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    Britannia adopted various marketing strategies to diversify and strengthen its brand portfolio. It launched a makeover plan with a new tagline "Eat Healthy, Think Better" to reinforce its leadership in biscuits. Britannia differentiated its brands to target various segments by positioning them as "Tasty Yet Healthy". It expanded its product range and increased market penetration through innovative campaigns. These strategies helped Britannia create stronger brand equity and attract more consumers.

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    Britannia adopted various marketing strategies to diversify and strengthen its brand portfolio. It launched a makeover plan with a new tagline "Eat Healthy, Think Better" to reinforce its leadership in biscuits. Britannia differentiated its brands to target various segments by positioning them as "Tasty Yet Healthy". It expanded its product range and increased market penetration through innovative campaigns. These strategies helped Britannia create stronger brand equity and attract more consumers.

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    © All Rights Reserved
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    7 views2 pages

    POM Bcom H

    Uploaded by

    sonali.vashisht2
    Britannia adopted various marketing strategies to diversify and strengthen its brand portfolio. It launched a makeover plan with a new tagline "Eat Healthy, Think Better" to reinforce its leadership in biscuits. Britannia differentiated its brands to target various segments by positioning them as "Tasty Yet Healthy". It expanded its product range and increased market penetration through innovative campaigns. These strategies helped Britannia create stronger brand equity and attract more consumers.

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    © All Rights Reserved
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    of 2

    clAsSMALe

    Dete
    Page

    ASSIGNMENT Name Bhawna


    Cougse : Bcom(H0)
    RoU No 20COMISYO
    Section: A

    CASE STUDY ON MAKEOER Of BRITANNIA:


    A Path Les toaueLed
    DiACLus the Ke_maHketing stsategies odoptad
    b 8oitannia.
    BL kickod o diuosification exeacise to
    becne_Comp040hanaiua Lood and beuOFO
    CMPanA making choase ano otkas daity Podut
    in addition to it bakane pH0ducts.
    BIL OokedLOLLOZhen 0ppH0ach tD SuUÜ
    ond pa0sp2 Tt cooped a makeau plan
    BIL built a eu cepaHake dantif ana
    adoptodcdoutuu and tdontiliablo togo win
    O new base une- £ot Healtny Think better.
    BIL Oinfoced itA At9t0ngth in biucuits b
    seDping to Conolidate ond impDUA tts
    Leadloip position usin a_qesiue nketing
    10tegie
    BIL e u o o that each bsanoL has a
    bose At0term2nt mabing clOAsA "highos
    Ldo beratits" oL sand.
    BILwed.combnatisn o poucean
    lassmAte
    Date
    Page

    pp eol to Ztoaddie eue- AEGmontg


    maPot.
    8t uaing umbooua maypettne LOtha
    mas maHkdE
    BlL dffestertiatRd tts oands by bounping
    thom mde "Lat Healthy mik Beten
    BlL wAed MaIkot Peneteaton.70nieabe.
    enetoatien mOLOhan half 4 naL
    Outots AeUcQd
    blL dLuossife tt ooductspetfoliO.
    Todte yet eathy'Houw fa t a phllosoph
    Butannia hos halpeo the. compu to
    CLLatE maHk0A Lg ttseL
    8uitanvuia phile%ophy ln peyé ploing with
    Sycholo aing Tost 1et Healthywhich
    atHacte huge Qumbe o coniraIuEL
    Tegeu biscuuitsauo toougeted young kkids
    CHOOn Dot_Onol Rod D0t u tuA_packts alho
    helped in cheoiirg. agline TaJty YetHealtthy
    also hop in_ateacing Indian Me
    k to
    pfen these bisuÍt£ou thoit
    Chitduh,BIL alJo positioned "TigoboLand
    a Health FOHCO
    biacuit" BL taogetad
    Begmonts uwh@e thad potonttal o
    captuuing ethaH_nLUmbeH_One 9
    tuwo 04ition. umbe

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