PRESENTED BY:

Ahmed Yassir Bouslalah

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CONTENT
Unit 1 : case study ( Royal air Maroc )

1. INTRODUCTION 3

2. Royal Air Maroc fleet 4

3. Parameters to consider for fleet improvement 5

4. Set 1 6

5. Set 2 7

6. Set 3 10

7. Summary 15
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INTRODUCTION

Royal Air Maroc more commonly known as

RAM, is the Moroccan national carrier as
well as the country's largest airline.
RAM is wholly owned by the Moroccan
Government, and has its headquarters on
the grounds of Casablanca-Anfa Airport.

It joined the Oneworld alliance in 2020.

From its base at Mohammed V International
Airport, the carrier operates a domestic
network in Morocco, scheduled international
flights to Africa, Asia, Europe, and North and
South America, and occasional charter flights
that include Hajj services.
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Royal Air Maroc fleet

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Parameters of fleet
improvement

After conducting a thorough analysis of Royal Air Maroc's current fleet, we

recommend several changes that should be made to optimize operations,
improve profitability, and enhance the customer experience:

20XX 20XX 20XX 20XX

● Average Leg ● Route ● Pricing Model ● Low Cost

Distance Network Approach
20XX
20XX 20XX

● Technology
● Connectivity ● Distribution
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Set 1

Average Leg Distance

Route Network

Technology
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Set 1

Average Leg Distance Definition

Further destinations
How can we improve it ?

Fleet’s age

Extended Range
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Set 1 Average Leg Distance

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Set 1 Route Network

Present VS Future

102 destinations China

JVs with other

One World
Airlines (Qatar
Alliance
Airways..)
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Set 1
Route Network
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Set 1 Route Network

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Set 3 connectivity

Wi-Fi
Hotspots

Antenna
Design
Upgrading the In-Flight
Entertainment

Satellite
Connectivity

https://www.cobanengineering.com/Metal-Cutting-Technology/Cutting-Tool_Materials-1.asp
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Set 2
Low cost approach

Standardization Distribution

Simplicity
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Set 2 Pricing model

Dynamic Pricing
demand, time of day,

and how far in advance

the ticket is purchased

Point-to-Point Pricing
the fare is based solely on

the route flown and does not include

connecting flights
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Set 3 Distribution : direct vs indirect

direct distribution
distribution

indirect distribution
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Set 1 Technology

Customer
Aircrafts Experience