like India, the introduction of mango-

MAPLE WATER MARKET
flavored maple water can be a game-changer in the industry since there is always a
quench for mango flavors in the country.
Countries like Japan, Hong Kong, and China are the regions where the young
population is driving the sparkling water adoption. While more than 60% of the
people in Thailand and 67% in Indonesia believe that exercise is needed for them to
stay healthy, there is a considerable scope for low-calorie drinks like maple water to
be consumed as an alternative for conventional high sugary drinks in these secondary
markets of the APAC region during the forecast period.
Even in countries like Malaysia, the highly educated consumers and government have
put in place regulations and transitioned to organic products to fight against the rise
in blood pressure, obesity, and other health problems. This can eventually open the
market for more natural and organic products, including maple water. The Ministry
of Health in Malaysia has imposed additional taxes on sugary beverages, which will
reflect on the price of those beverages. This can prompt customers to look for low-
sugar alternatives with high nutrients to prevent obesity.
While the lack of awareness is the major entry barrier for players in the APAC region,
the promotion can be done by educating the target consumers with the benefits of
maple water. With coconut water leading the market for plant-based waters in the
region, there is no doubt that highly nutritious low-calorie drinks can also be adopted
in most of the APAC regions during the forecast period. On-the-go customers majorly
dominate the region, and packaging the maple water in single-serve containers made
of paper boards and pet bottles can be bestsellers.
With more than 85% of consumers spending more time in the supermarkets and
hypermarkets in the APAC region, new products can be distributed mainly through
mass merchandisers and eventually in online marketplaces based on the response
and adoption rate. With the rise of discounters and other convenience and specialty
stores, target consumers in the APAC regions can easily buy packaged maple water of
their choice during the forecast period.

MAPLE WATER MARKET
Table 28 Maple Water Market in APAC by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 52.68 73.65 100.06 131.78 171.24 218.93 275.41 31.74%
Flavored 14.66 21.32 30.12 41.26 55.76 74.14 97.00 37.02%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton
Table 29 Maple Water Market in APAC by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 62.72 88.11 120.28 159.19 207.87 267.08 337.66 32.39%
Sparkling 4.61 6.85 9.89 13.85 19.13 25.99 34.76 40.02%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton
Table 30 Maple Water Market in APAC by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 48.52 67.98 92.55 122.17 159.14 204.00 257.34 32.06%
Pet Bottles 16.31 23.42 32.69 44.23 59.06 77.61 100.36 35.37%
Others 2.50 3.57 4.94 6.64 8.79 11.46 14.71 34.32%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton

MAPLE WATER MARKET
Table 31 Maple Water Market in APAC by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 10.63 15.65 22.39 31.04 42.44 57.06 75.44 38.64%
Discounters 4.19 6.13 8.71 11.99 16.27 21.73 28.54 37.69%
Others 0.96 1.35 1.85 2.44 3.18 4.08 5.15 32.25%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton

MAPLE WATER MARKET
17.6 KEY COUNTRIES
Exhibit 64 Incremental Growth in APAC 2019−2025
China $18.1 Mn $89.17 Mn 30.44%
Australia $12.82 Mn $64.6 Mn 30.93%
Japan $11.44 Mn $66.72 Mn 34.16%
South Korea $9.33 Mn $64.9 Mn 38.17%
Source: Arizton
INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$372.42 Mn
Japan $55.2 Mn
$67.34 Mn
453.06% South $55.5 Mn

ABSOLUTE Korea
GROWTH
2019 2025 $71 Mn

China
$305 Mn

MAPLE WATER MARKET
17.6.1 China: Market Size & Forecast
The Chinese market, which is targeted by most of the food and beverage industry
players, has recently witnessed growth in the consumption of maple and maple-
related products. Although there are small to medium-sized maple trees in the
country, there are not many production facilities for maple water. This situation has
prompted the country to import most of the maple syrup and maple water from
countries like Canada and the US. Following the success rate of imported maple syrup
from Canada, which people consider as an alternative to refined sugar, they also
consider maple syrup as a natural, organic, and additive-free product. Maple water,
which has not gained much market share in China, is expected to witness growing
adoption based on the positive response towards maple syrup.
The maple water market in China was valued at $18.1 million in 2019 and is expected
to reach $89.17 million by 2025, growing at a CAGR of 30.44%.
Exhibit 65 Maple Water Market in China 2019−2025 ($ million)
100 45%
90 40%
80 35%
70
30%
CAGR 60
25%
30.44% 50
20%
40
15%
30
20 10%
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 18.10 25.06 33.72 43.98 56.58 71.61 89.17
Growth Rate 38.47% 34.54% 30.41% 28.65% 26.57% 24.53%
Source: Arizton
Despite the regional differences in diet patterns, the Chinese people are adopting a
healthy lifestyle and prefer to buy more organic products, which poses a market
opportunity for products like maple water in the country. While more than 88% of

MAPLE WATER MARKET
Chinese consumers consider food safety as the important criterion for purchasing a
product, organic products are seeing high adoption since they are considered to be
safe. While the people of northern China are expected to show interest in maple sap,
the people on the east coast, which comprises many tier-1 cities, are willing to rely on
more imported and healthy food products due to their high disposable incomes. The
new players entering the country can target these regions for better product
penetration and a high adoption rate.
Moreover, consuming organic and healthy products is considered to be a status

symbol in China, and more than 60% of the middle-class economy is willing to pay
more for ethical brands. Chinese consumer has a quest for new flavors, and the rise
in obesity levels have reduced the consumption of flavored sugary drinks. This is a
vital driver for the growth of flavored low-sugar maple water to grab market share to
meet the demand for low-calorie drinks. With the growth of organic products due to
the high demand from the growing middle class, the packaged organic food and
beverages accounted for $2.9 billion in 2017 and are expected to grow with the
introduction of maple water during the forecast period.
With more than 7% of the people in tier 1 and 2 cities like Shanghai, Beijing, and
Shenzhen are actively going to gyms to maintain good health, the promotion of maple
water through specialty stores can help market growth in these cities. It is estimated
that more than 85% of the people in tier 1 and 2 cities occasionally buy food and
beverages through the online medium, making it one of the crucial distribution
channels in the nation. With the supermarkets and hypermarkets constituting around
42% of the total retail sales, the rise of discounters in China can also help to penetrate
the market for new products like maple water in the country.

MAPLE WATER MARKET
17.6.2 Australia: Market Size & Forecast
With the growth of plant-based natural waters like coconut water in Australia, the
spotlight remains intact for the growth of maple water along with other waters like
birch, cactus, and aloe vera. The organic products market was valued at around $2.43
billion in 2018, which is around a 90% increase to that in 2012, making it one of the
largest consumer markets for organic products. The commitment of people towards
ethical labels, eco-friendliness, and sustainability are also enabling the profitable
growth of maple water in the country. It is estimated that more than 14% of the
population in the country is highly committed to purchase organic products only.
The maple water market in Australia was valued at $12.82 million in 2019 and is
Exhibit 66 Maple Water Market in Australia 2019−2025 ($ million)
70 45%
40%
60
35%
50
30%
CAGR 40 25%
30.93%
30 20%
15%
20
10%
10
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 12.82 17.82 24.06 31.50 40.68 51.68 64.60
Growth Rate 38.99% 35.04% 30.90% 29.13% 27.05% 24.99%
Source: Arizton
In Australia, the obesity levels of people aged above 18 years are around 67%;
moreover, there is a growing awareness among the aging population to reduce the
consumption of high sugary and high-calorie drinks. With more than 84% of the
people changing their eating habits over the last few years, it is also estimated that
more than 88% of the people are shifting towards a more health-conscious diet

MAPLE WATER MARKET
pattern. With spending of around $5,000 per year per family for a healthy diet, the
scope for sales of maple water is expected to increase during the forecast period.
With the fear of tax impositions on sugary beverages, Australians are shifting to low
sugary and organic drinks, which is also backed up by the appropriate education level
of consumers. In highly health-conscious cities like Melbourne and Perth, females
and people aged above 55 years are more concerned about consuming low-calorie
drinks for healthy living. It is also estimated that more than 30% of the diet-conscious
consumers are willing to pay more for low-sugar beverages. This is a potential driver
for the marketing of maple water as an organic, low-sugar drink.
The millennials and the younger generation are the major target consumers for
healthy and expensive organic products in the country. This can be due to the higher
disposable income of individuals. Since more than 70% of the organic food
purchasers presume cost to be a viable barrier, it can be fixed appropriately by the
new entrants in the maple water industry. With one in every three individuals in
Australia being engaged in some fitness and gym activity, they can be the potential
targets for maple water sold through specialty stores.
Since the packaging of food and beverages also determine the differentiator aspect,
vendors can manufacture and deliver the products in eco-friendly and convenient
paper boards, followed by pet bottles. With the trend for low sugar and organic
products on the rise, retailers can make use of this opportunity to shelf new products
like maple water due to higher consumer preference. More than 97% of the people
prefer buying food and beverages through supermarkets and hypermarkets; it can be
the potential platform for products like maple water to capture the attention of
shoppers. With Necta being one of the early players to enter the Australian market, it
has the potential to be the market leader in the region by adopting customer-specific
strategies.

MAPLE WATER MARKET
17.6.3 Japan: Market Size & Forecast
Despite the considerable distribution of maple trees in Japan, it remains as one of the
significant importers of maple products from Canada and the US due to the lack of
manufacturing and processing facilities. Apart from organic tea and milk, most of the
organic beverages like maple water, are imported. The Japanese prefer high-quality
premium products that can open the market for many new products like maple water,
which is natural and preservative-free.
The maple water market in Japan was valued at $11.44 million in 2019 and is
Exhibit 67 Maple Water Market in Japan 2019−2025 ($ million)
80 45%
70 40%
35%
60
30%
50
CAGR 25%
34.16% 40
20%
30
15%
20
10%
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 11.44 16.29 22.55 30.24 40.02 52.09 66.72
Growth Rate 42.42% 38.37% 34.13% 32.32% 30.18% 28.08%
Source: Arizton
Although the demand for organic products is lesser when compared to the population
of the country, the market is growing due to the high consumer awareness among the
health-conscious population. The packaged organic food and beverages were valued
at $603.44 million in 2017, where the per capita spending stood at around $5. The
sales of organic maple water can be further boosted by the Japan Agricultural
Standards (JAS) law, which promotes the product with an organic label on it. The
millennials expected to account for 17% of the total population by 2022, and are

MAPLE WATER MARKET
considered to be the highly ethical-oriented consumers. They are the primary target
consumers that can drive the market for maple water in the country.
With more than 100 new beverages being launched every year in the Japanese
market, consumers are cautious in selecting the drink based on ethical labeling and
calorie content. Moreover, with the trend of clear and sparkling drinks is on the rise,
the introduction of sparkling and flavored maple water in Japan can be a
differentiator in the organic beverage industry. While most of the fitness centers are
filled with young and people above the age of 65, the importance of a healthy and
sustainable diet can be felt with the utmost care. They can consider the low-calorie
maple water as an alternative to their conventional sports and health drinks.
With more than 80% of the people in Japan, relying on the online medium for food
and beverages, online marketplaces can be a viable distribution channel for organic
maple water. Online channels accounted for around 12% of the total retail sales in
2019. Thus, new players entering the market can introduce flavored sparkling and
non-sparkling drinks in paper boards, which is considered as sustainable and ready
to drink on the go, through supermarkets and hypermarkets, followed by the highly
penetrated online medium.

MAPLE WATER MARKET
17.6.4 South Korea: Market Size & Forecast
The concept of maple water is not new in South Korea since the awareness of the
maple water has been around for years. Although there is no commercial impact of
maple water in the country, the villagers of Korea are known to drink more than five
gallons of sap in a single sitting during a ritual that is thousands of years old from a
maple tree, which they refer as ‘Gorosoe.’ The villagers view maple water as a
medicine for numerous ailments, including high blood pressure, hangover, and
diabetes. The Koreans are considered to have more enthusiasm for drinking natural
maple sap. This has encouraged commercial players to enter and launch the packaged
maple water market on a large-scale basis. The free trade agreement between the US
and South Korea can enable easy access to products like maple water to the Korean
markets, where organic imports in 2017 were worth more than $27 million.
The maple water market in South Korea was valued at $9.33 million in 2019 and is
Exhibit 68 Maple Water Market in South Korea 2019−2025 ($ million)
70 50%
45%
60
40%
50 35%
CAGR 40
30%
38.17% 25%
30
20%
20 15%
10%
10
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 9.33 13.68 19.49 26.93 36.70 49.20 64.90
Growth Rate 46.68% 42.51% 38.14% 36.28% 34.07% 31.91%
Source: Arizton
The South Koreans are shifting away from their traditional diet to more of a Western
diet. They are also demanding more ethical and organic labeled products. The total

MAPLE WATER MARKET
packaged food and beverage market was valued at $230 million in 2017. Although
there are numerous organic products for infants and babies, there is a demand-supply
gap for organic beverages in the adult segment. While the total packaged organic
foods and beverages market stood at $229 million in 2017, the trend for healthier
organic supplements is on the rise. It is expected to grow in the APAC market fueled
by countries such as China and Japan.
Along with the influencing millennials, more than 63% of the consumers are aged
25−69 years, thereby driving the awareness for pursuing a healthy and gluten-free
diet. With brand loyalty among Koreans being less, new players entering the maple
water segment in the country can play a differentiator role in terms of market
capitalization. Since the concept of carbonated water is popular, the maple water
players can introduce sparkling maple water in the country to gain wider acceptance.
Since maple water is not so popular in the country, vendors can introduce the product
in hypermarkets and supermarkets, followed by discounters. Being an eco-friendly
nation, distribution through pet bottles of appropriate sizes can enhance the
penetration in the country.

MAPLE WATER MARKET
LATIN AMERICA

MAPLE WATER MARKET
18 LATIN AMERICA
The Latin American region is the fourth-largest market for maple water after North
America, Europe, and APAC. Accordingly, the maple water market in Latin America
was valued at $26.10 million in 2019 and is expected to grow at a CAGR of 31.07%
to reach $132.30 million by the end of 2025. The lack of awareness about maple
water and its benefits is the major reason for the minor contribution of this region.
With some of the largest economies like Brazil and Mexico, the adoption of maple
water is expected to surge during the forecast period with effective pricing and
distribution strategies by the vendors.
Exhibit 69 Latin America Maple Water Market 2019−2025 ($ million)
140 45%
40%
120
35%
100
30%
CAGR 80 25%
31.07%
60 20%
15%
40
10%
20
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 26.10 36.28 49.01 64.21 83.02 105.64 132.30
Growth Rate 39.00% 35.10% 31.01% 29.29% 27.25% 25.24%
Source: Arizton
Social and cultural aspects greatly influence the food values in Latin America. The
taste, price, and convenience are regarded as the major pillars driving the purchase
decisions in this region. However, the onset of illness and health risks like obesity and
overweight have made the buying behavior for consumers more complex in nature.
Nowadays, people tend to concentrate more on the ingredients and health benefits

MAPLE WATER MARKET
derived from the supplement. In that aspect, the nutritional benefits offered by maple
water can be a success factor in the market.
Various authorities like the Pan American Health Organization (PAHO) are
highlighting the benefits and promoting
guidelines for the intake of low processed foods, The Chile government
low calorie, and low sugar diets. This will also imposes 18% more tax on
be accomplished by maple water, which is high sugary drinks, making it
in nutrients and low in calories. The Brazilian one of the largest tax
Dietary Guidelines also take sustainability in imposers in this criterion
food and beverages as an important criterion

where eco-friendly maple water is already qualified.
The introduction of a tax on sugary products by the Mexican government helped in

the 5% reduction of sugary beverage sales in 2017. In Argentina, healthy eating and
the Obesity Prevention Program has inculcated healthy diets among the public. Even
in Colombia and Brazil, sodas are not sold to school children. These restrictions on
sodas and sugary beverages has prompted consumers to search for new alternative
waters like maple waters along with coconut water.
Many of the Latin American countries are against unhealthy diet practices. For
instance, the Government of Chile has imposed restrictions on unhealthy foods
without proper labeling and eco-friendly packaging. The Chilean government also
imposes 18% more tax on sugary drinks, making it one of the largest tax imposers in
this criterion. This will substantially increase the price for end-users, forcing them to
eventually shift from high sugar drinks to alternative waters like maple water.
The plant-based diet and organic foods are making Costa Rica one of the healthiest
nations in the world. In Costa Rica, the demand for alternative water like maple water
can be a potential aspect, enabling vendors to slowly capture the market share of
coconut water during the forecast period. On the other hand, the lack of awareness of
maple water remains a great challenge to the vendors looking to enter the market in
this region.

MAPLE WATER MARKET
Exhibit 70 Maple Water Market by Product Segment in Latin America (2019 & 2025)
72.67%
67.75%
32.25%
27.33%
Flavored Unflavored
2019 2025
Source: Arizton
It is found that more than 61% of consumers in Brazil and more than 62% of
consumers in Mexico want more sustainable and healthier products with transparent
labeling. It is also estimated that more young adults of this region are focussed on
healthy diets and low sugary drinks. Thus, the millennials are found to be the major
end-users for maple water. In the Dominican Republic, the preference of consumers
for flavored waters can encourage maple water producers to introduce flavored maple
water in the country.
The requirement of authentic, clean labels has surged in the Latin American food and
beverage industry. There is always pressure for producers to reduce the inclusion of
artificial ingredients and provide products that are gluten-free and GMO-free. This
can substantially improve the purchasing decisions of consumers. In the case of
maple water, this can be a major trend that drives market sales during the forecast
period.
With the growth of fitness and sports enthusiasts, the number of regular gym-goers
has increased in the region. Brazil is home to the second-largest gym and fitness
industry. Hence, gym-goers can be targeted to promote the product in the initial
stage, where maple water can act as an effective alternative to health and sports

MAPLE WATER MARKET
drinks. With the growth of discounters and online distribution channels as an

efficient source of distribution offering convenience, the players can focus on
packaging their maple water in various sizes. Since sustainability is a major concern,
paper boards will remain the dominant form of packaging, accounting for a share of
72.11% in 2019, followed by pet bottles and cans. While supermarkets & hypermarkets
are the leading distribution channels, discounters and online modes are the fastest
growing segment in the distribution networks, growing at a CAGR of 35.60% and
36.54%, respectively.

MAPLE WATER MARKET
Table 32 Maple Water Market in Latin America by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 18.97 26.08 34.84 45.12 57.65 72.47 89.64 29.54%
Flavored 7.13 10.20 14.17 19.09 25.37 33.17 42.67 34.73%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton
Table 33 Maple Water Market in Latin America by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 24.36 33.73 45.39 59.21 76.21 96.52 120.29 30.49%
Sparkling 1.74 2.55 3.62 5.00 6.80 9.12 12.01 38.02%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton
Table 34 Maple Water Market in Latin America by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 18.82 25.98 34.87 45.36 58.24 73.57 91.47 30.15%
Pet Bottles 6.41 9.07 12.47 16.64 21.89 28.35 36.14 33.42%
Others 0.87 1.22 1.67 2.21 2.89 3.71 4.69 32.38%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton

MAPLE WATER MARKET
Table 35 Maple Water Market in Latin America by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 4.23 6.14 8.65 11.81 15.91 21.06 27.43 36.54%
Discounters 1.62 2.34 3.27 4.44 5.93 7.80 10.09 35.60%
Others 0.29 0.40 0.54 0.70 0.90 1.14 1.41 30.25%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton

MAPLE WATER MARKET
18.6 KEY COUNTRIES
Exhibit 71 Incremental Growth in Latin America 2019−2025
Brazil $16.47 Mn $85.41 Mn 31.56%
Mexico $7.86 Mn $35.38 Mn 28.49%
Source: Arizton

TOP 2 CONTRIBUTORS
132 Mn
Mexico $27 Mn
$26 Mn
406.92%
ABSOLUTE
GROWTH
2019 2025 $68 Mn

Brazil
$106 Mn

MAPLE WATER MARKET
18.6.1 Brazil: Market Size & Forecast
Brazil, which is the largest economy in Latin America, is the largest market for maple
water in the region. The people of Brazil are consistently shifting towards low calorie
and low sugary drinks and away from the artificial and high sugary drinks. With the
enormous success of coconut water, which holds the maximum share in the
alternative water segment in Brazil, the confidence level of maple water producers
has been boosted, thereby encouraging them to launch new products and varieties in
the country aiming for a similar success rate.
The maple water market in Brazil was valued at $16.47 million in 2019 and is
Exhibit 72 Maple Water Market in Brazil 2019−2025 ($ million)
90 45%
80 40%
70 35%
60 30%
CAGR 50 25%
31.56%
40 20%
30 15%
20 10%
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 16.47 23.00 31.20 41.04 53.25 67.98 85.41
Growth Rate 39.61% 35.66% 31.52% 29.76% 27.68% 25.63%
Source: Arizton
The market size of packaged organic food and beverages was $86.6 million in 2017
and is expected to grow at a CAGR of 2.9% during the period 2017−2022. The per
capita spending on organic food stood at $0.41 in Brazil. While most of the
conventional producers are trying to invent a new product line for offering organic
products, which involves an expensive and complex manufacturing process, the

MAPLE WATER MARKET
introduction of organic and natural maple water without much processing cost serves
as an advantage for producers.
Brazil, being the second-largest market for the gym and fitness segment, is home to a
large number of fitness enthusiasts. It is estimated that more than 30% of the people
who go to gyms are more than 60 years of age. They are more concerned about the
health and always prefer natural drinks over conventional drinks. This can be an
additional driver for the maple water adoption in the fitness segment and can be sold
in health and wellness specialty stores to attract the young sports personnel as well.
With more than 39% of consumers citing fast hydration as the reason for buying
drinks, maple water is a pioneer in offering hydration. This is also evident from the
fact that more than 35% of the beverage consumers claim to spend more money on
drinks that are made with the most natural and eco-friendly production.
Since Brazil is facing some environmental issues like drought, more efforts are taken
by the government to enhance sustainable production methods. Accordingly, maple
water packaged in paper boards can witness higher growth when compared to other
forms of packaging. Efforts can be made by the players to focus more on various sizes
of 330 ml and 500 ml paper boards to boost the on-the-go convenience for
consumers.

MAPLE WATER MARKET
18.6.2 Mexico: Market Size & Forecast
Mexico is the second-largest economy in Latin America and can be a potential market
for maple water during the forecast period. With the contamination of Mexico’s
culture and identity with junk foods and sugary beverages, the people of Mexico are
shifting to a more healthy and natural diet. In addition to this situation, the high taxes
levied for more calorie content by the government is driving people towards organic,
low-calorie supplements.
The maple water market in Mexico was valued at $7.86 million in 2019 and is
Exhibit 73 Maple Water Market in Mexico 2019−2025 ($ million)
40 40%
35 35%
30 30%
25 25%
CAGR
28.49% 20 20%
15 15%
10 10%
5 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 7.86 10.72 14.20 18.24 23.12 28.83 35.38
Growth Rate 36.35% 32.50% 28.45% 26.73% 24.70% 22.70%
Source: Arizton
With Mexico being the second-largest country in the world in terms of obese people,
people are more cautious in consuming sugary beverages. The introduction of maple
water as an alternative to these sugary drinks with nutritional benefits will be a
gamechanger in the organic beverage industry. Although there is a rising demand for
organic products, there is not much scope for domestic production in the country,
making it a huge importer of organic products like maple water from Canada, the US,
and other European countries.

MAPLE WATER MARKET
The increasing disposable income of the growing middle-class population, which

stands at more than 50 million, may also influence the volume and intensity of the
imports. It is also estimated that 60% of the high-class economy is interested in
organic products. It is also estimated that the per capita expenditure on packaged
organic food and beverages in Mexico was $0.36 in 2017. The overall market size of
organic food and beverages was $43.9 million, which is expected to surge during the
forecast period due to the entry of new alternative waters like maple water to boost
sales along with coconut water. Accordingly, it is also expected that the organic
packaged food and beverages will grow at a rate of 8.4% CAGR during the period
2017−2022.
The supermarkets and convenience stores are the major distribution channels for
organic products across the country. Moreover, it is also estimated that one-fourth of
the consumer retail expenditure happens through convenience stores across the
country. Thus, introducing the product through convenience stores is the best choice
for maple water players to gain wider acceptance of the product. Eventually, the
distribution can also focus on well-established online distribution channels to attract
the young fitness and sports enthusiasts, particularly the millennials and generation
Z who are highly health-conscious and prefer low calorie and organic drinks like
maple water.

MAPLE WATER MARKET
MIDDLE EAST &

AFRICA

MAPLE WATER MARKET
19 MIDDLE EAST & AFRICA
The MEA region was the lowest revenue contributor to the global maple water market
in 2019. The maple water market in MEA generated revenue of $16.36 million in
2019 and is expected to grow at a CAGR of 31.98% to reach $86.50 million by 2025.
The minute share can be due to the low penetration and upcoming preference for
organic products among consumers. The awareness of the benefits offered by maple
water is also low and needs to be communicated effectively to achieve market growth
Exhibit 74 MEA Maple Water Market 2019−2025 ($ million)
100 45%
90 40%
80 35%
70
30%
CAGR 60
25%
31.98% 50
20%
40
15%
30
20 10%
10 5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 16.36 22.90 31.16 41.11 53.52 68.58 86.50
Growth Rate 39.97% 36.05% 31.93% 30.19% 28.14% 26.12%
Source: Arizton
The organic food and beverage market in the MEA region is expected to generate
$18.42 billion by 2022, which translates into a 14.4% CAGR from 2015. This is backed
up by consumers following a healthy diet pattern, which includes low calorie and no
preservative food items and beverages. To cater to the high demand for organic
products, more than 60% of the retailers have increased their shelf space for organic
products. In some countries such as the UAE, the retail outlets' sales increased by

MAPLE WATER MARKET
200% in 2018 when compared to that in 2016. These are the favorable drivers for the
growth enhancement of maple water.
While the countries such as the UAE and Saudi Arabia are regarded as the potential
markets in the MEA region due to high consumer awareness and disposable income
levels, countries like South Africa, Morocco, Egypt, and Iran are considered as the
upcoming markets due to the growing economy and preference for healthy food and
diets. The organic products are also gaining popularity in these regions owing to the
unique benefits offered.
The sudden growth in demand for organic products is due to the rising youth
population in the MEA countries, especially in the UAE, where the natives account
for only 15% of the total population. These countries are making efforts to drive the
organic product sales with more focus on the health-conscious young population of
the region who are the primary targets for trying out new products in the market.
In countries like Israel, the concept of veganism is gaining popularity along with
vegetarianism. Due to the increased diet restrictions in the country, there is also a
surge in the market growth for gluten-free and GMO-free products. With a greater
number of retail outlets and restaurant chains serving natural drinks, products like
maple water, which is a low-sugar alternative for most of the conventional drinks, can
be promoted via these outlets during the forecast period.
More consumers in the MEA region are cautious spending on food and beverages
while reading the description of ingredients on labels. Clean labels are playing a major
role in achieving the growth of new products. In that case, maple water has been
certified by various authorities that prove it to be gluten-free, GMO-free, and 100%
organic in nature. There is a recent trend for the growth of organic labels in the food
and beverage industry in the MEA countries due to the high demand for
sustainability.

MAPLE WATER MARKET
Exhibit 75 Use of Organic Claims in Food & Beverages in MEA (Nov 2016−Oct 2017)
33% 32%
18%
10%
7%
Israel Egypt UAE Saudi Arabia Iran
Source: Arizton
As in other regions, the unflavored maple water accounted for a major share of
56.14% in the MEA region. This can be due to the consumers’ willingness to try the
new product in the authentic natural flavor without any additional essence. Once the
market for maple water improves, there will be considerable additions of flavored
maple water during the forecast period, which is expected to generate revenue of
$30.35 million by 2025, growing at a CAGR of 35.53%.
With the growing investments from retailers, a greater number of hypermarkets and
supermarkets are coming up in Egypt. The grocery market also grew by 9% in 2019,
owing to the demand from health-conscious consumers. Accordingly, the
supermarkets and hypermarkets are the largest revenue generators in the MEA
region, contributing $6.08 million in 2019. Due to the rising trend of discounters in
many MEA countries like the UAE, Saudi Arabia, and Egypt, it is considered to be the
fastest mode of distribution, growing at a CAGR of 36.57% following online sales at
Since most of the MEA countries are eco-friendly and promote sustainability,
packaging through paper boards is the most preferred option for achieving market

MAPLE WATER MARKET
success. Existing coconut water makers already follow a similar pattern in these
countries. Since mostly 350 ml and 500 ml of packaged coconut water are sold in
paper boards, maple water is also following the same strategy, thereby offering on-
the-go functionality to consumers. Accordingly, paper boards accounted for a 73.11%
share in terms of packaging in the global maple water market in 2019. To promote
durability and long-term consistency, the use of pet bottles for packaging is on the
rise and is expected to account for a share of 27.85% by 2025, generating revenue of
$24.09 million.

MAPLE WATER MARKET
Table 36 Maple Water Market in MEA by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 11.47 15.86 21.31 27.77 35.69 45.13 56.14 30.31%
Flavored 4.90 7.05 9.85 13.34 17.84 23.46 30.35 35.53%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton
Table 37 Maple Water Market in MEA by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 15.51 21.64 29.35 38.59 50.06 63.91 80.29 31.53%
Sparkling 0.86 1.26 1.81 2.52 3.46 4.67 6.20 39.11%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton
Table 38 Maple Water Market in MEA by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 11.96 16.64 22.48 29.46 38.09 48.46 60.68 31.08%
Pet Bottles 4.09 5.83 8.08 10.85 14.39 18.77 24.09 34.37%
Others 0.31 0.44 0.60 0.80 1.05 1.36 1.73 33.33%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton

MAPLE WATER MARKET
Table 39 Maple Water Market in MEA by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 2.61 3.82 5.42 7.45 10.11 13.48 17.68 37.51%
Discounters 1.01 1.47 2.07 2.83 3.82 5.05 6.58 36.57%
Others 0.19 0.26 0.36 0.47 0.61 0.77 0.97 31.17%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton

MAPLE WATER MARKET
19.6 KEY COUNTRIES
Exhibit 76 Incremental Growth in MEA 2019−2025
UAE $5.76 Mn $27.56 Mn 29.79%
Saudi Arabia $5.11 Mn $26.45 Mn 31.53%
South Africa $4.27 Mn $24.2 Mn 33.51%
Source: Arizton
INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$86 Mn
South $19 Mn
$16 Mn Africa
428.61% Saudi $21.3 Mn

ABSOLUTE Arabia
GROWTH
2019 2025 $21.7 Mn

UAE
$70 Mn

MAPLE WATER MARKET
19.6.1 UAE: Market Size & Forecast
The growing demand and interest in pursuing a healthier lifestyle is the major reason
for maple water to gain popularity and acceptance in the UAE. Since more than 85%
of the population in the country are expatriates, the mixed culture and preferences
among consumers can also enhance the growth of new products like maple water. The
high awareness level and increased per capita income due to the high number of
working professionals from other countries make maple water an ideal choice among
the health-conscious people.
The maple water market in the UAE was valued at $5.76 million in 2019 and is
Exhibit 77 Maple Water Market in UAE 2019−2025 ($ million)
30 40%
35%
25
30%
20
25%
CAGR
29.79% 15 20%
15%
10
10%
5
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 5.76 7.94 10.63 13.79 17.65 22.24 27.56
Growth Rate 37.74% 33.84% 29.76% 28.01% 25.96% 23.93%
Source: Arizton
The market size for packaged organic foods and beverages was valued at $38.1 million
in 2017 and is expected to rise at a CAGR of 11.6% during the period 2017−2022. The
organic food and beverages saw a surge in sales, growing by 38% in 2018. This can
depict the trend and outlook for organic products like maple water in the country that
can capture the market during the forecast period. Accordingly, more than 57% of the

MAPLE WATER MARKET
consumers think that the consumption of organic food is healthy, and 21% prefer
them for the welfare of the environment.
To cater to long-term health benefits, the

More than 57% of the free-from products will grow by 7% by the
consumers in UAE think that end of 2025. This includes gluten-free,
the consumption of organic lactose-free, GMO-free, and organic
food is healthy and 21% prefer products like maple water. The demand for
them for the welfare of the minimally processed drinks with low calories
environment. and no preservatives can be well-served by
maple water, which is also rich in nutrients
and electrolytes. With the problem of obesity on the rise, every 8−10 residents in the
UAE prefer low-calorie drinks than conventional sodas. Maple water, which has low-
calorie count, can make use of the opportunity to access the market as a differentiator.
Since only 2% of the foods and drinks launched in 2017 claimed to have an organic
label, there is an opportunity for new products like maple water to enter and
dominate the unexplored markets of the country. Due to the demand for health-
oriented and organic products, retailers, have expanded their shelf space by 60% to
accommodate more healthy beverages. With the newly launched e-organic food
websites, vendors can also enhance their sales through these online channels to
penetrate the market further, especially among the millennials, who spend 4.5–6
hours on the internet every day on an average.

MAPLE WATER MARKET
19.6.2 Saudi Arabia: Market Size & Forecast
Saudi Arabia is one of the wealthiest economies in the globe, is witnessing

developments in the food and beverage industry. In a health-conscious country like
Saudi Arabia, where people are spending lavishly on a healthy lifestyle, the
importance of health and wellness factors are surging every day. Thus, the
introduction and growth of natural and organic alternative waters like maple water
can be prominent along with the dominating presence of coconut water in the
country. Unlike maple syrup, most of the people are unaware of the benefits of maple
water, which requires awareness programs by players to initiate adoption. The social
media and the high education level of consumers can be a viable opportunity to boost
this awareness.
The maple water market in Saudi Arabia was valued at $5.11 million in 2019 and is
Exhibit 78 Maple Water Market in Saudi Arabia 2019−2025 ($ million)
30 45%
40%
25
35%
20 30%
CAGR 25%
31.53% 15
20%
10 15%
10%
5
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 5.11 7.13 9.67 12.72 16.50 21.06 26.45
Growth Rate 39.59% 35.64% 31.50% 29.73% 27.65% 25.60%
Source: Arizton

MAPLE WATER MARKET
With more than 66% of the people in Saudi Arabia choosing healthy diets, the
preference and trend for low-calorie, low-fat, and healthy organic supplements have
risen in recent years to prevent the problem
More than 44% of the
of rising cholesterol, obesity, and
consumers wish to consume
overweight. The clean labels also play a vital
beverages with reduced sugar
role in purchase decisions since more than
content.
65% of the people are not willing to buy a
product with unwanted ingredients in the
beverages. More than 44% of consumers wish to consume beverages with reduced
sugar content. These are the vital drivers for the rapid adoption of maple water in the
country since it fulfills all the basic health requirements of the population.
Due to their high disposable income, especially the millennials and generation Z
consumers, people are willing to spend more on innovative health-conscious
products like organic and natural foods that are free from gluten and GMOs. With the
surge in the youth population, the number of sports and fitness enthusiasts is growing
every day, including 30% of the female population. These people are the primary
targets for market players since they consider the product as an alternative to sports
drinks, thereby helping in the early adoption of maple water in the market. Riyadh,
which has a greater number of fitness centers, can be the vital location for the
distribution of maple water through specialty stores like fitness stores, followed by
Makkah due to its wealthy and health-oriented population.
With the number of retail stores growing past 50,000 in Saudi, there is a scope for
players to engage more distribution networks through supermarkets and
hypermarkets. With the e-organic stores on the rise, players can sell their maple water
through their primary websites or other platforms to capture the young adults and
health-conscious population.

MAPLE WATER MARKET
19.6.3 South Africa: Market Size & Forecast
In a growing economy like South Africa, the growth of various industries like food
and beverage plays a vital role. With the rising concerns about health awareness,
more than 74% of the population are willing to change their diet based on health and
nutrition. In recent years, the demand for bottled and natural drinks with health
benefits are on the rise to prevent health risks. This is the ideal time where products
like maple water can enter the market and compete with the dominant presence of
coconut water in the African region. The low number of early adopters in the country
can try out maple water, which can pose a considerable challenge to coconut water
The maple water market in South Africa was valued at $4.27 million in 2019 and is
Exhibit 79 Maple Water Market in South Africa 2019−2025 ($ million)
30 45%
40%
25
35%
20 30%
CAGR 25%
33.51% 15
20%
10 15%
10%
5
5%
0 0%
2019 2020 2021 2022 2023 2024 2025
Revenue 4.27 6.05 8.33 11.12 14.65 18.98 24.20
Growth Rate 41.69% 37.68% 33.47% 31.68% 29.57% 27.49%
Source: Arizton
Due to the low awareness in the country, the purchase of expensive organic products
like maple water may be restricted. Thus, the concept of limited product testing can
be promoted by companies in this region. This can help companies in promoting their
products and enhancing the adoption and penetration rate in the country. They can

MAPLE WATER MARKET
also enhance in-store product testing of the product regarding its uses and benefits,
which can be demonstrated by personnel to develop trust among consumers using
maple water.
With the rising internet penetration in the region, millennials are the major driving
force for organic products in the country. They are also concerned about health and
fitness, which prompts them to rely on nutritious diet habits. Due to the increased
interest in personal health, there is a surge in the number of specialty stores to cater
to these needs. They are the fastest growing distribution channels after supermarkets
in South Africa.
Since supermarkets are the largest sales channel for health-conscious consumers, the
players can adopt them as the major distribution channel of choice. The retailers also
have extended shelf space to hold a greater number of organic foods and beverages,
which is a positive factor for maple water sales. Thus, new players entering the market
can try out a combination of different sales channels based on consumer interest and
penetration level. They can also try to differentiate the product from coconut water
through price modification and its additional benefits and uses as a sweetener in
preparation of many foods, thereby propelling the market growth during the forecast
period.

MAPLE WATER MARKET
COMPETITIVE
ANALYSIS

MAPLE WATER MARKET
20 COMPETITIVE LANDSCAPE
20.1 COMPETITION OVERVIEW
The growing market for maple water is prone to a lot of developments during the
forecast period. There is not much awareness about the product among most of the
global consumers, which is a major challenge that market players must overcome.
The education and communication of its benefits as
Maple water in the US has a valuable substitute for coconut water can
grown more quickly than promote its sales to a greater extent and help in
in the UK due to the better market penetration. Accordingly, the UK
availability of more and Europe brand manager for Drink Maple, Alicia
number of maple water Cooper, said, “The launch of educational
brands to help expand the campaigns in the UK will be key to replicating US
market and create success.”
awareness about it.
After North America, the major focus of the
vendors is on countries with a similar taste preference in the European market. This
might include the UK, Germany, France, Italy, and Spain as the major potential
markets. Based on this, Drink Maple has extended its distribution in UK
supermarkets chains such as CSN, Epicurium, Marigold, Diverse Fine Foods, JD’s
Wholesale, and Infinity Foods. This can be followed by the other vendors, too since
the UK is considered to be the biggest market in the European region.
Efforts are also required to promote brands that are similar to Drink Maple; several
vendors have given a demo of their products in grocery stores and sponsoring the
product in races, yoga gatherings, and other festivals. This can create a potential sales
conversion among the early adopters and innovators with superior communication
of the benefits of maple water. Similarly, brands can even advertise with the help of
many ambassadors from sports and fitness fields, which can help convey the essential
details to the target consumers.
For products like maple water, product innovation and development are a major
differentiator. Accordingly, more players like Tretap, Drink Simple, and Sap Sucker
can introduce sparkling maple water, which has a potential opportunity to gain sales.
Flavors can also be introduced based on the preference of people in that particular

MAPLE WATER MARKET
country since the demand for flavors and carbonated drinks is a popular trend in
recent years. Introducing maple water in cans can increase their shelf life and
durability along with increased storage space for distributors.
Table 40 Maple Water Vendors with Their Offerings
Non- Paper
Flavored Unflavored Sparkling Others Pet Bottles
Sparkling Boards
Vertical Water NO YES NO YES YES NO NO
Oviva NO YES NO YES YES NO NO
Maple3 YES YES NO YES YES NO NO
Happytree YES YES NO YES NO NO YES
Drink Simple YES YES YES YES YES YES YES
Drink Maple NO YES NO YES YES NO NO
Wahta YES YES NO YES YES NO NO
Necta YES YES NO YES YES NO NO
Seva NO YES NO YES YES NO NO
Kiki YES YES NO YES NO YES NO
Siberri NO YES NO YES NO NO YES
Tretap NO YES YES NO NO YES NO
A+ YES YES NO YES NO NO YES
Sap Sucker YES YES YES YES YES YES NO
Sap on Tap YES YES NO YES NO NO YES
Arbeau NO YES NO YES NO YES NO
Maple Mama YES NO YES NO NO YES NO
Tapped Muskoka YES YES YES NO NO YES NO
My Maple Water YES YES NO YES NO YES NO
Asarasi YES YES YES NO NO YES NO
Source: Arizton

MAPLE WATER MARKET
Mergers and acquisitions can play a major role in expanding the distribution channels
and outlets across regions. Ceres Natural Remedies, which is Vermont-based hemp-
derived CBD retailer, acquired Vermont-based Tretap, a leading beverage company.
Together they developed a new range of sparkling maple water beverages that are
available in grocery stores throughout the US and Canada. Since the tapping and
distribution of the maple water are not certain due to changes in climatic conditions
in the Quebec forests, the success criteria also are impacted by the strength and
efficiency of the logistics department.
Few brands like Sap Sucker, which is available in more than 50 retailers in North
America, including The Big Carrot, The Healthy Butcher, Pusateri’s Fine Foods, and
Whole Foods Market, are finding a new way to strengthen their presence in the
market. Despite launching them in eco-friendly tetra packs to promote sustainability,
they are also launching the products in more than 50 Toronto and Beaver Valley
restaurants that are serving maple water in glass jugs with a Sap Sucker label and logo
in it. Through this, they are conveying the benefits of maple water as an alternative to
sparkling water along with marketing their product. This is a unique strategy that can
define growth in times of intense competition.
Most of the products from players like Drink Simple, Oviva, and Maple 3 are sold in
carton boxes in packs of 6 and 12 with some price benefits. This can increase sales
and volume of the product and can also help in better penetration among the existing
and new consumers in the market. For instance, a fitness center buying a pack of
maple water for their fitness enthusiasts as a vital rehydrating agent will make them
loyal consumers of the product for the rest of their life since the benefits acquired
from the maple water is better than that of conventional products. Hence, the market
players can also approach fitness centers individually to sell to their products as early
adopters. Selling through specialty stores might also be one of the effective ideas.
The launch of new products like maple water can be done in expos like Natural
Products Expo that was held in California, where Drink Maple got its fame and
identity. This can be effective in countries in APAC and Latin American regions where
there is not much awareness about maple water. This will help major brands to
market their products and deliver the health benefits of drinking maple water.

MAPLE WATER MARKET
Securing distribution rights and engaging suppliers and stakeholders is the key to
success in the complicated maple water business. Moreover, the highly-priced maple
water when compared with alternative waters like coconut water is a major challenge
that players should focus upon. It will substantially take a longer time than expected
for expensive maple water to acquire the market share of coconut water. In price-
sensitive countries like India, although there are people that are willing to spend on
expensive organic products, the price reduction can be a point of differentiation that
can garner deeper market penetration.
Thus, to succeed in the fragmented maple water market which is in the growth stage
in most of the countries, with very much low awareness, differentiators like price
points, Corporate Social Responsibilities (CSR), sustainable manufacturing process,
effective distribution and point of sales, promoting through brand ambassadors are
considered to be the key to success.

MAPLE WATER MARKET
21 OTHER PROMINENT VENDORS
21.1 OVIVA EAU D’ERABLE PURE
21.1.1 Business Overview
Oviva was founded in 2012 and is one of the largest producers of 100% natural, pure,
sterilized maple water at an affordable price. It is based in the region Mont-Laurier,
which has a lot of potential for maple trees and maple water production. It is NAPSI
certified and continuing to offer its products as a part of its heritage for many
generations. It predominantly sells maple water through supermarkets and
hypermarkets.
21.1.2 Product Offerings
Table 41 Oviva: Key Product Offerings
Particulars Products
Maple Water  Pure Maple Water
Note: the list is not exhaustive
Source: Company websites and Arizton
21.2 MAPLE3
Maple3 is a Canadian maple water manufacturing company that is known for its
quality and social responsibility. It utilizes a unique process for the production of
maple water, which ensures customer satisfaction. It is a certified and eco-friendly
producer where the maple sap is packaged in 100% recyclable containers that are
made from 68% recycled paper. They produce original and lime-flavored maple
water.

MAPLE WATER MARKET
Table 42 Maple3: Key Product Offerings
Unflavored  Original (1 liter and 330 ml)
Flavored  Lemon Lime flavored
21.3 HAPPYTREE MAPLE WATER
Happytree maple water is sourced from the local and family of farmers in the
Northeast US and is one of the finest early-season maple waters. It was established in
2014 by Luke and John Miles and is one of the fastest growing brands in the US. They
manufacture original maple water along with flavors like ginger, lemon, and cold
brew coffee. They generally sell their products through retailers like supermarkets,
specialty stores, and major online sellers like Amazon, Fresh Direct, and Fairway.
Table 43 Happytree: Key Product Offerings
Unflavored  Original
Flavored  Ginger
 Lemon
 Coffee brew

MAPLE WATER MARKET
21.4 DRINK SIMPLE
The company was founded by Kate Weiler and Jeff Rose owing to their passion for
nutrition, whole foods, and endurance sports. They are one of the leading players in
North America and sell their maple water through retail stores. They are one among
the very few players that manufacture sparkling maple water to boost the product
penetration. They also sell merchandise along with the flavored and unflavored maple
water, which is sold in cans and paper boards.
Table 44 Drink Simple: Key Product Offerings
Sparkling Maple Water  Raspberry lemon
 Blackberry lemon
 Orange mango
Non-sparkling Maple  Original maple

Water
21.5 PURE MAPLE WATER
Pure Maple Water is 100% pure, plant-based water that is directly sourced from the
maple trees of Canada. They are certified as organic and it is gluten and GMO-free.
They are vegan products that are packaged in paper boards and sold through retailers
across North America. The maple water is natural and organic, which yields high
energy to the consumer. The company is a major producer of original maple water.

MAPLE WATER MARKET
Table 45 Pure Maple Water: Key Product Offerings
Maple water  Original
21.6 WAHTA
Wahta is a Canadian maple water manufacturing company that is developing its

production based on innovation and research. Its product is the pure organic water
taken from the Quebec maple trees and is considered as the source for hydration and
energizing virtues. The maple water offered by the company is used in the
preparations of tea, coffee, smoothies, soups, and vegetable broths.
Table 46 Wahta: Key Product Offerings

MAPLE WATER MARKET
21.7 NECTA
Necta is a producer of organic products from plant sources to support energy and well
being. Their products also support an active lifestyle. They are also enhancing the
sustainability of agriculture by sourcing efficient ingredients without harming the
environment and forests. Their organic maple water is used for rehydration and as
natural sweeteners. They also produce organic maple syrup, organic honey, and
organic cane sugar.
Table 47 Necta: Key Product Offerings
Unflavored  Organic maple water
Flavored  Organic Maple water – Cranberry and

Blueberry
 Organic Maple water- Lemon Tea
21.8 SEVA
Seva is a Canadian maple water company that makes 100% pure and organic maple
water. It is available in more than 12 countries and it is vegan, cholesterol-free, and
fat-free with no added preservatives. They are used in the making of pancakes,
smoothies, tea, coffee, and also can be mixed with vodka. The maple water is sold in
the eco-friendly paper boards in various quantities.

MAPLE WATER MARKET
Table 48 SEVA: Key Product Offerings
Maple Water  Original Maple Water
21.9 KIKI
Kiki, which was established by Lorraine and Keith Harris, is a 100% pure Canadian
maple sap and is considered to be an alternative for sports and energy drinks. They
are based on the vision of being a strong global supplier for healthy and functional
beverages based on sap. The maple water is low in calories and comes in various
flavors like blueberry, cranberry, lemon, and strawberry.
Table 49 KiKi: Key Product Offerings
Unflavored  Simply Maple water
Flavored  Blueberry
 Lemon
 Cranberry
 Strawberry

MAPLE WATER MARKET
21.10 SIBBERI
Sibberi is one of the organic water producers that is extracted from birch and bamboo
along with the high-quality maple water. The maple water is natural, hydrating, and
low in sugar. They sell their products in pet bottles through various retail stores and
online stores like Real Food and Amazon. Their core vision is to deliver natural water
from trees that are untouched and rich in nutrients. They also offer merchandise like
T-shirts along with the tree waters.
Table 50 Sibberi: Key Product Offerings
Maple water  Original Maple Water
Note: the list is not exhaustive Source: Company websites and Arizton
21.11 TRETAP
Tretap has collaborated with the University of Vermont to manufacture low calorie,
organic, and authentic sparkling maple water that is considered to be an alternative
to soda and high sugar drinks. They are derived from the pristine water of maple trees
from Vermont. They are also offering CBD (Cannabidiol), which is the first organic
tree water beverage with hemp-derived CBD after collaborating with Ceres Natural
Remedies.
Table 51 Tretap: Key Product Offerings

MAPLE WATER MARKET
Flavored Sparkling  Maple
21.12 ANTI PLUS
Anti Plus is a Canadian maple water producer that is known for the blending of flavors
with maple water. They are 100% natural and helps in refreshing and hydration. They
sell their products through stores like Avril and IGA. Specific amounts of maple water
are added to fruits like cranberry, mango, raspberry, cherry, blueberry, and
pomegranate.
21.12.2Product Offerings
Table 52 Anti Plus: Key Product Offerings
Flavored  Cranberry
 Lemon
 Watermelon
21.13 SAPSUCKER
Sap Sucker is all-natural, plant-based organic water without the addition of sugar and
preservatives. It is a signature product from the Lower Valley Beverage Company of
Ontario, which was founded in 2014 by Chapmans and McGlaughlins families. They
are offering three products namely, the Original One, the Lemon One, and the Lime
One in various sizes of cans and paper boards. They manufacture both sparkling and
non-sparkling maple water.

MAPLE WATER MARKET
Table 53 Sapsucker: Key Product Offerings
Unflavored  The Original One
 The Original One (Sparkling)
Flavored Sparkling  The Lime One

 The Lemon One
21.14 SAP ON TAP
Sap on Tap is one of the popular maple water producing companies that deliver their
original and flavored maple waters in various sizes of pet bottles.
Table 54 Sap on Tap: Key Product Offerings
Flavored  Mate lemon
 Ginger Lime (Recover)
 Yerba Mate

MAPLE WATER MARKET
21.15 ARBEAU
Arbeau, which was founded by Leanne Pawluk, was originally a wine company that
ventured into the luxury line production of maple water in Canada in 2016. The
company produces high-quality glassware with premium maple water offerings.
Table 55 Arbeau: Key Product Offerings
21.16 MAPLE MAMA
Maple Mama is a certified maple water producer with sustainable harvesting

methods. They are 100% sparkling maple water producers based in New England.
They deliver their sparkling flavored drinks in cans.
Table 56 Maple Mama: Key Product Offerings
Flavored  Raspberry Lime

Sparkling  Ginger Lemon
 Vanilla Bean
 Cold Brew Coffee


MAPLE WATER MARKET
21.17 TAPPED MUSKOKA
Tapped Muskoka is a producer of sparkling maple water that is carbonated right from
the trees and not added with sugars and preservatives. It is a Canadian company that
also delivers maple water to restaurant chains in the country.
Table 57 Tapped Muskoka: Key Product Offerings
Sparkling  Original
Flavored
Sparkling  Ginger
Unflavored
21.18 MY MAPLE WATER
They are a part of a Canadian maple company named can-Natur. The maple water is
produced in Toronto with utmost purity and sustainability. They deliver them
through glass bottles to enhance safety and eco-friendliness. They are also certified
as organic, gluten, and GMO-free.
Table 58 My Maple Water: Key Product Offerings
Flavored  Cranberry
 Blueberry
 Maple Lemon

MAPLE WATER MARKET
21.19 ASARASI
Asarasi is 100% natural, organic, and USDA-certified sparkling maple water

producers. It was founded by Adam Lazar, where more than one billion liters of maple
water is extracted every year. It is a US-based company that is committed to produce
and package maple water most sustainably and responsibly as possible.
Table 59 Asarasi: Key Product Offerings
Sparkling  Original
Unflavored
Sparkling  Sparkling Lemon

Flavored
 Sparkling Cherry Lime
 Sparkling Lime

MAPLE WATER MARKET
REPORT SUMMARY

MAPLE WATER MARKET
22 KEY TAKEAWAYS
• With the world moving towards the trend of low calorie, alternative waters,
maple water is the emerging competitor for the dominant coconut water in this
segment.
• The global maple water market generated revenue of $509.75 million in 2019
and is expected to reach $2,177.79 million by 2025, growing at a CAGR of
• With the production of maple water concentrated in the areas of Quebec, the
number of players emerging from this region is the major players in the global
market.
• The global maple water market, which is growing across countries, can be
segregated by category, segment, mode of packaging, and method of
distribution.
• North America is the largest region in terms of flavored and unflavored maple
water and generated revenue of $106.86 million and $180.33 million,
respectively, in 2019.
• Europe is the second-largest market after North America in terms of both

flavored and unflavored maple water, generating revenue of $39.72 million and
$73.03 million, respectively, in 2019.
• Players entering the Latin American region can focus on higher penetration and
adoption rates in Brazil and Mexico.
• The APAC regions contributed $62.72 million in revenue in 2019 in the non-
sparkling segment and are expected to grow at a CAGR of 32.39% to reach
$337.66 million by 2025.
• Market players can focus on countries like China, India, and Australia,
especially in cities like Delhi, Bangalore, Shanghai, Shenzhen, and Adelaide, for
the growing preferences of consumers towards organic drinks and where the
distribution channels are efficient.

MAPLE WATER MARKET
• The MEA region is the lowest revenue contributing region that generated $0.86
million in the sparkling maple water segment and $15.51 million in the non-
sparkling segment. With the increasing spending of millennials on premium
organic products, the sparkling and non-sparkling segments are expected to
grow at a CAGR of 39.11% and 31.53%, respectively, during the forecast period.
• The reason for the considerable market share from cans in North America and
Europe is due to the popularity of sparkling and carbonated maple water in
these regions when compared with the other regions.
• Latin America is also expected to generate revenue of $4.69 million in the can
packaging due to the rapid growth of sparkling drinks in the region.
• The major driving factor for sales growth by volume in paper boards is due to
the eco-friendly and sustainable approach of the educated consumers in this
segment across countries. The on-the-go consumers are driving considerable
growth of maple water in pet bottles and cans, as well.
• Europe contributed revenue of $112.76 million in 2019, which is growing at a

CAGR of 28% to reach $495.93 million by 2025.
• The APAC region contributed revenue of $67.34 million in 2019 and is expected
to grow at a CAGR of 32.98% during the forecast period.
• The Latin American market was valued at $26.10 million in 2019 and is
expected to grow at a CAGR of 31.07% to reach $132.30 million by 2025. Pet
bottles are the most popular mode of packaging in this region, with a share of
33.42%.
• MEA is considered to be a niche market for maple water and is the fastest
growing region at a CAGR of 31.98%. It generated $16.36 million in 2019 and
is expected to generate $86.50 million by 2025 due to high spending on organic
products in countries like the UAE, Saudi Arabia, and South Africa.
• Some of the major players include Vertical Water, Oviva, Maple3, Happy Tree,
Drink Maple, Wahta, Necta, Sap Sucker, and Kiki.

MAPLE WATER MARKET
22.1 STRATEGIC RECOMMENDATIONS
• Manufacturers of maple water can focus on price points since growing

economies are still focusing on the price-based approach that has an impact on
consumer buying behavior.
• Maple water producers can focus on establishing distribution channels in new

markets like APAC, Latin America, and MEA, which have huge potential during
the forecast period.
• They can also introduce new product lines based on sparkling and new flavors
due to the increasing demand in most of the European and North American
nations.
• After gaining momentum through supermarkets and convenience stores in the

potential markets of APAC, MEA, and Latin America, distribution can be done
more intensively through online sales and specialty stores.
• Vendors can highlight the importance of sustainability by delivering most of

their products in eco-friendly tetra packs.
• Vendors can also produce more of on-the-go maple water packages in 330 ml
and 500 ml packs to promote sales.
• Vendors should create awareness among the public through various

educational programs and shows.

MAPLE WATER MARKET
23 QUANTITATIVE SUMMARY
23.1 MAPLE WATER MARKET BY TYPE
23.1.1 Product Type: Market Size & Forecast
Table 60 Global Maple Water Market by Product Type 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 336.47 448.71 581.84 731.90 908.93 1,111.41 1,338.13 25.87%
Flavored 173.28 238.93 320.28 416.41 534.39 675.12 839.66 30.08%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton
23.1.2 Unflavored Maple Water
Table 61 Unflavored Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 180.33 235.37 298.48 366.93 444.97 530.91 623.21 22.96%
Europe 73.03 97.76 127.15 160.30 199.38 243.98 293.73 26.11%
APAC 52.68 73.65 100.06 131.78 171.24 218.93 275.41 31.74%
Latin America 18.97 26.08 34.84 45.12 57.65 72.47 89.64 29.54%
MEA 11.47 15.86 21.31 27.77 35.69 45.13 56.14 30.31%
Total 336.47 448.71 581.84 731.90 908.93 1,111.41 1,338.13 25.87%
Source: Arizton

MAPLE WATER MARKET
23.1.3 Flavored Maple Water
Table 62 Flavored Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 106.86 145.07 191.33 244.63 308.54 382.87 467.43 27.88%
Europe 39.72 55.30 74.81 98.09 126.89 161.49 202.21 31.16%
APAC 14.66 21.32 30.12 41.26 55.76 74.14 97.00 37.02%
Latin America 7.13 10.20 14.17 19.09 25.37 33.17 42.67 34.73%
MEA 4.90 7.05 9.85 13.34 17.84 23.46 30.35 35.53%
Total 173.28 238.93 320.28 416.41 534.39 675.12 839.66 30.08%
Source: Arizton
23.2 CATEGORY
Table 63 Global Maple Water Market by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 471.30 633.11 826.91 1,047.69 1,310.43 1,613.75 1,956.61 26.78%
Sparkling 38.44 54.53 75.21 100.62 132.89 172.78 221.18 33.86%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
23.2.2 Non-Sparkling Maple Water
Table 64 Non-sparkling Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 264.76 349.15 447.42 555.84 681.29 821.65 975.01 24.27%
Europe 103.95 140.48 184.48 234.86 295.00 364.59 443.36 27.35%
APAC 62.72 88.11 120.28 159.19 207.87 267.08 337.66 32.39%
Latin America 24.36 33.73 45.39 59.21 76.21 96.52 120.29 30.49%
MEA 15.51 21.64 29.35 38.59 50.06 63.91 80.29 31.53%
Total 471.30 633.11 826.91 1,047.69 1,310.43 1,613.75 1,956.61 26.78%
Source: Arizton
23.2.3 Sparkling Maple Water
Table 65 Sparkling Maple Water Market by Geography (2019−2025)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 22.43 31.28 42.40 55.71 72.22 92.13 115.63 31.43%
Europe 8.81 12.59 17.48 23.54 31.27 40.88 52.58 34.69%
APAC 4.61 6.85 9.89 13.85 19.13 25.99 34.76 40.02%
Latin America 1.74 2.55 3.62 5.00 6.80 9.12 12.01 38.02%
MEA 0.86 1.26 1.81 2.52 3.46 4.67 6.20 39.11%
Total 38.44 54.53 75.21 100.62 132.89 172.78 221.18 33.86%
Source: Arizton

MAPLE WATER MARKET
23.3 PACKAGING
Table 66 Global Maple Water Market by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 360.02 482.45 628.67 794.77 992.02 1,219.26 1,475.65 26.51%
Pet Bottles 126.49 173.67 231.87 300.32 384.06 483.62 599.67 29.61%
Others 23.23 31.52 41.58 53.22 67.24 83.65 102.47 28.06%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton
23.3.2 Paper Boards
Table 67 Global Maple Water Market by Paper Boards 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 200.40 263.58 336.91 417.56 510.64 614.55 727.83 23.98%
Europe 80.32 108.28 141.87 180.22 225.91 278.69 338.32 27.08%
APAC 48.52 67.98 92.55 122.17 159.14 204.00 257.34 32.06%
Latin America 18.82 25.98 34.87 45.36 58.24 73.57 91.47 30.15%
MEA 11.96 16.64 22.48 29.46 38.09 48.46 60.68 31.08%
Total 360.02 482.45 628.67 794.77 992.02 1,219.26 1,475.65 26.51%
Source: Arizton

MAPLE WATER MARKET
23.3.3 Pet Bottle
Table 68 Global Maple Water Market by Pet Bottles 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 71.48 96.38 126.28 160.44 201.13 248.13 301.24 27.09%
Europe 28.20 38.97 52.34 68.16 87.59 110.76 137.84 30.27%
APAC 16.31 23.42 32.69 44.23 59.06 77.61 100.36 35.37%
Latin America 6.41 9.07 12.47 16.64 21.89 28.35 36.14 33.42%
MEA 4.09 5.83 8.08 10.85 14.39 18.77 24.09 34.37%
Total 126.49 173.67 231.87 300.32 384.06 483.62 599.67 29.61%
Source: Arizton
23.3.4 Cans and Other
Table 69 Global Maple Water Market by Cans 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 15.31 20.48 26.62 33.56 41.75 51.10 61.56 26.11%
Europe 4.24 5.81 7.75 10.01 12.76 16.02 19.78 29.26%
APAC 2.50 3.57 4.94 6.64 8.79 11.46 14.71 34.32%
Latin America 0.87 1.22 1.67 2.21 2.89 3.71 4.69 32.38%
MEA 0.31 0.44 0.60 0.80 1.05 1.36 1.73 33.33%
Total 23.23 31.52 41.58 53.22 67.24 83.65 102.47 28.06%
Source: Arizton

MAPLE WATER MARKET
23.4 DISTRIBUTION
Table 70 Global Maple Water Market by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Supermarkets 181.46 237.50 302.08 372.53 453.33 542.88 639.80 23.37%
Online 98.83 138.55 188.75 249.29 324.86 416.56 525.62 32.12%
Discounters 39.53 55.01 74.38 97.51 126.13 160.53 201.06 31.14%
Others 11.09 14.80 19.18 24.10 29.87 36.43 43.72 25.69%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton
23.4.2 Supermarkets & Hypermarkets
Table 71 Global Maple Water Market by Supermarkets & Hypermarkets 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 100.86 129.45 161.36 194.89 232.10 271.83 313.08 20.78%
Europe 39.08 51.37 65.58 81.12 98.94 118.68 139.99 23.70%
APAC 25.73 35.29 47.00 60.66 77.21 96.65 118.98 29.07%
Latin America 9.71 13.12 17.21 21.87 27.42 33.80 40.98 27.12%
MEA 6.08 8.27 10.92 13.99 17.66 21.92 26.77 28.02%
Total 181.46 237.50 302.08 372.53 453.33 542.88 639.80 23.37%
Source: Arizton

MAPLE WATER MARKET
23.4.3 Convenience Stores
Table 72 Global Maple Water Market by Convenience Stores 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 69.10 90.95 116.25 143.99 175.85 211.20 249.45 23.86%
Europe 25.95 34.97 45.79 58.08 72.64 89.36 108.09 26.85%
APAC 19.06 26.81 36.62 48.47 63.27 81.21 102.52 32.36%
Latin America 7.31 10.13 13.62 17.76 22.82 28.86 35.88 30.36%
MEA 4.62 6.44 8.73 11.46 14.83 18.88 23.65 31.29%
Total 126.03 169.30 221.01 279.75 349.41 429.50 519.58 26.63%
Source: Arizton
23.4.4 ONLINE SALES
Table 73 Global Maple Water Market by Online 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 57.70 79.54 106.49 138.14 176.70 222.28 274.97 29.72%
Europe 23.66 33.40 45.80 60.84 79.71 102.69 130.10 32.86%
APAC 10.63 15.65 22.39 31.04 42.44 57.06 75.44 38.64%
Latin America 4.23 6.14 8.65 11.81 15.91 21.06 27.43 36.54%
MEA 2.61 3.82 5.42 7.45 10.11 13.48 17.68 37.51%
Total 98.83 138.55 188.75 249.29 324.86 416.56 525.62 32.12%
Source: Arizton

MAPLE WATER MARKET
23.4.5 Specialty Stores
Table 74 Global Maple Water Market by Specialty Stores 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 28.86 38.87 50.84 64.44 80.52 98.96 119.60 26.74%
Europe 12.39 17.09 22.90 29.72 38.04 47.87 59.26 29.80%
APAC 6.77 9.74 13.61 18.44 24.62 32.34 41.78 35.44%
Latin America 2.93 4.15 5.72 7.63 10.03 12.98 16.51 33.39%
MEA 1.85 2.64 3.66 4.91 6.51 8.47 10.86 34.34%
Total 52.80 72.49 96.73 125.13 159.72 200.63 248.00 29.41%
Source: Arizton
23.4.6 Discounters
Table 75 Global Maple Water Market by Discounters 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 23.81 32.60 43.34 55.84 70.94 88.63 108.89 28.84%
Europe 8.90 12.47 16.99 22.42 29.16 37.32 46.96 31.95%
APAC 4.19 6.13 8.71 11.99 16.27 21.73 28.54 37.69%
Latin America 1.62 2.34 3.27 4.44 5.93 7.80 10.09 35.60%
MEA 1.01 1.47 2.07 2.83 3.82 5.05 6.58 36.57%
Total 39.53 55.01 74.38 97.51 126.13 160.53 201.06 31.14%
Source: Arizton

MAPLE WATER MARKET
23.4.7 Other Modes
Table 76 Global Maple Water Market by Other Modes 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 6.86 9.03 11.53 14.26 17.41 20.89 24.65 23.75%
Europe 2.79 3.75 4.91 6.22 7.77 9.55 11.54 26.74%
APAC 0.96 1.35 1.85 2.44 3.18 4.08 5.15 32.25%
Latin America 0.29 0.40 0.54 0.70 0.90 1.14 1.41 30.25%
MEA 0.19 0.26 0.36 0.47 0.61 0.77 0.97 31.17%
Total 11.09 14.80 19.18 24.10 29.87 36.43 43.72 25.69%
Source: Arizton
23.5 GEOGRAPHY
Table 77 Global Maple Water Market by Geography 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
North America 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Europe 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
APAC 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Latin America 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
MEA 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Total 509.75 687.65 902.12 1,148.31 1,443.31 1,786.54 2,177.79 27.38%
Source: Arizton

MAPLE WATER MARKET
23.6 NORTH AMERICA
Table 78 Maple Water Market in North America by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 180.33 235.37 298.48 366.93 444.97 530.91 623.21 22.96%
Flavored 106.86 145.07 191.33 244.63 308.54 382.87 467.43 27.88%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton
Table 79 Maple Water Market in North America by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 264.76 349.15 447.42 555.84 681.29 821.65 975.01 24.27%
Sparkling 22.43 31.28 42.40 55.71 72.22 92.13 115.63 31.43%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton
Table 80 Maple Water Market in North America by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 200.40 263.58 336.91 417.56 510.64 614.55 727.83 23.98%
Pet Bottles 71.48 96.38 126.28 160.44 201.13 248.13 301.24 27.09%
Others 15.31 20.48 26.62 33.56 41.75 51.10 61.56 26.11%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton

MAPLE WATER MARKET
Table 81 Maple Water Market in North America by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 57.70 79.54 106.49 138.14 176.70 222.28 274.97 29.72%
Specialty stores 28.86 38.87 50.84 64.44 80.52 98.96 119.60 26.74%
Discounters 23.81 32.60 43.34 55.84 70.94 88.63 108.89 28.84%
Others 6.86 9.03 11.53 14.26 17.41 20.89 24.65 23.75%
Total 287.19 380.43 489.82 611.55 753.51 913.78 1,090.64 24.91%
Source: Arizton
23.7 EUROPE
Table 82 Maple Water Market in Europe by Type 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 73.03 97.76 127.15 160.30 199.38 243.98 293.73 26.11%
Flavored 39.72 55.30 74.81 98.09 126.89 161.49 202.21 31.16%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton
Table 83 Maple Water Market in Europe by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 103.95 140.48 184.48 234.86 295.00 364.59 443.36 27.35%
Sparkling 8.81 12.59 17.48 23.54 31.27 40.88 52.58 34.69%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton

MAPLE WATER MARKET
Table 84 Maple Water Market in Europe by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 80.32 108.28 141.87 180.22 225.91 278.69 338.32 27.08%
Pet Bottles 28.20 38.97 52.34 68.16 87.59 110.76 137.84 30.27%
Others 4.24 5.81 7.75 10.01 12.76 16.02 19.78 29.26%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton
Table 85 Maple Water Market in Europe by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 23.66 33.40 45.80 60.84 79.71 102.69 130.10 32.86%
Discounters 8.90 12.47 16.99 22.42 29.16 37.32 46.96 31.95%
Others 2.79 3.75 4.91 6.22 7.77 9.55 11.54 26.74%
Total 112.76 153.06 201.96 258.40 326.27 405.47 495.93 28.00%
Source: Arizton

MAPLE WATER MARKET
23.8 APAC
Table 86 Maple Water Market in APAC by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 52.68 73.65 100.06 131.78 171.24 218.93 275.41 31.74%
Flavored 14.66 21.32 30.12 41.26 55.76 74.14 97.00 37.02%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton
Table 87 Maple Water Market in APAC by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 62.72 88.11 120.28 159.19 207.87 267.08 337.66 32.39%
Sparkling 4.61 6.85 9.89 13.85 19.13 25.99 34.76 40.02%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton
Table 88 Maple Water Market in APAC by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 48.52 67.98 92.55 122.17 159.14 204.00 257.34 32.06%
Pet Bottles 16.31 23.42 32.69 44.23 59.06 77.61 100.36 35.37%
Others 2.50 3.57 4.94 6.64 8.79 11.46 14.71 34.32%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton

MAPLE WATER MARKET
Table 89 Maple Water Market in APAC by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 10.63 15.65 22.39 31.04 42.44 57.06 75.44 38.64%
Discounters 4.19 6.13 8.71 11.99 16.27 21.73 28.54 37.69%
Others 0.96 1.35 1.85 2.44 3.18 4.08 5.15 32.25%
Total 67.34 94.97 130.18 173.04 227.00 293.07 372.42 32.98%
Source: Arizton
23.9 LATIN AMERICA
Table 90 Maple Water Market in Latin America by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 18.97 26.08 34.84 45.12 57.65 72.47 89.64 29.54%
Flavored 7.13 10.20 14.17 19.09 25.37 33.17 42.67 34.73%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton
Table 91 Maple Water Market in Latin America by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 24.36 33.73 45.39 59.21 76.21 96.52 120.29 30.49%
Sparkling 1.74 2.55 3.62 5.00 6.80 9.12 12.01 38.02%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton

MAPLE WATER MARKET
Table 92 Maple Water Market in Latin America by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 18.82 25.98 34.87 45.36 58.24 73.57 91.47 30.15%
Pet Bottles 6.41 9.07 12.47 16.64 21.89 28.35 36.14 33.42%
Others 0.87 1.22 1.67 2.21 2.89 3.71 4.69 32.38%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton
Table 93 Maple Water Market in Latin America by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 4.23 6.14 8.65 11.81 15.91 21.06 27.43 36.54%
Discounters 1.62 2.34 3.27 4.44 5.93 7.80 10.09 35.60%
Others 0.29 0.40 0.54 0.70 0.90 1.14 1.41 30.25%
Total 26.10 36.28 49.01 64.21 83.02 105.64 132.30 31.07%
Source: Arizton

MAPLE WATER MARKET
23.10 MIDDLE EAST & AFRICA
Table 94 Maple Water Market in MEA by Type 2019−2025 ($ million)
BY PRODUCT 2019 2020 2021 2022 2023 2024 2025 CAGR
Unflavored 11.47 15.86 21.31 27.77 35.69 45.13 56.14 30.31%
Flavored 4.90 7.05 9.85 13.34 17.84 23.46 30.35 35.53%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton
Table 95 Maple Water Market in MEA by Category 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Non-sparkling 15.51 21.64 29.35 38.59 50.06 63.91 80.29 31.53%
Sparkling 0.86 1.26 1.81 2.52 3.46 4.67 6.20 39.11%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton
Table 96 Maple Water Market in MEA by Packaging 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Paper Boards 11.96 16.64 22.48 29.46 38.09 48.46 60.68 31.08%
Pet Bottles 4.09 5.83 8.08 10.85 14.39 18.77 24.09 34.37%
Others 0.31 0.44 0.60 0.80 1.05 1.36 1.73 33.33%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton

MAPLE WATER MARKET
Table 97 Maple Water Market in MEA by Distribution 2019−2025 ($ million)
2019 2020 2021 2022 2023 2024 2025 CAGR
Online 2.61 3.82 5.42 7.45 10.11 13.48 17.68 37.51%
Discounters 1.01 1.47 2.07 2.83 3.82 5.05 6.58 36.57%
Others 0.19 0.26 0.36 0.47 0.61 0.77 0.97 31.17%
Total 16.36 22.90 31.16 41.11 53.52 68.58 86.50 31.98%
Source: Arizton

MAPLE WATER MARKET
24 APPENDIX
24.1 ABBREVIATIONS
• APAC - Asia Pacific
• F&B - Food and Beverage
• FDA - Food and Drug Administration
• GDP - Gross Domestic Product
• GMO - Genetically Modified Organisms
• GMO - Genetically Modified Organisms
• MEA - Middle East and Africa
• NAPSI - Natural Authentic Pure Sterile Integral
• NGO - Non-Governmental Organization
• USDA - United States Department of Agriculture
• USDA - US Department of Agriculture
• VAT - Value-added Tax
• WHO - World Health Organization

MAPLE WATER MARKET
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GLOBAL OUTLOOK & FORECAST 2020−2025

3 RESEARCH PROCESS ........................................................................................................ 17

4 SCOPE & COVERAGE .........................................................................................................18

4.3 SCOPE OF THE STUDY .......................................................................................................................................... 19

4.4.2 MARKET SEGMENTATION BY CATEGORY .........................................................................................20

5 REPORT ASSUMPTIONS & CAVEATS ................................................................................ 22

5.3 MARKET DERIVATION ......................................................................................................................................... 24

6 MARKET AT A GLANCE .................................................................................................... 26

8 MARKET DYNAMICS ........................................................................................................ 42

8.1.1 PREFERENCE FOR ORGANIC DRINKS ................................................................................................ 42

8.2 MARKET GROWTH RESTRAINTS ........................................................................................................................ 52

9 GLOBAL MAPLE WATER MARKET ................................................................................... 72

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9.3 FIVE FORCES ANALYSIS ....................................................................................................................................... 77

9.3.2 BARGAINING POWER OF SUPPLIERS ................................................................................................. 77

9.3.5 COMPETITIVE RIVALRY ........................................................................................................................ 78

10 BY PRODUCT TYPE .......................................................................................................... 80

10.3 UNFLAVORED MAPLE WATER ............................................................................................................................84

10.4 FLAVORED MAPLE WATER..................................................................................................................................86

11 BY PRODUCT CATEGORY ................................................................................................. 90

12 BY PRODUCT PACKAGING ............................................................................................... 99

12.2 MARKET OVERVIEW........................................................................................................................................... 100

12.3.2 BY GEOGRAPHY: MARKET SIZE & FORECAST ................................................................................. 105

12.4.2 BY GEOGRAPHY: MARKET SIZE & FORECAST ................................................................................. 107

12.5.2 BY GEOGRAPHY: MARKET SIZE & FORECAST ................................................................................. 110

13 BY DISTRIBUTION CHANNEL ......................................................................................... 112

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14.1 MARKET SNAPSHOT & GROWTH ENGINE ...................................................................................................... 120

15 NORTH AMERICA............................................................................................................ 126

15.3 BY PRODUCT CATEGORY ................................................................................................................................... 129

15.4.1 MARKET SIZE & FORECAST ................................................................................................................ 129

15.6 KEY COUNTRIES ................................................................................................................................................... 131

16 EUROPE .......................................................................................................................... 137

16.6 KEY COUNTRIES .................................................................................................................................................. 142

16.6.3 FRANCE: MARKET SIZE & FORECAST ............................................................................................... 147

17 APAC ............................................................................................................................... 154

17.3 BY PRODUCT CATEGORY ................................................................................................................................... 157

17.4.1 MARKET SIZE & FORECAST ................................................................................................................ 157

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17.5.1 MARKET SIZE & FORECAST ................................................................................................................ 158

17.6.1 CHINA: MARKET SIZE & FORECAST .................................................................................................. 160

17.6.4 SOUTH KOREA: MARKET SIZE & FORECAST ................................................................................... 166

18 LATIN AMERICA ............................................................................................................. 169

18.2.1 MARKET SIZE & FORECAST ................................................................................................................ 173

18.4 BY PRODUCT PACKAGING ................................................................................................................................. 173

19 MIDDLE EAST & AFRICA ................................................................................................. 181

19.4 BY PRODUCT PACKAGING ................................................................................................................................. 185

19.5.1 MARKET SIZE & FORECAST ................................................................................................................ 186

19.6.2 SAUDI ARABIA: MARKET SIZE & FORECAST.................................................................................... 190

20 COMPETITIVE LANDSCAPE ............................................................................................ 195

21 OTHER PROMINENT VENDORS ...................................................................................... 199

21.2 MAPLE3................................................................................................................................................................. 199

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21.2.1 BUSINESS OVERVIEW ......................................................................................................................... 199

21.3 HAPPYTREE MAPLE WATER ............................................................................................................................ 200

21.4 DRINK SIMPLE..................................................................................................................................................... 201

21.5 PURE MAPLE WATER ......................................................................................................................................... 201

21.6 WAHTA................................................................................................................................................................. 202

21.9 KIKI ...................................................................................................................................................................... 204

21.11 TRETAP .................................................................................................................................................................205

21.12 ANTI PLUS ........................................................................................................................................................... 206

21.13 SAPSUCKER ......................................................................................................................................................... 206

21.14 SAP ON TAP .......................................................................................................................................................... 207