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  • 05.borang - Brand Position Implementation Sheet

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    momon Kariman
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    The document discusses brand positioning strategies integrated with blue ocean strategy. It identifies 7 zones: what consumers want, what your business does best, what competitors do best, the losing zone where competitors meet consumer needs better, the dumb zone of unimportant competition, the risky zone of equal competition won through speed and innovation, and the winning zone where your brand's differences matter most to consumers. The zones help analyze competitors and identify opportunities to create new demand outside of existing competition.

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    05.Borang_Brand Position Implementation Sheet

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    The document discusses brand positioning strategies integrated with blue ocean strategy. It identifies 7 zones: what consumers want, what your business does best, what competitors do best, the losing zone where competitors meet consumer needs better, the dumb zone of unimportant competition, the risky zone of equal competition won through speed and innovation, and the winning zone where your brand's differences matter most to consumers. The zones help analyze competitors and identify opportunities to create new demand outside of existing competition.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views2 pages

    05.borang - Brand Position Implementation Sheet

    Uploaded by

    momon Kariman
    The document discusses brand positioning strategies integrated with blue ocean strategy. It identifies 7 zones: what consumers want, what your business does best, what competitors do best, the losing zone where competitors meet consumer needs better, the dumb zone of unimportant competition, the risky zone of equal competition won through speed and innovation, and the winning zone where your brand's differences matter most to consumers. The zones help analyze competitors and identify opportunities to create new demand outside of existing competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Brand Positioning

    Nama Sekolah Jenjang


    Integrated With Blue Ocean Strategy

    No Area Action Plan


    1 What Consumers Want

    2 What your Business Does Best

    3 What Competitor Does Best

    4 Losing Zone
    Competitor meets consumer needs
    better than you
    5 Dumb Zone
    Competitive battle where consumers
    doesn’t care at all
    6 Risky Zone
    Equally meet consumer needs. You win
    through speed, innovation, and
    emotional connection
    7 Winning Zone
    Your brand’s clear difference matters
    to consumers

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