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12. Inadequate Credit Facilities: The farmers require credit facilities, especially during
the busy season (Oct. to June) for marketing purposes, i.e., warehousing,
transportation, etc.Quite often, the farmers do not get the right amount of credit from
the organized sector. Therefore, they have to depend upon the unorganized sector,
i.e ..., moneylenders, who exploit the farmers by charging high interest rates, and
also by manipulating the loan records.
13. Lack of Grading: The Indian farmer does not give much importance to grading. He
sells the farm produce in one lot to the traders. Therefore, the farmers get low prices
for their produce. The traders do the grading or sorting out of farm produce on the
basis of size, shape, weight, etc, and obtain better prices from the customers.
14. Problem of Market Information: Indian farmers find it difficult to get the right market
information in respect of demand, prices, and latest developments in the agricultural
sector, etc. This may be due to lack of proper data generation efforts or the farmers
are not interested in obtaining market information due to ignorance and illiteracy.
Therefore, the farmers may not be able to fix the right prices. They may also find it
difficult to plan their production properly.
17. Problem of Handling: The quantity and quality of agricultural produce gets affected
while handling during transit. The workers are not trained to handle the produce
properly with loading and unloading. As a result, about 10% of the produce gets
damaged or destroyed due to poor handling.
20. Low Labour Productivity: Average Indian farmer is weak both physically and
mentally:
- Physical weakness due to poor nutrition.
- Mental weakness due to poor farm-related education and training.
Therefore. the productivity of farm labour in India is low as compared to other
countries.
23. Problem of Floods and Droughts: In India, there is a paradox of floods and
droughts. In other words, Indian agriculture is subject to floods as well as droughts. In
certain areas like that of Rajasthan, there is scarcity of rainfall which results in
droughts, and in certain north eastern parts of India like Assam receives heavy
rainfall which results in floods. The floods and droughts affect the productivity and
production of agriculture in India.
The following are the measures undertaken to improve the agricultural productivity:
1. Land Reforms: The government has introduced several land reforms after
independence.
Some of the important land reforms are as follows:
• Abolition of intermediaries.
• Regulation of tenancy rent.
• Ceiling on land holdings.
• Security of land tenure.
• Ownership rights to the tenants, etc.
The land reforms have benefited the farmers. However, the desired results are far
from satisfactory.
2. Financial Facilities: The government has made efforts to provide financial support
to the agricultural sector. As a result of institutional credit support, the dependence
on unorganized sector has reduced. NABARD is the apex financial institution, which
facilitates agriculture credit through refinancing the banks that provide direct finance
to agriculture. The flow of institutional credit during 2003-04 is estimated as follows:
3. Marketing Facilities:
Regulated Markets: The state governments have set up regulated markets in order to
protect the farmers from the malpractices of traders and brokers. The regulated markets
ensure proper prices to the farmers.
Other Marketing Facilities: Apart from regulated markets and warehousing, farmers are
provided with a number of other marketing facilities such as better transport facilities, quality
control laboratories, etc. The marketing facilities have enabled the farmers to solve their
marketing problems, and as such they have realized better prices. The marketing facilities
indirectly helped to improve agricultural productivity.
5. Better Varieties of Seeds: India has developed better varieties of seeds in case of
rice wheat, maize, etc. Better varieties of seeds help to improve agricultural
productivity. For instance, the High Yielding Varieties (HYV) of seeds in the case of
foodgrains resulted in the increase of foodgrains production. Efforts are made by the
government to encourage farmers to use HYV of seeds.
6. Better Farm Technology: Farm technology has improved agricultural productivity.
Thi use of tractors and other farm equipment has increased productivity of labour and
land, and at the same time reduces overheads and increases production. Farmers
are encouraged to make use of the latest technology by making available loans at
lower rates of interest.
Technology led development in agriculture has made India self-sufficient in foodgrains and a
leading producer of several agricultural commodities in the world. Due to contributions of
agriculture research, the following revolutions took place in the field of agriculture and
related areas:
• Green revolution in crops.
• Yellow revolution in oilseeds.
• White revolution in milk production.
• Blue revolution in fish production,
• Golden revolution in horticulture.
9. Water Management and Soil Conservation: Efforts are made to educate the
farmers to use irrigation water more efficiently. Several rural projects have been
undertaken for the purpose of water management, and soil conservation. Now water
management and soil conservation projects are undertaken under Swarnajayanti
Gram Swarozgar Yojana (SGSY).
3. Inadequate Credit Facilities: The farmers require credit facilities, especially during
the busy season (Oct. to June) for marketing purposes, i.e., warehousing,
transportation, etc.Quite often, the farmers do not get the right amount of credit from
the organized sector. Therefore, they have to depend upon the unorganized sector,
i.e ..., moneylenders, who exploit the farmers by charging high interest rates, and
also by manipulating the loan records.
4. Lack of Grading: The Indian farmer does not give much importance to grading. He
sells the farm produce in one lot to the traders. Therefore, the farmers get low prices
for their produce. The traders do the grading or sorting out of farm produce on the
basis of size, shape, weight, etc, and obtain better prices from the customers.
5. Problem of Market Information: Indian farmers find it difficult to get the right market
information in respect of demand, prices, and latest developments in the agricultural
sector, etc. This may be due to lack of proper data generation efforts or the farmers
are not interested in obtaining market information due to ignorance and illiteracy.
Therefore, the farmers may not be able to fix the right prices. They may also find it
difficult to plan their production properly.
8. Problem of Handling: The quantity and quality of agricultural produce gets affected
while handling during transit. The workers are not trained to handle the produce
properly with loading and unloading. As a result, about 10% of the produce gets
damaged or destroyed due to poor handling.
In order to solve various agricultural marketing problems, the Government has taken several
measures. These measures are briefly explained as follows:
1. Warehousing Facilities: In 1957, Central Warehousing Corporation was set up to
assist farmers in solving storage problems. A number of states have set up state
warehousing corporations. The warehousing facilities helped the farmers to reduce
distress sale immediately after harvesting. In other words, due to warehousing
facilities, farmers can get better prices for their produce. Again, against the
warehouse receipt, the farmers can obtain short-term loans from the banks, which in
turn help them to avoid distress sale. The Government of India has set up Food
Corporation of India: The FCI buys foodgrains from the farmers, and then stocks
them in its huge godowns spread across all the states in the country.
2. Credit Facilities: Credit facilities are made available to the farmers at village level. A
number of uncooperative credit societies have been set up. There are regional rural
banks, which provide credit facilities to the small and marginal farmers to meet their
working capital and other financial needs. The commercial banks also provide
finance to the farmers in the rural areas. The institutional sources provide credit to
farmers at low interest rates.
The finance provided by the banks in 2003-04 was estimated at Rs. 80,000 crore.
The share of banks in institutional finance in 2003-04 was as follows:
5. Regulated Markets: Regulated markets have been set up in most of the states in
order to protect the farmers against malpractices of traders and brokers.
6. Use of Standard Weights: The government has introduced uniform weights and
measures throughout the country. Any trader found with defective weights and
measures is punished under the law. The regulated markets ensure the use of
correct weights and measures.
This Directorate plays an important role in agricultural marketing. The role includes:
The banks provide loans to the farmers or cooperatives to purchase trucks, tempos,
etc., to transport the farm produce.
Nowadays, private transport operators are provided loans by banks to purchase and
operate vehicles, which can be used to transport agricultural items from villages to
markets.
11. Commodity Boards: The Government of India has set up about nine commodity
boards to assist farmers in production and marketing of commodities. The boards
advice the farmers in respect to production, and provide assistance to promote and
market the commodities. The commodity boards include:
12. National Institute of Agricultural Marketing: The NIAM was set in 1988. This
institute plays an important role in agricultural pricing. The role of NIAM is as follows:
• It conducts training programmes in respect of agricultural marketing.