INSTITUTE of BUSINESS MANAGEMENT

COURSE SPECIFICATIONS

STRATEGIC MANAGEMENT (MAN 405, 612)

University: Institute of Business Management Faculty: Dr. Fazal Khalidi

Course specifications

Programme(s) on which the course is given: BBA / MBA

Department offering the programme: College of Business Management
Department offering the course: Management and HR
Academic year/Level: Level 4
Date of specification approval: January 2019

A. Basic Information

Title: Strategic Management Code: MAN 405 / 612

Credit hours: 3 Lectures: 1.0

Tutorial: 1.0 Practical: 1.0 Total: 3.0

B. Professional Information

1. Overall aims of course

The program is tailored to address the challenges of competitiveness, creativity, and

innovation. The intention is to provide students with strategy insights; reflect on
strategic dilemmas; and practice strategy tools to enable students to become strategic
thinkers.

The course will cover the art of crafting competitive advantage using strategy analysis,
strategy formulation, and strategy implementation at different organizational levels.
We will also reflect on the purpose of organizations, their governance, and their role
towards shareholders, stakeholders and society in general.

2. Intended learning outcomes of course (ILOs)

a. Knowledge:
To encourage the understanding of the many, often conflicting, schools of thought and
to facilitate the gaining of insight into the assumptions, possibilities and limitations of
each set of theories and tools.

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 b. Skills:
To develop the student’s ability to think strategically, understand the language of
business, learn the art of crafting competitive advantage, critically reflect on
existing theories and tools, to creatively combine or develop frameworks and tools
and use them where appropriate.

c. Pakistan - focus:
To provide insights into the strategies of Pakistani companies through videos, guest
speakers and term projects.

3. Contents:

Topic No. Readings /Case Studies / Videos

of
hours
Week 1 Class Introduction / Groups / 3.0 Handout: What is Strategy?
Learning & Teaching
Methodology

Strategic Management
Essentials

How not to practice Strategic

Management

Week 2/3/4 The External Audit 9.0 Case: Robin Hood / Crocs
*PEST-C Analysis
*PEST-C Analysis *Porter’s 5 Forces Model
*Porter’s Five-Forces Model *CPM
*EFE Matrix
*CPM CPM for IoBM, IBA, SZABIST

Handout: How competitive forces shape

strategy.

Week 5/6 The Internal Audit 6.0 Case: Robin Hood / Crocs
*VCA
*Value Chain Analysis VCA *IFE
*IFE Matrix
Week 7 Vision & Mission Analysis 3.0 Analyzing Vision & Mission of IoBM.

*Developing a Vision Crafting Vision & Mission of Robin

*Developing a Mission Hood / Crocs

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Week 8/9 Midterm Exam 3.0

Week Strategies in Action 6.0 Exercise: Classifying Corporate

10/11 strategies.
*Long Term Objectives
Video: Bake Parlor
*Types of Strategies
Integration Strategies Handout: Generic competitive strategies.
Intensive Strategies
Diversification Strategies Handout: From competitive advantage to
Defensive Strategies corporate strategy.
Porter’s Generic Competitive
Strategies

Week Strategy Generation & 9.0 Case: Robin Hood / Crocs

12/13/14 Selection *SWOT Matrix
*BCG Matrix
*Input Stage Matrices *IE Matrix
*Matching Stage Matrices *GSM Matrix
*Decision Stage Matrix *QSPM

Week 15 Strategy Implementation 3.0 Video: Shan Foods

Strategy Execution Handout: BCG Analysis

Strategy Monitoring

Week 16 Experiential Learning Term 3.0

Project Presentations

Week Final Exam

17/18

4. Teaching and learning methods

Lectures, videos, class discussions, assignments, case studies, article presentations

and a group project.

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5. Student assessment methods

Assessment methods … to access Assessment Weight

schedule: week: age
1 Class Participation Intellectual, analytical, and 1 to 15 10%
conceptual skills
2 Midterm Exam Conceptual and analytical 8/9 30%
skills
3 Experiential Learning Professional and conceptual 16 20%
Term Project skills
4 Final exam Conceptual and analytical 17/18 40%
skills
Total: 100%

Formative assessments:
 In class support behavior
 Punctuality
 Attendance.

6. List of references

Course notes: Case studies and handouts

Essential books (text books):

1. Strategic Management 16e, by Fred David & Forest David

Recommended (Reference) books:

1. Competitive Advantage by Michael Porter
2. The Strategy Process 4e by Henry Mintzberg

7. Facilities required for teaching and learning

 Classroom multimedia with full sound system

 Whiteboard

Dr. Fazal A. Khalidi

Senior Fellow - Strategy and Organizational Behavior
Room:402 Extension:388 Email:fazal.anwer@iobm.edu.pk
Date: 1st Sep, 2022

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