Publicis India

GROUP 11
BREAK. BOND. BUILD.
Break what’s come before
Bond with employees worldwide
Build values in radically new ways
Publicis India is a part of Publicis Communication which is the arm of
Publicis Groupe which is one of the world’s Big 4 in Advertising
 STRENGTHS
● Strong network and
experience
● Scale and Diversity of Global
presence
● All in one platform
● Lasting Clients Relations
● Reputation for quality of work
to corporates
● Decentralised decision making
CHALLENGES
● Social media issues handling
● Limited Market Share
● Tough and increasing
competition
● Securing its position in global
multi-cultural context
● Its revenues depends on
corporates marketing budgets
hence to prone to market risks
Some of its Clients:
 Awards for the Brand Campaign

Won Gold in APAC Effie Awards, 2017

Publicis Communications ‘The

Giant Demo Of Strength’
campaign for Ambuja Cements
#Next Level Cheese Hai
● Crafted by Publicis India, national advertising campaign for “Oven Story Pizza”
● The films take you through a punny journey of how people are moving away from
ordinary pizza brands and looking for newer innovations in terms of taste and
variety
● This is the brand’s first integrated campaign extending across digital, print,
outdoor and radio
● Founded by Jaydeep Burman, Rebel Foods is the parent company of Oven Story
and it has brands like Fasoos, Behrouz under its umbrella
Mind Map and Competitors
Competitors are:

● Pizza Hut
● Dominos
● Chicago Pizza
Points of Parity and Points of Difference
Points of Parity

● Associations not unique to the brand but are shared with other brands
● Similar price and packaging

Points of Difference

● Disruption in India’s Pizza market

● Innovation
Perceptual Map
 Major Brand elements that contributed to
Ovenstory’s Success:
● Brand Positioning
● Brand Communication
● Brand Differentiation