ROJI RAJU (220021082073)

3rd Sem BBA

Department of Management Studies
ORGANISATIONAL ANALYSIS IN GOOGLE
 Introduction

• Google is a global conglomerate specializing in a diverse range of technology

offerings predominantly centered around online-based solutions and innovations.
• Founded by Larry Page and Sergey Brin on September 4, 1998 .
• Vision : “ To provide access to the world’s information in one click.“
• Mission : "To organize the world's information and make it universally accessible
and useful."
 Company Profile

• Pioneer in Tech: Spearheads search, AI, and hardware innovation.

• Diverse Offerings: Provides search, cloud services, and advanced
hardware.
• Global Influence: Impacts industries and users on a global scale.
• Innovation Focus: Invests in R&D, nurtures creativity.
• Mission-Driven: Strives for universal information accessibility.
 Industrial Profile

• Tech Innovation Leader: Internet services, AI, and cloud computing.

• Advertising Dominance: Google Ads' digital advertising supremacy.
• Cloud Services Provider: Google Cloud Platform for businesses.
• Hardware Producer: Pixel smartphones and Nest devices.
• Software Impact: Diverse tools like Gmail, Android, Maps, and YouTube.
 Competitors of the Company

• Microsoft (Bing): Tech giant with Bing search engine and software
services.
• Yahoo: Web services provider offering search, email, and content.
• Facebook (Meta): Social media leader in digital advertising.
• Apple: Hardware, software, and diverse services.
• Samsung: Global electronics producer, especially smartphones.
Corporate Social Responsibility(CSR) Activities

• Google tailors strategy and CSR based on product impact on

stakeholders.
• Focus: user-centric products, fair compensation, compliance,

satisfaction.
• CSR spans philanthropy, eco-ethics, global competitiveness, ethics.

• Constant improvement drives deeper stakeholder engagement.

 Findings

•Financial Services Cloud Adoption: Booming at 83% growth rate.

•Strategy Trends: Hybrid (38%), single (28%), multicloud (17%) preferences.
•Multicloud Transition: 88% non-users aim to adopt within a year.
•Regional Patterns: North America (US 54%, Canada 52%) leads; Japan at 42%.
•Hurdles: Regulatory complexities limit broader adoption.
 Suggestions

• Embrace multicloud solutions for flexible operations.

• Focus on regulatory simplification for smoother adoption.

• Leverage regional trends for tailored strategies.

Thank You