Department of Management Sciences

University of Gujrat
Course Outline Spring-2019
Course Information
Course Title Strategic Management Course Code MGT-406
Credit Hours 3 Course Level MBA -2nd
Instructor Information
Name Muhammad Abdul Office A-207
Majid
Email abdul.majid@uog.edupk Contact No. 03338454806

Sixteen Weeks Plan

Week Clas Course Contents/Activities *Teaching Activity
s Method/Readings Sheet
1 Orientation Class Lecture
Course Introduction and Overview +
1 SM
2 An Investment Perspective Of Lecture Case Study
strategic Management
3 Challenges in Strategic Management Lecture Required
Assignment #1 reading:
Chapter 1 +
any Articles on
2 Wattle
4 Strategies and its types Lecture /class Submission of
Analysis of strategy Discussion Assignment #1
Selecting the right strategy (Chapter 1)
Implementing strategy
5 Case Study Lecture /class
Discussion
6 •The Nature of Strategic Management Lecture /class Chapter 1
•What is strategic management? Discussion
3
•Key terms in strategic management
•The strategic management model
•Benefits of strategic management
Assignment #2
7 •The nature of strategic management Lecture
•Defining and differentiating vision Chapter 2
and mission
4
Case Study
8 •Internal environment analysis Lecture Chapter 3
•External environment analysis
5 9 Defining and differentiating Vision Lecture Chapter 2
and Mission
•The process of developing a mission
statement

Page 1 of 4
 Department of Management Sciences
University of Gujrat
Course Outline Spring-2019
10 •Importance of mission and vision Lecture /class Chapter 2
statement Discussion
•Mission statement components
11 The Internal Assessment (Strengths Lecture /class Chapter 4
and Weaknesses) Discussion
•The resource based view
•Integrating strategy and culture
6 Case Study
12 The External Assessment Lecture /class Chapter 3
(Opportunities and Threats) Discussion
•The industrial organization view
•Porter’s five forces model
13 The External Assessment Lecture /class Chapter 3
(Opportunities and Threats) Discussion
•Forecasting tools and techniques
7
14 Case study: Harley Davidson (2009) Lecture /class
Fred R. David Discussion
15 Strategies and its Types Lecture /class Chapter 5
•Integration strategies Discussion
•Intensive strategies
•Diversification strategies
8 •Defensive strategies
•Porter’s five generic strategies
16 •Strategic Management in non- profit Lecture Chapter 5
organizations
•Strategic management in small firms
17 & Mid-term Examination
9
18
Performance Management and Lecture /class Class
19 Feedback Discussion Participation
Analyzing the Strategy
•Nature of strategy analysis and
10 choice
20 •A comprehensive strategy Lecture Chapter 6
formulation framework Case study: Procter
•Case study: Procter & Gamble & Gamble (2006) by
(2006) by Joseph W. Leonard Joseph W. Leonard
21 Strategy implementation – I Lecture /class Chapter 7
• Organizational structure and Discussion
design
22 Strategy implementation – II Lecture /class Chapter 7
11 • Strategic control systems, Discussion
culture and rewards systems,
alignment of strategy and
structure, and strategic
Leadership.
12 23 Implementing Strategy: Lecture /class Chapter 7
Page 2 of 4
 Department of Management Sciences
University of Gujrat
Course Outline Spring-2019
Management and Operational Discussion
Issues
The nature of strategy implementation
Annual objectives

24 Policies Lecture /class Chapter 8

Resource allocation Discussion
25 Implementing Strategy: Lecture Chapter 8
Management and Operational
Issues
 Managing conflict
 Managing resistance to change
13
26  Managing the natural Lecture /class
environment Discussion
 Human resource concern when
implementing strategies
27 Implementing Strategy: Marketing, Lecture /class Chapter 8
Finance, R&D and MIS Issues Discussion
 The nature of strategy
implementation
 Marketing issues
 Finance issues
14 28 Implementing Strategy: Marketing, Lecture /class Chapter 8
Finance, R&D and MIS Issues Discussion
 Research and development
issued
 Management information
system issues
29 Reviewing the Strategy Chapter 9
The nature of strategy evaluation
A strategy evaluation framework
15
30 The balanced scorecard Chapter 9
Published source of strategy
evaluation
31 Presentation
16
32 Presentation
End-term Examination
*Lecture, Discussion, Class Seminar, Case Study, Presentation etc

Signature Signature
Course Instructor Coordinator Specialization

Page 3 of 4
 Department of Management Sciences
University of Gujrat
Course Outline Spring-2019

Signature Signature
Chairperson, Department of Management Dean, Faculty of Management and
Sciences Administrative Science

Page 4 of 4