Tourism

Meet II – Tourism
Jeffry.,M. Si. Par
Tourism

 World’s largest industry!

 World Tourism Organization:
A specialized agency of the United Nations
 The leading international organization in the
field
 Plays a role in the
 Development of sustainable tourism.
 Development of universally accessible tourism.
 Continuation of economic development.
 Development of a global code of ethics for tourism.
Benefits of Tourism

 Tourism:
 Provides governments with substantial tax revenues
 Offers the greatest global employment prospects
 This trend is caused by:
 The opening of borders.
 An increase in disposable income and vacations.
 Reasonably-priced airfares.
 An increase in the number of people with time and money.
 More people with the urge to travel.
Economic Impact of Tourism

 International travelers spend $94 billion in travel in U.S.

 $100 billion generated in tax receipts
 46 million international travelers visit the U.S. each year
 Tourism industry represents 1 in 11.7 jobs generated
Multiplier Effect
 When a tourist spends money to travel, to stay in a hotel,
or to eat in a restaurant, that money is recycled by those
businesses to purchase more goods, thereby generating
further use of the money
 In addition, employees of businesses who serve tourists
spend a higher proportion of their money locally on
various goods and services
Promoters of Tourism
 National Tourism Organization (NTO)
 Travel Industry of America (TIA)
 State tourism offices
 Convention & Visitors Bureaus (CVBs)
 Pacific Area Travel Association (PATA)
 Tour operators
 Travel agencies
 Travel corporations
 Travel and tour wholesalers
 National Office of Tourism
 Destination management companies
Why People Travel
 Main reasons are for pleasure and business
 82% of domestic travel is for
leisure/pleasure
 Most popular reasons for pleasure travel:
 To experience new and different surroundings
 To experience new cultures and see how
others live
 Rest and relaxation
 To visit friends and family
 To view or participate in a sporting event
Why People Travel
 Some factors influencing travel:
 Entertainment
 Purchase opportunities
 Climate for comfort (i.e., Florida in the winter when you live in the
North)
 Cost
 Special interests (i.e., golf, location, etc.)
Why People Travel
 Business travelers travel for business
purposes (i.e., meetings, sales,
conventions, trade shows, and
expositions)
 Business travel is on a decline due to:
 Pandemi
 The economy.
 Increased airfares.
 Terrorism.
 A reduction in travel budgets.
Social and Cultural Impact of Tourism
 Tourism can have both positive and negative
impacts on communities
 World tourism organizations recognize that
tourism is a means of enhancing international
understanding, peace, prosperity, and universal
respect for and observance of human rights and
fundamental freedom for all
 Provided the number of tourists is manageable
and they respect the host community’s
sociocultural norms and values, tourism provides
an opportunity for social interactions
Ecotourism
 Ecotourism is focused more on individual values—it is “tourism
with a conscience”
 Those who implement and participate in ecotourism activities
should follow the following principles:
 Minimize impact
 Build environmental and cultural awareness and respect
 Provide positive experiences for both visitors and hosts
 Provide direct financial benefits for conservation
 Provide financial benefits and empowerment for local people
 Raise sensitivity to host countries’ political, environmental,
and social climate
 Support international human rights and labor agreements
Sustainable Tourism
 Places a broad obligation on society
 Sustainable tourism should:
1. Make optimal use of environmental resources that
constitute a key element in tourism development.
2. Respect the sociocultural authenticity of host
communities, conserve their built and living cultural
heritage and traditional values, and contribute to inter-
cultural understanding and tolerance.
3. Ensure viable, long-term economic operations.
Cultural, Heritage, Nature,
and Volunteer Tourism
 Culture and heritage are “our legacies from the past, what we live
with today, and what we pass on to future generations. Our cultures
and natural heritages are irreplaceable sources of life and inspiration.”
 Cultural tourism: Motivated by interest in cultural events
 Heritage tourism: Motivated by historic preservation
 Nature tourism: Motivated by nature
 Culinary tourism: Culinary adventures are at least a contributing
motivation
 Volunteer tourism: Motivations include opportunity to travel safely and
cheaply and to experience different cultures
Trends
 Ecotourism, sustainable tourism, and heritage tourism will
continue to grow
 Tourist arrivals will continue to increase
 Governments will increasingly recognize the importance of
tourism
 More bilateral treaties signed
 The promotion and development of tourism will move more
from the public sector (government) to the private sector
(involved industry segments)
 Technology will continue to advance
 Marketing partnerships and corporate alliances will increase
 Employment prospects will continue to improve
 Ticketless air travel will continue to increase
Trends
 Increased Internet bookings
 Managing destinations will continue to be a challenge
 Low-cost, no-frills airlines will continue to gain an increased market
share
 Airlines will try to entice travelers to book their trips via the airline’s
website
 Automatic airport check-ins will become more popular
 Cruise industry will continue to expand
 Increase in alternative cruises
 Increased concern for the health and safety of travel and tourism
 Nature, culinary, and volunteer tourism will increase
 Thank You

Jeffry Sudirja
Jeffry.sudirja@stptrisakti.ac.id
+62818725791