Deep Dive Script for NetApp Portfolio Story

Simplicity
 How simple is your infrastructure to operate and manage?
 Simplicity is more than “how easy it is to turn on a box” like some vendors
would say.
 Some vendors like to focus on how simple their products are to operate.
That’s a nice way of saying they have limited capabilities.
 Real simplicity comes from being able to amplify your effectiveness by
reducing the number of things you have to worry about.
 It should be possible to manage infrastructure without a PhD.
 It should be possible for the same person that manages data center storage
to manage storage on AWS.
 Systems should be easy to use for anyone.
 Your underlying storage OS should be consistent between your data center
and the cloud so you can move data and migrate apps quickly.
 Not to mention the confidence of know your data protection is the same
everywhere.

Security
 How confident are you that your data isn’t compromised right now?
 If you’re not worried about security, then you’re not worried about your job. Every
day, companies who thought they were safe are being compromised.
 Ransomware is forcing companies to shut their doors forever.
 You have to protect everything, everywhere, all at once.
 You might have a plan to recover from an attack, but it might be months before you
even know that you were attacked. And it could take many more months to clean up.
 First and foremost, you need built-in—rather than bolted on—data protection to
prevent attacks.
 The next level is proactive attack detection with automated response.
 When it comes to protecting customer information, regulators are getting more savvy
every year.
 You need to stay ahead of regulation and understand how to ensure your
infrastructure adapts appropriately.

Savings
 How much did your budget grow this year?
 Cost savings are a top priority for everyone.
 You have to find efficiencies wherever you can.
 As one step, tiering cold data can yield significant savings.
 And you can get your cloud costs under control by better understanding how you use
your compute resources to take advantage of lower-cost spot instances on the
cloud.
 Adopting open source can help you not only save costs, but obviously helps you
build applications faster.
 Reducing barriers to the adoption of new technology is key to being adaptable.

Sustainability
 How have your company’s climate goals changed?
 To achieve sustainability, you need more than greenwashing. You need REAL data
to take REAL action.
  You need to be transparent, which means you need visibility into energy usage.
 You need to actually do something.
 Make sure your infrastructure is operating at peak efficiency and that you’re not
overinvesting in new hardware.
 Know the trade-offs between your data center’s carbon footprint and zero-carbon
data centers in the public cloud.

NetApp
If you need a better way to manage and optimize all of your data and
infrastructure—on prem and in the cloud—NetApp BlueXP is our unified
control plane
 Via a unified console, or from a set of APIs, you can manage multiple
vendors, systems, and tools
 It combines storage management and analytics with with data services like
protection, governance and compliance.
 AI-driven automation takes away the burden of trying to manually keep costs,
risk, efficiency, and sustainability optimized.
 And you get more visibility, less waste, and higher efficiency through leading
tools that help reduce your carbon footprint.
If you’re running virtual workloads, OLTP, EDA, or AI in your data center, we’re
the proven leader in all-flash storage.
 With 30 years of continuous innovation, NetApp ONTAP is the #1 storage OS:
any workload, any protocol, any environment. All-Flash, disk, hybrid, object.
 ONTAP and NetApp AFF give you guaranteed efficiency with automated
tiering and unrivaled cloud connectivity that prepares you for the future.
 We offer a 4:1 storage efficiency guarantee for SAN workloads that no one
else in the industry can make
 We also offer flexible, consumption-based storage-as-a-service to move you
from a capex model to opex
Migrating applications to the cloud is easy when your storage foundation is
consistent everywhere.
 NetApp ONTAP is the only enterprise-grade storage OS available natively
today on prem and on AWS, Azure, and Google Cloud.
 ONTAP in the data center is the same as ONTAP in the cloud
 ONTAP is the datastore of choice for VMware on the cloud.
 SAP and IBM Cloud rely on NetApp storage in the cloud.
 Our old storage competitors might claim to be cloud friendly but the trained
eye can very clearly see that they don’t even come close to the NetApp
Portfolio
For cloud-native applications, we deliver Kubernetes application data lifecycle
management across public clouds and on-premises
 Spot by NetApp includes a range of services to remove operational and cost
barriers to open source adoption
To improve your cloud operations, Spot is the leading platform for CloudOps
and FinOps
 We have pioneered the category of continuous optimization as a key part of
multicloud management.
 We use advanced analytics, automation, and managed services to simplify
everything in the cloud.
 We believe in our ability to reduce costs so much that our pay-as-you-go
pricing is based on how much money we save you.