DEPARTMENT OF AGRIBUSINESS

MANAGEMENT
CENTRE FOR POST GRADUATE STUDIES
OUAT, BHUBANESWAR
2023

RESEARCH METHODOLOGY FOR

AGRIBUSINESS MANAGEMENT
(ABM 540)
TOPIC- Objectives of challenges in marketing of different
commodities particularly the minor forest produces and make
questionnaires.

SUBMITTED TO: SUBMITTED BY:

Mr. Pandaba Charan Munda Shiv Shankar Behera
Asst. Professor, ABM 222122210
Objectives of challenges in marketing of different
commodities particularly the minor forest produces
1. Identify Barriers: Understand and identify the specific challenges and
barriers hindering the effective marketing of minor forest produces.
2. Improve Market Access: Enhance accessibility to markets for minor forest
produces, ensuring a more efficient and widespread distribution.
3. Address Regulatory Issues: Work towards resolving regulatory challenges
and obstacles that may impede the marketing process.
4. Enhance Infrastructure and Technology: Improve infrastructure and
technology to streamline the marketing supply chain for minor forest
produces.
5. Strengthen Supply Chains: Strengthen and optimize the supply chains
involved in the marketing of minor forest produces.
6. Increase Consumer Awareness: Raise awareness among consumers
regarding the value and benefits of minor forest produces, creating
demand in the market.
7. Facilitate Collaborations: Promote collaborations and networking among
stakeholders to foster a more cooperative and supportive marketing
ecosystem.
8. Align with Market Trends: Ensure that marketing strategies for minor
forest produces align with current market trends and consumer
preferences.
9. Explore Export Opportunities: Explore and overcome challenges related
to exporting minor forest produces, tapping into international markets.
10. Adapt to Environmental Factors: Develop strategies to adapt to and
mitigate the impact of climate and environmental factors on the
marketing of minor forest produces.
11. Address Financial Constraints: Find solutions to financial constraints that
may hinder the implementation of effective marketing strategies.
12. Diversify Markets: Work towards diversifying markets to reduce
dependency on specific channels, contributing to the sustainability of
marketing efforts.
13. Promote Sustainable Practices: Encourage and implement sustainable
practices in the marketing of minor forest produces, considering
ecological and social aspects.
14. Enhance Research Efforts: Increase the frequency and depth of market
research to stay informed about changing market dynamics and consumer
preferences.
15. Build Capacity: Implement capacity-building programs to empower
stakeholders with the necessary skills and knowledge for effective
marketing.
16. Create Opportunities for Collaboration: Establish platforms and
initiatives that encourage collaboration between different actors in the
marketing chain.
17. Improve Financial Viability: Work towards making the marketing of minor
forest produces financially viable for all stakeholders involved.
18. Promote Innovation: Encourage and support innovative approaches and
technologies to overcome marketing challenges.
19. Facilitate Policy Advocacy: Advocate for policies that support the
sustainable and efficient marketing of minor forest produces.
20. Measure and Evaluate: Establish mechanisms for measuring and
evaluating the effectiveness of strategies implemented to address
marketing challenges.
A Questionnaire to explore the challenges in marketing
different commodities especially minor forest produces.
1. What is your role in the marketing of minor forest produces?

Marketing Manager

Sales Representative

Farmer/Producer

Other (please specify)

2. How many years of experience do you have in marketing minor forest
produces?
General Challenges:
3. What, in your opinion, are the primary challenges in marketing minor
forest produces?
Product-Specific Challenges:
4. Are there specific challenges associated with marketing different types of
minor forest produces? (e.g., honey, herbs, non-timber forest products)

• Yes

• No
If yes, please specify the challenges for each type:
Honey:

Herbs:

Other (please specify):

Market Access:
5. How do you perceive the accessibility of markets for minor forest
produces?
Regulatory Challenges:
6. Are there any regulatory challenges or obstacles affecting the marketing
of minor forest produces?
Infrastructure and Technology:
7. To what extent do you think inadequate infrastructure and technology
impact the marketing of minor forest produces?
Supply Chain Challenges:
8. How efficient do you find the current supply chain for minor forest
produces?
Consumer Awareness:
9. Do you believe there is a lack of consumer awareness about minor forest
produces?

• Yes

• No
If yes, how do you think this can be addressed?
Collaboration and Networking:
10. To what extent do collaborations and networking play a role in
overcoming marketing challenges for minor forest produces?
Market Trends:
11. How well do you think the marketing strategies for minor forest produces
align with current market trends?
Opportunities:
12. Can you identify any opportunities that, if leveraged, could improve the
marketing of minor forest produces?

Market Research:
13. How frequently do you conduct market research for minor forest
produces?
• Regularly

• Occasionally

• Rarely
Competitive Landscape:
14. How would you describe the competitive landscape for minor forest
produces in your region?
Export Challenges:
15. Are there specific challenges associated with exporting minor forest
produces, if applicable?

• Yes

• No
If yes, please elaborate on the challenges:
Climate and Environmental Factors:
16. To what extent do climate and environmental factors impact the
marketing of minor forest produces?
Financial Constraints:
17. How significant are financial constraints in implementing effective
marketing strategies for minor forest produces?
Market Diversification:
18. In your opinion, how important is market diversification for the
sustainable marketing of minor forest produces?
Capacity Building:
19. Do you believe that capacity building programs could address some of
the challenges in marketing minor forest produces?

Suggestions for Improvement:

20. What suggestions do you have for improving the marketing ecosystem
for minor forest produces?