窗体顶端

THE CONTRIBUTION OF
DOMESTIC TOURISM AS A
SURVIVAL STRATEGY DURING
CRISIS FOR TOUR
OPERATORS
Dear respondents,

I am conducting a thesis on the title “The Contribution of Domestic Tourism as a

Survival Strategy during Crisis Situation for Tour Operators”. I kindly ask you to
respond the survey questions. All your answers are confidential and used for this
thesis only. Please contact me if you have any inquiry through phone: +251 9 11 90
57 48 or e-mail: yonastiku@yahoo.com

Thank you in advance for your cooperation.

Yonas Tiku

የእርስዎን ግስጋሴ ለማስቀመጥ ወደ Google ይግቡ። የበለጠ ለመረዳት

* አስፈላጊ ጥያቄ መሆኑን ያመለክታል

Part One: General profile of respondents

Sex*

Male
Female
Age*

18-29
30-39
40-49
Above 50
Level of Education*

Junior Education
High School
Diploma
Degree
Masters and Above
Number of staff employed in your organization/employed on a
permanent or temporary before the crisis situation (2020 -
2023)

2-5
6-10
11-20
Above 20
The number of years your organization in operation

Less than 1 year

2-5 years
6-10 years
More than 10 years

Part 2: The travel profile of domestic tourists’ that were

organized by tour operators/organizers

What were the age groups of your domestic tourists?

5-15
16-30
31-45
46-60
Above 61
What were the educational background of your domestic
tourists?

Illiterate
Primary School
High school
Diploma
 Degree
Masters and above
What were the economic activity status of the domestic
tourists?

Self-employed
Employed
Unemployed
Retired
Student
Other
What were the travel motivations of domestic tourists?

Holidays/Leisure/recreation
Escape from routine life
Visiting friends/relatives
Business, Meetings, exhibitions
Incentive trips
Education and training
Religion/pilgrim
Health/Medical
Adventure/hiking
Other
What were the types of attractions they prefer to visit?

Heritage attraction
Purpose built attractions/theme parks/
Natural and wildlife attractions
Cultural attractions
Events and festivals
Other
What was the primary choice of destinations that were
interested by domestic tourists? Please mention the specific
sites?

Attractions in Addis Abeba

 Attractions around Addis Abeba
Attractions in the Southern part
Attractions in the Eastern part
Attractions in the northern part
Other
What were the activities undertaken by domestic tourists
during trips?

Visit to local markets

Visit to National parks
Visit historical heritages
Hiking/trekking
Swimming in sea/lakes/hot springs
Tasting local cuisine
Attend festivals/events
Shopping
Visit to Villages
Visit museums/art galleries
Pilgrimage/visiting religious sites
Learn/engage in cultural/traditions/ceremonies
Water sports/rafting
Night life/visiting clubs/traditional restaurants
Other
What was their length of stay during the visit?

Excursion/day trip
1-2 Days
3-5 Days
5-10 Days
More than 10 days
What were their travel companions?

Alone
Tour group
 Co-workers
Family/friends
Travel club/social group
Other
What was their accommodation preference?

Star Hotels
Camp sites
Guest houses
Budget Hotels
Village
Homestays
Stay with friends/relatives
Other
What was the transport options organized for domestic
tourists?

Airline
Train
Private/ own vehicle
Car rental/ vehicle hiring
Public transport
Other
What are the promotional methods your organization used to
attract domestic tourists?

Television/radio
Newspapers/magazines
Website
Social media
Travel fairs
Promotional materials /flyers, brochures, etc./
Other
What are barriers of travel for domestic tourists? Please tick
by rating from the given options.

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Accessibility/Transportation/
Safety and security
Tourism products are not tailored to the tastes and preferences of domestic travellers
Affordability of services/ High price of tourism product/
Hotels and other product owners hike their prices during peak season
Lack of knowledge and awareness about tourism in Ethiopia
Lack of promotion of Ethiopia tourism offerings especially in local media outlets that
are accessible to the locals.
Lack of a travelling culture by domestic tourists
Accessibility/Transportation/
Safety and security
Tourism products are not tailored to the tastes and preferences of domestic travellers
Affordability of services/ High price of tourism product/
Hotels and other product owners hike their prices during peak season
Lack of knowledge and awareness about tourism in Ethiopia
Lack of promotion of Ethiopia tourism offerings especially in local media outlets that
are accessible to the locals.
Lack of a travelling culture by domestic tourists
What is your current status of business operation in this crisis
situation?

Fully operational (continuing with most business activities)

About half (50%) of normal business activities
Less than half (50%) of normal business activities
Closed (not operating)
Please rate the level of crisis that affected your business.

Highly affected/severe
Moderate
Low impact
No impact
Revenue
Package sales
Staff
Sustainability of the business
Revenue
Package sales
Staff
Sustainability of the business
Please rate the potential contribution of domestic tourism as a
survival strategy during crisis situation.

Strongly disagree
Disagree
Neutral
Agree
Strongly Agree
Generating revenue
Creating employment opportunities
Building pride in one’s own country
Solidarity and improving societal travel culture
Stimulate the local tourism suppliers
Encourages domestic tourists
It can be a potential market for tour operators
Generating revenue
Creating employment opportunities
Building pride in one’s own country
Solidarity and improving societal travel culture
Stimulate the local tourism suppliers
Encourages domestic tourists
It can be a potential market for tour operators
Please rate the mechanisms that tour operators should
implement to promote domestic tourism as survival strategy
during crisis situation.

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Price promotions and incentives to domestic tourists
Attractive discounts on tour packages
Promoting through social media
Tourism companies should introduce local rates
Diversify and tailor-make products that suit the local market to make it affordable for
the locals
Organizing tourism fairs, exhibitions, events
Price promotions and incentives to domestic tourists
Attractive discounts on tour packages
Promoting through social media
Tourism companies should introduce local rates
Diversify and tailor-make products that suit the local market to make it affordable for
the locals
Organizing tourism fairs, exhibitions, events
Please rate the crisis management strategies to promote
domestic tourism as survival strategy during crisis situation.

Strongly disagree
Disagree
Neutral
 Agree
Strongly Agree
Provision of various incentives and stimulus packages from the government such as
loans, tax reduction, etc. to tour operators and domestic tour organizers
Provision of training on knowledge and skills to manage crises
Planning and implementing domestic tourism product development and packaging
Designing marketing strategies for domestic tourism as survival strategy during crisis
Shifting the target market to local customers
Rebuilding and stimulating domestic tourism
Improving safety and security issues
Awareness creation of domestic tourists
Effective advertising, and promotional campaigns by continuously promote locally
based holiday experiences
Empowering communities for domestic tourism
Effectiveness of collaboration and integrated planning between tourism stakeholders
Provision of various incentives and stimulus packages from the government such as
loans, tax reduction, etc. to tour operators and domestic tour organizers
Provision of training on knowledge and skills to manage crises
Planning and implementing domestic tourism product development and packaging
Designing marketing strategies for domestic tourism as survival strategy during crisis
Shifting the target market to local customers
Rebuilding and stimulating domestic tourism
Improving safety and security issues
Awareness creation of domestic tourists
Effective advertising, and promotional campaigns by continuously promote locally
based holiday experiences
Empowering communities for domestic tourism
Effectiveness of collaboration and integrated planning between tourism stakeholders
Do you have any special strategies that you have implemented
to promote domestic tourism as a survival strategy in the
current crisis situation

Yes
No
If your answer is ‘Yes’ to the above question please specify
the strategies?

የእርስዎ ምላሽ

Do you think Ethiopian tour operators consider Domestic

Tourism as a market opportunity, especially to survive in the
cases of crises?

No
Yes
If your answer is ‘Yes’ to the above question, please specify?

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