A

PROJECT REPORT
ON

“SALES PROMOTION STRATEGY OR DECISION”

PREPARED BY :
Mr. Raj B. Dobariya
B.B.A. Semester – IV
Enrollment No. – 11011900227 GUIDEDED BY ;
Roll No. – 09 Assi. Prof. Yagni C. Chauhan

SUBMITTEF TO ;
Bhakt Kavi Narsinha Mehta University – Junagadh

INSTITUTE :
Om College Of B.B.A. – Junagadh

ACADEMIC YEAR :-
2021 – 2022
 PREFACE

As a part of curricular of B.B.A. programmed of “Bhakt Kavi

Narsinha Mehta University” each student in each year has to undergo
the practical training is an industry chosen by her. We have undergone
the industrial training for 15 days. But it was too useful for us in front of
our studies on practical based as well as on original based.

After the industrial training it is important that how a student

prepares the project report. The project is a subject which works as a
mirror that what students have done at the time of training.

As a student of B.B.A. Semester – VI. I have acquired training

from “H R Hygiene Product Pvt. Ltd.” – Rajkot.

Signature of the Student

[ MR. RAJ B. DOBARIYA ]

 ACKNOWLEGEMENT

I am very much grateful to respected principal of our college Prof. S.M.

Godhani. Our H.O.D. Prof. T.H.Thaker as well as our project guide Assi. Prof.
Yagni C. Chauhan who helped me a lot for preparation of project report.

My industrial training at “H R Hygiene Product Pvt. Ltd.” – Rajkot was

very pleasant and I have tyrant the number of things and different operations in
industry that would in practice. However, I would like to thank to the different
persons who are working in the industry. The name of chairpersons…

Finally, I would like to thank my other faculty members who are very
much helping to me for the preparation of this project report.

Your Faithfully

[ MR. RAJ B. DOBARIYA ]

 DECLARATION

Mr. Raj B. Dobariya

T.Y. B.B.A. Sem – VI

OM College Of B.B.A.

Junagadh

I the undersigned Mr. Raj B. Dobariya as well as a student of B.B.A. Sem

– VI hereby declared that the project report is my own and has been carried out
under the guidance of our Assi. Prof. Yagni C. Chauhan, Om College Of B.B.A. –
Junagadh.

Further, I declare that this report has not been submitted to any other
faculty members and university for any other.

Date :-

Place :- Junagadh

Signature of the Student

[ MR. RAJ B. DOBARIYA ]

 INDEX

Sr. No. Particular Page No.

1 Part – A. General Information 01
1.1 Introduction 02
1.2 History & Development of Company 02
1.3 Company Profile 08
1.4 Size of the Unit 10
1.5 Organization Structure of the Company 12
1.6 Forms of Organization 13
1.7 Board of Director 15
1.8 Product of the Company 16
1.9 Time keeping System 21
1.10 Manufacturing /Production Process 22
1.11 Awards & Achievement 23
1.12 Competitors 25
1.13 Vision & Mission of the Company 26
1.14 Location Chart 27
1.15 Employee Benefit & Services 28
1.16 Present Body Of Management 29
2 Part – B. Marketing Department 31
3 Part – C. Sales Promotion Strategy & 45
Decision
4 Part – D. Research Methodology 61
5 Part – E Secondary Data Collections 72
6 SWOT Analysis 81
7 Findings 83
8 Suggestions 85
9 Future Plans 87
10 Conclusion 89
11 Bibliography 91