Entrepreneurship

& Design Thinking

ENTR 3301
23
Course workbook
Dr.Abdullah Aldamak
Dr.Rawaa Bakhsh

Team: Group 4
 Evento
Company
Name:

Cofounders:
Team
Leader Suzan Alsayed

Merlan Khan

Atheer Shamsan
Workshop
Design Thinking
#1
Workshop
#1 Design Thinking
Social
Areas of Inquiry:
Education
Entrepreneurship
Fashion
Social
Field of Business:
Experiences Event Management and Philanthropy
Environmental&R
esponsible
consumption Food &
Beverages Wellbeing 1-Empathise
Services Applications Taking the pressure of our clients in terms of planning their own events so they can enjoy a beautiful
evening free of stress. By planning and hosting the event for our clients we allow them to sit back and
Devices Sports & enjoy their day. Our goal is to provide everyone with the ease of planning an event easily and
Fitness contributing to the community by hosting charitable events to give back to the community.

Culture
Other...
Workshop
#1 Design Thinking DIG DEEP:

WHAT WHY HOW

Our application seeks to serve as a By providing the application “Evento”
Lack of event organizing experience
straightforward provider with all the perspective clients will begin with filling
contributes to the problem. People
resources required to plan your event information regarding their desired events,
from top to bottom. When arranging an organizing their first event could feel
event, challenges are introduced such as overburdened by the procedure. Making budgets, themes, colors and locations. The
the inability to stick to a certain budget appointments and locating dependable application will automatically add to the
and the need to use numerous platforms planners are other challenges. Last but not desired budget an administrative fee which
and communication channels, which can least, it's simple to go over budget to
be confusing. Nonetheless we believe it’s will include a percentage that will be
acquire what you want or keep to the budget
important to give back to our community dedicated to hosting a charitable cause.
and have to compromise. We do our utmost
to grow. Which is why ‘Evento’ aims to Charitable causes will include hosting
host pro-bono charitable evenings to give to adhere to both in a reasonable manner.
back to our community after each 10 fundraising, giveaway packages, baring
events we are paid to host weddings and costs for those who are in
need.
Workshop
#1 Design Thinking

2- Define = Problem
statement:
How can we design a smoother / easier experience For our clients while giving
back to the community.

That meets their need of event planning and allowing those less fortunate to
experience the similar events catered for their needs.
Workshop
Design Thinking
#1
3-IDEATE:

Evento has two main concepts. The first will allow clients to plan their events in one tap.
Once you join our application you have options of decorations, catering, flowers all
within a selected budget. Users input their preferred date, select their choices and then on
one platform will be able to receive updates on all relevant items. Thus easing the
planning of a special evening

The second concept is hosting Charitable Evenings through Evento. As our aim is to give
back to community Evento not only allows you to host your own Charitable Evening
(such as fundraisers) but also hosts one themselves after every 10 events we cater through
the application. Evenings such as, a wedding, parties and birthdays for those less fortunate
so they are able to enjoy happy memories they may have otherwise not been able to host.
Workshop
#1 Design Thinking

4-Prototype & 5-Test

Workshop
#1 Design Thinking

Final Business Idea

(Summary):
Evento is a simple concept. The first feature allows you to plan all of their event instantly. When you become a
member of our application, you will have access to a variety of options for your event's decorations, catering, and
flowers, all while staying within your chosen budget. Users input their selected date, pick their preferences, and
are then able to receive updates on all pertinent topics on a single platform after completing these steps. In this
way, the organization of a memorable evening is simplified. The second feature is to use Evento to organize
charitable evenings for a good cause. Evento, whose mission is to "give back to the community," not only gives
users the ability to organize their own charitable evenings (such as fund-raising events), but also organizes and
hosts one of these events themselves for every 10 events that are catered by the program. Evenings such as a
wedding, parties, and birthdays for individuals who are less fortunate so that they are able to enjoy wonderful
memories that otherwise may not have been able to host if they had not been so lucky.
Business
Model
Design
Business
Model
Design

9 Building Blocks
Visualizing how you deliver and capture value.
Business
Model
Design
Complete the following activities as a group:

Workshop
A set of of activities to
#2 define your value
proposition

Workshop
A set of of activities to build
#3 your initial BMC
Workshop
#2Building your
Value Proposition
Activity #1
Write a brief response to the following questions.

Who is your target customer ? What is the problem you are How do you plan to solve this
How many segments ? solving Is this an important problem for the customer?
Describe how your solution will work in the
problem for this customer? customer’s hands and the benefits that it will
generate

Two sided consumers:
- The first are people who are willing
to pay to have their event planned
for them
- The second are communities who
will be targeted through the
charitable events (less fortunate -
pro bono as they would not have to
pay)
- For our first type of targeted customers, we
are trying to make their experience more
smooth, easier and less time consuming
with the comfort of the knowing that they
are indirectly contributing to the society.
- For our second type of targeted customers,
we are trying to fill the gap of helping
them to be able to celebrate their happy
event.
- For our first type of targeted customers,
we are planning to solve this issue by
making the app easy to use and the
process of planning be smooth and fast
- for our second target, by helping them
and contributing to the community we
would be helping in resolving some of
the financial issues they may be having.

Who is your competition? What is unique about your way of

How do they solve this problem solving the problem? Why are you
for their customers today? better than others in solving it?

The competition may be seen as other event
planners. As well as other charity
organizations
We will solve the problem by being the first
application that caters for both event
planning while also serving as a charitable
organization partaking in philanthropic
causes.
As a platform we combine all needed
essentials for planning an event in one
space.
Furthermore, we give back to the
community in a way that many people have
neglected which will allow them to enjoy
pleasures that may have seemed harder to
obtain in the past.
Activity #2

Design your initial Value Proposition Canvas.

Activity #2

Based on your response to the previous

questions, and in reference to the
previous page, describe in bullet points
the main components of your Value
Proposition Canvas.

- easy to navigate
- notifications to get - do not have the
updates on the event luxury to plan an
- standard - updates regarding the elaborate event
package community services
- premium
package - time
- additional consuming
services - stressful
- donations for - hard to
the - the app is easy to use - planning a navigate
community - the event will be based satisfying event
services on the customers that meets your
requests and budgets vision
- people that are working
to plan the event are
certified in their fields
Activity #3
Write a brief description of the
specific problem your target
customers face, as well as the impact
of the problem &
its pervasiveness. Include the following
information:
The objective of their work:
*What are they trying to achieve?
*How do they perform their work?
*The problem they face?
*How does the problem impact
their objective?
Problem Statement
Identified:
Customers are always looking for the best approach
to meticulously organize their events, whether it be by
getting in touch with various businesses via social
media and physical locations, or by working directly
with an event planner. Their issues include the
challenge of locating reliable and accessible planners,
time commitment, vulnerability to fraud, and keeping a
budget. Some clients may get so exhausted from
being overburdened that they are unable to really
enjoy the event, the planning process, or the
aftermath. Additionally, you might not get a
satisfactory result. Moreover events are a beautiful
experience that unfortunately not many people have
the means to create. By using our platform to give
back Evento believes this will a great growth
opportunity for our community as a whole.
Workshop
#3Building your
BMC
Activity #1
Write a brief response to the following questions.
2-After you have landed a new 3-How do you charge your
1-How do you acquire customers?
customer, how do you plan to relate customers?
to that customer and manage the What is your revenue model?
relationship (if at all)?

- Charitable societies
- Hosting events for
companies
- Through advertising in
social platforms
- Word of mouth
Through the sign-up process, we collect the - Visa / Mada
client's data through a form. Hence, starting a - Apple Pay
relationship with them. - Commision based per
- Customers will get a discount when
transaction
recommending the app for someone else.
- Discounts during special occasions such
as Eid, Ramadan, etc.
- Loyalty program

4-How you imagine the pricing 5-What assets are available to you
of your revenue models will be
or under your control?
?
List some suggested prices to
your product or services.

Each order will be charged

- Initial Capital
differently, based on the budget
- Funding or Investments
each client has in mind and the
size of the event.
Activity #1
Write a brief response to the following questions.

6-Who are your key partners? 7-What key activities do you need 8-What are your fixed costs?
to engage in to deliver your value
proposition?

society ‫ ﺣﻔظ اﻟﻧﻌﻣﺔ‬- 1. Booking an appointment with

‫ ﺟﻣﻌﯾﺔ زواج‬- clients, suppliers, event planners. Cost of app development: 100K
2. Live streaming to the client before Future determination on
‫ ﻣواﻛب اﻷﺟر‬-
the event to assure everything is as spending per each charitable
- floward / hues requested.
- hunger station / jahez / lugmety evening based on profits gained
3. Notifications as soon as every
/ thechefz detailed is confirmed. from each event via the app.
- fantasy party 4. Notifications letting the donor know
- best party that her/his contribution has lead to
the happiness of others.
-takwa rental

9-What are your variable costs? 10-Does your revenue forecast

Can you estimate your total cost
for both fixed and variable ?
Additional services such cleaning,
food distribution will be variable
since it depends on time and
place
Delivery well also depends on the
distance and number of orders as
well as the event
demonstrate increased
profitability ? When do you
think would breakeven ?
Although it would be hard to surely
determined, yet as our plan, we should
break even in the 4th year as we would
more popular and have properly
penetrated the market.
Activity #2
Now you can initiate the 1st draft of your BMC
Make sure it answers these key questions:

What things must What types of Who do you

What problem do serve?
you do to attract relationships do
Who else do you solve? What Who pays you?
customers and you have?
you need to job does your Who uses your
produce your How do your
make your product do for product?
value customers want
model work? the customer?
proposition? to relate to you?
What are the
benefits of
your product?

What resources How do customers

do you need to find you?
conduct your How do they buy?
business ? How do you
deliver?

What does it cost to operate the model ? How do you get paid? How much?
Activity#2
Based on your response to the previous questions, and in reference to the previous slide, describe in bullets
points the 9 building blocks of your BMC

Suppliers Providing a platform

Charity Fundraising that offers all Automated Clients who are
Organizations Marketing needed suppliers for services interested in
Branding an event, instead of Improved planning events
Advertising the hassle of services based such as
planning an event on review and birthdays,
through multiple feedback graduation
platforms parties, family
gatherings or
While aiming to themed parties
provide the same App store
beautiful Google Play
Sufficient experiences for Advertised on
Funding those less able social media
platforms

Revenue is generated based on

Application development cost commission per event
Delivery cost Charitable evenings will be catered
Fundraisers / Charitable after generating revenue through
evenings cost fundraisers

1st Version of your BMC

Workshop
#4Validating your
BMC
Workshop
#4 Validating your
BMC

Activity#1 (Not Marked)

Use your initial BMC as a reference and answer the following questions
Does your BMC work? Do the revenues outweigh the cost? Try estimating revenues and
cost for the next month ( or the first month of sales, if you are without revenue for now)

What are the risks to your business model? What parts of your business model are
most critical for your business to grow in a profitable manner?

Are there things that can or should be changed to strengthen the business model or reduce its risk?
Check each response in the Building Model Canvas against the following criteria:

How do you know what you wrote in each building block is true? Have you made an assumption
or do you have solid evidence—in the form of documented facts?
In the cases you have facts, label the response as “Fact” and make a note of your evidence.
In the cases you have made assumptions, label the response as “Assumption.”
Complete the activity by listing all the assumptions regarding your business model on the next page.
Workshop
#4Validating your
BMC

Activity#2
Prepare to meet with the customers
Try to find friends or family members to ask them a few
questions about your business idea and model.
In the box below prepare few questions
to ask your customers. (yes or no questions can help you get
accurate results). Alternatively, you can do a survey.
Activity#3
Meet with the customers (friends and family)
Present your BMC canvas to them .
By the end of your presentation ask your question and take
notes below.

Response: 25 Response
Validating Test/Questions:
1. Do you find it hard to plan an event as an 1. 80% said yes, 20% stated that it is easy to plan
individual?
2. Would you prefer to have an application
an event for theirselves.
that would integrate all feature to help 2. 90% Said yes, as it will help them in finding all
plan your event smoothly? they need, 10% said no as they already have
3. Have you heard of an app that plans their connections.
events on your behalf based on your
preferences and budget? 3. 100% Said no as they are not aware of any
4. Would you prefer an application that application that does so.
includes catering in addition to the 4. 60% said yes as it would be easier, 40% said no
planning?
as they have their own preference caterer.
5. Is it important to you that when you plan
your event you get to contribute to 5. 100% Said yes
society? 6. 100% said yes, stating that it would be a very
6. Have you ever wanted to be an initiator good and new way to help others.
to aid in helping people in need to have
the opportunity of enjoying a happy
7. 100% said yes as in most events leftovers are
memory? usually thrown away which is against our
7. Do you believe it is important for you to religion.
know that in dealing with your event
planner, no waste or squandering will
occur?
Workshop Activity#3
Based on your validation activity re-write your initial BMC,
#4Validating your
BMC
highlight (in different colors) the changes you made.

SAME

Semi-Final Version of your BMC

Workshop
#4Validating your
BMC

In real life validation means you get out of

the office and perform multiple
testing

Your BMC is never finalized

It’s a continuous improvement
process. final version comes in a
very
late stage after a few MVPs