Assessment Brief: BIS2006 Management Information Systems

Trimester 3, 2023

Assessment Overview

Assessment Task Type Weighting Length Due ULOs

Assessed
Assessment 1: Quiz Individual 40% 30 mins Week ULO-1
Online quiz of key content areas (equiv. 3, 5, 7, 9 ULO-2
Invigilated 1000 ULO-3
words) ULO-4
ULO-5
Assessment 2: Case Study-1 Individual 30% 2500 Week ULO-1
Students should identify an words 6 ULO-2
unresolved problem situation ULO-3
(only one) in an organisation and
propose a solution by doing
critical analysis about it.
Assessment 3: Case Study-2 Group 30% 3000 Week ULO-3
Analyse a given case study as a words 12 ULO-4
group regarding the use ULO-5
information systems in an
organisation and recommend
solutions to their Business and
IS/IT problems.

Assessment 1: Online Quiz

Due date: Week 3, 5, 7, 9

Group/individual: Individual
Word count / Time provided: 30 minutes
Weighting: 40%
Unit Learning Outcomes: ULO-1, ULO-2, ULO-3, ULO-4, ULO-5

Assessment Details:

These online quizzes will assess your knowledge of key content areas of learning materials from
weeks 1 to 9. For successful completion of the quizzes, you are required to study the material
provided (lecture slides, tutorials, and reading materials), engage in the unit’s activities, and
participate in the discussion forums.

These quizzes will be completed online through the APIC Online Learning System (OLS).
Marking Information: There will be four quizzes conducted during trimester, each quiz will be
marked out of 100 and weighted 10%, together, they will comprise a total of 40% of the total unit
mark.

Assessment 2: Case Study-1

Due date: Week 6

Group/individual: Individual
Word count / Time provided: 2500 words
Weighting: 30%
Unit Learning Outcomes: ULO-1, ULO-2, ULO-3

Assessment Details:

This assignment assesses the student’s application of theoretical learning to practical, real-world
and/or simulated situations.

Mini Case Study

ShoeSmart

ShoeSmart is an online retail business founded by Achiles Bunion in 2010. The company decided to
investigate a Business Intelligence (BI) solution to analyse around a million transactions from almost
100,000 customers in their database. To better understand what their customers want, they also like
to implement a Customer Relationship Management (CRM) solution. Together with their BI system,
they also hope it will give them insight on the needs of their customers so they can come up with
new products/services.

The vision of the company is “to be the go-to online retail store for Australians for their shoe
needs” by offering speed, convenience, choice, and price delivered to customer doors within 30
minutes or less. To speed up their warehouse and delivery operations, they currently use an RFID
asset tracking system in their packing warehouses to speed up locating and allocating resources.
They also use a proprietary GPS system that allow their delivery drivers to find the fastest routes to
their destinations and avoid any delays.

One of their main competitors, FootFriend recently used analytics to build a data-centric approach to
its business. For example, the initial reports produced by their BI system identified that Nike Air,
Converse Chuck Taylor All-Star and Adidas Superstar were their most popular shoes in the last
quarter of 202x. As a result, they’ve realised that Big Data could reveal insights they don’t know
before which could even create new sources of revenue for the business.

“We had a lot of data coming from our point-of-sales software. Initially, the challenge was
how to a develop a quick way to talk to the company’s POS database. After they found an
easy way to access the data, their next challenge was to drill down into the information in
ways that would positively impact business results. Our goal was to use the huge amount of
transaction data in a cost-effective way and find the right metrics to help us drive our
business forward," said Tibilias Talus, vice president of R&D and analytics at FootFriend.

FootFriend use Tableau to crunch its data. Tableau is a data visualization software focused on
business intelligence. Tableau is a powerful and fastest growing data visualization tool. It helps in
simplifying raw data into the very easily understandable format in the form of dashboards and
worksheets. Tableau is cost-effective as it only cost them $70 per month for the subscription. After
rolling out their Big Data strategy, FootFriend have nearly doubled their annual sales to $878,850
and welcomed an additional 15,000 customers in 202x, a 10% increase in total customer count.

In contrast, ShoeSmart used Microsoft Access but eventually used SQL to talk directly to the
company’s POS database. Luckily, they have an in-house IT personnel specialising in SQL who made
all the necessary queries and reports that they need for organisational decision-making. However,
they are now in need of an analytics software that could make reports in an understandable format
in the form of dashboards and worksheets to help simplify decision-making. Hence, they are
currently investigating the possibility of also using Tableau and have hired an external consultant to
help them in this regard.

ShoeSmart said that the three foremost analytics questions they asked:

 How can we further improve our services?

 How do we reduce delivery times?
 How can we find hidden needs and fill up with new products and services?

The problems they are facing include information silos, decentralised data, lack of data analytics
and visualisation strategies, lack of business intelligence skilled personnel and lack of customer
relationship management system solution.

Initial investigation revealed that possible CRM solutions includes cloud-based CRM such as Zoho
CRM, Salesforce, SugarCRM or Monday.com. However, they are still at a lost whether to go
proprietary or open-source, and assuming they will use Tableau as their BI system, will it interface
well with their CRM solution of choice? They would like you to help them in this regard.

Once you formulated your recommendation solution, you now need to provide a critique of the
proposed solution. Your critique should include a discussion of the features of the proposed
enterprise CRM solution, its functions in support of business processes, such as its ability to
produce customer insight reports, including a justification of its “fitness” to the organisational
needs, such as alignment to the company’s strategic goals (such as, will this CRM solution help
better understand customer needs?). It may also include cost/benefit calculations, such as ROI,
payback analysis, and Net Present Value (NPV). Also, will the proposed CRM solution interface well
with Tableau?

You are required to describe the role of information systems in supporting operations and
organisational decision making (ULO-1), discuss the features of enterprise systems and their
functions to support business processes (ULO-2), and critique the alignment of an organisation's
information systems strategy and business strategy (ULO-3).

The following areas should be covered in your assignment using the case study context:
1. Provide a brief description of the organisation
2. Provide a description of the current information systems problems (e.g., information silos, lack
of BI capabilities, etc) and describe the role of information systems in supporting operations
and organisational decision making (e.g., creation of dashboards and worksheets)
3. Discuss the features of enterprise systems and their functions to support business processes
and how its implementation will provide real benefits to organisation (e.g., competitive
advantage, improved customer traffic, improved sales and profit, etc)
 4. Critique the information system solutions proposed. Are they aligned to the company’s
business strategic vision?
5. A report of 2500 words summarising your analysis must be submitted by the due date.
Reasonable assumptions are allowed.

Penalty for Late submission: a deduction of 5% of the total mark shall be imposed on each of the
next subsequent days.

Submission requirements

1. Use a typical report structure, with a Cover Page, Table of Contents, Introduction, Body,
Recommendation/Conclusion and References format. Executive Summary is not required in
this report.
2. The References are excluded in the word count.
3. The Cover Page should clearly indicate the name of the person submitting the report and the
word count.
4. You can use each question above as Headings in the Body of your report.
5. All References should reflect quality citations from relevant academic journals and adhere to
the correct Harvard format (Wikipedia NOT allowed).

Marking Information: The Case Study-1 will be marked out of 100 and will be weighted 30% of
the total unit mark.

Marking Criteria and Rubric

Not satisfactory Satisfactory Good Very Good Excellent

Marking
Criteria (0-49%) of the (50-64%) of the (65-74%) of the (75-84%) of the (85-100%) of the
criterion mark) criterion mark criterion mark criterion mark criterion mark
Introduction Fails to provide an Provides a general Provides a good Provides a very good Provides an outstanding
and overview of the overview of the overview of the overview of the overview with very
organisation organisation organisation organisation organisation clear organisation
Brief background background background background
description of
the
organisation

(10%)

Problem Fails to provide Provides a general Provides a general Provides a description Provides an outstanding
Analysis adequate description description with description with limited and some critical description and careful
Description of and analysis of the very limited analysis critical analysis of the analysis of the and critical analysis of
the current current problems and of the current current problems and current problems and the current problems
information the role of problems and/or the role of information the role of and the role of
systems information systems lacks enough details systems in supporting information systems information systems in
problems and in supporting about the role of operations and in supporting supporting operations
the role of operations and information organisational decision operations and and organisational
information organisational systems in making organisational decision making
systems in decision making supporting decision making
supporting operations and
operations organisational
and decision making
organisational
decision
making

(25%)

Discussion of Fails to provide Provides a general Provides a general Provides a description Provides an outstanding
proposed adequate discussion description of the description of the of the features of description of the
systems/ of the features of features of features of enterprise enterprise systems features of enterprise
solutions enterprise systems enterprise systems systems and their and their functions to systems and their
Discuss the and their functions to and their functions functions to support support business functions to support
features of support business to support business business processes and processes and how its business processes and
enterprise processes and how its processes and how how its implementation implementation will how its implementation
systems and implementation will its implementation will provide real provide real benefits will provide real
their provide real benefits will provide real benefits to organisation to organisation benefits to organisation
functions to to organisation benefits to
support organisation
business
processes and
how its
implementati
on will
provide real
benefits to
organisation

(25%)

Critical Fails to provide Provides a general Provides a review the Provides a detailed Provides an outstanding
review adequate review the review the role of role of business review the role of review the role of
role of business business intelligence and business intelligence business intelligence
Review the intelligence and intelligence and business analytics in and business analytics and business analytics
role of business analytics in business analytics in supporting business in supporting in supporting business
business supporting business supporting business decision making business decision decision making
intelligence decision making decision making making
and business
analytics in
supporting
business
decision
making.

(20%)

Structure and Does not clearly state States a conclusion States a conclusion or Presents an argument Develops a clearly
organization a conclusion or point or point of view but point of view but using evidence and articulated argument,
How logically of view or else little does not organize expected to be /or logical reasoning using evidence and/or
arguments or no supporting the evidence or organized more in support of a point systematic logical
are stated and reasoning or evidence reasons in a logically. Analysis of the of view. Problem reasoning in support of
how critically is presented. Problem logically adequate problem situation is so situation is analysed a conclusion or point of
problems are situation is not way. Analysis of the far reasonable. with satisfactory level view. The way problem
analysed critically analysed. problem situation is of critical analysis situation is analysed
not that skills. requires high level of
satisfactory. critical analysis skills.
(10%)
Writing Report shows a below Report shows Report shows an Report shows above Report is well written
Quality & average/poor writing below average average and/or casual average writing style and clear using Harvard
Adherence to style lacking in and/or casual writing style using and clarity in writing guidelines and standard
Format elements of writing style using standard English and using standard English characterized by
Guidelines appropriate standard standard English following Harvard English and following strong writing style. It is
English and following and following guidelines. Some errors Harvard guidelines. free from grammar,
(10%) proper Harvard Harvard guidelines. in spelling, grammar, Minor errors in punctuation, spelling,
guidelines. Frequent Some errors in punctuation, usage, grammar, usage, or formatting
errors in spelling, spelling, grammar, and/or formatting. punctuation, spelling, errors.
grammar, punctuation, usage, usage, and/or
punctuation, spelling, and/or formatting. formatting.
usage, and/or
formatting.

Assessment 3: Case Study-2

Due date: Week 12

Group/individual: Group (max 3 students)
Word count / Time provided: 3000 words
Weighting: 30%
Unit Learning Outcomes: ULO-3, ULO-4, ULO-5

Assessment Details:

Read the case study and the article below, then complete the report requirements at the end. To
answer the report requirements provided, you will need to conduct further research about the topic
(read the article below see the list of references included for further research).

Case Study

CyberTaxi

CyberTaxi is a transportation service that was rolled out in 200X after its founder, Raydon Karr
couldn't get a taxi in New York during a snowstorm one December night. It originated from the idea,
"What if you could request a ride from your phone?"

Today, CyberTaxi boasts an annual revenue of over $11 billion, a market capitalisation rate of $80
billion, and over 20,000 employees. With 100 million global customers and three million dedicated
drivers in 80 countries, CyberTaxi has been a legitimate game-changer in the taxi services market.

CyberTaxi wanted to make it easy as 1-2-3 to get a ride. Customers just need to do is to open their
mobile phone, tap a button, and find an affordable ride in minutes. This is aligned to the company’s
vision and mission which is to “getting a ride is as easy as saying 1-2-3” and ”to be the number one
taxi service for travellers all over the world.” To achieve their vision, they need to align their
business strategy with their IT strategy. But how?

What CyberTaxi has exposed is that companies can transform a business if they engage with
customers more effectively. But getting that engagement is tough. According to Mack Cartrip, chief
systems architect for CyberTaxi, "Each person connecting to CyberTaxi is having a unique experience
with highly personalised data.” To solve this problem, the company decided to implement a
“Customer Relationship Management” or CRM. It's called CRM software because there is systematic
data collection and organisation and uses this information to predict customer’s buying behaviour
and habits. It focuses on analysing customer data, anticipating their wishes or requirements, finding
new needs, and recovering those who have left. In the same way, it works to make a positive change
in profitability, with the increase in sales through personalised campaigns.

Businesses that began to systematise their operations with this type of system retain their
customers since there is a balanced collaboration between marketing, customer service and sales.
They have also managed to expand their business, increasing their sales in an approximate range of
37%. CRM makes data collection an intuitive process that determines when a lead needs a service or
when it's appropriate to launch a promotion. Another benefit of CRM is that the conversations
generated are always personalised, relevant, and up to date producing a 45% increase in customer
satisfaction.

CRM systems offer a range of capabilities that helped CyberTaxi to effectively manage their
operations and customer interactions. Some of the key capabilities include:
 Customer data tracking and analysis: CRM was used to track customer data such as pick-up
and drop-off locations, ride history, and contact information, allowing them to gain a better
understanding of their customers' needs and preferences.
 Dispatch and scheduling: CRM are integrated with GPS and mapping technology, allowing
CyberTaxi to schedule and dispatch drivers in real-time, improving efficiency and reducing
wait times for customers.
 Payment and billing: CRM are integrated with payment platforms, allowing CyberTaxi to
easily process payments and generate invoices for customers.
 Customer communication: CRM allow CyberTaxi to centralise customer communication,
making it easy to respond to customer inquiries and resolve any issues that may arise. They
can monitor tweets to find out their customers’ experience regarding their journeys, delays,
and so on. They then identify negative tweets and does what’s necessary to remedy the
situation. By publicly addressing these issues and offering solutions, it helps them build good
customer relations.
 Reporting and analytics: CRM provide detailed reports and analytics on customer
interactions, rides, and revenue, allowing transportation companies to gain insights and
make data-driven decisions. For example, prescriptive analytics can be used to maximize an
CyberTaxi’s profit. This type of analytics is used to build an algorithm that will automatically
adjust the taxi fares based on numerous factors, including customer demand, weather,
destination, holiday seasons, and petrol prices.

By utilising these capabilities, CyberTaxi can improve their customer relationships, streamline
operations, increase revenue, and gain a competitive advantage in the transportation industry.

"Another challenge is that CyberTaxi cannot afford a system failure. Ever," said Cartrip. "If a
CyberTaxi customer cannot get an CyberTaxi car, then they will switch to another app. There is no
brand loyalty. The systems must always work."

Cartrip lists three key areas that CyberTaxi needs for a fully redundant system:

 Performance: What types of tests do you run to ensure that your systems keep
running?
 Data: How can data operate in an environment where a data connection is
intermittent?
  Future proofing: What technologies does CyberTaxi invest in to improve efficiencies in
its systems?

A common thread through all of CyberTaxi 's systems is performance, performance, and
performance. Each technology is chosen because it is the most stable and delivers the fastest
response. In addition to this, CyberTaxi looks to ensure that tools work independently of each other
and are destructible. To this end, CyberTaxi actively attempts to crash its systems, including
networks, databases, and APIs. The system must work even when it is down.

The level of performance does not stop at the server. The communication channel, or RPC, is also
modified. CyberTaxi’s version is called TChannel. It is based on Twitter's multiplex RPC protocol,
Mux. CyberTaxi needed to invent its own RPC communication channel because it supports more
languages than Twitter. Cartip added, "We are even looking to replace HTTP+JSON, a typical REST
API, with Thrift, as our tests are showing that it is 20 times faster. We need all the speed we can get."

Performance for CyberTaxi goes to extremes with data. The typical data structure for a company is a
relational database. The problem that CyberTaxi sees with relational databases is that the whole
system can come down if the database is not available. CyberTaxi uses Big Data tools and
techniques as a foundation for its technologies, with tools such as Hadoop, MongoDB, Talend,
Cassandra, STORM, Kafka, Spark, and MySQL. Also, the company is extending MySQL with its
distributed column store to orchestrate the data processes.

They also use Analytics as a business intelligence solution to help them understand their business,
make informed decisions, and measure the impact of the changes they make. Analytics shows
what’s working and what’s not, from start to finish, across the entire business, all in real time. They
will analyse several different factors, such as population, demographics, location, and more. With
visualization tools like Tableau, Big Data analysts at CyberTaxi can produce graphic visualisations of
the analysis. In the past, they use Excel to uncover opportunities in the business, but extracting data
can be difficult as can drawing meaningful conclusions. Also, Excel data focuses on what has
happened in the past...it’s like looking in the rear-view mirror. With business intelligence, processing
of this big data is in real- time, gaining instant awareness and act when it matters most. For example,
Analytics provides several insights to the drivers by showing them exactly which zones are
underserved and offer the greatest opportunity to increase their earnings. Analytics also help them
detect, anticipate, and respond to opportunities to engage customers anytime, anywhere. It allows
them to deliver targeted promotions to customers based on booking volume, location, time since
last booking or to reward (or encourage) loyalty. They can personalise their promotions based on
situational awareness by including reference to past and present customer behaviour and events.
For example, as a customer completes their journey home on a Friday evening, there’s a good
chance they will require a taxi home later on the weekend as they go out with friends. So instead of
sending a standard ‘thank you’ text, the system sends them a $3 off voucher code that’s only valid
that weekend – ensuring they choose CyberTaxi fleet later. With Analytics the firm was able to
segment their customer base not only by the regularity of their bookings, but to cross-reference that
with those who had not booked via app. The promotional text was therefore two-fold in its intention
– it both rewarded loyalty and offered a link to download the company’s app... which in turn led to
more repeat bookings from those customers at a volume greater than before AND those bookings
were now automated via the app.

CyberTaxi uses drivers' phones as the method of distributing data, achieving a kind of "super
distributed computing." The result is that stress on replicating data is eliminated from the data
centres. The trick is achieved by the phone checking in with a server every four seconds to receive an
encrypted digest. If a server does not respond, the phone moves to a new server. The whole data
environment is redundant. Also, the more drivers, the more redundancy is added to the system.

In addition to the core supply-and-demand dispatch systems, CyberTaxi does have a third system:
Disco. Cartrio said, "Disco is the dispatch optimisation system. Disco's main function is to match
supply with demand. Disco, however, allows CyberTaxi to investigate the future. We can match
predictive supply and demand, whereas our old system could only match what we knew then." The
advantage Disco provides CyberTaxi is clear: Through data, CyberTaxi can help busy drivers keep
efficiently picking up riders. To do this, CyberTaxi needs a global index that requires a massive
amount of data: over 1 million writes per second. CyberTaxi is using Google's S2 Geometry Library
to break down the data and get it out. This library is designed to split data into smaller geographical
sections. The result is that each section is not handling only the writes for that geographical location.
This in turns helps the company send drivers rapid updates on where riders are located and provide
more accurate ETAs for trips. It also gives CyberTaxi the opportunity to expand its business into a
specific geography.

You Tasks:

After reading the case study above and conducting further research, you now need to answer the
following research requirements below.

1. Critique the alignment between CyberTaxi’s information systems strategy and business
strategy.
a. Identify the strategic vision and mission of the company
b. Identify the IT solutions they use to manage their operations (e.g., CRM, Business
Intelligence (BI), etc)
c. Answer the question, “Are they able to meet their strategic vision using their current
IT solutions?” Why? Why not? Justify your answer.
2. Critically review the role of business intelligence and business analytics in supporting business
decision making at CyberTaxi.
a. Describe how they are using their current BI tools to make business decisions (e.g.,
Analytics, Tableau).
b. Answer the question, “Are they able to make good data-driven decisions using
Analytics and their BI tool?” Why? Why not? Justify your answer.
3. Review and evaluate contemporary tools and techniques for accessing information from
databases to improve business performance (e.g., Hadoop, Spark, Cassandra, MongoDB,
STORM, etc)
4. A report of 3000 words summarising your analysis must be submitted by the due date.
Reasonable assumptions are allowed.

Penalty for Late submission: a deduction of 5% of the total mark shall be imposed on each of the
next subsequent days.

Submission requirements

1. Use a typical report structure, with a Cover Page, Table of Contents, Executive Summary,
Introduction, Body, Recommendation/Conclusion and References format. Since this is a group
 project made up of a maximum of 3 people, you need to allocate sections of the report to a
specific group member and should be clearly identified in the report. You will be given
separate marks based on how well you contributed to your allocated research area. For
example:

Report section Mark allocation Person responsible

Executive 10 marks All group members

Summary/Introduction/Conclusion

Critique of alignment between 20 marks {Name of group member}

CyberTaxi’s information systems
strategy and business strategy

Critical review of the role of business 20 marks {Name of group member}

intelligence and business analytics in
supporting business decision making at
CyberTaxi

Review and evaluate contemporary 20 marks {Name of group member}

tools and techniques for accessing
information from databases to improve
business performance

2. The Executive Summary and the References are excluded in the word count.
3. The Cover Page should clearly indicate the names of each person in the group and the word
count.
4. You can use task above as Headings in the Body of your report, and after the question is the
name of the group member(s) who discussed that topic. For example, “Alignment between
CyberTaxi’s information systems strategy and business strategy” by Jaspreet Singh.
5. All References should reflect quality citations from relevant academic journals and adhere to
the correct Harvard format (Wikipedia NOT allowed). If you want to get the maximum marks in
referencing, you must correctly follow the correct standard format (Harvard) and must provide
at least 5 journal references.
6. This is how I will mark the Writing Quality & Adherence to Format Guidelines:

Report is well written and clear and standard English characterized by strong writing style 5 marks

Used correct Harvard guidelines and at least 5 journal references 5 marks

 Free from grammar, punctuation, spelling, usage, or formatting errors 5 marks

Marking Information: The Case study-2 will be marked out of 100 and will be weighted 30% of
the total unit mark.

Marking rubric:

Not satisfactory Satisfactory Good Very Good Excellent

Marking
Criteria (0-49%) of the (50-64%) of the (65-74%) of the (75-84%) of the (85-100%) of
criterion mark criterion mark criterion mark criterion mark the criterion
mark
Introduction Introduction is Introduction is Introduction is Introduction is well Introduction is very
about the case presented poorly presented briefly presented with written with clear well written with
study without adequate with some adequate details, discussion about the very clear
details. relevance and however missing summary of case background and
missing elements one or more objectives, discussion about the
such as summary of elements such as problem/ report summary of case
case objectives, and summary of case outline. objectives, and
problem/ report objectives, and problem/report
(10 marks) outline. problem/report outline.
outline.

Content Does not clearly state States an argument States an argument Presents an Develops a clearly
Critical analysis of an argument or point or point of view but or point of view but argument using articulated
the alignment of of view or else little or does not present expected to be evidence and /or argument, using
an organisation’s no supporting the evidence or organized more logical reasoning in evidence and/or
information reasoning or evidence reasons in a logically logically. Analysis of support of a point of systematic logical
systems strategy is presented. adequate way. the problem view with reasoning with high
and business situation is so far satisfactory level of level of critical
strategy reasonable. critical analysis analysis skills.
skills.
(20 marks)
Content Does not clearly state States an argument States an argument Presents an Develops a clearly
Critically review an argument or point or point of view but or point of view but argument using articulated
the role of of view or else little or does not present expected to be evidence and /or argument, using
business no supporting the evidence or organized more logical reasoning in evidence and/or
intelligence and reasoning or evidence reasons in a logically logically. Analysis of support of a point of systematic logical
business analytics is presented. adequate way. the problem view with reasoning with high
in supporting situation is so far satisfactory level of level of critical
business decision reasonable. critical analysis analysis skills.
making skills.

(20 marks)

Content Does not clearly state States an argument States an argument Presents an Develops a clearly
Review and an argument or point or point of view but or point of view but argument using articulated
evaluate of view or else little or does not present expected to be evidence and /or argument, using
contemporary no supporting the evidence or organized more logical reasoning in evidence and/or
tools and reasoning or evidence reasons in a logically logically. Analysis of support of a point of systematic logical
techniques for is presented. adequate way. the problem view with reasoning with high
accessing situation is so far satisfactory level of level of critical
information from reasonable. critical analysis analysis skills.
databases to skills.
improve business
performance

(20 marks)

Structure and Does not clearly state States an argument States an argument Presents an Develops a clearly
organization an argument or point or point of view but or point of view but argument using articulated
How logically of view or else little or does not organize expected to be evidence and /or argument, using
arguments are no supporting the evidence or organized more logical reasoning in evidence and/or
stated and how reasoning or evidence reasons in a logically logically. Analysis of support of a point of systematic logical
critically is presented. Problem adequate way. the problem view. Problem reasoning in support
problems are situation is not Analysis of the situation is so far situation is analysed of a conclusion or
analysed critically analysed. problem situation is reasonable. with satisfactory point of view. The
not that level of critical way problem
(15%) satisfactory. analysis skills. situation is analysed
requires high level
of critical analysis
skills.
Writing Quality & Report shows a below Report shows below Report shows an Report shows above Report is well
Adherence to average/poor writing average and/or average and/or average writing written and clear
Format style lacking in casual writing style casual writing style style and clarity in using Harvard
Guidelines elements of using standard using standard writing using guidelines and
appropriate standard English and English and standard English standard English
(15%) English and following following Harvard following Harvard and following characterized by
proper Harvard guidelines. Some guidelines. Some Harvard guidelines. strong writing style.
guidelines. Frequent errors in spelling, errors in spelling, Minor errors in It is free from
errors in spelling, grammar, grammar, grammar, grammar,
grammar, punctuation, punctuation, usage, punctuation, usage, punctuation, punctuation,
spelling, usage, and/or and/or formatting. and/or formatting. spelling, usage, spelling, usage, or
formatting. and/or formatting. formatting errors.