CASE PROBLEM: JOVINA BUENAARTE PLASTIC PRODUCTS- LET ME TRY AGAIN

Miss Buenaarte was 36years old way back of 2009 when she first started plastic products. She made up
her mind to operate this business when her friend, a plastic makers, complained about the unavailability
of plastic products in the area which are of standard quality. Those that are locally made do not confirm
with the requirements set by various users.

With a P50,000 starting capital Miss Buenaarte proceeded to produce plastic products as bags and
kitchen utensils, She personally supervised the necessary materials for production. Because of good
quality control he products surpassed the requirements of the buyers. Her sales increased considerably
even if her selling prices are a little higher than the competitors.

The firm soon grew into a multi- million peso operation. The number of her employees increased to
about a hundred with five assigned to administration either drivers or laborers. Her market covered the
entire province of Laguna. Miss Buenaarte’s happened right before her administrative staff which since
then, had the impression that success is not a hard thing to achieve.

It was at that time that Miss Buenaarte tried her hand in the appliance business where she became
quite successful. Ving However she neglected her plastic product business and soon her employees
resigned one after the other. After leaving the firm her production assistant Mr. Noel dela Cruz, made
attempts to duplicate the feat of his former boss in the plastic products manufacturing.

Miss Buenaarte was not successful, however, and she is now in deep thought considering what should
next move should be.

QUESTION: IF YOU ARE MISS BUENAARTE WHAT WILL YOU DO? EXPLAIN YOUR ANSWER.

PLEASE ENCODE YOUR ANSWER, NO COPYING OF ANSWER/IDEAS.