Jonathan B.

Bigueras

BS Social Work 3-C

Case 2 –The Case of Martha:

Martha started her carpentry business 10 years ago. She had acquired her business

knowledge during her time as delivery driver for one of the furniture manufacturers in town. So

far, she has not taken part in training. Since she has no ideas for new designs, she sticks to the

same designs for many years now. Her workshop is located in a suburb of the city so that access

is one of her biggest problems. She has no own vehicle what forces her to sell her products at the

roadside. She thinks that gaining access to her customers would be necessary but until now she

has not tried anything new.

What Reactive Behavior did Martha show?
Not allowing oneself to grow; sticking with her
old standard; stagnant
Bad business location
She has the ambition but without initiative to
materialize it
What are the Consequences?
Her carpentry business always offers the same
designs for many years.
She has to sell her products at the roadside which
puts herself and her business at risk.
Her services are inaccessible