Floral Textile Design Development for Apparels

at Cross Stitch Pvt. Ltd

AN INTERNSHIP REPORT SUBMITTED TO LAHORE

COLLEGE FOR WOMEN UNIVERSITY IN PARTIAL

FULFILMENT OF THE REQUIREMENT FOR THE

DEGREE OF BS IN HOME ECONOMICS

STUDENT NAME: EMAN IBRAR

Roll No/Registration no: 2025121023

SUPERVISOR NAME: MISS AYESHA

SAEED

DEPARTMENT OF HOME ECONOMICS

LAHORE COLLEGE FOR WOMEN

UNIVERSITY, LAHORE, PAKISTAN

2020-2024

i
 Certification

This is to certify that the research work described in this report submitted by Ms. EMAN

IBRAR to Department of Home Economics, Lahore College for Women University Lahore, has

been carried out under my/our direct supervision, I have personally gone through the raw data

and certify the correctness and authenticity of all reported here. I further certify that this report

data had not been used in part or full, a manuscript already submitted or in the process of

submission in partial /complete fulfillment of the award of any other degree from any other

institution or home or abroad. I also certified that the enclosed manuscript, has been too paid

under my supervision and I endorse its evaluation for the award of BS degree through the official

procedure of university.

Miss. Ayesha Saeed

Name of Supervisor

Date:

Verified by:

Dr. Mehreen Ijaz

Name of Chairperson

Department of Home Economics

Date:

Stamp:

Controller of Examination

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 Dedication

I dedicated this work to ALLAH ALMIGHTY, who blessed me with best of

opportunities, and my father Ibrar Hussain and mother Mrs. Saima Ibrar for their unconditional

love and support, the best family who gave me strength and hope in every corner of my life, the

best advisor; and ever greatest our company Fountain Head Communication Pvt. Ltd, without

whose constant vigilance, this report wouldn’t have been possible.

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 Acknowledgement

First of all, I am grateful to ALLAH ALMIGHTY for the good health and wellbeing

that were necessary to achieve this goal. I would also like to thanks my parents for their prayers;

they were always supporting to me and encouraging me with their best wishes. However, it

would not have been possible without the kind support and help of many individuals and

organizations. I would like to extend my sincere thanks to all of them. I would like to express my

gratitude to my supervisor Miss Ayesha Saeed for her constant guidance, advice and sustained

interest throughout the whole period of my final project. She kindly gave her time to assist me

for the project and immediate help would be provided when I face difficulties throughout the

whole period. A special thanks to head of department for her encouragement and guidance. The

last but not the least, the greatest thanks are expressed to my family, classmates and friends for

their unlimited support and encouragement at the critical moment.

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 Table of Contents

Title Page No

List of Tables................................................................................................................ix

List of Figures................................................................................................................x

Abstract........................................................................................................................xi

Chapter 1-Introduction.................................................................................................1

1.1. History…................................................................................................2

1.1.1 C.E.O & Founder...............................................................................2

1.1.2 Brand Manaer…................................................................................2

1.1.3 Textile Designer …...........................................................................2

1.1.4 Fashion Designer…..........................................................................3

1.1.5 Website….........................................................................................3

1.1.6 Industry…………………………………………………………….3

1.1.7 Brand as a Customer……………………………………………….3

1.1.1. Departments….................................................................................3

1.1.2. Ready To Wear…..........................................................................3

1.1.3. Footwear……………………………………………………...…..4

1.1.4. Unstitch…………………………………………………………..4

1.1.5. Head of Department……………………………………………….4

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 1.2. Objectives of Internship…...........................................................................4

1.3. Learning Outcomes…..................................................................................5

Chapter 2-Work Plan...................................................................................................7

2.1 Designing Development….......................................................................8

2.2 Digital Creativity…..................................................................................8

2.3 Textiles….................................................................................................9

2.4 Mood Boards….......................................................................................9

2.5 Personal profile.......................................................................................10

2.1.1. Assignment no 1…...................................................................................11

2.1.2. Assignment no 2…...................................................................................12

2.1.3 Assignment no 3…....................................................................................13

2.1.4 Assignment no 4…....................................................................................14

2.1.5 Assignment no 5…....................................................................................15

2.1.6 Assignment no 6…....................................................................................16

2.1.7. Assignment no 7…...................................................................................17

2.1.8. Assignment no 8…...................................................................................18

2.1.9. Assignment no 9…...................................................................................19

2.2.1. Assignment no 10….................................................................................20

2.2.2. Assignment no 11….................................................................................21

2.2.3. Assignment no 12….................................................................................22

2.2.4. Assignment no 13….................................................................................23

2.2.5. Assignment no 14….................................................................................24

2.2.6. Assignment no 15….................................................................................25

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 2.2.7. Assignment no 16…..................................................................................26

2.2.8. Assignment no 17…..................................................................................27

2.2.9. Assignment no 18…..................................................................................28

2.2.10. Assignment no 19…................................................................................29

2.2.11. Assignment no 20…................................................................................30

2.2.12. Assignment no 21…................................................................................31

2.3.1. Assignment no 22…..................................................................................32

2.3.2. Assignment no 23…..................................................................................33

2.3.3. Assignment no 24…..................................................................................34

2.3.4. Assignment no 25…..................................................................................34

2.3.5. Assignment no 26…..................................................................................36

2.4.1. Assignment no 27…..................................................................................37

2.4.2. Assignment no 28…..................................................................................38

2.4.3. Assignment no 29…..................................................................................39

2.4.4. Assignment no 30…..................................................................................40

2.4.5. Assignment no 31…..................................................................................41

2.5.1. Assignment no 32…..................................................................................42

2.5.2. Assignment no 33…..................................................................................43

2.5.3. Assignment no 34…..................................................................................44

2.5.4. Assignment no 35…..................................................................................45

2.5.5. Assignment no 36…..................................................................................46

Chapter 3- Summary and Conclusion.........................................................................47

3.1. Summary…..................................................................................................48

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 3.1.1. Conclusion…............................................................................................49

3.2. Experience as an Internee...........................................................................49

3.3. SWOT Analysis...........................................................................................50

3.3.1. Strength….................................................................................................50

3.3.2. Weakness…..............................................................................................50

3.3.3. Opportunities….........................................................................................50

3.3.4. Threats…...................................................................................................50

Appendix

A. Evaluation Form

B. Internship Certificate

viii
 List of Tables

Sr.No Titles Page No

Table 2.1 Designing Development…...............................................................................14

Table 2.2 Digital Creativity…..........................................................................................14

Table 2.3 Textiles…..........................................................................................................15

Table 2.4 Mood Boards…...............................................................................................16

Table 2.5 Personal profile.................................................................................................16

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 List of Figures

Sr. No _Titles Page No

Figure 2.1 Advertisement Facebook post for blood donation…..........................21

Figure 2.2 Facebook Independence Day post…...................................................22

Figure 2.3 Facebook Independence Day post…...................................................23

Figure 2.4 Facebook Parents Day Post….............................................................24

Figure 2.5 Advertisement Tealicious Post…........................................................25

Figure 2.6 Advertisement Jumma Post for SAJJAD CHEEMA…......................26

Figure 2.7 Advertisement Facebook post for blood donation….........................27

Figure 2.8 Advertisement Facebook post for 14th August function….................28

Figure 2.9 Advertisement Jumma Post…............................................................ 29

Figure 2.10 Collage................................................................................................30

Figure 2.11 Collage................................................................................................31

Figure 2.12 Collage................................................................................................32

Figure 2.13 Collage................................................................................................33

Figure 2.14 Typography….....................................................................................34

Figure 2.15 Typography.........................................................................................35

Figure 2.16 Mock ups…........................................................................................36

Figure 2.17 Mock ups…........................................................................................37

Figure 2.18 Mock ups…........................................................................................38

Figure 2.19 Mock ups…........................................................................................39

Figure 2.20 Illustrators….......................................................................................40

Figure 2.21 Posters….............................................................................................41

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Figure 2.22 Jewelry….........................................................................................42

Figure 2.23 Cover Pages….................................................................................43

Figure 2.24 Advertisement…..............................................................................44

Figure 2.25 Fashion….........................................................................................45

Figure 2.26 Fashion….........................................................................................46

Figure 2.27 Block Printing Mood Board….........................................................47

Figure 2.28 Interior Mood Board…....................................................................48

Figure 2.29 Digital Presentation Sheet…............................................................49

Figure 2.30 Textile Designing Techniques..........................................................50

Figure 2.31 Vintage Weaving Mood Board…....................................................51

Figure 2.32 Nikah Certificate…..........................................................................52

Figure 2.33 Invitation cards….............................................................................53

Figure 2.34 Profile Making…..............................................................................54

Figure 2.35 Work Uploading…...........................................................................55

Figure 2.36 Project Publishing.............................................................................54

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 Abstract

This report is an attempt to explore the factors of digital marketing with social media in

Pakistan. For this purpose, different software’s are introduced to make electro media posts,

logos, illustrators and mood boards with different techniques and tricks. All posts, mood boards

and illustrators are descripted in this report.

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