2015 - Houston Theater District MP

ISSUED FEBRUARY 2015
HOUSTON THEATER DISTRICT

MASTER PLAN
The Houston Theater District Master Plan
has been sponsored by
Supported by
• Alley Theatre
• City of Houston
• Da Camera of Houston
• Hobby Center for the Performing Arts
• Houston Ballet
• Houston Downtown Management District
• Houston Grand Opera
• Houston Symphony
• Society for the Performing Arts
• Theatre Under The Stars (TUTS)
Consultant team lead by
With support from

• Clack Condon Associates
• The Principle Partnering Group
•2RPH
Houston TheaterGroup
Consulting District Master Plan
• Smith & Company Architects
• Tranquillity Park design by White Oak Studio
CONTENTS
Executive Summary Page 4
01 - THE VISION
Page 6
Vision Statement
02 - BACKGROUND AND PRINCIPLES

Page 12
Site Context
Placemaking: Technology, Lighting, and Public Art
Access and Movement
Street Life and Walkability
Built Form
03 - MASTER PLAN FOR 2025

Page 24
The Illustrative Master Plan
Center Stage
Bagby Boulevard
Livable Streets
04 - TAKING ACTION NOW Page 60
Programming and Festivals
Parking and Underground
Branded Wayfinding
05 - PHASING AND COSTS Page 76
Phasing, Strategy, and Cost Estimates
3
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
The Houston Theater District plays Introduction
an important role as the focus of arts,
The 2025 Theater District Master Plan, Chapter 1 describes the vision for
entertainment and cultural life and
initiated by Houston First Corporation, the Theater District and outlines its
local identity for the City of Houston.
establishes a vision for the future of new identity - an urban and edgy arts
Houston is a city of discovery, as much the performing arts experience in district where everyone is on stage,
of what makes Houston interesting downtown Houston. and people come to see and be seen.
and vibrant is not readily apparent to
The master plan strategy outlines the Chapter 2 defines the context and
the visitor. The downtown and the
path towards a revitalized Theater study area for the plan. A set of guiding
Theater District are no exception.
District that offers improved activation, principles describe the aspirations of
At first glance, the Theater District aesthetics and increased opportunities the district and the current issues and
seems empty and devoid of people for investment. opportunities in getting there. These
and activities. Venture below ground, four principles include: Access and
At the core of the plan are three major
however, and the area is teeming movement; Street life and walkability;
areas of activity: Center Stage, with a
with people traveling to and from the Built form and activation; Placemaking,
redesigned Jones Plaza transforming
various performance venues. lighting and public art.
the public realm; Bagby Boulevard,
At street level, the urban fabric in which Bagby Street becomes Chapter 3 is the master plan and
of the Theater District suggests a pedestrian-oriented boulevard contains a set of plans, programs and
that our performance venues and flanked by new high-rise, mixed use activities that span short and long term.
organizations are not actively engaged development, and; Livable Streets, The initiatives outlined work together
with the city. The stakeholders of the a re-imagining of the public realm as to promote change in an integrated
district, however, want to extend a place that is fun, inviting, safe and and harmonious way. What is done
the vibrancy and dynamism of comfortable in all seasons and all times today sets the stage for additional
their organizations, performers and of day. The redevelopment of Bayou projects and programs that will knit
patrons, and express this externally Place is a key component of all three the district together creating a unique
by engaging with one another to activity areas. place and set of user experiences
bring street life to the community. that have a sum much larger than its
2025 Master Plan Layout commensurate parts.
Both active and passive forms of The 2025 Master Plan document
branding and activation will lure provides a framework that establishes Chapter 4, “Taking Action Now,”
people to, and keep them on, city a branded, place-based identity for the describes projects and actions that can
streets before and after performances Houston Theater District pivoting off be taken immediately to change the
as well as throughout the day and its central location in the heart of the experience and the perception of the
into the evening. region. The visions and the actions district, laying the foundation for
arising from it will take the dynamic future initiatives.
energy and creativity found within the Chapter 5 lays out a phasing and
various buildings and organizations in implementation schedule to realize
the district and express them externally, the plan, including an estimate of total
creating a new experience for the arts annual costs that can be referenced
patrons, downtown office workers, when planning future project funding.
residents and visitors to the area.
4 Houston Theater District Master Plan

ILLUSTRATIVE MASTER PLAN
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The vision statement articulates
our aspirations for the Theater
District and a framework for action
and positive change. We are
building on the existing strengths
of internationally recognized arts
organizations supported by the
thriving arts community in Houston
and by city leadership. Our vision is
grounded in our history but speaks
to a different future - one where the
Theater District is a district in fact
as well as in name. The changes we
are calling for will bring a wholesale
transformation of our community and
create a district unique to Houston
and a draw for patrons of the arts
from around the world.
“In Minds” public art piece, by the German artist, Tony Cragg. Cast in bronze located in front of the Hobby Center

01 - THE VISION
VISION STATEMENT
OBJECTIVES
IDENTITY: URBAN AND EDGY
7
01 - THE VISION
Vision: The Houston Theater District will offer an immersive arts

and culture environment where the vitality of the performing arts
will spill into the streets, sidewalks and public spaces.
Expressions of artistic activity will be complemented by interven-
tions and innovations adding interactivity, connectivity, energy,
and life into the district.
This will create a thriving district where Houstonians from all walks
of life will come to enjoy and engage in creative collaboration.

CHAPTER 01
OBJECTIVES
Excite and Discover Transformation
Objectives define the more specific Convey a feeling of excitement, Foster exposure to the arts by
results the Theater District Master energy and discovery, a place transforming building exteriors,
Plan aims to achieve by 2025. where Houstonians are eager to streets, and signage to create a
These objectives underlie the project visit and see what is going on cohesive experience throughout
recommendations (page 24 onwards) the Theater District
and realize the vision of the Houston
Theater District.
Placemaking Connectivity
Create a sense of place through Develop a seamless experience
the use of art, landscape, where patrons are always
technology, and redevelopment connected to the Theater
to create a new look and feel District’s events and activities
and new activities in the area
Entertainment Activity Access

Encourage patrons to arrive Provide outdoor public spaces Welcome visitors arriving by
early and stay late by offering that engage, educate and foot, car, bicycle or transit and
opportunities to dine, drink, entertain Houstonians and reduce the stress associated
shop and stroll tourists alike, generating both with driving to and from the
daytime and night time activities Theater District
Destination Buffalo Bayou Celebrate

Create a daytime and after-work Celebrate the Buffalo Bayou Celebrate Houston’s diversity of
destination for downtown and connect the Bayou to arts, culture and community
visitors, employees and the Theater District visually,
residents physically and experientially
9
01 - THE VISION
URBAN AND EDGY:

THE PLACE TO SEE
AND BE SEEN
The future of the Theater District is
a place that combines the elegance
and sophistication of many of its
venues with energy and liveliness on
the streets and in public spaces- a
place that is dynamic, urban and
edgy.
The desire to create a unique identity As such, a new identity is envisioned

for the Theater District was a key driver for the future, a place that is urban,
of this plan. While a hub for high quality edgy, and a place to see and be seen.
performing arts events in Texas and the Enhancing Houston’s hub for the
Southwest region, Houston’s Theater performing arts, the Theater District
District has the potential to become will also offer active, vibrant places on
an even more attractive and lively the streets and in public areas where
destination in a similar way to its peers people come to visit at all times of day
in London, New York, Chicago and just to see what is going on. The buzz
Montreal. of people enjoying the cafes, shops,
plazas and pedestrian-oriented spaces
A diversity of performances and events during the day will spill over into the
cater to a wide range of ages, tastes evening theater crowd, encouraging
and preferences. Theater, opera, visitors to arrive early and stay late.
symphony, ballet, contemporary dance,
chamber music, and jazz represent Outdoor performances, interactive
some, but by no means all, of the art, lighting displays, markets and
performance art that can be found other temporary and permanent
within the Theater District’s venues. events and installations will enliven the
Through extensive discussion, the district beyond the boundaries of the
stakeholder group agreed that the performing arts venues. These activities
dynamism of their events needs to be will be supported by a backbone of
expressed externally to bring vibrancy public realm improvements that will
to the streets of their community. create more inviting spaces for people
to linger, enjoy, and feel safe at all
times of day.

CHAPTER 01
11
This
AD chapter
MINTIS sets NONSEQUAM
ULLUPTA the stage forQUAM,
the
SEQUE LANI ODITIOR SI IPSAM DOLES
2025 Master Plan. It describes the
ID ET VOLO BLATIS UTATI OFFICIA PRO
current site context for the Theater
TE ODIC TECEATUS ACEPEDI GENDELI
District.
QUODIPISGuiding principles
NUS ET ULLAB ID ET articulate
IUSA
the urban environment and
DERCITIUNTIO IDENIS UT OCCUPTU public
realm experience
RESSEQUIATEM REMthat the plan
EUMQUAE
ELITIBEARUM HILLABOR AUT
ultimately seeks to achieve. OMNIM
FACESERRO OMMOSAE OFFICTUR
The major
RATIBUS, issues and opportunities
CONSERE,
for the district are organized into
four guiding principles:
- Placemaking, Lighting and
Public Art
- Access and Movement
- Street Life and Walkability
- Built Form and Activation
The Alley Theatre, designed by Ulrich Franzen to “sing from any viewpoint” was built in 1968, and stands as a
brutalist sculpture in the Theater District landscape

SITE CONTEXT ACCESS AND MOVEMENT
PLACEMAKING, LIGHTING, AND STREET LIFE AND WALKABILITY
PUBLIC ART BUILT FORM
13
SITE CONTEXT
The 2025 Theater District Master
Plan, initiated by Houston First
Corporation, will establish a vision
for the future of the performing arts
experience in downtown Houston.
The City of Houston has a long
e r
nc nte
history of supporting the performing
Da Ce
for allet
arts, with its first professional W
B
Ce ortha
nte m
production staged on June 11, r
1838. While venues have come

and gone, the Theater District has Ba Al
yo
uP Th ley
grown continuously and is one of lac
e
ea
tre
HISTORIC
only a handful of cities in the US DISTRICT
that has resident companies in Hobby

Center
opera, symphony, ballet and theater.

Chamber music, jazz, contemporary Jo
Ha es
ll
n
dance, and other programs can

also be found here.
CIVIC CENTER SKYLINE

DISTRICT DISTRICT
The Theater District is bounded by is Sesquicentennial Park leading to

Franklin Avenue to the north, I-45 to the Bayou. During the masterplanning
the west, Louisiana Street to the east process, Tranquillity Park was added
(including Jones Hall), and Capitol to the study area as an important
and Walker Streets to the south. public space and access point (via
Surrounding neighborhoods include: underground parking) to the district.
• The Skyline District (office towers); There are several major performing
• The Historic District including arts organizations who produce and/or
Market Square Park, and; perform in the Theater District:
• The Civic Center District (City Hall,
the public library). • Alley Theatre
Two plazas form the center of the site; • Hobby Center for the Performing Arts
Jones Plaza and Fish Plaza, around • Houston Grand Opera
which are the major performance • Houston Ballet
venues including Jones Hall, the • Houston Symphony
Wortham Theater Center, and the Alley • Society for the Performing Arts
Theatre. Behind the Wortham Center • Theatre Under The Stars

CHAPTER 02
GREATER HOUSTON
GEORGE BUSH
INTERCONTINENTAL
AIRPORT
GREENSPOINT
45
59
90 10 90 10
THEATER
DISTRICT
610
45 DOWNTOWN
610
GALLERIA/
59
UPTOWN
45
TEXAS
MEDICAL
CENTER
HOBBY
AIRPORT
In the context of the city, the Theater into the district along Capitol Street their primary mode of transportation.
District covers 17 blocks centrally and Rusk Street. The humid, subtropical climate of
located along the northwest edge the city also has a major influence
of downtown Houston, adjacent to Houston itself is the largest city in on how residents and visitors move
Interstate 45. It is very accessible Texas, and one of the largest cities in about, whether in the comfort of air
from both I-45 and I-10. The “Inner the country, with a population of over 2 conditioned vehicles or in the extensive
Loop” (Interstate 610) is one of two million encompassing an area of over underground tunnel system that
concentric ring roads providing traffic 600 square miles. The Greater Houston extends throughout the downtown.
movement in the city. The Theater metropolitan area has a population of
District will also enjoy a new transit over 6 million across 10,000 square The following sections describe key
connection with the nearly complete miles. As such, residents are spread issues and opportunities for the
extension of Houston’s light rail system across a wide geographic area and rely Theater District which have guided the
heavily on the private automobile as development of the plan.
15
PLACEMAKING: TECHNOLOGY, LIGHTING AND ART
Existing Condition: Tranquillity Park with a view towards downtown
PRINCIPLE
CHALLENGES
Create a cohesive physical and digital
identity for the Theater District using Lack of cohesive district identity creating a sense of place, both day and night
technology, lighting, landscaping,
public art and street treatments, and Lack of dynamic or digital displays creating excitement at night
create gateways that indicate that
you have arrived in the district. Weak social media presence for the Theater District
At night, the district has many dark and shadowy areas, creating a perception of lack of safety
Most buildings are not at a human scale
Restrictive signage regulations discourage branding
Lack of national brand recognition for the Theater District
The parking garages are the first point-of-entry to the Theater District and do not create a sense
of arrival
Public art is interesting but is only in a few isolated locations, and is not necessarily interactive
Limited guidance on cohesive street lighting and pedestrian friendly sidewalk lighting

CHAPTER 02
PLACEMAKING
PLACEMAKING
Theater
Theater District
District
Boundary
Boundary
Built
Built Form
Form
UM
RI
Bagby
Bagby Boulevard
Boulevard
UA
Building
Building Access
Access
AQ
CE R
AN NTE
R D CE N
FO ET TO
LL U S
Existing
Existing
BA HO
Building
Building Access
Access
W
WOOR
HEERTTH
TTH
HA
ATT A
A
EER M
M Proposed
Proposed
R
Building
Building Access
Access
Public
Public Plaza
Plaza
Theater
Theater District
District
Gateways
Gateways
AAL Festival
Festival Street
Street
HEELLLEEYY
TTH
A
ATT
N
RREE Directional
Directional View
View
VE EW
E
NU
G
E Buffalo
Buffalo Bayou
Bayou
TA
S
View
View
N BY
R
R
E
TE
CE OB
NT
CE
H
Existing
Existing Art
Art
ARRD
Proposed
Proposed Art
Art
VVA
LLEE
JJO
O
OUU
HHAANNEESS
BBO
LLLL Existing
Existing
YY
Pedestrian
Pedestrian Bridge
GBB
Bridge
G
BBAA
Proposed
Proposed
Pedestrian
Pedestrian Bridge
Bridge
Pedestrian
Pedestrian Route
Route //
Trail
Trail
OPPORTUNITIES
Define a unique identity and brand for the Theater District
Real-time, outdoor displays to showcase current and upcoming performances in the Theater District
Develop a digital strategy to increase online presence
Leverage large, blank facades of the Theater District Venues and parking garages for digital displays and large scale projections
Temporary, rotating, and interactive public art by local artists in public spaces or as temporary activities
Lighting, both for safety at night as well as for activation and creating an identity
Wayfinding that reflects Theater District identity and is consistent between both pedestrian and vehicle systems
Upgrade landscaping for shade and aesthetics
Allow cultural heritage to be visible in all public spaces and create a vibrant district for arts and culture, dining and bar scene
Activate underpasses, plazas, parking garage entrances and connections to the Bayou with dynamic installations
Gateway treatments at all major gateways, and pavement treatments unique to the Theater District
17
ACCESS AND MOVEMENT
Existing Condition: Vehicles queuing to enter the parking garage during performances
PRINCIPLE
CHALLENGES
Access and Movement is based on
a hierarchy of travel modes where While there are many parking spaces in the Theater District, it is difficult to find a parking space
quickly and to navigate the garage entrances and exits. This causes backups on Smith Street and
priority is given to active forms of Texas Avenue, and delays curtain times for shows
transport while still accommodating
the private car. Theater District visitors Most walking journeys are in the garages and tunnels, diminishing the sense of arrival and the
beginning of a special event or night out
could be able to quickly and easily
drive or take transit to the area, park Jones Plaza creates a barrier between the Alley Theatre, Jones Hall, the Bayou and downtown
once, and then explore on foot in an Houston by blocking sight lines and being impenetrable from the street
environment that is safe, interesting
Access to the Buffalo Bayou is limited and lacks a strong visual connection to the district
and attractive.
Long block sizes located west of Smith Street reduces pedestrian permeability and walking
Walking
Bayou Place is a physical and visual barrier between the Hobby Center and the Theater District
Cycling The perceptions that visitors will not walk outside for any distance due to the climate (heat and
humidity) has lead to vehicle-oriented design
Bus
Streets are not pedestrian-oriented, and lack amenities for comfort and protection while walking
Taxi The new light rail extension is currently perceived as a barrier
Private Parking garages are confusing and people become easily lost
Car
Tranquillity Park is difficult to access from Bagby Street as it is also elevated above street level due
Model for a human-centered transportation to the parking garage that sits underneath
system
Pedestrian and vehicular wayfinding is infrequent, inconspicuous, and does not identify all Theater
District destinations or parking locations

CHAPTER 02
ACCESS
ACCESS AND
AND PARKING
PARKING
Theater
Theater District
District
Boundary
Boundary
Theater
Theater District
District
Places
Places
Vehicular
Vehicular Access
Access
from
from the
the Highway
Highway
Vehicle
Vehicle Route
Route to
to
Parking
Parking
Theater
Theater District
District
P
P
CCEE
Parking
Parking
NNTT
EERR
P
P
SSTT
AAG
Proposed
Proposed Theater
Theater
GEE District
District
P
P
P Parking Garages
Parking Garages
S
CE
AALL Parking
Parking Garages
Garages
PA
9966 LLEEYY nearby
nearby
5S
66 S TT
SPP HHE
R
10
AACC EAA
CE TE
EESS TTRR
Theater
Theater Distirct
PA EN
EE Distirct
S
P
P P
P
0S YC
Parking
Parking Entry
Entry
80 BB
HO
S
P P
Parking
Parking
CE
PA
Directional
Directional Sign
Sign
RD
0S
VA
90
LE
Pedestrian
Pedestrian
BOOU
Access
Access from
from
B
P
P
YY
P
GBB
TH Parking
Parking Garage
Garage to
to
G
BBAA
P
36 EA Jones
Jones Plaza
Plaza
56 P 69 TE
SS
3S
SP R D
CCEE
PA
CE AC IS Pedestrian
Pedestrian
PPAA
S
ES TR Access
Access to
to street
street
3 SS
IC
22993
OPPORTUNITIES
District-wide, multimodal wayfinding system and parking memory devices that reinforce Theater District brand
Real-time technology to guide drivers to available parking and guide people to their desired destination
Leverage new light rail line to improve community access
Distribute flow of vehicles arriving through pre- and post-show activities to reduce parking congestion
Provide additional pedestrian paths, smaller block sizes (west of Smith Street) and active streetscapes (lighting, interactive art) to encourage walking
Transform Bagby Street into a pedestrian oriented boulevard to improve connectivity between the Civic District, Post Office site, Hobby Center,
Tranquillity Park, and the Bayou
Consolidate valet parking and remove excess driveways to venues such as the Hobby Center
Create new Theater District-branded wayfinding system for pedestrians and vehicles, both above ground and within the parking and tunnel system
Urban design strategies to make streets and sidewalks more inviting for people
19
STREET LIFE AND WALKABILITY
Existing Condition: Street life lacking at Bayou Place under-crossing along Bagby Street
PRINCIPLE
CHALLENGES
Streets make up the majority of public
space and could be safe, active and Lack of pedestrian activity on sidewalks and in public plazas at all times
inviting places to spend time or just pass Perception that residents and visitors will not be willing to spend time on streets or in plazas at any
through. Wide sidewalks, shading and time of year due to Houston’s climate
landscaping, wayfinding and buildings
Infrequent programming of activities in Jones Plaza and Fish Plaza
whose activities open up and spill out
onto the sidewalks will encourage street Wide streets that prioritize vehicle traffic at the expense of pedestrian comfort, mobility, and an
life and create a more walkable and environment that encourages walking. Several streets are not busy during most times of day, but
become congested during Theater District performances and events.
memorable experience in the Theater
District. The Downtown Aquarium is a major pedestrian draw but sidewalks along Bagby Street are very
narrow and feel dangerous when crossing the Bayou.
Extensive surface parking lots and inactive street frontages limit potential for street life
Underground tunnels discourage pedestrian activity at street level
Fish Plaza feels uninviting and obscures the ceremonial entrance of the Wortham Center

CHAPTER 02
STREET
STREET LIFE
LIFE
Theater
Theater District
District
Boundary
Boundary
SSEE
SSQ
Bagby
Bagby Boulevard
Boulevard
QU Sidewalk
UIIC
CEE Sidewalk
PPAAR NN
RKKTTEENN Extension
Extension
NNIIA
ALL
Potential
Potential Sidewalk
Sidewalk
Extension
Extension
Theater
Theater District
District
Sidewalk
Sidewalk
Extension
Extension
Theater
Theater District
District
Traffic
Traffic Calming
Calming
D
AR
EV
FF
PPLL IISSH Signalized
Signalized
UL
AZZH
A Intersection
Intersection
BO
A
A
Y
GB
Signalized
Signalized
BA
Crossing
Crossing
Pedestrian
Pedestrian Route
Route
E
G
TA
S
Covered
Covered Pedestri-
Pedestri-
R
E
an
an Route
Route
NT
JJO
CE
ON
PPLL N EE
AZZ SS
A
AA Shared
Shared Street
Street
Existing
Existing
Pedestrian
Pedestrian Bridge
Bridge
TR Proposed
Proposed
AN
Q Pedestrian
Pedestrian Bridge
Bridge
PA UIL
RK LIT
Y
Buffalo
Buffalo Bayou
Bayou
Trail
Trail
Pedestrian
Pedestrian
Access
Access from
from
Parking
Parking Garage
Garage to
to
Jones
Jones Plaza
Plaza
Pedestrian
Pedestrian
Access
Access to
to street
street
OPPORTUNITIES
Regular programming of public spaces such as monthly cultural markets or festivals
Temporary street closures for festivals
Encourage major events to be located in the Theater District such as Houston Fashion Week
Widen sidewalks and create pedestrian oriented streets using landscaping, street furniture, lighting and wayfinding
Upgrade crosswalks and add mid-block crossings
Set up a visitor information kiosk to orient visitors and make them aware of what is going on in the district
Use lighting and wayfinding to improve pedestrian access to parking garages and perception of safety
Create an interactive, rotating public art programming
More restaurants, cafes and bars will draw in the downtown business crowd as well as pre-show performing arts patrons
Reestablish Fish Plaza as the grand entrance to the Wortham Center - drop-off could occur along Smith Street
Create a pedestrian spine connecting Tranquillity Park to Little Tranquillity, Fish Plaza, and Sesquicentennial Park
21
BUILT FORM AND ACTIVATION
Existing Condition: Inactive Bayou Place facade along Capitol Street
PRINCIPLE
CHALLENGES
Introduce pedestrian oriented
buildings and public spaces that are Monumental venues create a scale inconsistent with a walkable environment
open and inviting.
Lack of transparency and active uses at the ground floor of most buildings
Bayou Place is seen as a barrier to connectivity, especially for the Hobby Center
Numerous parking garage entrances and valet driveways create a disjointed street wall that is
uninviting for pedestrians
Surface parking lots are an inefficient use of downtown space
Jones Plaza is a public space that is elevated above street level and inward-facing, discouraging
pedestrians from strolling through or stopping to sit and rest
Tranquillity Park is difficult to access from Bagby Street as it is also elevated above street level due
to the parking garage that sits underneath
Need for more restaurants, shops, and other pre- and post-show attractors that encourage arts
patrons to arrive early and stay late
Resident and visiting performing artists do not have access to amenities such as hotels or short
term apartments, convenience stores, shopping, or gathering places to spend time before or after
rehearsals and shows
Few attractions draw the downtown after-work crowd or local residents to the district

CHAPTER 02
BUILT
BUILT FORM
FORM
Theater
Theater District
District
Boundary
Boundary
New
New Development
Development
UM
Opportunities
Opportunities
RI
UA
Waterfront
Waterfront
AQ
CE R
AN NTE
R D CE N
Development
Development
FO ET TO
LL U S
BA HO
Bagby
Bagby Boulevard
Boulevard
W
WOOR
HEERTTH
TTH Building
Building Access
Access
HA
ATT A
A M
M
EER
R
Existing
Existing
Building
Building Access
Access
Proposed
Proposed
Building
Building Access
Access
FF
PPLL IISSH
AZZH
A Public
Public Plaza
Plaza
A
A
AAL
HEELLLEEYY
TTH
Existing
Existing Outdoor
Outdoor
A
ATT
RREE Activities
Activities
E
G
Proposed
Proposed Outdoor
Outdoor
TA
S
Activities
Activities
N BY
R
R
E
TE
CE OB
NT
JJO
ON
CE
PPLL N
H
EE
AZZ SS
A Shared
Shared Street
Street
AA
ARRD
Existing
Existing
VVA
LLEE
JJO
O Pedestrian
Pedestrian Bridge
Bridge
OUU
HHAANNEESS
BBO
LLLL
YY
Proposed
GBB
Proposed
G
BBAA
Pedestrian
Pedestrian Bridge
Bridge
Pedestrian
Pedestrian Route
Route //
Trail
Trail
OPPORTUNITIES
Redesign public plazas to be more interactive, with improved access where possible, landscaping and green space, flexible amenities (tables and
chairs, umbrellas for heat, etc.)
Facade treatments using lighting and other temporary installations (climbing walls, art, retail, etc.)
Allow for pop-up cafes, retail shops and galleries along inactive building frontages (Hobby Center, Jones Hall, Wortham Center, Bayou Place) or in
surface parking lots and public spaces
Re-use surface parking for temporary activities or art installations
Projections on blank facades including the Center for Dance, Alley Theatre parking garage, and the Wortham Center facing the Bayou
Redevelop Bayou Place to create a higher density, mixed use development in which retail and active uses line the sidewalks rather than loading docks
and parking, opening up Bagby Street
Mixed-use, high- rise residential and hotel development could provide living spaces and amenities that activate the neighborhood for residents and
visitors
23
The 2025 Master Plan program for
the Theater District calls for action in
three distinct areas:
1. Center Stage
2. Bagby Boulevard
3. Livable Streets
Projects in these areas are
complementary and can be layered
in over time to realize the vision and
identity for the district.
“The Dancer” a public art piece by the Italian artist, Marcello Mascherini, located in front of Jones Hall

03
CENTER STAGE
BAGBY BOULEVARD
LIVABLE STREETS
25
INTRODUCTION
The 2025 Master Plan lays out The 2025 Master Plan program for the Bagby Boulevard
projects that could bring the vibrancy Theater District calls for action in the:
Bagby Boulevard along Bagby Street
and dynamism of the venues and • Short (5 years or less), and will become a pedestrian boulevard
performing arts organizations to the
• Long (6 - 10 years) that provides connectivity to civic,
streets of the community. Active and
theater and public spaces with
passive forms of branding, urban These projects are complementary and impressive vistas to the Downtown
design and expression will lure people can be layered over time to realize the and the Buffalo Bayou below. This will
in and keep them on city streets vision and identity for the district. become a secondary activity corridor
before and after performances,
that complements Center Stage and
throughout the day and evening. Projects are organized into three focus has the potential for office employees
areas within the district. in the Civic District to the south to
The identification of three focus areas
has helped shape the massing of venture along Bagby Street to get
Center Stage
proposed development, important lunch, take an afternoon walk, or meet
access routes, location of public art, Center stage will become the focal up for a drink or a meal after work and
lighting, and the appearance of the point or major hub of activity. The before a show.
public domain. traditional heart of the Houston Theater
District is focused around Jones Plaza Livable Streets
and Fish Plaza surrounded by places Livable streets are envisioned to
of interest- Jones Hall, Alley Theatre, be more pedestrian-focused, and
Wortham Theater and Bayou Place. designed to create a sense of
While these venues attract a steady arrival and a distinct identity through
patron base within their walls, the goal lighting, landscape and streetscape
of the master plan will be to transfer improvements. Reestablishing the
this vibrancy and density of visitors to street grid will create a more permeable
the streets and public spaces of Center pedestrian network that will make
Stage. walking more enjoyable.
Regeneration of Center Stage is the The redevelopment of parcels in the

most critical step in creating a vibrant, area will play an important role in
sustainable future for the Theater activating the Theater District. Careful
District. It is envisaged that future consideration of land use, built form,
development will create new areas and aesthetics will have a positive
of public open space, expand the effect on the public realm.
pedestrian friendly environment and
focus on large opportunity sites for
redevelopment.

CHAPTER 03
2025 MASTER PLAN
H
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EA A RE
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HOUSTON PTHEATER
MI NE
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A
TH LLE RA
EA Y IR
DISTRICT MASTERPLAN
TR IE
E ST
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VE EW ET
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E
NT BY
ER
CE OB
H

HOUSTON THEATER JO
Focus
HA N E Area: Center
TE Stage
LL S XA
DISTRICT MASTERPLAN SA
Focus Area: BagbyENBoulevard
UE
V
ET
T
RE
Existing Built Form

EE
RU
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R
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SK
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AN
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RE Proposed Built Form

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Theater DistrictCBoundary
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HOUSTONW THEATER
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US
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Focus Area: Center Stage S Open Space

ITH MI NE
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DISTRICTTHMASTERPLAN
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Boulevard Existing Landscape
TE M TR
EE T
R T
Existing Built Form Proposed Landscape
SM
MI NE
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XE W
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D Proposed Built Form Proposed Street Grid

DA NT
FO ET STO
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Theater DistrictCBoundary Proposed
TO Cafe Pedestrian Trail
LL U
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ST
US
XE W
ES
Focus Area: Center Stage Open Space RE Festival Street
S
MI NE
ET
D
ST
EE R Branded Crosswalk
Focus Area: Bagby Boulevard Existing Landscape
T
Existing Built Form Proposed Landscape Existing Pedestrian Bridge
MI NE
XE W Proposed Built AL Proposed Street Grid Proposed Pedestrian Bridge
D
US PR TH Form
L
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AI
E ES EA EY RI
Proposed TO Cafe TR E Pedestrian Trail
E ST
N N RE
VE EW ST ET
Open Space RE Festival Street
NU ET
RE E 27
ET Existing Landscape Branded Crosswalk
Proposed Landscape Existing Pedestrian Bridge
P Proposed Street Grid Proposed Pedestrian Bridge

View corridor
EXISTING CONDITION
New view corridor from Jones Plaza, the place to see and be seen. The proposed design encourages visual permeability to the surrounding iconic performance
theater buildings.

CHAPTER 03
CENTER STAGE
29
OVERVIEW
As shown in the rendering on the
previous page, a redeveloped Jones
Plaza will serve as the central focus THEA
TER D
ISTRIC
of the Theater District. Several T BO
UNDA
RY
additional projects in Center Stage
will complement this big move.
CO
NG
RE
WO SS
ST
TH RTH RE
EA A ET
TE M
R
PR
A4 ES
TO
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A3
A7
A6 A PR
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TR ST
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A8 ET
A9
A1
A2
JO
A1 Jones Plaza Redesign HA NES
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Jones Plaza Cafe E
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A2
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A
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A3 Fish Plaza Redesign
AN
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A5 Festival Streets WA
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A6
Shared Street RE
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ITH
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A7 Alley Theatre
Lighting Installation
A8 Bayou Place (3)
A9 Interactive Art
Installation
Center Stage will become the focal art installations, festivals, cafes, seating
point for activity within the Theater and plenty of landscaping and shade
District- the place to see and be seen. to allow for year-round use. At night,
At the heart of this activity will be Jones these spaces will be well lit and inviting,
Plaza and Fish Plaza, well-programmed and can be transformed into outdoor
spaces that anchor the district and performance spaces, encouraging
open up to the streets and sidewalks, patrons to arrive early to explore before
creating strong visual connections to a show, and stay late to enjoy the
Jones Hall, Alley Theatre, Wortham district’s energy. As will be described
Center and a redeveloped Bayou Place later (page 54), building facades will
with a new performance venue. By day, be transformed by dynamic, feature
these public spaces will be activated facade lighting, creating a sense of
with both temporary and permanent place and identity for the district.

CHAPTER 03
CENTER STAGE: FISH PLAZA
Fish Plaza will reinstate the grandeur of the Wortham Center and serve as a gateway to the Buffalo Bayou
FISH PLAZA REDESIGN

To make the grand formal space in will be an active gateway between along the pedestrian paths leading
front of Wortham Center more inviting the upper street level and the bayou from a new drop-off area on Smith
and usable, the number of large, tightly below. The mature existing trees that Street to the front door of the Wortham
spaced existing Live Oak trees along dominate the bank of the bayou will be Center. The fountain will provide an
its edges will be considerably reduced. reduced allowing greater visual access enticing attraction of sight and sound
This will open up views to not only the to a great natural asset. There is the to the plaza.
plaza and Wortham Center but also the potential for vehicle access in the plaza
banks of the Buffalo Bayou beyond. to allow for temporary festivals and
Pedestrian friendly gravel paving and deliveries to the cafe.
ample seating will be provided under
the remaining trees. A drop-off area is recommended along
Smith Street adjacent to the Wortham
A cafe is located at the edge of the Center to encourage use of the plaza.
plaza near the bank of the bayou and A dramatic fountain will be situated
31
CENTER STAGE: JONES PLAZA
Rendering of Jones Plaza during day showing the potential of the plaza to become a hub of activity, and to visually and physically reconnect the surrounding Theater
District venues
JONES PLAZA REDESIGN

Jones Plaza during day will provide Shade trees, lawns and planting beds A new, glass pavilion cafe anchors the
space for lawns, shaded seating, a will soften and cool the plaza for corner of the plaza and is anticipated
cafe and iconic water feature. Wide pedestrian comfort. to generate the most sustained activity
stairways and gradual slopes open the throughout the week. The cafe could
plaza up, to be visible from the edges The large, interactive in-ground spray have a modern, transparent aesthetic
as well as out from the center. water feature at the lower plaza level with an intricate light construction roof
will be programmed to create a range that overhangs to provide shaded
All four edges provide various means of of animated water effects that can be outdoor seating space. The distinctive
moving through the plaza via at-grade adjusted down for children’s water play structure will provide a gateway
walkways, stairs, ramps and sloped as well as scaled up to show dramatic moment for people arriving to Center
lawns making the space physically effects at night with choreographed Stage via Louisiana Street and Capitol
and visibly accessible. Several spaces lights and music. The water feature Street. This location is ideal for a local,
throughout the plaza will allow for a can be shut down partially or entirely to iconic chef to create a restaurant
variety of flexible, informal uses as create flexible performance space for experience that will be a major visitor
well as larger programmed events. other events. draw to the district.

CHAPTER 03
Rendering of Jones Plaza at night, filled with light, outdoor performances, cafe patrons, food truck vendors, and visitors enjoying an evening outside
At night Jones Plaza will be well lit seating could be added to the lawns public art can be a short term project,
with unique, Theater District lighting on either side. and temporary lighting-art pieces
features that could be modified would encourage social interaction for
for small temporary performances Pedestrian entrances to the historic, seasonal or civic events.
throughout the plaza. As shown above underground parking will be well lit to
performances could take place in the improve the feeling of safety at night.
lawn space by bringing in temporary The cafe, open late, could support
equipment supported by electrical post-performance crowds. The
utility hookups for sound and light illumination of public art after dark, in
systems. A secondary performance Jones Plaza and throughout the district
location could be in the fountain area can enhance the art itself, can be a
with the fountains turned off. Built-in form of ‘light art’ or can simply improve
seating is found using the stairs leading the evening experience of those
up to the center of the plaza. Additional strolling in and around the downtown
district. The lighting of permanent
33
CENTER STAGE: BAYOU PLACE REDEVELOPMENT
2 1
Massing for Bayou Place Redevelopment shows the potential for district-wide transformation
BAYOU PLACE REDEVELOPMENT: BUILDING 3

The redevelopment of Bayou Place Building 3 will become a major feature for pedestrians, with vehicle access
proposes breaking the site into three of Center Stage, and could serve as for deliveries allowed during off-peak
city-scaled blocks that are in line with a new performance venue or other times. It could be covered and climate
the scale of the rest of the downtown major visitor attraction, with visible controlled for year-round use.
grid and would improve pedestrian connections and proximity to Jones
permeability and connectivity Hall and the Wortham Center, as
throughout the Theater District. The well as to Jones Plaza (Buildings 1
forms of the three new structures could and 2 are described in next section
be designed in a way that engages as they are a part of the new Bagby
with the urban realm and encourages Boulevard). In addition to the venue,
street life and activity. Existing retail active retail could open up onto Smith
and entertainment uses will be able to Street and Texas Avenue.
be relocated into newer spaces, built
with these uses in mind, and will be A new shared street between Building
outward-facing to attract new visitors 3 and Building 2 will reinstate the
and activate the streets and sidewalks. street grid and will allow activities from
Street-level entrances will be easily both to safely spill out onto the streets
accessible by transit and the new light rather than being contained indoors. Current Bayou Place massing, spanning over Bagby
rail line along Capitol Street. The primary use of this street will be Street towards the Buffalo Bayou

CHAPTER 03
CENTER STAGE: PROJECT SUMMARY
A1
Whole Foods plaza in Austin, Texas, adjacent to a
cafe and using unique shade structures, seating and
water features to activate the space.
A2
The Eleanor and Wilson Greatbatch Pavilion is an
example of an elegant structure within a landscaped
setting.
A3
Fountains located in the public spaces of the
Montreal Theater District activate and add a sense
of playfulness
JONES PLAZA JONES PLAZA FISH PLAZA

REDESIGN CAFE REDESIGN
What is it? What is it? What is it?

• Iconic water feature • Glass pavilion cafe to replace • Landscaping- reduce tree canopy,
• New landscaping and unique existing plaza structures, could seat new lawn space, gravel paving
surface paving 55-75 patrons areas, multiple levels of space
• Redeveloped edges- stairs, ramps • Indoor and outdoor seating • Street furniture
and lawns for improved access accommodation • Iconic water feature
• Lighting elements • Concept design includes 2,665 SF • Park lighting
• Iconic media wall or interactive art cafe with 500 SF for kitchen and • Smith Street drop-off
piece support spaces • Potential to close the parking tunnel
• Flexible street furniture (tables, Where will it go? or create a new exit into Fish Plaza
chairs, umbrellas for shade) Southeast corner of Jones Plaza, Where will it go?
• Temporary performance spaces across from Jones Hall. Renovating the existing Fish Plaza in
Where will it go? front of the Wortham Center.
Renovating the existing Jones Plaza. Why is it important?
A cafe in Jones Plaza will provide Why is it important?
Why is it important? activity throughout the day and a A redesign of Fish Plaza will reinstate
This is a catalyst project for the district before- and after-show destination for the grand entrance of the Wortham
and will create the new heart of activity Jones Hall, the Wortham Center and Center and a new transitional gateway
and interaction in Center Stage. Alley Theatre. to the Buffalo Bayou.
35
CENTER STAGE: PROJECT SUMMARY
A4
Bars and restaurants in Austin, Texas, spill out on to
the streets and activate the public realm
A5
Rue Sainte Cathrine, an example of a main street
that converts host various festivals within the
Montreal Theater District
A6
Winthrop Avenue; an example of a functioning
shared street located in the Harvard University
campus
FISH PLAZA FESTIVAL NEW SHARED

CAFE STREETS STREET

• Glass pavilion cafe, similar in style • Street narrowing (see Livable • New shared street (no curbs) with
to Jones Plaza cafe but smaller, Streets) unique pavers (similar to Festival
seating 30 – 45 patrons indoors. • New pavement treatment Streets)
• Large bar space for pre- and • Eliminate curbs • 25-foot right of way (building-to-
post-show drinks • Bollards to delineate pedestrian and building)
• Remove existing brick gazebo vehicle spaces • Requires redevelopment of existing
structure in the fountain to create • Signage to indicate shared street Bayou Place
cafe seating area overlooking the • Infrastructure for electrical and • Lighting
Buffalo Bayou water hookups for events • Shade structures
• Cafe to include kitchen, dining and Where will it go? Where will it go?
support spaces
• Texas Avenue between Bagby Between proposed Bayou Place
Where will it go? Street and Milam Street buildings 2 and 3, linking Capitol Street
Western edge of Fish Plaza in front of • Smith Street between Capitol Street to Texas Avenue between Bagby Street
the Wortham Theater. and Prairie Street and Smith Street.
• Louisiana Street between Capitol
Why is it important? Street and Prairie Street Why is it important?
The cafe will serve Wortham Center Why is it important? A new shared street will improve
patrons and provide seating that pedestrian permeability and movement
overlooks the Bayou. Festival streets prioritize pedestrian in the district.
activity and facilitate outdoor events.

CHAPTER 03
A7
Munich, Germany temporary facade lighting instal-
lation creates interest as pedestrians circulate the
open spaces
A8
The Busan Cinema Center, South Korea. Designed
by Coop Himmelb(l)au featuring an iconic outdoor
cinema public space.
A9
A dynamic media wall in Beijing China creates an
iconic display that draws visitors and enhances the
nighttime environment in a memorable way
ALLEY THEATRE BAYOU PLACE INTERACTIVE ART

LIGHT INSTALLATION REDEVELOPMENT: BUILDING 3 / MEDIA WALL

Design competition to commission • Architect/ design competition • Schematic design of media wall
interactive lighting installation along to design iconic building to structure
the Smith Street facade. One concept accommodate a new venue and • Develop media wall content with
uses sensors to capture people’s retail/restaurant space lighting display artist
movement and project their shadows • New block size ~300 FT x 300 FT Where will it go?
onto the Alley Theatre wall, which • Building height ~5 - 6 stories
would be covered with a large mesh • Permeable structure with on-street Along the retaining wall within the
screen to display the projects or other entrances to activate the street redeveloped Jones Plaza
installations. • Wide sidewalks with shade, Why is it important?
landscaping, lighting
Where will it go? • Demolition of existing Bayou Place An interactive art piece in Jones Plaza
Along the facade of the Alley Theatre will be a draw to the district. When
Where will it go?
adjacent to Smith Street. it is not programmed as public art
The block adjacent to Jones Plaza by local artists, it can be used as an
Why is it important? along Smith Street. information wall to showcase current
Short term activation of a large, blank and upcoming performances in the
Why is it important? Theater District.
facade to create a feeling of safety and
interest for pedestrians at night. Provides a needed new venue, a
cohesive, activated Center Stage, and
iconic identity piece for the Theater
District. Major investment opportunity.
37
View corridor
EXISTING CONDITION
The grand Bagby Boulevard provides new connections throughout the district. This view taken from the proposed Bagby Boulevard; the new development where the
current Bayou Place stands and the Hobby Center in the distance.

CHAPTER 03
BAGBY BOULEVARD
39
OVERVIEW
The vision for Bagby Street to be a
boulevard that links the Civic Center
District to the Theater District has THEA
TER D
ISTRIC
T BO
been identified in the Downtown Plan UNDA
RY
(2004). Identifying it as a pedestrian-

oriented space will also serve to
UM
RI
UA
B1
link the exiting Hobby Center and
AQ
CO
Houston Aquarium to the rest of NG

RE
SS
ST
RE
the district. Bayou Place at present ET
visually blocks this connection. The B6

PR
ES
TO
N
vision is to reestablish the prominence

ST
RE
ET
B1
of this important connection. B2

B5
PR
AI
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E
ST
RE
ET
B4
NT Y
ER
CE OBB
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B1 B3
TE
XA
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AV
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B7 E
ET
RE
ST
A
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AN
SK
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B1 Bagby Street ST
RE
UI
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ET CA
LO
PI
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TO
ST
L ST
Hanging Oak
M
RE
LA
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B2
Lighting Installation
MI
WA
L KE
ET
R
RE
ST
B3 Little Tranquillity Park RE
ST
ET
ITH
SM
B4 Little Tranquillity Cafe
B5 Bayou Place (2)
B6
Bayou Place (1)
B7 Tranquillity Park*
*From 2012 master plan for Tranquillity Park commissioned by Houston Parks & Recreation Department
Bagby Street has the potential to the corridor, including the Aquarium
serve as the pedestrian spine for the Ferris Wheel and City Hall, both of
Theater District, connecting the Hobby which are brightly lit features at night.
Center, Tranquillity Park, the Downtown As one of the few streets that does not
Aquarium, and new cafes and shops transition into a highway access ramp,
with the redevelopment of Bayou it currently accommodates very low
Place and Little Tranquillity Park. It vehicle volumes and can be redesigned
also serves as a key link between the to widen sidewalks for pedestrian
Civic District to the south and potential safety and enjoyment without
future development to the north. significant impact on vehicle traffic.
Along the length of the corridor there Bagby Street, the new pedestrian
are ample vistas onto the Downtown boulevard for Downtown Houston, will
skyline and the Buffalo Bayou below. serve as a gateway into the Theater
Several landmarks also stand out along District and become a place to stroll,
linger and enjoy.

CHAPTER 03
BAGBY BOULEVARD: BAYOU PLACE REDEVELOPMENT
2
I
A vision for the redevelopment of Bayou Place; the proposed building envelopes creates a vista along Bagby Street with visual and physical connectivity to the Hobby
Center and downtown Civic Center District.
BAYOU PLACE REDEVELOPMENT: BUILDING 1 AND BUILDING 2

This redevelopment will introduce Building 1 could be the tallest along the Bagby Street corridor.
new, iconic buildings into the Theater structure, and could accommodate a However, as this new development
District where people can live, work, high-rise, mixed use residential tower will be located in close proximity to
and play. It removes the underpass with commercial uses and smaller the new light rail stations on Capitol
created by the existing Bayou Place spaces for performing arts uses on Street and Rusk Street, there is an
building, opening up the street and the first 3-5 floors, prioritizing active opportunity to limit the amount of new
removing both physical and visual retail on the ground floor. Given its vehicle parking needed.
barriers to connectivity. Increasing in prime location along the edge of the
height towards the Bayou, the two new Buffalo Bayou, there is an opportunity Building 2 would be a mid-rise building
towers on either side of Bagby Street for ground floor uses that extend that could accommodate the relocation
are set back to maximize pedestrian outdoors, providing outdoor amenities of the existing Sundance Cinema,
activity and comfort while creating and large transparent facades that restaurants, and offices currently
a well-defined urban corridor. The overlook the Bayou. As such, this located within Bayou Place within the
set back provides space for wide could be a potential alternative location first 3 floors of the building. The upper
sidewalks, outdoor cafes and gathering for a new major performing arts venue. floors could accommodate either office
spaces, landscaping and shade, Depending on the final mix of uses or hotel space geared towards Theater
seating, lighting and other amenities. in this building, underground parking District visitors.
There will be an active retail frontage may need to be provided, with access
along Bagby Street, Capitol Street and from Capitol Street in order to minimize
Texas Avenue. disruption to the pedestrian experience
41
BAGBY BOULEVARD: BAGBY STREET
A cross section of the proposed Bagby Street; featuring widened pedestrian spaces. Curb extensions, improved crossings, and a median encourages walkability
BAGBY STREET
With the addition of new development for additional sidewalk space and a Roadway Level of Service
together with existing destinations, the landscaped median to accommodate Level of Service (LOS) is the qualitative
pedestrian experience along the Bagby new tree plantings, lighting and street rating that captures overall operating
Street corridor must be safe, attractive, furniture, and space for pedestrians conditions for automobile traffic such
well-lit, and comfortable at all times. to shop, dine, and walk to their as speed, delay and traffic flow. LOS
As such, there is a need to reconfigure entertainment destinations along the is used in this document to draw
the street to accommodate higher corridor. New gateway features will comparisons to the existing conditions
pedestrian volumes, creating a better be added, including branded Theater and proposed street projects. The
balance of pedestrians and vehicles. District wayfinding signs, widened rating system has six levels ranging
and branded crosswalks, and lighting from A to F, with LOS A representing
Bagby Street is currently a two-way installations. The large hanging oak the best vehicle operating condition
roadway with a total right-of-way width tree on the corner of Capitol Street (free-flow) and LOS F the worst. Each
of about 90 feet. There are two or and Bagby Street could become a level of service represents a range of
three lanes of traffic in each direction landmark feature at night with a unique operating conditions and the driver’s
depending on the block and time of lighting treatment. perception of those conditions. For
day, and sidewalk widths range from
urban streets, LOS D or higher is
less than 6 feet to over 10 feet. One
considered an acceptable service
or more travel lanes will be removed

CHAPTER 03
Walker to Rusk Rusk to Capitol Capitol to Texas Texas to Prairie Prairie to Franklin
- 2 lanes in each direction - 2 lanes in each direction - 2 lanes in each direction - 1 lane in each direction - 1 lane in each direction
- landscaped median - landscaped median - landscaped median plus center turning lane plus center turning lane
- off-peak parking - off-peak parking - off-peak parking - landscaped median - off-peak parking
- widened sidewalks - widened sidewalks - mid-block crossing - off-peak parking - widened sidewalks
- widened sidewalks - widened sidewalks
Summary of street realignment at each block along Bagby Street
level, as some congestion indicates future conditions of the street would underused by vehicles and has excess
demand for an area and slows vehicles need to be done to confirm traffic capacity. As such, the street can be
to speeds that are more favorable to demand, initial Level of Service (LOS) redesigned to improve the pedestrian
pedestrian-friendly environments. measurements as shown below experience.
indicate that Bagby Street is currently
While a full traffic study on the
Current Operation (Peak Hour) Proposed Operation (Peak Hour)

Bagby Street Peak Hour Traffic Travel Lanes Traffic Level of Travel Lanes Traffic Per Level of
North of… (vehicles/hr)* (NB + SB) Per Lane service (NB + SB) Lane service
Preston 408 4 102 A/B 2 (+ turn lane) 224 A/B
Prairie 609 4 152 A/B 2 (+ turn lane) 335 A/B
Texas 698 6 116 A/B 2 (+ turn lane) 384 A/B
Capitol 887 6 148 A/B 4 488 A/B
Rusk 721 6 120 A/B 4 396 A/B
Walker 917 5 183 A/B 4 504 A/B
* Source: City of Houston Public Works GIS- Average Daily Traffic Counts. Peak hour traffic volumes assume 9% of daily traffic occurs during the peak hour as
recommended by the 2000 Highway Capacity Manual (Transportation Research Board, Exhibit 8-9)
43
BAGBY BOULEVARD: LITTLE TRANQUILLITY
The new cafe pavilion will have a modern, transparent, and light construction aesthetic comprised of a glass box with an intricate light construction roof that
overhangs to provide for shaded outdoor seating.
LITTLE TRANQUILLITY PARK REDESIGN

Little Tranquillity Park is located across a shade structure allowing visitors to
the street from the Hobby Center enjoy the garden. It will provide a place
and just south of the Bayou Place for audiences from the Hobby Center
redevelopment on the east side of to gather before and after shows,
Bagby Street. To activate this space, for Theater District and Civic District
a new glass pavilion is proposed in employees to enjoy a morning coffee
Little Tranquillity Park using a similar or after-work drink, and for residents
architectural language to the new of the Bayou Center redevelopment to
pavilions in Jones Plaza and Fish Plaza. enjoy outdoor space in close proximity
The concept shown above includes a to their home. Surrounded by trees,
1,428 SF cafe for 25-40 patrons. with a backdrop of the downtown
skyline, this park will provide an
The new cafe will be integrated into urban oasis for visitors, residents and
a newly designed landscape with employees alike.
tiered seating, open lawn space, and

CHAPTER 03
BAGBY BOULEVARD: TRANQUILLITY PARK
White Oak Studio rendering from the 2012 master plan for Tranquillity Park. This view looking northeast from Walker Street shows flexible open spaces, a pavillion cafe
with shaded outdoor terraces, and water features.
TRANQUILLITY PARK REDESIGN (BY WHITE OAK STUDIO)

A 2012 master plan for Tranquillity Park including the iconic water towers are located throughout the park,
reinvents this downtown park as a re-purposed to anchor a lively central providing for comfortable, safe use by
dynamic urban destination that is safe plaza. Two major open spaces flank downtown workers and park visitors.
and inviting to pedestrians and transit the central plaza, accommodating New glass-enclosed stairwell pavilions
riders. The plan was commissioned unstructured use on a daily basis will give safe, visible connections
by Houston Parks & Recreation and a place for major festival venues. from the parking garage below.
Department and prepared by a team Cross-axial promenade walks align Park reconstruction will accompany
led by White Oak Studio Landscape with key pedestrian movement on the evaluation and repairs to the roof of the
Architecture. As envisioned, Tranquillity surrounding streets, allowing the park basement parking garage.
Park will be a civic open space that to integrate with downtown circulation
engages with surrounding streets and patterns. At the corner of Rusk and
spaces to encourage daily use as Smith Street, the new MetroRail station
well as public events. The park will will be anchored by a pavilion café
celebrate the 1968 USA moon landing and shaded outdoor dining terrace.
with art and interpretive features, Smaller scale, tree-shaded spaces
45
BAGBY BOULEVARD: PROJECT SUMMARY
B1
In Houston’s Midtown area, Bagby Street is a recent
improved street scape design promoting walkability.
B2
A novel landmark, the hanging oak tree is a
reminder of longevity and nature in an urban setting
B3&4
Market Square, nearby in downtown Houston is
an example of an climate controlled outdoor public
space with cafe and seating
BAGBY HANGING OAK LITTLE TRANQUILLITY PARK

STREET LIGHTING INSTALLATION AND CAFE

• Realign Bagby Boulevard, widening Light installation- Suspend starlighting • Redesigned landscape with tiered
sidewalks from Franklin Street to in the leaves of the hanging oak tree seating and open lawn space
Walker Street with unique pavers and potentially up-lighting the boughs • Shade structure on the eastern
• Theater District branded high of the tree. edge of the park
visibility crosswalks • New pedestrian paths and lighting
• Signalized mid-block crossing Where will it go? to improve connectivity and safety
• New iconic lighting The hanging oak tree is located on • Glass pavilion cafe with seating,
• Landscaping along widened Bagby Street at the corner of Capitol kitchen and support space
sidewalks and median Street, adjacent to the existing Bayou Where will it go?
• Street furniture Place building.
• Upgrade fences for pedestrian Little Tranquillity Park, bounded by
safety especially at Memorial Drive Why is it important? Bagby Street to the west, Capitol
Street to the north and Rusk Street to
Where will it go? Enhances an existing iconic landmark.
the south.
Adjacent to the new light rail line and
Bagby Street from Walker Street to the Bayou Place redevelopment, it Why is it important?
Franklin Street. will be a prominent lighting feature
within the district and will complement Creates an urban oasis, maximizing
Why is it important? park location with views of Houston
the existing lighting displays of the
Improves pedestrian safety. Connects Downtown Aquarium Ferris Wheel skyline within a shaded, landscaped
the Civic Center District, Hobby Center, and City Hall facade lighting along setting. Cafe activates the park and will
Downtown Aquarium and potential new Bagby Street. be a draw for the -pre and post-show
high rise development. crowd from the Hobby Center

CHAPTER 03
BAGBY BOULEVARD: PROJECT SUMMARY
B5
The residential towers of Time Warner Center, New
York. It houses the Jazz at the Lincoln Center,
various performance venues and high-end retail.
B6
The innovative facade of One Shelley Street, a
commercial building in downtown Sydney.
B7
Cafes surround a shady open space within the City
Centre neighborhood in Houston
BAYOU PLACE BAYOU PLACE TRANQUILLITY PARK- DESIGN

REDEVELOPMENT: REDEVELOPMENT: BY WHITE OAK STUDIO
BUILDING 1 BUILDING 2
• Redevelopment of Bayou Place and • Redevelopment of Bayou Place • 2012 master plan for Tranquillity
relocation of existing tenants • Mid-rise building that can Park commissioned by Houston
• High-rise mixed use residential accommodate Sundance Cinema, Parks & Recreation Department
• Commercial uses and potential for restaurants and offices or hotel on • Redesigned park space with
smaller spaces for performing arts the upper floors pavilion cafe and shaded outdoor
use on the first 3 - 5 floors with • Prioritize active retail/restaurants on dining terrace
residential above ground floor • Flexible, green open space
• Prioritize active retail on ground floor • Landscape and streetscape • Shaded outdoor space
• Landscape and streetscape amenities along Bagby Street as Where will it go?
amenities along Bagby Street as well as the new shared street
well as along the Buffalo Bayou Tranquillity Park, bounded by Bagby
Where will it go? Street and Smith Street to the east
Where will it go? East of Bagby Street between and west, and Rusk Street and Walker
West of Bagby Street between Memorial Drive and Capitol Street. Street to the north and south.
Memorial Drive and Capitol Street. Why is it important? Why is it important?
Why is it important? The Bayou Place redevelopment is a Public space for recreation will be an
Adds much-needed residential space major investment opportunity for office increasingly important amenity with
in a prime location near the Bayou, and and hotel developers. Existing tenants the introduction of new development
creates opportunity for new retail and in Bayou Place have the opportunity downtown, especially for residential,
restaurant amenities that will activate to relocate into a modern building with office and hotel.
Bagby Street and the district. new features and amenities.
47
View corridor
EXISTING CONDITION
The branded gateway to the Theater District; Smith Street features widened sidewalks, activated uses, landscaping, and lighting installation from the Houston Ballet
Center for Dance overpass.

CHAPTER 03
LIVABLE STREETS
49
OVERVIEW
Streets and plazas are what defines
the public space environment, and as
such will communicate an experience THEA
TER D
ISTRIC
of excitement and discovery that T BO
UNDA
RY
visitors will begin to associate with C2
the Theater District.

C5
With new development as well as C1

0
C5
CO
NG
temporary and permanent activities C5 RE

SS
ST
RE
ET
proposed throughout the district, C5

C1
C5
the streets will provide the backbone

C7 PR
ES
TO
C5 N
C3 ST
for activity and could prioritize

RE
ET
C8 C5
pedestrians safety and comfort C4

C5
PR
while providing sufficient space for

AI
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C5 E
ST
RE
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vehicles. C5
C5
B3
C1 Smith Street
C5
B3
C2
Bridge Removal
C5 C5
TE
XA
S
C5
B3
C3 Louisiana Street AV
E NU
E
ET
C5
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B1
C4 Texas Avenue
ST
RU
C5
A
SK
AN
ST
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Branded Crossings RE CA
UI
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C5 ET PI
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L ST
ST
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Streetscape Plan
M
DISTRICT ET
B4
LA
WIDE
MI
WA
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Wortham Overpass
ET
R
C7 ST
B2
RE
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Lighting Installation ET
ST
ITH
SM
C8
B2 Light Walk
DISTRICT
WIDE Lighting Plan
B5
B1
C10 New Pedestrian
B6
Bridge
Several streets are proposed to be that you have arrived in the district.
redesigned and narrowed to create New lighting for streets, facades,
wider sidewalks and space for plazas and at the many stairways into
landscaping and streetscaping, as the underground parking and tunnels
well as dedicated on-street parking will help create a safe and dynamic
at all hours. The Smith Street bridge, nighttime environment. Finally, a new,
currently redundant and underused iconic pedestrian crossing over the
by vehicles, is proposed for removal Buffalo Bayou near the redesigned
to simplify the street network, creating Fish Plaza will begin to extend the
a distinct Smith Street gateway and pedestrian network and encourage the
daylighting the Buffalo Bayou below. use of Fish Plaza as a gateway to the
Intersection crosswalks will be branded Bayou.
for high visibility and to clearly indicate

CHAPTER 03
LIVABLE STREETS: PEDESTRIAN PRIORITY
Curb
extensions
Parking
CO
NG Widened sidewalk
MEMORIAL DRIVE RE
SS
ST
Traffic
RE calming measures
ET
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TO
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PR
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SA The pedestrian network could be
VE
NU
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ET
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to, and crossings over, the

RE
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ST Buffalo Bayou. The Congress

A
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Avenue bridge could become a
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pedestrian and cyclist-only bridge
RE
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LO
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unique public space.

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ST
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ITH
SM
PEDESTRIAN PRIORITY STREETS
Through strategic traffic calming and street furniture to foster a more Center and curb extensions along the
measures, the Theater District will be walkable environment. A review of east side of the street.
able to promote a walkable area for recent traffic counts* show that these 2. Texas Avenue, another major
shopping, dining and entertainment. A measures would be still accommodate gateway with curb extensions on the
corridor in the Theater District fueled current vehicle traffic levels, although a north side of the street (facing the Alley
by pedestrian traffic enhances not only more detailed traffic analysis would be Theatre and Fish Plaza), and a widened
the economic competitiveness of the needed before project implementation. sidewalk on the south side.
businesses located there, but also
creates a vibrant, inviting space for Pedestrian Priority Streets will include: 3. Louisiana Street, a major bus
route and the front door of the Jones
residents and visitors alike to enjoy. 1. Smith Street, a major gateway
Hall will include curb extensions along
that will include special intersection
Traffic calming measures have been the west side of Louisiana Street. A
treatments at Preston Street, a wider
identified for use along three corridors, drop-off area for Jones Hall could be
sidewalk adjacent to the Wortham
in addition to landscaping, lighting considered with careful design.
* Source: City of Houston Public Works GIS- Average Daily Traffic Counts. A Level of Service analysis using a peak hour traffic volumes assumption of 9%
of daily traffic was used as recommended by the 2000 Highway Capacity Manual (Transportation Research Board, Exhibit 8-9). This showed that proposed 51
traffic calming measures would still allow for a sufficient level of service on Smith Street, Texas Avenue and Louisiana Street during the peak hour.
LIVABLE STREETS: LANDSCAPE AND STREETSCAPE
Street Trees and plantings provide shade, color and Special Pavement using distinct colors and patterns Branded Theater District furnishings could including
help with storm-water runoff permanent and flexible seating, tables and shade
THEATER DISTRICT LANDSCAPE AND STREETSCAPE

New trees and plantings, pavement Plantings the shapes and colors of the pavers.
treatments and street furniture Planting will be used to define spaces The patterns will clearly designate the
could create a cohesive, unique and and soften the urban environment. pedestrian zone and ensure safety.
identifiable brand as well as pedestrian Floral color will be used at select
comfort while enjoying the district. A locations to provide visual interest and Furnishings
landscape plan could be developed, reinforce the importance of certain Clean contemporary styled furnishings
leveraging the following guidelines. spaces. will have a consistent look and feel that
is consistent with the overall district
Trees Special Pavement brand. A variety of seating options
Canopy shade trees that provide Pedestrian pavements will have distinct are encouraged to create a fun and
pedestrian comfort reinforce street colors, patterns and imagery to convey creative environment. Materials will be
edges and provide seasonal interest. a sense of district branding. durable and appropriate for high traffic
The variety of trees could be urban use.
considered as they might relate to Crosswalk paving will be demarcated
particular activities of specific locations. with architectural concrete pavers.
Crosswalks will be branded with
distinct district patterns produced with

CHAPTER 03
LIVABLE STREETS: LIGHTING
Street lighting
Transit route lighting
Tree lighting
Illuminates Illuminates crosswalk
Transit stop lighting
sidewalk
Signage and traffic light
Bench and handrail Park
attachment point
lighting lighting
Example Theater District public lighting system elements: Pedestrian light poles (left), plaza lighting (center), and staircase lighting in public spaces
LIGHTING PLAN
The Theater District is currently a trespass and reduce operating costs decorative element. The pole system
nighttime district that comes alive and waste. would allow signage attachments and
during performances. The approach urban furniture integration provided
to nighttime design considers an District-wide Public Lighting System through a gib within the slotted pole
experience where visitors start the A district wide lighting strategy includes and pre-installed additional power
evening on the street, stopping for a lighting hierarchy for pedestrian, outlets.
an early dinner, getting a breath of air vehicle, and open space areas that
during intermission, and then strolling creates an overall set of contrasts that Pedestrian Lighting
to a local restaurant or bar after emphasize different users. We envision Pole-provided illumination every
the show. a newly designed Downtown Houston 50-feet throughout the district, with
pole and fixture family, as well as increased brightness on pedestrian
To save energy and encourage
designs for street, sidewalk and area priority streets. Additional illumination to
sustainability, recyclable materials in
lighting fixtures. A special, “theatrical” indicate pedestrian crossings.
the manufacture of luminaries can be
element would be added to emphasize
used, as well as techniques to improve
the Theater District, for example,
energy efficiency, minimize light
a specific finish, beacon, or other
53
Water feature lighting in Sydney, Australia
Buchanan Street, Glasgow pedestrian street lighting Facade feature display in Beijing, China Dynamic architectural bridge lighting in Kingston,
and underlighting of benches Glasgow reflects real-time traffic and tide patterns
Public Spaces Parks and sidewalk spaces including Buildings and Bridges
Lighting for urban furniture and trees the Buffalo Bayou riverfront could Buildings and bridges provide the
will be incorporated in plazas, parks include decorative landscape lighting backdrop for the district’s public realm.
and sidewalks. This lighting may take at a lower intensity than at plazas. Architecturally significant facades with
the form of illuminated trees, benches Designs for a light and sound special characteristics provide a vertical
and seating elements. Furniture and installation along the underpass canvas that can be transformed after
landscape lighting will be cool white beneath Bayou Place along Bagby dark through architectural and feature
to contrast with the surrounding warm Street is already underway as a lighting applications. Building facades
white streetscape. The use of saturated temporary installation to improve the and volumes have been identified
color-tones is also possible. pedestrian experience. for lighting treatments because they
surround key public spaces or are
Plazas could be brightly accentuated Lighting systems shall allow for
within view from these spaces.
and dynamic to accommodate temporary addition of event lighting
large after-dark gathering spaces, on existing infrastructure such as
Architectural Facade Lighting
with accents marking entries to additional lighting fixing points on
poles, electric wiring for power supply On major performance venue facades,
underground parking and illumination
and programming control. the existing canopies and covered
of venue facades.
drop-offs will be lit in a subtle way
by reflected or grazing light to
minimize unnecessary upward light

CHAPTER 03

LIGHTING P
PLAN
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Architectural
Architectu r Lighting
Feature
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spill. For existing architectural facade Facade Feature Displays Bridges

lighting, concentrate illumination on Media walls, video, and light To create an entrance feature into the
distinguished architectural elements, projections are suggested for large district we recommend illumination
ensure the continuity of color blank walls to create a nighttime of the gateway bridges crossing the
temperatures and conceal lighting identity and dramatic and lively public Bayou along Preston Street and Texas
ﬁxtures from pedestrian view. Jones spaces. To attract viewers from Avenue, highlighted above. The vertical
Hall is an example of successfully varied directions, and add an element columns and the underside of the
integrated architectural lighting. The of surprise, these dynamic lighting bridge could be used to create rippling
Alley Theatre is implementing facade features wrap around building corners reﬂections which will be seen from the
lighting during their current renovation. as shown above. The proximity of embankment above and alongside the
The front facade of the Wortham the features in viewing distance from Buffalo Bayou.
Center has an existing architectural point to point will guide people along
lighting concept that can be further a self-guided walking route and attract
enhanced. The glow from within Hobby potential visitors to the venues, public
Center is a potential approach. spaces and the district as a whole.
55
LIVABLE STREETS: PROJECT SUMMARY
C1
Landscaping, shading and seating, wide sidewalks
and an active street wall in Downtown Greenvile, SC
C2
Removing the Congress Avenue bridge will improve
the recreational experience at Sesquicentennial Park
C3
Newly installed curb extensions with landscaping
and widened sidewalks on Bagby Street in
Houston’s Midtown neighborhood
PEDESTRIAN PRIORITY AND BRIDGE REMOVAL PEDESTRIAN PRIORITY:

VEHICLE GATEWAY: CONGRESS AVENUE LOUISIANA STREET
SMITH STREET
• Narrow Smith Street from 5 lanes to • Close Congress Avenue bridge • Traffic calming using curb
4 lanes (3 travel lanes, 1 parking) to vehicle traffic and realign the extensions on the west side of
• Widen west-side sidewalk intersection with Franklin Avenue Louisiana Street
• Curb extensions on the east side • Demolish bridge to daylight the • Realign pavement markings
• Realign striping and pavement Buffalo Bayou underneath • Add landscape features along curb
markings on Smith Street Where will it go? extensions (small bioswales)
• Add street furniture and landscaping Where will it go?
• Illuminate pedestrian Ballet Center Remove the Congress Avenue bridge
overpass with internal lighting that over the Buffalo Bayou between Curb edge at each intersection along
glows through the perforated wall Franklin Street and Smith Street / the west side of Louisiana Street from
Congress Avenue west of the Smith Walker Street to Congress Avenue.
Where will it go? Street bridge. In the short term, could
Smith Street from Walker Street to close the bridge to vehicles and Why is it important?
Franklin Street. allow pedestrian and cyclist access Curb extensions shorten crossing
only, creating a unique public space distances for pedestrians, create a
Why is it important? opportunity. dedicated parking lane for vehicles
Creates a major vehicle gateway at all times of day, and increase
through art and light. Traffic calming to Why is it important? pedestrian space along Jones Plaza.
improve pedestrian safety. Simplifies traffic movements at a major Increases feeling of safety and is a
gateway that is currently difficult to traffic calming measure on a street with
navigate for pedestrians. Allows for high vehicle speeds. Future traffic study
daylighting of the Bayou. needed to finalize configuration.

CHAPTER 03
C4
Streets within the City Centre development in
Houston, provide pedestrians generous footpaths
with shade and many amenities
C5
Houston’s Museum District utilize branded
crosswalks, commissioned for the Carlos Cruz-Diez
exhibition “Color in Space and Time”
C6
Bagby Street, in Houston’s Midtown area, a
successful local revitalized street that utilizes a
palette of high quality materials.
PEDESTRIAN PRIORITY: BRANDED THEATER DISTRICT

TEXAS AVENUE CROSSINGS STREETSCAPE PLAN

• Narrow Texas Avenue from 5 lanes • Crosswalk paving demarcated Using the streetscape and landscape
to 4 lanes: 3 travel lanes, 1 parking, in the short term using paint or principles described, develop a detailed
widened sidewalk on north side of thermoplastics, and in the long term streetscape plan to identify crosswalk
the street (final concept pending with architectural concrete pavers. treatments, landscape elements and
traffic study) • Crosswalks will be branded with placement, street furniture design and
• Curb extensions on the south side distinct Theater District patterns location, and implementation strategy.
• Realign striping and pavement and bright colors for safety, identity
markings on Texas Avenue and visibility. Where will it go?
• Add street furniture, landscaping Where will it go? All streets and intersections within the
Where will it go? Theater District.
All intersections and mid-block
Texas Avenue from Bagby Street to crossings within the Theater Why is it important?
Milam Street, with the potential to District boundary. A more detailed streetscape plan will
extend east into downtown.
Why is it important? allow for detailed consideration of
Why is it important? placement, design and implementation
Branded crossings are important for of new landscaping, lighting and street
Curb extensions and lane narrowing pedestrian safety as well as creating a furniture using the guidelines laid out
will calm traffic and create more space strong, visual Theater District identity. in this plan. A traffic analysis will need
for pedestrians. Widened sidewalks to be conducted to narrow streets to
create space for seating, lighting and improve pedestrian circulation.
other pedestrian amenities. Serves
major Theater District venues.
57
LIVABLE STREETS: PROJECT SUMMARY
C7
Potential to use real time NASA feeds to project the
night sky above the Wortham Center Overpass
C8
Colorful lighting projections within Castle Clinton,
create a playful, energized environment.
C9
Open space within the district will be illuminated with
feature park lighting.
WORTHAM OVERPASS THEATER DISTRICT THEATER DISTRICT

FEATURE FACADE DISPLAY LIGHT WALK LIGHTING PLAN

Interactive art display on the side of A luminous, self-guided, tour that Using the lighting hierarchy created
the Wortham Center vehicle overpass. covers primary walking routes and in this master plan for streets, plazas,
Bringing a sense of nature and leads to the bayou during the evening parks and underground tunnels,
reflecting Houston’s long standing hours. This will be a color-immersive develop a detailed lighting plan to
history in space travel, this large experience for after-dark visitors. study current lighting levels throughout
display could use a real-time feed from Theatrical and exciting, pedestrians will the district and identify specific
NASA to project the night sky. Dynamic traverse sidewalks that are lit in color, locations for targeted improvements.
display can also change throughout and arrive at destinations identified This could include engaging an
the year. by luminous markers. Destinations industrial designer to develop Theater
will include great views of fresh and District branded lighting fixtures.
Where will it go? existing facade lighting, point out
Wortham Center overpass above Houston’s grand skyline, or provide a Where will it go?
Preston Street at the intersection of resting place by an illuminated view. Site-wide.
Smith Street.
Where will it go? Why is it important?
Why is it important? See potential path on Page 50. Branded Theater District lighting will
Helps to minimize the impact of the be important to transform the district
large Wortham Center facade such that Why is it important? visually at night and create a feeling
at night it may blend in with the night Encourages walking, creates a tourist of safety for pedestrians. It can also
sky (or the daytime sky during the day). destination, allows visitors to learn provide infrastructure to encourage
more about the district. outdoor performances.

CHAPTER 03
C10
Distinctive bridges are found along the Buffalo
Bayou and promote pedestrian connectivity from
both sides.
NEW PEDESTRIAN
BRIDGE
What is it?
• New pedestrian bridge crossing the
Buffalo Bayou
• Bridge lighting
Where will it go?
Behind the Wortham Center,
connecting the east and west banks of
the Buffalo Bayou.
Why is it important?
New connections to the Buffalo
Bayou are important and facilitated by
crossings from one side of the bank to
the other. The new Fish Plaza and cafe
will naturally lead people to the Bayou,
and a pedestrian crossing at that
location will encourage visitors to walk
and explore.
59
Many interventions to bring activity
and people into the area may not
require a wholesale redevelopment
of the district but rather strategic
interventions with wayfinding, art
and interactive experience.
This allows Houston First and
downtown stakeholders time to
build buy in for action, fund-raise
for change, and create a network of
support for the actions, plans and
projects that require support from
other important stakeholders in
the city.
The Taking Action Now chapter
addresses immediate needs and
compliments the longer term
program of the 2025 Master Plan.
Jones Hall; with its curving marble walls and a rectangular columns. Its architectural value acknowledged in 1967
with the American Institute of Architects’ Honor Award

04 - TAKING ACTION NOW
PARKING AND UNDERGROUND
PEDESTRIAN AND VEHICLE WAYFINDING
TEMPORARY PROGRAMMING AND FESTIVALS
61
THEATER DISTRICT WAYFINDING

The 2025 Master Plan recommends
leveraging the existing plans for
updating the Downtown Houston
wayfinding system and adding
additional locations as well as
a design feature unique to the
Theater District.
Dynamic information kiosks, like design above by Escale Numerique and JCDecaux for the City of Paris, can
also serve as informal gathering spaces in the Theater District
WAYFINDING OVERVIEW
What is it? guidance to all of the Theater District’s
A wayfinding system is a collection of current and potential future assets.
physical and digital interventions that It is important for sign placement to
help people navigate, explore and be consistent and conspicuous along
enjoy spaces and places in a built each street corridor so that signs are
environment. Its features can help a easily visible by their intended users
district convey a unique brand (pedestrians and drivers), and provide
or identity. guidance for the complete journey until
a destination is reached.
Where will it go?
The 2025 Master Plan recommends Why is it important?
leveraging the existing plans for Through improved pedestrian and
updating the wayfinding system vehicular wayfinding the Theater District
through the Downtown Houston could create a more enjoyable theater
Wayfinding System project, adding and visitor experience in the immediate
additional locations as shown on future. A clear, easily understood and
pages 63 and 65. Where possible, iconic wayfinding system could provide
existing sign posts can be re-used navigation to all of the major Theater
with new sign faces that provide clear District attractions.

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VEHICLE STRATEGY
Visitors to the district typically arrive and placement of the signs needs to information. Drivers looking to park will
by car, park their vehicle, and then be well thought out and implemented be able to focus on the parking options
continue on foot as pedestrians throughout the system. For example, presented in each sign. Color coding is
navigating to a performance venue, organization of information from top to recommended to distinguish between
to the Bayou Center, or to another bottom could be - left turn first, right destination and parking options.
major destination. turn next, and up ahead last.
Vehicular signs are intended to be read
An improved vehicular wayfinding As these signs are intended for drivers, from a roadway inside a moving car.
system could help guide vehicles the best parking option for each The information needs to be the right
quickly and easily to their destination, destination needs to be directed to. length and size, and placed adequately
to minimize vehicle congestion on the In these diagrams the lower portion for the speed and distance it is to be
streets. The organization of information of these signs is devoted to parking read from.
63
COLOR PALETTE
YELLOW 116 C DARK GRAY MEDIUM GRAY RED 485 C WHITE BRUSHED STAINLESS METALLIC SILVER
PAINT
THEATER DISTRICT WAYFINDING Typical Pylon Panel Layout - 2-Sided
BRANDED LOGO
Signs feature a Houston
Theater District Side C
branded logo
HEADER PANEL
1'-9"
BAGBY & TEXAS HEADER TEXT WORTHAM THEATER HEADER TEXT Featuring a Houston Theater
Identifies intersecting streets District branded logo
Identifies Parking Garage
THEATER DISTRICT DISTRICT IDENTITY THEATER DISTRICT DISTRICT IDENTITY

BAGBY & TEXAS
1'-9"
HEADER TEXT Side D Side B
Hobby Center Identifies intersecting streets
Tranquillity Park DIRECTIONAL PANEL 250 DIRECTIONAL PANEL
THEATER DISTRICTIdentifies number
Identifies destinations DISTRICT IDENTITY
Civic District SPACES AVAILABLE of parking spaces
Side A
available
Hobby Center 4 min
PARKING ICONS DIRECTIONAL PANEL PLAN VIEW
Bayou Center Tranquillity Park 3 min
Alley Theatre Parking Directs to Parking Station
Identifies destinations
Wortham Theater Hobby Center Parking
Alley Theatre
Bayou Center 1 min
Jones Hall Sundance Cinema
RED 485 C WHITE BRUSHED STAINLESS METALLIC SILVER
Bayou Music Center
6'-0" PAINTICONS
PARKING 1'-9"
Alley Theatre Parking Directs to Parking Station Wortham Theater 2 min
Fish Plaza
Hobby Center Parking
Alley Theatre 4 min
OGO
Jones Hall 5 min
MAIN & PRESTON
a Houston Jones Plaza
ct HISTORIC DISTRICT
TYPICAL PANEL LAYOUT
UH Downtown
Allenís Landing
9'-3"
5'-4"
Buffalo Bayou
T WORTHAM THEATER HEADER TEXT
Harris County Courts
rsecting streets Identifies Parking Garage Minute Maid Park
Market Square Park
NTITY THEATER DISTRICT DISTRICT IDENTITY

Theater District
MAP PANEL Sesquicentennial Park
Downtown Aquarium
Identifies Pedestrian routes;
L PANEL 250 DIRECTIONAL PANEL

destinations, transit pathways etc.
tinations Identifies number

SPACES AVAILABLE of parking spaces
available
PARKING ICONS
Alley Theatre Parking Directs to Parking Station TRANSIT ICONS
Hobby Center Parking Directs to METRORail
1'-8"
ONS
king Station
SIGN TYPES
ST-A
The signs shown above leverage Parking entrances could be branded Information centers, such as4-SIDED UNIT
Scale 1/2î = 1í
the Downtown Houston Wayfinding for each of the major venues, with real maps, electronic “kiosks” or other
System project, but are slightly time information to show the number of devices which communicate more
modified to show additional information parking spaces available. In the short than direction are useful to create
and a potential Theater District logo. term, the existing parking identification a complete system. These digital
structures can be reused, with new, versions of signs can provide
Vehicle signs direct drivers to multiple branded sign panels inserted. up-to-the-minute information relating
destinations such as performance to Theater District events or details on
venues, shopping/dining areas, and Pedestrian information can be seen a specific venue. These units could be
parking. These signs typically are pole at a shorter distance, and contain placed in public spaces throughout the
mounted from the side of the road or considerably more information district and linked to personal digital
on medians. The height must be higher presented to the viewer, such as walk devices such as smart phones.
than a typical tall vehicle or short truck. times and location maps.

w
FRAN
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CHAPTER 04
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THEATER DISTRICT WAYFINDING w
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PEDESTRIAN STRATEGY
Pedestrian signs have more leeway be identified. Walking time or distance
as to their size and level of detail can also be incorporated into the signs
shown. However agreement on the when appropriate.
destinations to be included is still
essential in order to limit the amount Pedestrian entrances to the
and over-all size of these signs. underground parking could be clearly
identified, as well as LRT stations and
Destinations are organized by venue, major tourist destination including
and internal destinations, such as hotels in the future.
Sundance Cinema within the Bayou
Center, are identified. Public spaces
such as parks and plazas could also
65
PARKING AND UNDERGROUND

In the short term, significant
OVERVIEW
stress associated with arriving
and departing the Theater District
parking garages can be alleviated
with a new parking management
system that is dynamic and intuitive
for visitors.
Color-coded zones, clear identification of stairs and elevators, and signs showing real-time parking availability
can help reduce the stress associated with arriving to the Theater District
PARKING MANAGEMENT STRATEGY

What is it? the zones, with dynamic information
A new color coded organization showing how many parking spaces are
system will be introduced to direct available on each floor of that zone.
visitors quickly to the appropriate In this way, visitors who are short on
garage entrance, circulate to quickly time will able to quickly get to the floor
find an open parking space, remember and zone with the greatest number of
where they parked, and find the parking spaces currently available.
best stairway to exit to get to their
destination. In this scheme the parking Each staircase will be labeled with the
garage is divided into four color-coded street intersection, helping to orient
areas, with a clear indication of the visitors and tying their understanding of
destinations most closely available the garage to the street grid above.
from that location. Wayfinding and Where will it go?
identification signage at street level will Throughout the garage and at key
also be color coded to match decision points as shown on page 67.
the underground.
Why is it important?
Navigation throughout the underground Alleviates the confusion and stress
parking will be improved with new currently associated with visiting the
signs that will direct drivers to each of Theater District.
HOUSTON THEATER
04
DISTRICT MASTERPLAN
CHAPTER
ACCESS AND PARKING

Theater District Places
Vehicular Access from the

Highway
Vehicle Route to Parking

Theater District Parking
HOUSTO
Proposed Theater District
Parking Garages DISTRIC
PARKING AND UNDERGROUND: PARKING MANAGEMENT STRATEGY P

Parking Garages nearby
Theater Distirct Parking Sign
ACCESS AND
VIP Theater Distirct VIP Parking Sign Thea
Thea
Parking Directional Sign
Vehic
Pedestrian Access from Parking Highw
Garage to Jones Plaza
Vehic
Pedestrian Access to street Thea
P Propo
Parki
Parki
P P Thea
VIP Thea
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Parki
96
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ALSPA Garag
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69 G Parking Garage
SP RO Entrance
AC UN
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Entrance
P
67
PARKING AND UNDERGROUND: PARKING MANAGEMENT STRATEGY

OVERHEAD GARAGE DIRECTIONAL
STAIR / ELEVATOR DIRECTORY DYNAMIC PARKING INFORMATION RESERVED / VIP SPACE
SIGNAGE
Signage will be an important element garages for the Alley Theatre and indicate which parking zone can be
to help visitors understand how the Hobby Center will be included in the accessed at that location, as well as
parking system is organized and to sign system. the destinations served by that zone.
navigate quickly into and through it in a Within the garage, signs will direct
way that minimizes stress. Wayfinding and dynamic signage visitors to the appropriate zone and
will help reduce excessive vehicle floor.
Parking signage will start at street queuing at the Jones Plaza
level, at major vehicle gateways to entrances by directing drivers to less For guests who reserve spaces in
the Theater District where new signs congested entrances that might be advance, express access to the garage
will direct visitors to the appropriate more conveniently located to their could be provided, and guests will be
parking entrance for each venue. destination. The dynamic signs at able to locate their reserved parking
Both the underground parking garage parking entrances will indicate which space with a dynamic sign that will
as well as the above-ground parking garage zones have available parking. show their name on the wall in front of
Entrance signs will be color coded to their parking space.

CHAPTER 04
PARKING AND UNDERGROUND: PARKING MANAGEMENT STRATEGY
Consistent color and bright lighting on each floor, stairway, and elevator entrance within a parking garage zone.
LIGHTING AND COLOR

For legibility, unique accent lighting for increased recognition of access to the As an additional visual wayfinding
easy identification of above-ground tunnel system above-ground. assist we envision vertically installed
pedestrian access points to tunnels lighting elements at the car exits for
and the underground parking system Through study of peak parking garage long-distance recognition. Pedestrian
is advised. Several forms can be usage, lighting levels and be controlled exits could be highlighted on both
considered, for example a beacon or to augment the perception of safety horizontal and vertical surfaces to
globe sited at access-stair structures, when needed. It is recommended to create pools and gates of luminance.
color coded and/or patterned wall provide a minimum of 1 foot-candle The wall treatments at these locations
treatments, improved illumination (fc) and a maximum of 2 fc throughout shall match the interior parking garage
of existing glass-block features and the day as user needs fluctuate. All wall treatment to help the visitor with
illumination of the interior stair walls. lighting fixtures could match in color recognition upon exiting.
These treatments are envisioned as temperature and lumen output to
guidance throughout the district for create a consistent layer of light.
69
PROGRAMMING AND FESTIVALS

Programming, festivals and
OVERVIEW
temporary installations will require
active management and planning
but can also be an immediate
solution to activating Theater
District streets and public spaces.
Pop-up farmer’s market in downtown Austin, Texas
OVERVIEW
To activate the Theater District in the to draw crowds beyond regular
near term, there are two types of performance hours such that it does
relatively low cost interventions that become a place where residents,
can be developed and implemented employees and other visitors come just
almost immediately, within the next two to see what is going on.
years. These include:
Festivals could be featured prominently
1. Temporary artistic or activity on a re-branded Theater District
installations throughout the district, website. For events that may bring
specifically in front of Bayou Place and large crowds to the district, the website
adjacent to the Houston Ballet Center could direct visitors to the overflow
for Dance. surface parking lots owned by Houston
First. Small shuttles can bring visitors
2. Yearly, quarterly and even daily from these lots into the Theater District
festivals and outdoor events to draw for the event.
visitors during the day, after work, and
on evenings and weekends
By initiating these activities now, it

sets the stage for the Theater District

CHAPTER 04
PROGRAMMING AND FESTIVALS: TEMPORARY INSTALLATIONS
Temporary structures on the existing plaza of Bayou Place
FRONT ROW AT BAYOU PLACE

What is it? Where will it go? Why is it important?
A temporary marketplace using Kiosks and associated street furniture Front Row will be able to immediately
flexible kiosks, tables and chairs, will line the plaza in front of Bayou start activating the Theater District
and umbrellas for shade. Front Row Place along Smith Street, across streets without requiring major
becomes an active space for local the street from Jones Plaza. Existing redevelopment or cost, bringing people
retail and food vendors and can be parking spaces for business owners out from the shops underground and
set up for daily use. Kiosks could have can be relocated to the Bayou Place the insides of office buildings. It will
access to utility hookups, and all plaza garage, or another location within the be a first step in creating building
elements could be designed using a Theater District underground parking frontages that prioritize people and
similar language to convey the unique garage, depending on what is agreed activities over vehicles and parking.
identity of the Theater District. on between the business owners and
Houston First. The new market place creates a space
The design shown includes six 10-ft for people to gather and linger in a
by 20-ft kiosks, each with a slightly currently underused parking area.
different design but a similar language
for a light, modern and flexible look.
71
PROGRAMMING AND FESTIVALS: TEMPORARY INSTALLATIONS
Dynamic media walls can also serve as an informal gathering space and temporary activity nodes in the Theater District
MEDIA WALL AT THE HOUSTON BALLET CENTER FOR DANCE

What is it? Where will it go? Why is it important?
A large mesh video wall installed on The mesh wall can be mounted on Until the surface lot is redeveloped with
the concrete side of the Houston Ballet the side of the Houston Ballet Center residential, as proposed in the Houston
Center for Dance. It would comprise for Dance adjacent to Louisiana Street Downtown Framework, it remains a
one large image that could show between Preston Street and Congress large blank wall that does not serve
video, art, or a live camera. The total Street. The surface parking lot below to activate the public realm. Dynamic
size of the screen will be approximately the wall could be used for temporary lighting can provide a temporary way to
100’ wide x 56’ high. A metal fabric events such as movie screenings activate this space and bring liveliness
type design with 6 LED’s per pixel or interactive art installations, where to the street.
mesh system will be installed and will visitors could drive in and park, or
be full-color and capable for use during be provided with temporary outdoor
the daytime as well as at night, with a seating. Food trucks could be allowed
pixel resolution of 50 mm vertical x 50 to park in the surface lot during
mm horizontal. screening events.

CHAPTER 04
PROGRAMMING AND FESTIVALS: ANNUAL FESTIVALS
HOUSTON FASHION WEEK JAZZ FESTIVAL RADIANT NIGHT FESTIVAL

A one-week fashion industry event in A one- to two-week long event where The Radiant Night Festival would be
which designers display their latest local, national and international jazz coordinated by Houston First’s special
runway collections to the media and musicians perform shows across events group in partnership with art
public, showcasing the latest trends. venues throughout the week. consultants and lighting experts. This
group would develop a Requests for
Where will it go? Where will it go? Proposal and review submissions
Jones Plaza and Fish Plaza could hold Performances can occur within any of for pilot lighting projects that could
outdoor shows and fashion pavilions the performing arts venues as well as become permanent installations- linking
for the various events, as well as on temporary outdoor stages in the the festival to future implementation of
temporary restaurants and buyers Theater District plazas and parks, and longer term lighting concepts.
markets. These could also be held in along the Buffalo Bayou.
periphery sites inducing Tranquillity Where will it go?
Park. Temporary street closures along Why is it important? Lighting installations could be placed
Texas Avenue could support runways Jazz festivals extend the reach of the throughout the district on bridges,
for opening and closing shows. traditional theater district patron and building facades, parks and streets
create a feeling of inclusiveness. Events (see map on page 55).
Why is it important? can occur throughout the day and local
Fashion Week has the potential businesses can participate to provide Why is it important?
to attract regional, national and food and other services during the Festivals attract new visitors, and
international visitors to the district. festival event. this event will enliven the nighttime
experience.
73
PROGRAMMING AND FESTIVALS: QUARTERLY EVENTS
ARTISAN MARKET FOOD TRUCK FESTIVAL OUTDOOR MOVIE NIGHT

An opportunity for local artisans, such A quarterly (or monthly) festival that Movies can be projected on building
as the Contemporary Handwavers of showcases food from restaurants facades or on temporary inflatable
Houston to have a lively and central across Houston. Live music, tables, screens. Visitors can bring chairs or
space to sell their work. chairs, shade, will create an event blankets to sit on the lawn and enjoy
where people linger. Each food truck an outdoor movie after the sun sets.
Where will it go? event could have a theme that speaks
Temporary stalls would be set up in to the diversity of Houston’s residents. Where will it go?
Jones Plaza or Little Tranquillity Park. Sesquicentennial Park, Tranquillity
Where will it go? Park, Jones Plaza.
Why is it important? Potential locations include Fish Plaza,
Markets create a space for artists Jones Plaza, in front of the Hobby Why is it important?
to showcase and sell their work. A Center along Bagby Street, and along Create nighttime activities in the
recurring market in the Theater District the edges of Bayou Place. district. Plazas become a space for
will create a daytime draw that will socializing and enjoying the outdoors
encourage more frequent visits and Why is it important? when it is cooler in the evening.
establish the district as a place where Houston has a strong foodie culture
something is always going on. and residents enjoy eating out. This
has the potential to attract famous and
up and coming chefs, enhancing the
urban and edgy feel of the district.

CHAPTER 04
PROGRAMMING AND FESTIVALS: DAILY ACTIVITIES
KIOSKS STREET PERFORMERS CLIMBING WALL

Theater-district branded, flexible kiosks Houston First can designate specific A tall, temporary wall constructed with
that can be used for small restaurants plazas and spaces where street grips built in and places to attach belay
or cafes, retail spaces, art installations performances are allowed and create a ropes, where visitors can learn how to
and more. permitting process by which artists can rock climb. This would be monitored
apply and audition for specific locations and maintained by a certified vendor.
Where will it go? and times to perform their show.
Along the edges of Bayou Place and Where will it go?
in any of the Theater District Plazas. Where will it go? A climbing wall can be installed in front
There is also the potential to set up Performances could happen in any of any facade that currently lacks an
kiosks along the side of the Houston of the Theater District public spaces, active ground floor use, such as the
Ballet Center for Dance. especially Jones Plaza, Fish Plaza, edges of the existing Bayou Place
Little Tranquillity, Sesquicentennial Park, along Capitol Street.
Why is it important? and even on the steps in front of the
Kiosks can create pockets of activity Alley Theatre. Why is it important?
throughout the district and are Creates new family-friendly activity to
temporary and easy to install. It is also Why is it important? complement the Downtown Aquarium,
a way to allow new businesses to rent Street performers add life and and can activate an otherwise blank or
out smaller spaces at a lower cost to excitement to public spaces at all unattractive facade.
grow and expand their business. times of day.
75
The vision of the 2025 Theater
District Master Plan is layered into
short and long term initiatives. This
allows for immediate transformation
as the foundations for a stronger
future are laid.
Short term actions are focused on
low cost, easy to implement “quick
hits” as well as a few catalyst
projects. The short term allows for
immediate action to start building
the new Theater District brand – an
urban and edgy downtown district
where people come from all over
to partake in activities. For larger
and more complex interventions
– due to cost, agency approvals,
stakeholder buy in – a long term
program is proposed. This roadmap
will take us to 2025 and outlines the
steps along the way for a revitalized
and rebranded Theater District
that plays to today’s strengths
while positioning for an even better
tomorrow.
“7 Wonders” public art piece, by local Houstonian artist Mel Chin features the art work of many hundreds of
Houston school children. Located next to Wortham Theater.

05 - PHASING AND COSTS
PROJECT PHASING LONG TERM PROJECTS
SHORT TERM PROJECTS MASTER PLAN TOTAL COST
77
05 -PHASING AND COST
PHASING AND COSTS
PROJECT PHASING
Project Short Term Phase Long Term Phase KEY:

Year ‘15 ‘16 ‘17 ‘18 ‘19 ‘20 ‘21 ‘22 ‘23 ‘24 Taking Action Now
A - Center Stage Projects
Taking Action Now B - Bagby Boulevard Projects
Parking Strategy C - Livable Streets Projects
Wayfinding
Planning/ Implementation
Programming
Master Plan Projects

Jones Plaza
Jones Plaza Cafe
Alley Theatre Lighting Installation
Interactive Art / Media Wall
Bayou Place Redevelopment-
Building 3
Hanging Oak Lighting Installation
Bayou Place Redevelopment-
Building 1 & 2
Tranquillity Park Redesign
Texas Avenue
Branded Crossings
Streetscape Plan
Wortham Overpass Facade Lighting
Lighting Plan
Fish Plaza
Fish Plaza Cafe
New Shared Street
Festival Streets
Bagby Street
Little Tranquillity Redesign
Little Tranquillity Cafe
Smith Street
Louisiana Street Curb Extensions
Theater District Light Walk
Smith Street Bridge Removal
New Pedestrian Bridge

CHAPTER 05
SHORT TERM PROJECTS (YEARS 1 - 5)
Project Total Project Short Term: Costs per year

Cost 2015 2016 2017 2018 2019
Taking Action Now
Parking Strategy $5,800,000 290,000 580,000 1,643,000 1,643,000 1,644,000
Wayfinding $230,000 11,500 23,000 97,750 97,750
Programming $2,500,000 250,000 1,125,000 1,125,000

A1-Jones Plaza $4,600,000 460,000 1,380,000 1,380,000 1,380,000
A2-Jones Plaza Cafe $400,000 40,000 200,000 160,000
A3-Fish Plaza $2,300,000 230,000
A7-Alley Theater Light Installation $120,000 120,000
A8-Bayou Place Redevelopment, Building 3) $400,000 40,000 80,000 80,000 80,000
A9-Interactive Art/Media Wall $250,000 250,000
B2-Hanging Oak Lighting $60,000 60,000
B5 & B6 Bayou Redevelopment, Building 1 & 2 $1,000,000 100,000 200,000 200,000 200,000
B7-Tranquillity Park $26,000,000 1,300,000 1,300,000 7,800,000 7,800,000
C4-Texas Avenue $1,100,000 110,000 990,000
C5-Branded Crossings $140,000 14,000 126,000
C6-Steetscape Plan $4,000,000 800,000 1,200,000 1,000,000 1,000,000
C7-Wortham Center Overpass Facade $250,000 25,000 225,000
C9-Lighting Plan $250,000 125,000 125,000
Short Term Cost $38,490,000 1,776,500 5,698,000 7,231,083 12,553,083 11,231,333
2% annual growth factor $40,590,000 1,777,000 5,812,000 7,523,000 13,321,000 12,157,000
Updating the wayfinding system, redevelopment of Jones Plaza and

improving the parking experience, and Bayou Place in Center Stage, the heart
increasing event programming are all of the district.
“quick hits” that can start to occur
immediately to begin to activate the Some projects, such as the
district. Lighting and art installations redevelopment of Fish Plaza, will start
are also low cost, short term strategies their planning phases in the short
that can begin to establish a Theater term, but implementation will continue
District brand and identity. well into the long term. As such, Total
Project Costs for each project in the
At the same time, planning and table above may include annual costs
implementation can begin for shown in the Long Term Projects table
some of the longer term catalytic on the following page.
transformations, particularly the
79
05 -PHASING AND COST
LONG TERM PROJECTS (YEARS 6 -10)
Project Total Project Long Term: Costs per year

Cost 2020 2021 2022 2023 2024
A3-Fish Plaza $2,300,000 690,000 690,000 690,000
A4-Fish Plaza Cafe $400,000 40,000 200,000 160,000
A5-Festival Streets $12,000,000 1,200,000 6,000,000 4,800,000
A6-New Shared Street $400,000 240,000 160,000
A8-Bayou Redevelopment- Building 3 $400,000 80,000 40,000
B1-Bagby Street $9,700,000 970,000 4,850,000 2,910,000 970,000
B3-Little Tranquillity Redesign $2,000,000 200,000 1,000,000 800,000
B4-Little Tranquillity Cafe $400,000 40,000 120,000 240,000
B5 & B6 Bayou Redevelopment- Building 1 & 2 $1,000,000 200,000 100,000
B7-Tranquillity Park $26,000,000 7,800,000
C1-Smith Street $2,250,000 225,000 2,025,000
C2-Congress Avenue Bridge Removal $350,000 35,000 140,000 175,000
C3-Louisiana Street $1,800,000 180,000 1,620,000
C8-Theater District Light Walk $400,000 200,000 200,000

C10-New Pedestrian Bridge $700,000 70,000 280,000 350,000
Long Term Yearly Totals $40,690,000 10,125,000 6,660,000 6,330,000 9,335,000 8,240,000
2% annual growth factor $46,735,000 11,179,000 7,500,000 7,271,000 10,937,000 9,848,000
The long term phases include the Reconstruction of Theater District of the Congress Street bridge for
larger and more complex interventions streets to prioritize the new pedestrian daylighting the river, and adding a new
due to cost, agency approvals and activity that will be generated will also pedestrian bridge. Little Tranquillity
stakeholder buy-in. Along with further occur in the 6 - 10 year timeframe. Park will also be the final cafe and
developing Center Stage, projects plaza redevelopment to complete the
along the new Bagby Boulevard start The final phases of plan execution full transformation of the district.
to take shape, and development of the will start to reconnect the district to
Bayou Center could be well underway. the Buffalo Bayou, with the removal

CHAPTER 05
MASTER PLAN TOTAL COST
Project Total Project The projected total cost of the 2025

Cost Master Plan will be about
Taking Action Now $87 million over the span of 10 years
Parking Strategy $5,800,000 (2015 - 2025).
Wayfinding $230,000
Programming $2,500,000
Note that several projects will also
be revenue generating for the
Master Plan Projects district, including the three new
A1-Jones Plaza $4,600,000 cafes in Jones Plaza, Fish Plaza and
A2-Jones Plaza Cafe $400,000 Little Tranquillity Park, temporary
A3-Fish Plaza $2,300,000 kiosks that can be leased to local
A4-Fish Plaza Cafe $400,000 businesses, and the commercial,
A5-Festival Streets $12,000,000
residential and retail spaces of the
A6-New Shared Street $400,000
Buffalo Bayou redevelopment.
A7-Alley Theater Light Installation $120,000
A8-Bayou Redevelopment- Building 3 $400,000
A9-Interactive Art/Media Wall $250,000
B1-Bagby Street $9,700,000
B2-Hanging Oak Lighting $60,000
B3-Little Tranquillity Redesign $2,000,000
B4-Little Tranquillity Cafe $400,000
B5 & B6 Bayou Redevelopment- Building 1 & 2 $1,000,000
B7-Tranquillity Park* $26,000,000
C1-Smith Street $2,250,000
C2-Congress Avenue Bridge Removal $350,000
C3-Louisiana Street $1,800,000
C4-Texas Avenue $1,070,000

C5-Branded Crossings $350,000
C6-Steetscape Plan $3,200,000
C7-Wortham Center Overpass Facade $250,000
C8-Theater District Light Walk $400,000
C9-Lighting Plan $250,000
C10-New Pedestrian Bridge $700,000
Grand Total $79,180,000

Total with 2% annual growth factor $87,325,000
*From 2012 Tranquillity Park Master Plan
81
The Houston Theater District Master Plan
has been sponsored by
Supported by
• Alley Theatre
• City of Houston
• Hobby Center for the Performing Arts
• Houston Ballet
• Houston Downtown Management District
• Houston Grand Opera
• Houston Symphony
• Society for the Performing Arts
• Theatre Under The Stars
Consultant team lead by
With support from

• Clack Condon Associates
• The Principle Partnering Group
• RPH Consulting Group
• Smith & Company Architects
• Tranquillity Park Design by White Oak Studio

2015 - Houston Theater District MP

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2015 - Houston Theater District MP

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ISSUED FEBRUARY 2015

HOUSTON THEATER DISTRICT

Consultant team lead by

With support from

Executive Summary Page 4

02 - BACKGROUND AND PRINCIPLES

Placemaking: Technology, Lighting, and Public Art

Access and Movement

Street Life and Walkability

03 - MASTER PLAN FOR 2025

The Illustrative Master Plan

04 - TAKING ACTION NOW Page 60

Programming and Festivals

Parking and Underground

05 - PHASING AND COSTS Page 76

Phasing, Strategy, and Cost Estimates

4 Houston Theater District Master Plan

Theater District Boundary

Existing Built Form

RE Proposed Built Form

Focus Area: Center Stage S Open Space

D Proposed Built Form Proposed Street Grid

S Open Space RE Festival Street

Focus Area: Center Stage ET

6 Houston Theater District Master Plan

Vision: The Houston Theater District will offer an immersive arts

8 Houston Theater District Master Plan

Entertainment Activity Access

Destination Buffalo Bayou Celebrate

URBAN AND EDGY:

The desire to create a unique identity As such, a new identity is envisioned

10 Houston Theater District Master Plan

12 Houston Theater District Master Plan

The City of Houston has a long

1838. While venues have come

that has resident companies in Hobby

opera, symphony, ballet and theater.

dance, and other programs can

CIVIC CENTER SKYLINE

The Theater District is bounded by is Sesquicentennial Park leading to

14 Houston Theater District Master Plan

PLACEMAKING: TECHNOLOGY, LIGHTING AND ART

Existing Condition: Tranquillity Park with a view towards downtown

Most buildings are not at a human scale

Restrictive signage regulations discourage branding

Lack of national brand recognition for the Theater District

16 Houston Theater District Master Plan

Define a unique identity and brand for the Theater District

Develop a digital strategy to increase online presence

Upgrade landscaping for shade and aesthetics

ACCESS AND MOVEMENT

Taxi The new light rail extension is currently perceived as a barrier

18 Houston Theater District Master Plan

Leverage new light rail line to improve community access

STREET LIFE AND WALKABILITY

Underground tunnels discourage pedestrian activity at street level

20 Houston Theater District Master Plan

Regular programming of public spaces such as monthly cultural markets or festivals

Temporary street closures for festivals

Upgrade crosswalks and add mid-block crossings

Create an interactive, rotating public art programming

BUILT FORM AND ACTIVATION

Existing Condition: Inactive Bayou Place facade along Capitol Street