Business Plan

Lariana Núñez
 Nature of the Undertaking. Title, Branding

This idea is based on the fact that some companies bring monthly boxes with some of
their products to their subscribers so that the customer can enjoy them at a lower cost
and generate more profits for the company.

 My idea of Boxes & Surprises is that the client, through the page in social networks,
chooses one of the three types of boxes that are offered with different prices and, the
higher the cost, the more products the box includes.

 The customer will not know what can come there from Sweets, Accessories,
Intimate Apparel, Makeup and all those products that we have to offer. According to the
tastes that the client demands we will take it into account when filling the surprise box.
 Service or Product: Why is your venture
unique?

• The first venture with this innovative idea has not yet been
seen in the city.

• The microenterprise encompasses all these possible

situations, being carried away by the tastes of the person so as
not to generate displeasure in the deliveries.

• The passion for this project is unmatched, so it will generate

time and effort for the success of this venture never seen
before in the city.
 Target Audience

Our target is wide. The surprise boxes are a detail for

any person in any part of the country, that is why we do
not have a specific public, it is dedicated to men,
women, young people, children, etc.
 Goals and Scope

 Our goal and scope is to be able to satisfy the needs of our customers,
brightening up with selected details and thus creating a happy space.

 We want to reach as many people as possible and gain popularity in the

area.

 And finally, our goal is to unite frontiers and entrepreneurs, that in the
long term our brand extends so that the boxes can have more content.
 Strategic Plan and Market Vision
SWOT Analysis

Opportunities Threats
• Effort, desire • It does not have a
complete budget to
and time to • Our product and service achieve all the goals • Emergence of
generate the satisfy consumer trends it wishes to other
and adapt to any accomplish. microenterprises
desired environment or season.
changes. with the same
Strengths Weaknesses idea.