3 CBMEC 1 | GROUP 2

Importance of Having
Good Internet
Connectivity in the
Digital Age
Survey Analysis | 03.10.2023

DYPICO / FIEL / NACUA

TACANDONG / TRANI
HAPPY VALLEY CALAMBA
Low lang area
Little cable access
Little help in terms of
improvement from the
Government
DEMOGRAPHIC INFORMATION

Age Years Lived In Cebu

| Internet
Connectivity
Type of Internet Connection (85.7%) of the respondents
prefers internet connectivity
through a fiber connection.

(8.6%) Wireless broadband

accounts for 8.6% of the total
connections in Happy Valley
Calamba, Cebu.

(5.7%) Mobile data is internet

access through cellular data.
Alternative to the first 2 types
of internet connection. Still
preferred by some because
its on-the-go access.
Internet Provider
(42.9%) PLDT The internet service and
products that PLDT offers is the most
popular in the area.

(31.4%) GLOBE despite its reputation as

being better, it only came subsequent
to PLDT.

(22.9%) Converge presence is the most

significant as it was able to capture a
notable portion of the market.

(2.9%) One Sky smallest internet service

provider in the area. It may only cater to
a specific household.
Customer Satisfaction

With the rating of 1 being very dissatisfied

and 5 being very satisfied;
The majority of respondents (48.6%)
voted for a neutral satisfaction rate
under the rating of 3.

28.6% were moderately satisfied.

14.3% were highly satisfied.
8.6% were dissatisfied.
Customer Satisfaction
Consumers that make use of
gadgets, especially the internet,
are the main target market groups
of internet service providers.

With this, it is important for them to

consistently deliver a satisfactory
quality of services to gain customer
loyalty unless they want profits to
turn into loss.
| Connectivity
Issues
 Internet Connectivity Issues

60% of respondents reported encountering slow internet speed.

57.1% of respondents experienced frequent disconnection problems.
37.1% of respondents experienced high latency or lag.
57.1% of the respondents experienced Inconsistent service, similar to
frequent disconnection.
8.6% of respondents reported issues related to limited data allowance.
31.4% of respondents faced no internet service available.
Experienced Internet Connectivity Issues
before and after changing service providers

71.4% or the majority of the respondents experience slow internet speeds

regardless of the internet service provider.
Slow internet speeds is a prevailing problem within the community.
Common experiences by the majority of the respondents
Frequent Disconnections
High Latency or Lag
Inconsistent Service
| Consumer
Experience
How often do you experience these issues?

The frequency of complaints regarding internet

issues shows us that these issues happen a lot and
that there is a need to improve the reliability of the
services that the internet providers can address.
Do you work or study from home?

This highlights the current norm of our

generation on having to rely on the internet to
be able to access work or to be able to study.
Have internet connectivity issues affected
your ability to work or study from home?

This highlights the importance of internet connectivity for the

people. This is because it enables people to work and study from
their homes, get access to so much information, and communicate
with other people using the internet.
Improvement Suggestions
Improve customer service lines &
servicing processes.

Increase quality of internet services

provided.

Internet service providers should

solve the issue of having dead
spots to properly cater to consumer
needs as promised.
| Conclusion and
Recommendations
Conclusion & recommendations
Consumers want to have a seamless internet
experience as initially promised by internet
service providers.

Companies in this industry should ensure that

their services work effectively, and should also
have a back-up solution in case of external
factors that can bring down its efficacy.

Companies should hire top-of-the-line IT and

engineering personnel to address the recurring
issues experienced by consumers, and to also
meet the standards that they show off to the
public.
 THANK YOU
Title

FOR LISTENING