Week 1.

Checking in:
i’m working in the company called Softdreams- which in charge of investing
developing and selling products related to technology and commerce. There are over
12 different brands in different categories, brands with technology on devices,
platforms using for printing ticket, bills ( Easyticket, Easypos), for accounting
( Easybooks), for identification ( Dxtech Ekyc) , for signing contacts automatically
( Easydocs),.... The market of big companies getting heated, to get the reputation in
the market, our marketing team starting to work on promotion projects for each of
different platform. We’re working on videos to support the projects, the formats of
videos including tutorial and Commercial videos.
Culture Norms: None

Week 2.
first week :
The first week of working was a very good start for me. Softdreams company's
located really close to my house and even in Swinburne university. So it's quiet
convenient to travel from home to workplace then university. The first impression
when i walked through the door was the welcoming -funny greeting from mr Duy, the
leader of Marketing department, he started making jokes by introducing other
members in the team in funny ways to hype me up. So i felt so comfortable when
being around the members. Mr Duy has given me the first job was making a series of
commercial video for the company product called Easybooks- The accounting
software that the company wanna push into the public in general to promote. The
first week was my time to spend on working with the few ideas, script for the video
and plans to film the videos in next week. People in Softdreams usually
communicate with each other through Skype and Zalo. While skype most being used
as communication method between people inside Softdreams, Zalo being used as
communication method between company service and consumers by creating Zalo
OA ( Zalo official account) , and group chat being devided for each category of
company's products
My workplace was kinda simple because i haven't been decorated anything much on
my table.
week 3
Groundwork is something that is done at an early stage and that makes later work or
progress possible.Literature does however not cover the groundwork topic for
children in the four-eight year age bracket. Therefore a model for the groundwork
phase, consisting of five components, was designed and tested. The components
are: context, communication, integration of acting and thinking, presentation of
instruction and presentation of the problem. In this paper two case-studies, which
handle groundwork in different ways, are described. The groundwork was in both
cases addressed in group activities, aiming to prepare students to commence a
process of learning
Lunging / Longeing
Lunging is working or training a horse at the end of a long rope or line as the horse
moves in a circle around you. You can work on going forward from your body, voice
and whip, obeying voice commands, exercising the horse, reading the horse’s body
language, and your own coordination. Focus on the training-of-the-horse aspect
rather than the getting-out-of-energy.
Idea: when teaching your student to use the lunge whip, set up objects for them to
am at and touch – such as flicking tin cans off fence posts or tennis balls off cones,
or put a ball on the ground and they have to hit it 10 times in a row before it stops
moving.
Long Lining, Double Lunge/Long
Long lining is typically lunging the horse in a circle with two lunge lines. The inner
line comes directly to your hand, and the other line runs through a surcingle over the
horse’s back to your hand – or some variation of this. This allows the person to have
two “reins” and a more complex control similar to riding but from the ground. It also
gives you the flexibility to ground drive or work in hand. You can progress to straight
lines, changes of direction at all gaits, all the way to Grand Prix movements.
Ground Driving
Ground Driving is similar to long lining but the person generally stand behind the
horse and works with direct aids. This is a great way to improve your student’s hands
and contact.
Dressage In Hand, Work In Hand
Dressage in hand is working on dressage training from the ground, from the basics
up through advanced levels, to develop collection, engagement, balance, etc.
without the rider’s weight and to train a horse before doing it under saddle. It can be
done either with long lines or bridle reins or really whatever equipment you want, and
the handler stands in different places depending on how they are training the horse.
Here is a good introductory article, and some mentioned Patrick King‘s program and
the School of Légèreté. It reinforces to your student what you work on in the saddle
and helps maintain their riding skills.
Ground Work
Although this could refer to all the above work done on the ground, these days it
trends toward meaning exercises done with the horse in a halter and lead rope or
even at liberty (the horse is free, without a lead rope) that work on training and body
control of the horse. Exercises include leading, giving to pressure, moving forward,
moving the forehand and the haunches, transitions between gaits, sending over
obstacles, ground tieing, backing, side passing, to name a few. Here is a good intro
article. Common resources include the Parelli program or other “natural
horsemanship” techniques.
An excellent resource for much of the above is Cherry Hill’s 101 Ground Training
Exercises book (affiliate link), which has lots of ground work exercises, progressing
to long lining and ground driving and then obstacles. You could seriously spend one
lesson at a time on each of the 101 exercises and work through the whole book!
Another excellent resource is “Six Feet On The Ground,” the North American
Western Dressage (NAWD)’s groundwork program that provides a progression of
tests for training and competition. You can work through these groundwork patterns
with your students.
Round Penning
Round penning is similar to lunging and liberty work in a circular pen. It is often used
to start yearlings, get them seeing you as leader, teach the basics of moving forward
and body control, and so on. It’s useful for everyone to learn to control their horse
without anything attached to it and to develop a relationship with the horse. I LOVE
round penning and think every student should experience it! When you have the
student “join up” with the horse for the first time and get followed around, it’s magical.
For more information see this good introductory article. I love Monty Roberts and his
videos on YouTube and there was an excellent TV documentary a long time ago
about his techniques. You should also check out Warwick Schiller’s YouTube videos
as he incorporates a lot of round penning and clips from his clinics incorporating
students. There are so many other great trainers that round pen these days I can’t
list them all, but those are the two I’d start with.
Liberty Work
Liberty work is when you let the horse be loose in a big arena or field and work with
them there. It focuses on letting the horse bond with you on its own without any
pressure, giving him the freedom to go if he needs to. This is a fun way to teach the
horse “tricks” and games because he only participates if he wants to, and you can
also work on the training basics all the way up through advanced movements. Many
trainers incorporate clicker training into liberty work.
Clicker Training
Clicker training is using a signal, like the sound of a clicker, to mark the desired
behavior the moment the horse performs it. It is followed by a reward such as food or
scratches or praise, so the horse learns to associate good things with the signal,
which can then be phased out or given intermittently once the behavior is achieved,
to the point that just using the signal tells the horse exactly when he does the desired
thing.
Free Jumping
Free jumping is sending a horse down a “chute” made between the arena wall and a
line of raised poles, with several jumps that he learns to navigate on his own. It can
be very fun to see your own horse learn to free jump, or your lesson horse who you
didn’t know could do it! Here is a good intro article. You can also use this time to
teach your student how to set up jumps.
Showmanship
Showmanship is a western event that tests the handler’s ability to show their horse
on the ground through certain maneuvers, which usually are the walk, the walk-trot
transition, the halt, backing up, setting up (standing square), and pivoting. Part of the
goal is to do so with as little signals from the handler as possible, so this a great
activity for your students to learn to communicate invisibly with their horses! Here is
a good intro article with those basic moves explained. 4-H probably has some
excellent resources as well.
In Hand Trail Obstacles, Halter Obstacles
In hand trail classes are associated with breed shows. It usually uses some of the
same obstacles found in trail and agility classes like a gate, bridge, weaving cones,
backing, mailbox, carrying objects, turning around in a square, sidepass, etc. It is
judged on the horse’s performance, manners, attitude, and obedience.
Horse Agility
Horse agility is when the handler and horse navigate an obstacle course on the
ground, and it’s judged based on their relationship and communication. Any equine
can participate (mini, draft, donkey, etc.). Levels include using halter and lead all the
way to at liberty.
Equine Fitness
You can teach your student about developing an equine’s fitness on the ground
using any of the above methods (long lining, in hand work, etc.) – so you are
focusing on fitness, endurance, agility, flexibility, etc. versus training behavior
responses (although it does overlap a lot). A great resource is Jec Ballou’s Equine
Fitness book (affiliate link) which has a lot of wonderful stretches and exercises for
developing a horse’s body, as well as discussing preparing a horse’s body for riding
after they’ve not been worked a long time.
Desensitizing
Desensitizing is teaching a horse not to be afraid of “scary” objects such as tarps,
bags, balls, etc. If you are in a therapeutic riding program, your horses should
already be desensitized to anything you use in lessons, and for safety I wouldn’t
recommend teaching a student how to desensitize a horse to something new, but
you can teach the student the process using something the horse already is
desensitized to. This is a great way to teach listening to the horse and responding
accordingly, patience, and step by step progression skills.
Equine Massage
Introduce your student to the basic concepts of equine massage, or go all the way
and help them get their massage certification (or do it with them!). This is a good
intro article to equine massage, and here is another. If you don’t know anything
about massage, I’d recommend working with a professional before diving in to
teaching your students. Also check out my post “Equine Spa Currying Session” for
simple massages you can incorporate into your grooming routine.
Similar is bodywork, the one that comes to mind first is the Tellington TTouch
Method. This is her book, I haven’t read it, but it lists all the different touches and
using them in training. The second one is The Masterson Method, which you can
easily learn to do the basics from the DVD, online videos, finding a nearby
practitioner, or find someone in your area who is in training to demonstrate to your
student since they usually give massages for free to get their training hours.

references:
1. Annemarie Looijenga, 2016, “ Groundwork: preparing an effective basis for
communication and shared learning in design and technology education”, Delft
University of Technology, viewed 23rd November, 2023
< (PDF) Groundwork: preparing an effective basis for communication and shared
learning in design and technology education (researchgate.net)>

Week 4
● How can I describe and articulate my professional identity to a wide
audience?

As an intern in the Department of Marketing at Softdreams,

Understanding and effectively communicating my professional identity became of
utmost importance for my personal development and encouraging effective
teamwork and communication at work. An important component of my internship
was a paradigm change from static, preset identities to dynamic, evolving me.
According to Schmurr (2012), identity is not a static term but rather a dynamic
performance produced through exchanges in professional communication. It is also
shaped by how we interact and communicate with coworkers, supervisors, and
clients (Schnurr, 2012).
How can I do this in a short amount of time so that it is clear, engaging, and
straight to the point, meeting my audiences' needs?
I can apply my professional identity trademark, engaging, and go straight to the
mainpoint by applying the principles of effective communication mentioned in
Schnurr's chapter on professional communication and addressing the needs of
others. audience demand. This requires me to properly communicate my role as the
person handling administrative issues to employees, stay present in the moment,
and use my persuasive skills to solve existing problems (Schnurr, 2012).
How can I use reflective practice to help me document this journey?
Looking back the process helps me understanding my streghts and my weaknesses
so i could use to develop my hidden potential it and establish multiple directions to
upgrade my own trademark. the time i spent as internshop will bring me information
and stories, experiences. But of course I need to see what needs to be further
developed. I have created my road map to do this so that I can see results day by
day and step by step. Priority and self-control come first, followed by the skills that
must be learned through the internship process. In doing so, I may more effectively
reflect on my internship experience and advance my professional reputation.
References:
Schnurr, S 2012, Exploring Professional Communication: Learning in Action,
Routledge, New York, NY.

Week 5
Challenges
Whenever working on videos especially when it comes to video to promote
company's campaign or products for Softdreams, sometimes i got lacked of to
communication with other employees in Marketing department and other
departments. We use, Zalo, and Skype all at once, so it's easy to miss important
information. The issue here is whenever working on the production process, the
hardest -challenging aspect here was me and members had to ask for the support of
other departments when it comes to finding KOL to act for the videos, and finding
person might be easy but the acceptance from them would be very hard since some
people can't spend their time or not confident enough to act professionally in front of
Cameras. The overall process, according to Banks and Mayes 2021, offers the
necessary link between self-evaluation and professional development. After a few
days, I caught up with the pace of the workplace and am now perfectly comfortable
with it. I can understand how their insights about the necessity of effective
communication in a corporate context are relevant. Because my professional
workflow is so quick, missing information or failing to catch up on time might be quite
detrimental.

week 6
New cultural conditions and norms in the online workplace
1. Focus on the intent of your culture initiatives.
2. Build time for casual conversation in meetings.
3. Create employee resource groups.
4. Set clear goals and expectations.
5. Recognize employees for great work.
6. Create an effective onboarding process.
Most college graduates will have to overcome a barrier to entry due to an experience
requirement — something college students do not always get with their education.
An internship provides you with firsthand experience, professional opportunities and
personal growth.
It will also make you more competitive when applying for jobs. As an intern, you’ll
gain relevant skills to showcase on your resume. After a successful internship, it’s
common to receive a letter of recommendation or a potential job offer.
Field experience in your major or study of interest is a great way to discover your
career path. Many employers use interns as generalists to help complete a variety of
tasks, allowing interns to gain new experience in different aspects of the company or
business model. It may also be a good opportunity to learn whether the career is a
good fit for your skill sets and interests.
An internship is a test drive of your chosen career, and you are under no obligation
to make a commitment. Maybe you wanted to be a marketer, but the internship had
some accounting responsibilities that you enjoyed more. You never know what you
will learn about yourself along the way.
Students and recent graduates put in a lot of time studying, learning, and preparing
for their careers; however, the true challenge comes once all their knowledge is put
to the test in a real-world situation. Many interns undertake their very first working
experience while participating in an internship, and are often expected to participate
at the same level as an organization’s full-time employees, despite their lack of on-
the-job training. This can lead to stress or feelings of being overwhelmed, which may
deter some individuals from realizing their true potential in their career.
My experience

One of the biggest challenges I have faced during my online internship is

communication. It can be difficult to convey my ideas and thoughts clearly in writing,
and I sometimes miss out on the nonverbal cues that I would get in a face-to-face
interaction. I have also found it challenging to build relationships with my colleagues
and supervisor, as we have never met in person.
To overcome these challenges, I have made a conscious effort to communicate
regularly with my colleagues and supervisor. I make an effort to check in regularly
and to ask for feedback. I also try to be mindful of my tone and communication style
when communicating online.

Week 7
Part 1: Personal reflection

When creating an internship program, it’s important to be thoughtful about

your goals and what you have to offer to interns. For many businesses,
internship programs are a way to get some extra help. However, that isn’t
always the best way to teach an intern about the business or see if they
can develop the skills needed to succeed in your industry.
1. Establish an intern program coordinator.
2. Assign each intern a mentor.
3. Set goals and workloads.
4. Make intern development a daily commitment.

5. Keep in touch.
Throughout my internship I was part of the marketing team for Softdreams ,
the marketing team consisting of my supervisor and me. I didn’t have much
experience from the energy industry beforehand, but I knew it definitely
was an industry that interested me. I had also heard about the wonders of
Marketing insight methods and was eager to learn more. Therefore I had
little to no expectations on the work culture and what people would be like.
From the beginning, I was met with respect and understanding. I was
treated as an employee, not just an intern. If there was something I didn’t
know, there was always someone to ask for help. As the team in many
ways was just the two of us, my supervisor would most often share what
was going on with me and we could come up with solutions together. Since
we had to take care of all parts of the marketing operation, I learned of
several different strategies and got a very complete picture of what a role in
marketing could be like. All through the process, my opinions were listened
to and ideas were implemented, thereby giving me responsibilities that
made real impacts on the project.
Working on external and internal communications, what I wrote was to be
read by thousands of people. I was given the opportunity to write numerous
pieces of content to be distributed on channels such as website, blog and
social media, pushing me to constantly improve my writing skills. I had to
understand what works and what doesn’t for our audience and how to best
attract their attention. By receiving feedback from my colleagues on what I
was writing, I also learned a lot about the product itself and the industry. I
had research and make sure what I was writing was correct, as it was often
on technical topics that was to be read by people who know more about it
than me. I have been involved in numerous other interesting projects and
activities. These include commercial videos for Softdreams’s product
part 2:
During my internship months with Softdreams, and applying Gibbs’s
reflective cycle to my process, i’ve learned about 2 most important steps to
give me the best experience when working on the projects of company

Step 1: Description

Ask the person you're coaching to describe the situation in detail. At this

stage, you simply want to know what happened – you'll draw conclusions

later.

Consider asking questions like these to help them describe the situation:

Step 2: Feelings

Encourage them to talk about what they thought and felt during the

experience. At this stage, avoid commenting on their emotions.

Citation:
Gibb's Reflective Cycle was implemented by systematically reflecting on experiences
and deriving insights for continuous development.
Week 8
The best parts of my internship experience this summer were meeting new people
and learning about the insurance industry and everything that it entails. On my first
day, I knew very little about insurance, but now I know so much more than I did
before. Since then, I have learned what kind of coverage different types of
companies need, logging companies. The people in office have been wonderful and
if I ever had a question about Software , specially, accouting software , I knew I
could ask them, and that they would explain it to me in a helpful way. Everyone was
so positive which helped our daily work go smoothly.
Also i really enjoying the company's activities. also i really enjoying the enviroment
where everybody always smilling while working especially on leaders's joke
But when we have to work on important projects we always stay ready in every
situation, i also enjoying going to different company's conferences and taking
beautiful pictures for company to post on website.
But there were quite a few challenging things i have faced while working, for
example, i was just internship but i got handled writing SEO post to post on
Easybooks's website when my partner - Thuy went away for a week. But it was quite
interesting experience for me to understand more about this kind of job and how to
handle more complex in the future when i might be working on other projects or even
companies