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Two major types: Verbal and Non-verbal. Their advantages and disadvantages.
II. 7 Cs of Communication
What is communication?
Features of communication:
➢ It is a universal process
➢ It is a social activity
➢ It is a two-way process.
Who can communicate? Can a child communicate? In the first year, verbal skills might be
lacking but a child can communicate through other means- crying, laughing, showing
discomfort, eye movement etc (non-verbal communication). Through Haptics or touch.
History of Communication:
2. Manuscripts, Carrier pigeons (Manuscript era before the print era- invention of the
printing press).
3. Postal System
4. Newspapers
5. Radios
FAX or facsimile is a system through which a scanned copy of an image and text
printed on paper is transmitted between two people.
7. Telephone
8. Television
9. Internet
10. E-mail
Importance of Communication:
1. To build healthy relationships:
You have to communicate during seminars, group discussions, lab projects etc.
The higher one’s position in an organization, the greater is the need to communicate. When
a CEO of an organization presents his/her company’s achievements in a meeting, each of
the participants comes to know of these milestones.
4. To secure an interview:
To secure yourself in the interview you should communicate confidently and clearly. Good
communication skills would help you to get selected for the job.
COMMUNICATION CYCLE:
For communication to take place between people, at least two people must be present- a
sender and a receiver.
At any given point of time, one is active and the other is passive. Is this enough? No, there
should also be co-operation and understanding between them. They must speak in similar
codes which is mutually understandable or they must speak in a common language.
So, communication can be defined as the exchange of information, ideas, and knowledge
between a sender and a receiver through an accepted code of symbols.
1. Formulation
2. Message
5. Receiver
6. Decoding (Factors which affect the decoding part of the msg- noise)
7. Response (Appropriate response- no external or internal interference / Inappropriate
response- somewhere or the other, there has been a breakdown of communication.)
The sender is the person who sends the information to the receiver. This is why the
communication process has started for the sender. It is also called an encoder because the
sender always puts the message into words or images.
Message:
It is the second aspect of the communication process. It is a kind of information that the
sender wants to convey to the receiver.
Channel:
It is the medium of sharing information from one person to another. It can be a language or
any other. or it simply means various methods of sending the message e.g., telephone,
television etc.
Receiver:
The receiver is the person or group who receives the message or information which is
sent/given by the sender. It is also called a decoder because it decodes the information sent
by the sender.
Feedback:
• Feedback
Levels of Communication:
• Extrapersonal
• Intrapersonal
• Interpersonal
• Organizational
• Mass Communication
Extrapersonal Communication:
Example: a dog comes to you wagging its tail as soon as you reach home- its extrapersonal
communication. Or when a parrot responds to you or greets you (parrots just mimic words.
They don’t necessarily understand all of human speech. Whether they have intelligence or
capability is contested. But they can sure develop intelligence when they are trained. If you
repeat certain words or phrases to your parrot, the parrot will start to mimic it. If it greets
you as soon as you enter a room, it has most likely formed an association between you, the
word and your act of entering a room). They not only mimic words but can also mimic the
creaking of doors for example.
So, at some level there is a type of a communication happening even though its only
through sign language.
Intrapersonal Communication:
Intrapersonal communication happens with the self. You know that the brain is connected
to all the organs and communicates with all organs electro-chemically.
When you begin to feel hot, your brain will signal you to turn on the cooler. Because a msg
was sent to the brain informing it that you are feeling hot. (Watch Inside Out)
The relevant organ is the sender, the electrochemical impulse is the message and the brain
is the receiver. Next, the brain assumes the position of the sender and sends the msg that
you should switch on the cooler.
If such basic dialogue doesn’t happen in your brain, you will not be able to do other levels of
communication like interpersonal and organizational. Even when you are communicating
with others, your internal dialogue continues- weighing, considering, processing
information, planning etc.
Interpersonal Communication:
Interpersonal communication differs from other forms of communication in that there are
few participants involved, they are in close physical proximity to each other, many sensory
channels are used, and feedback is immediate. (So, different from organizational)
Interpersonal communication can be formal or informal. Ex: your conversation with friends
and family, your conversation with a store clerk. Conversation bet two candidates waiting
outside will be different from the conversation between the interviewee and the panelist.
So, there can be different styles of interpersonal communication depending on the level of
formality.
Factors which influence the conversation are- the psychology of the two parties involved,
the circumstance in which the conversation is taking place, the surrounding, the
environment and finally the cultural context.
Organizational Communication
(i) Internal operational: All work-related or operational communication that happens within
the organization is called Internal operational communication.
(ii) External operational: Work-related communication with people outside the organization
is called External operational communication.
(iii) Personal: All communication in an organization for other than business communication
is called Personal Communication.
Mass Communication
It is for a larger audience. Examples of mass media- journals, books, television and
newspaper. It is generally persuasive in nature- example-advertisements, or if a chairman of
a firm is giving an interview.
1. It has a large reach. So, it can reach audiences scattered over a large geographical area.
Flow of Communication:
Both formal and informal communication flows in an organization. Formal communication
flows through formal channels- internal operational and external operational
communication channels.
What kind of information flows through formal channels? Policies, procedural changes,
orders, instructions, confidential reports.
• Horizontal communication
• Diagonal communication
Vertical communication:
1. Upward communication:
Upward communication keeps the managers informed about the business operations.
Examples: When sub-ordinates send reports to inform their superiors or to present their
findings or recommendations to their superiors, communication flows upwards. They can
also talk about their feelings, job, colleagues etc.
Open culture- if managers are able to build trust and respect, if managers are approachable
then there will be a significant volume of upward communication.
2. Downward communication:
Example: When the managers instruct, inform, advise or request their subordinates, the
information flows in a downward direction.
It is carried out to covey routine information, new policies or procedures, seek clarification,
ask for an analysis, etc.
It is carried out to facilitate co-ordination, save time and bridge the communication gap
between various departments.
Example: The Vice President (Marketing) sending some survey results in the form of a memo
to the Vice President (Production) for further action is an example of lateral communication.
Diagonal Communication:
Example: A sales manager communicates directly with the Vice President (production). So,
different levels and different departments. That’s diagonal communication.
It cuts the chain of command but its quick and efficient. It prevents other employees to be
used merely as messengers between the sender and the receiver.
Types of Communication:
Verbal communication The way we speak out loud and communicate our message.
Non-verbal communication How our body language or inflection influences our message.
Visual communication Using images to communicate your message visually and clearly.
Written communication Leveraging the written word to make your point in text.
1. Verbal Communication:
Effective verbal communication consists of pitch, tone, pauses, speed, structure, flow, logic
and word choice. If you have effective verbal skills, you might be able to build stronger
relationships, influence people by communicating effectively and even elevate your
organization.
1. Speak slowly.
3. Structure your messages well. This is important during presentations and meetings.
Adjust the way that you speak based on people’s responses.
4. Ask clarifying questions. (If somebody else is presenting and if you have doubts).
1. Don’t worry. Making mistakes while speaking is normal. Don’t get nervous. The show
must go on.
2. Stress out about using filler words like erm and um. When you need to think, pause
instead.
3. Don’t assume that people have understood you just because they are nodding their
heads.
Advantages:
1. Spontaneous
2. Immediate Feedback
3.Time saving
Disadvantages:
2. Non-verbal communication:
Non-verbal communication includes tone and pitch, posture and body language, eye
contact, facial expressions, hand gestures and even physical distance (proxemics).
Making gestures like nodding your head, smiling and mirroring body language gives a good
impression while communicating. Some studies suggest that between 70 and 80% of
communication is non-verbal!
Knowing how to interpret non-verbal msgs is a very valuable skill. People who understand
nonverbal communication show empathy, relate with others, engage effectively and
interact meaningfully. Helping your employees understand non-verbal communication can
increase trust, clarity and rapport. But when signals are ignored, it can create tension,
mistrust and confusion.
4. Wait until people have stopped speaking before responding and listen to understand, not
reply.
3. Ignore how you feel (it will reflect in your body language, whether you want it to or not).
Advantages of non-verbal communication:
2. One can show a range of emotions with the help of non-verbal communication.
3. It is time efficient.
3. Visual communication:
Using images in presentations, sharing photographs and video recordings account to visual
communication. Using graphs and pictures during presentations can make the presentation
livelier and can help compare trends.
Road signs is one example of visual communication. Road signs are pictographic images
using which a lot of information can be conveyed with one symbol or image.
1. Consider the purpose and context of the images that you share.
2. ask yourself- if the file you’re sharing would add value to the communication.
2. Consider structure carefully. Logical, flowing text is easier to read. (It should be coherent)
4. Make sure you’re using the proper tone. Ex: if it’s a request-write please.
2. Forget that colloquialisms, metaphors, idioms and slang often won’t mean the same thing
across cultures.
Face to Face:
Video
Non-verbal Communication:
We are always transmitting messages. We are never in a state when we are not transmitting
msgs.
1. Appearance- One’s appearance might put the audience into a resistant or hostile
attitude or induce them into a receptive mood. People see us before they hear us.
We form our opinions about a person even before he/she utters a word. Just like we
adapt our language to the audience (we avoid using technical terms with people who
aren’t familiar with those terms, one should dress appropriately for an occasion.
Appearance includes our clothes, hair, accessories and cosmetics etc.
Body language includes every aspect of our appearance, from what you wear, how
you stand, look, move, your facial expressions etc.
Posture (posture refers to the way one holds oneself when one sits, stands or walks),
Gesture (Movement made by one’s hands, head or face- could be descriptive,
enumerative, symbolic, locative, directional etc.), Facial expressions, eye-contact
6. Haptics- Haptics is the discipline which studies the sense of touch. It is a form of
interpersonal communication: a pat on the back, a handshake etc in a business
setting.
7Cs of Communication:
7Cs of communication offer an easy way to ensure that your communication is always as
effective as possible.
Scott M. Cutlip and Allen H. Centre are credited as the minds behind the 7Cs of
Communication. They first introduced the checklist in their book- Effective Public Relations.
1. Clear.
2. Concise.
3. Concrete.
4. Correct.
5. Coherent.
6. Complete.
7. Courteous.
1. Clear
When writing or speaking to someone, be clear about your goal or message. What is your
purpose in communicating with this person? If you're not sure, then your audience won't be
either.
To be clear, try to minimize the number of ideas in each sentence. Make sure that it's easy
for your reader to understand your meaning. People shouldn't have to "read between the
lines" and make assumptions on their own to understand what you're trying to say.
2. Concise
When you're concise in your communication, you stick to the point and keep it brief. Your
audience doesn't want to read six sentences when you could communicate your message in
three. Ask yourself:
• Are there any adjectives or "filler words" that you can delete? You can often
eliminate words like "for instance," "you see," "definitely," "kind of," "literally,"
"basically," or "I mean."
When your message is concrete, your audience has a clear picture of what you're telling
them. There are details (but not too many!) and vivid facts, and there's laser-like focus.
When your message is to the point and there are facts to consolidate your message then
your message is solid.
4. Correct
When your communication is correct, your audience will be able to understand it. And
correct communication is also error-free communication. Make sure your message is correct
by asking yourself the following questions:
• Do the technical terms you use fit your audience's level of education or knowledge?
• Have you checked your writing for grammatical errors? (Remember, spell checkers
won't catch everything).
Example:
Hi Megan,
Thanks so much for meeting me over lunch today! I enjoyed our conservation and I’m
looking forward to moving ahead on our project. I’m sure that the two-weak deadline won’t
be an issue.
Best,
Jack Miller.
5. Coherent
When your communication is coherent, it's logical (it makes sense). All points are connected
and relevant to the main topic, and the tone and flow of the text is consistent.
6. Complete
In a complete message, the audience has everything they need to be informed and, if
applicable, take action.
• Does your message include a "call to action," so that your audience clearly knows
what you want them to do?
• Have you included all relevant information – contact names, dates, times, locations,
and so on?
Example:
Hi everyone,
I just wanted to send you all a reminder about the meeting we’re having tomorrow!
Swati
(Missing details- meeting is on telecommuting policies. Time and Place? Please let me know
about your availability)
7. Courteous
Courteous communication is friendly, open and honest. There are no hidden insults or
passive-aggressive tones. You keep your reader's viewpoint in mind, and you're empathetic
to their needs.
Barriers to Communication:
Barriers to Communication:
A barrier is defined as something that prevents or controls progress or movement. A barrier
acts like a sieve, allowing only a part of the message to filter through; as a result, the desired
response is not achieved. We need to remove barriers so that no gap occurs in the
communication cycle.
A common barrier is wrong assumption about the person and the message itself.
Situation: You have asked your subordinate to write a bimonthly report. However, he hasn’t
written it even until the next month and when you ask about the delay, he says that he was
asked to produce the report bimonthly. Whereas to you, the term bimonthly meant twice in
a month. And to him- once in two months.
Solution- Identify the prob (here- semantic barrier) and use a term which would suggest the
intended meaning only. Not the connotative (implied) and denotative (literal) meaning.
Clearer words which could be used- twice a month or once a fortnight.
So, always write the barriers and then how to overcome them.
2. Technical Language-Language barriers also arise when the sender of the message is
speaking in technical terms while the receiver is unaware of the terms. It creates confusion
and misunderstanding.
3. Cultural barriers: Cultural barriers are those that arise due to lack of similarities among
the different cultures across the world. Different terms can have different meanings in diff
cultural contexts. Plus, certain beliefs can differ from culture to culture.
4.Physical barriers: Can arise due to certain factors like faulty equipment, noise, closed
doors and cabins that cause the information sent from sender to receiver to become
distorted, which results in improper communication.
5. Physiological barriers: Physiological barriers arise when a sender or the receiver of the
communication is not in a position to express or receive the message with clarity due to
some physiological issues like dyslexia, or nerve disorders that interfere with speech or
hearing.
Barriers according to the process of message formation and
delivery,
1. Intrapersonal barriers
2. Interpersonal barriers
3. Organizational barriers
Intrapersonal Barriers:
These are certain barriers which are within us due to our unique or different perception,
experiences, education, culture, personality etc.
• Varied perceptions- different individuals hold different viewpoints about the same
situation.
• Differing background- The representative of a computer company would not make much
sense to a group of doctors if in his/her presentation he/she goes into details about the
hardware aspects of the computer that he/she plans to install in a hospital.
Empathy or identification with the other person is the solution to this barrier. We must
make an effort to understand what the listener can find difficult to comprehend in our
message because of the difference between our background and that of the listener. So, the
language used by the speaker should reduce ambiguity and multiple meanings.
• Wrong inferences- Wrong inference provide more scope for gossip or rumors to spread.
When professionals analyze material, solve problems, and plan procedures, it is essential
that inferences be supported by facts. Systems analysts, marketing specialists, advertisers,
architects, engineers, designers, and others must work on various premises and draw
inferences after collecting factual data.
Some people have certain prejudices so deeply embedded in their mind that these cannot
be challenged.
We often read something not to learn something new, but to confirm our own biases/belief
systems.
Interpersonal Barriers:
Interpersonal barriers occur due to the inappropriate transaction of words between two or
more people.
• Limited vocabulary - during a speech, if you are at a loss for words, your communication
will be very ineffective, and you will leave a poor impression on the audience. On the other
hand, if you have a varied and substantial vocabulary, you can create a favorable impression
on your listeners. Merely having a wide vocabulary is of no use unless the communicator
knows how to use it.
So, one should always try to develop one’s vocabulary by reading a wide variety of books.
Imagine a situation where your CEO introduces the newly recruited middle-level manager to
the other employees. In a small speech, he conveys the message that he is very delighted to
have the new manager appointed in his office. However, the expression on his face shows
just the opposite of what he is saying.
Physical appearance often serves as one of the most important non-verbal cues.
• Emotional outburst- extreme anger can create such an emotionally charged environment
that a rational discussion becomes impossible.
Emotions are an integral part of our being, whether in business or in personal encounters.
By sharpening self-awareness, intuition, and empathy, emotions can help in developing an
environment that is highly conducive to good communication. However, excessive
emotions/emotional outbursts in reaction to a rumor, disagreement etc. can cause a barrier
to communication. Solution- maintain composure in all kinds of communication.
• Cultural variations- Since businesses work on a global scale and there is a cooperation
between people from different countries, the management and employees of such
companies need to closely observe the laws, customs, and business practices of their host
countries, while dealing with their multinational workforce.
• Poor listening skills- Sometimes, an individual is so engrossed in his/her own thoughts and
worries that he/she is unable to concentrate on listening. Poor listening skills can thus cause
a barrier in communication.
Organizational Barriers:
In large organizations where the flow of information is downward, feedback is not
guaranteed. A rigid, hierarchical structure usually restricts the flow of communication.
• Fear of superiors- Fear of superiors prevent the subordinates from speaking frankly.
An employee may not be pleased with the way his/her boss extracts work from him/ her but
is unable to put his/her point across because of fear of losing the boss’s goodwill.
A communication barrier can exist due to a conflict of ideas between the members and non-
members of a group.
For example, the student members of the sports club of an educational institution may be
annoyed with non-members who oppose the club’s demand for allocating more funds to
purchase sports equipment. This type of opposition gives rise to insider–outsider equations,
which in turn pave the way for negative tendencies in the organization.
• Use of inappropriate media - Some of the common media used in organizations are
graphs and charts, telephones, facsimile machines, boards, email, telephones, films and
slides, computer presentations, teleconferencing, and videoconferencing.
The telephone, for instance, would not be an ideal medium for conveying confidential
information. Such messages are best conveyed in person or, if the receiver is located in
another office, by private chat messenger. Printed letters, which provide permanence, are
preferable for information which requires to be stored for future reference.
• Information overload- One of the major problems faced by organizations today is the
decrease in efficiency resulting from manual handling of huge amount of data. This is known
as information overload.