A Research Project Report

On
“Effect of social media on youth-”

Submitted to

Shri Sunshine Group of Institutions Rajkot

Under the guidance of

Dr. Amit R. Popat

In partial Fulfilment of the Requirement of the award of the degree of

Master of Business Administration (MBA)

Offered By

Gujarat Technological University

Ahmedabad

Prepared By

Parsana rutvi :227730592089

Vekariya jenisha : 227730592118

MBA (Semester-II)

June - 2022
 Student’s Declaration

We hereby declare that the Research Project

Report titled ’ Effect of social media on youth is a result of our own
work and our indebtedness to other work publications, references, if any,
have been duly acknowledged. If we are found guilty of copying from any
other report or published information and showing as our original work, we
understand that we shall be liable and punishable by the university, which
may include ‘Fail’ in examination or any other punishment that university
may decide.

Enrollment no. Na Signature

me

2277305920 Parsana rutvi

89

227730592118 Vekariya jenisha

PLACE: RAJKOT DATE:

INTRODUCTION
Social media can be defined as a digital way of communication.
It involves interactions on different scales. They can be through
text messages, images, videos, or audio and video calls.

As 21st century started, a group of students from Harvard

university designed a chatting website named Facebook that
was meant to be used amongst the students of the institution.
But it got popularized soon and hence became prevalent
amongst the people of all ages. Since then, there have been a
bunch of platforms that offer similar services with some
diversity and provide users the way to be globalized.

With the advancement of technology and availability of gadgets

at a large scale, the role of social media has been increased. The
platforms that earlier started from the chatting websites have
now expanded their heritages to many spheres and are helping
the people according to their needs. There are chatting
applications that allow people to send messages in the form of
text, there are applications that allow the users to send photos
and videos. There are applications that make users able to have
their live streams and hence get fan following, confidence and
earn living.

The most common social media sites are the ones that provide
people with the ability of being socialized using text messages.
In this regard, WhatsApp, Viber and messenger by Facebook are
the prominent ones that allow users to have their conversations
going through rapid communication modes. Secondly, there are
sites that provide users with the chance to demonstrate their
inner skills to the world and this way, they can get followers and
cheers from all over the globe. Facebook, Twitter and WeChat
are some of the instances that are jam-packed with the talented
individuals exhibiting their flair. Thirdly, there are platforms that
are more famous because of visual communication than text.
Pictures, videos and illustrations provide in depth view to the
people. Instagram and snapchat are the two apps commonly
used among the youth for sharing pictures and letting people
impressed by their content. Fourth are the sites that primarily
focus on video streaming and visual content. YouTube that was
first developed by three youngsters and later sold to Google has
the front-running role in video streaming sites. It provides users
to view all the videos in a blink of an eye at any time.
Furthermore, it makes them have their own channels through
which they can show the hidden skills to the viewers.

Social media can either be used for online buying and selling.
Businesses can benefit from it. Amazon, and Alibaba are the
two prominent platforms that provide the people access to
products at a large scale and also have impressive facilities of
delivering them to the buyers. To put it in a nutshell, social
media is being used in almost all spheres of life today. Its roots
have expanded and have provided people with a digital world
full of impressive features. All these sites are extensively used
by the youngsters. Talent gets promoted, creativity gets
encouraged and this way, skillful youth is having their careers
developed through these platforms.
 2.Literature Review

Social media is widely used by the adolescence and youth.

Starting from Facebook in 2003, it has seen massive increase in
its users who choose it for diverse purposes. It provides them
with the chances of showcasing their hidden skills to the world.
Facebook, Instagram, Twitter, YouTube, Snapchat, and Tumbler
all offer far reaching prospects to observe and choose them
according to their interest. From getting salaried to running
businesses, from relishing impressive content to presenting
inner skills, from reading books, novels and interesting content
to staying updated with the happening events, it benefits each
of its users in the best desired way. Where social media has
comprehensive and far-reaching impacts on youth, it is also
being used in negative means. From cyber bullying to online
crimes and from hacking to data breaches, it also has some
deleterious impacts. (Akram & Kumar, 2017

In modern time, social media has been used by young students

during their studies. It enables them to grasp different kinds of
information from diverse sources. Students use it for enhancing
their knowledge and to understand the concealed secrets.
Through several blogging sites, students also polish their skills
and showcase their potential by posting attractive content and
hence, prove their worth. Social media is not just fun, it enables
youngsters to form collaborations with others and this way,
they can enrich their potential. Moreover, it allows them to
share files easily that could contain books, articles and
informative videos. (Siddiqui & Singh, 2016)

On the contrary, social media is also affecting the youngsters in

negative means. Ohio State University’s research states that
students who used social media in their study hours had lesser
grades than those who did not involve themselves in these
activities. Furthermore, extensive and unbalanced use of social
media sites also leads to mental and psychological stress and
this way, it affects their learning and understanding skills. To be
more precise, there are examples where youngsters tangled
themselves in online delinquencies just because of lack of
knowledge and information. Those who indulge in activities that
are considered wicked by humanity are a big threat not only for
the person whom they are harassing, but also for themselves.
(S, Kumar, & Kumar, 2019)
 INTRODUCTION

Social Media refers to array of applications such as WhatsApp, Facebook,

Twitter, LinkedIn, and YouTube etc. and websites through which people share
the information and appreciate major events that happens around them.
Social media is in progress from the early of the 21st century. Social media
tools provide better way of opportunities and interaction to learn different
foreign languages. With the advent of social media, the world become a global
village. Through social media platforms, users can connect with other people
within seconds, share their ideas, and provide comments on different area of
interest and issues. People of different culture can also talk on any issue and
also search for information about other countries.
The National Youth Policy (NYP)-2014 has defined ‘youth’ as persons in the
age-group of 15-29 years. Youths and students use social media for varied
purpose like learning, entertainment, and also for innovation. Social media
influence youth’s life and it has both positive and negative impacts. Assad Ali et
al (2016) from their studies, found that social media plays vital role in
providing learning and job opportunities to the students. In the recent time,
companies have online system of recruitment and selection, few companies
have own page or group to inform their employees about the company’s
position. Mostly companies use it for promotion of their product and services.
 Research Objectives

1. To analyze the influence of social media on youth social life.

2. To evaluate direction of youth to utilizing social media.
3. To assess the beneficial and preferred form of social media for youth.
4. To evaluate the attitude of youth towards social media and measure the
spending time on social media. 5. To analyze the dependency of youth on
social media and it’s exhausting in life routine.
6. To recommend some measure for proper use of social media in right
direction to inform and educate the people.
 Problem Statement

The study was design to analyzed the impact of social media on youth, how
social media is influencing on youth in different aspects of social life, political
awareness, religious practices, educational learning, trends adopting, sports
activities and so on.
 4.Research Methodology

The descriptive method was used to carry this study. And survey type research
was conducted, through the questionnaire public opinion and perception was
discriminate about the impact of social media on youth and statements was
developed related to the various aspect of youth’s life and society.
 Research design (Exploratory research)

Research design (Exploratory research) Exploratory research conducted for a

problem that has not been clearly defined. Exploratory research helps
determine the best research design, data collection method and selection of
subjects. It should draw definitive conclusion only with extreme caution.
Exploratory research often relies on secondary research such as reviewing
available literature and data, or qualitative approaches such as informal
discussion with consumers, employees , management or competitors , and
more formal approaches through in depth interviews focus group sand
projective methods .

There are some of the more popular methods of exploratory research

design include literature searches, depth interviews, focus groups and case
analyses.
 Source of data/information

Data collection is the selection of methods and procedure for collecting the
data to carry out any research. There are basically two methods available to
collect the data.

Primary Data:
∙ Whenever the data is collected for very first time by using various techniques
like interviews, questionnaire, schedule, observation etc. is regarded as
primary data collection method.

Secondary Data:
∙ Whenever the data is collected which is already gathered some other person
that it is regarded as secondary data collection method. The source secondary
data collection methods are books, general, financial statements etc.
 Sample and sampling methods

Sampling means selecting the group that you will actually collect data from in
your research.

⮚ Sampling method is convenience.

⮚ Sampling size is 100

 Details of the tools

Case studied, checklists,interviews, observation sometimes and surveys or

questionnaires are all tools used to collect data. It is important to decide the
tools for data collection because research is carried out in different ways and
for different purpose

I use questionnaire tools or methods to collect data about impact on social

media on youth.
 Data Analysis

Remain
(some changes needed )

Findings

This study examined the impact of social media on youth. Results revealed that
20% of the respondents said that they have benefits/ positive impact of
learning from social media and another 20% of the respondents got benefits of
staying connected with friends through social media, 28% of the respondents
get benefits like entertainment and fun, 18% of the respondents got benefits
like in quest of job opportunities. Results also depicts that social media cause
health problems and affect our cultures. While using social media, users have
to remember the cultural values and social norms.
 Recommendation

⮚ It is suggested that social media users have to remember the purpose of

using social media and stay remained use the informative sites and also
aware of privacy issues involved in the use of apps ..

⮚ Adolescence should use their time wisely on social media for better

social networking instead of wasting their precious time on informal

chats and posts in WhatsApp, Twitter, Facebook, and YouTube……

⮚ To secure the future of children, teachers and parents should check out

what they actually are doing on social media.

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Annexure/Appendices
(Remaining copy question with options )
Thank you\