REPUBLIC OF THE PHILIPPINES

BICOL UNIVERSITY
LEGAZPI CITY

Name: JAMIL A. MENCIAS

College: BU College of Engineering
Course: BS ME 3B
School Year: 2022 – 2023 1st Semester
Subject: Entrep Mind
Teacher: Prof. Rene jelly

M1 SESSION 4 CASE STUDY Entrepreneurial

Mind

We now know the behaviors important to entrepreneurial success. Now, let’s analyze this
case:

THE CASE OF EDEN

Eden is in the carpentry business and produces wardrobes and chairs. Eden was formerly
employed in a big furniture manufacturing company. To get business knowledge, she joined a
bookkeeping course. Eden’s business has grown a lot within the past two years. She has recently
set herself the goal: “double the size of the business within another two years”.

To reach her goal, she went to a larger furniture sales company in her neighborhood and
offered her products. After being rejected first, she made another try and offered chairs of a
special design she had seen on Pinterest. Finally, she got a contract. In addition, Eden sends out
an employee once a month to distribute flyers announcing special offers. She also rents a van
every second Saturday for delivery service. Moreover, she regularly meets people in the
carpentry business to exchange on problems and new designs.

Instruction: Identify self-starting behavior and its consequences.

What self-starting behavior did Eden
show?
She begins to do something to herself. She
began her own firm after working for a
furniture company, and she even enrolled
in a bookkeeping course to learn more
about running a business.
For her business, she sets objectives. She
didn't just stop at starting her own
company; she also set a target to double its
size in the following two years. She
continually sets new objectives.
She is versatile or attempts to make her
designs more versatile. She attempts to
learn more about what designs will catch
the eye of bigger firms in order to land a
contract rather than sticking to what she
thinks is good. She continued even if she
had been turned down. She keeps picking
up new techniques that are similar to those
she has seen in Europe.
What are the consequences?
She may create her own ideas and designs
by starting an activity on herself. She
doesn't wait for instructions from others or
seek for their consent. She has the ability to
start her own business and carry out her
own ideas.
Eden having goals allows her to focus on
what she should do in order to manage her
business well. She is able to easily lay out
her plans because her focus is inline with
the goals she has for her business.
Because she is willing to learn, she never
runs out of ideas on what she will design.
She managed to secure a contract because
of her willingness to learn and try new
things.
She advertises her business by sending an
employee to distribute flyers and rents a
van for delivery.
She regularly meets people in the
carpentry business to exchange on
problems and new designs.
THE CASE OF MARTHA
What reactive behavior did Martha
show?
She can reach more individuals and raise
awareness of her company. She is also able
to effectively market her company, which
might provide her an edge over rival
businesses because it is more enticing and
increases customer satisfaction.
She is able to expand her knowledge
about the carpentry business, build
connections with other companies and
clients, and gain trust from the
consumers in the carpentry business.
What are the consequences?
 She doesn't do anything to hone her abilities.

She is unable to pick up fresh ideas and

concepts that are crucial for her company. She
is therefore unable to come up with ideas or
recognize the wants of customers.

Martha started her carpentry business 10 years ago. She had acquired her business
knowledge during her time as delivery driver for one of the furniture manufacturers in town. So
far, she has not taken part in training. Since she has no ideas for new designs, she sticks to the
same designs for many years now. Her workshop is located in a suburb of the city so that access
is one of her biggest problems. She has no own vehicle which forces her to sell her products at
the roadside. She thinks that gaining access to her customers would be necessary but until now
she has not tried anything new.

Instruction: Identify reactive behavior and its consequences.

She only sticks to old routines like old

designs and such. She doesn’t create new
designs for her business.
If she continues on not being adaptive to new
trends, her business will soon become
obsolete. People will not avail her business
anymore because her design is just constant.
As time goes by, consumers will always look
for something new.

She doesn't discuss issues she encounters in
her business. She doesn't take the initiative to
tackle the issues in her company; instead, she
continues to do what she has been doing for
years. She criticizes the issues facing her
company but does little to improve them.
She thinks of what she needs to boost her
business but doesn’t do it. Her ideas only
remain as thoughts and are not laid into
action.
Her problems will remain as a problem. There
will be no improvement. Since the location of
her business, she doesn’t think of spicing
things up in order for the consumers to go to
her business. Without proper steps, she will
soon lose customers resulting in profit loss.
She won't be able to identify the wants of the
clients because she doesn't make an effort to
get to know them. To create a beneficial
exchange of commodities with customers, it's
critical in marketing to understand their
requirements and goals. Martha won't be able
to market her products to customers since she
doesn't understand their needs.