COLLEGE OF CREATIVE ARTS (CCA)

UNIVERSITY OF TECHNOLOGY MARA (UITM)

CODE/COURSE NAME:

ENT530/PRINCIPLES OF ENTREPRENEURSHIP

PREPARED FOR:

MISS NOOR ZAHARA SURYANI ABDUL RAZAK

TITLE OF ASSIGNMENT:

SOCIAL MEDIA PORTFOLIO SWIFT DISPATCH FOR U

PREPARED BY:

NAME STUDENT ID

1. ZUHAILIE BIN BATIDE 2022792295

2. MUHAMMAD AKMAL HARIZ BIN MOHD 2022942845

ASRI

PROGRAMME/GROUP:

CAFF233/4A

SUBMISSION DATE:
5 JANUARY 2024
ACKNOWLEDGEMENT

First of all, we would like to praise and thank Allah S.W.T. for providing us with the strength and

blessing that allowed us to complete this task. We would not have made it this far without His

help. This project will not be completed without our cooperation. This is a collaborative project

between Zuhailie Bin Batide And Muhammad Akmal Hariz Bin Mohd Asri, we will be unable to

complete it without our efforts and cooperation. We always endeavor to generate a quality

assignment with all of our dedication and responsibility.

Moreover, we would want to thank our beloved instructor for this topic, Principles of

Entrepreneurship (ENT530), Miss. Noor Zahara Suryani Abdul, for her assistance in preparing

this report. Despite the fact that we had various challenges, her dedication to imparting all of her

knowledge on this subject made our social media project a breeze to complete. We couldn't have

finished this social media report without her assistance.

An honourable mention goes to our family and friends for being so generous in sharing

their business skills on social media. During the three months, we learned a lot about doing

business and that becoming a good and successful entrepreneur is not an easy trip. All downs in

business must be overcome with tenacity, and all ups must be earned by hard work. We are

becoming more organised and mature in dealing with challenges that arise during my business as

a result of these problems. This social media portfolio includes Facebook social media business,

sales income, and developing soft sell, hard sell, and teaser to attract clients. We would also want

to thank our valued customers for accepting our services and placing their trust in our company.

We will continue to improve our talents in order to get a better outcome in the future. Last but

not least, we would like to express our appreciation to all parties who have directly or indirectly

contributed to the success of our social media project

1
EXECUTIVE SUMMARY

Swift Dispatch for U Delivery is a comprehensive and efficient delivery service designed to meet

the fast-paced demands of modern logistics. Our platform offers a seamless and user-friendly

experience, ensuring swift and secure deliveries for our clients. . The company is a partnership

created by Zuhailie bin Batide and her co-founder, Muhammad Akmal Hariz Bin Mohd Asri.

Our state-of-the-art tracking system sets Swift Dispatch for U Delivery apart from the

competition. This commitment to transparency and accountability enhances the overall

experience, providing customers with a clear understanding of their shipments' progress.

Employing cutting-edge route optimization algorithms, Swift Dispatch for U Delivery

maximizes operational efficiency. By minimizing delivery times through intelligent routing, we

not only expedite the delivery process but also significantly reduce operational costs. This

innovative approach ensures that our service remains both cost-effective and time-efficient. Our

commitment to customer satisfaction is evident in our user-friendly interface. Designed with both

senders and recipients in mind, the intuitive interface streamlines the delivery request process.

This not only enhances overall user experience but also simplifies interactions, making it easy

for users to navigate and utilize our delivery services seamlessly. The safety of packages is our

top priority during transit. Swift Dispatch for U Delivery implements secure handling protocols

to safeguard the integrity and condition of each item. By prioritizing secure handling, we provide

customers with confidence in the safety of their shipments, reinforcing trust in our service.

Recognizing the diverse needs of our clients, we offer customizable delivery solutions. This

flexibility allows us to accommodate varying specifications, schedules, and package sizes.

2
Whether for businesses with unique delivery requirements or individuals with specific

preferences, our customizable solutions cater to the distinct needs of every customer.

Swift Dispatch for U Delivery is purposefully designed to enhance operational efficiency.

By ensuring timely and reliable deliveries, we contribute to the smooth functioning of businesses

and provide individuals with a dependable delivery service. Our commitment to optimized

routing and streamlined processes directly translates into cost savings. This makes our service

financially viable for businesses of all sizes, contributing to overall cost-effectiveness. With

features like real-time tracking and a user-friendly interface, our service goes beyond meeting

expectations—it aims to exceed them. This commitment to customer satisfaction fosters loyalty

and positive experiences, establishing Swift Dispatch for U Delivery as a trusted and preferred

delivery service. Leveraging advanced technology and a robust logistics network, Swift Dispatch

for U Delivery is committed to providing a reliable and consistent delivery service. Customers

can trust us for the safe, secure, and timely delivery of their packages, reinforcing our reputation

for reliability in the industry.

In conclusion, Swift Dispatch for U Delivery is poised to revolutionize the delivery

industry by offering a swift, secure, and customizable solution. Our commitment to efficiency,

cost-effectiveness, and customer satisfaction sets us apart as a premier choice for all delivery

needs.

3
TABLE OF CONTENTS

CONTENT PAGE NUMBER

GO-ECOMMERCE REGISTRATION 5

MyENT REGISTRATION 6-7

SSM CERTIFICATION 8

INTRODUCTION
1. COMPANY PROFILE 9
2. ORGANIZATIONAL CHART 10
3. VISION AND MISSION 11
4. DESCRIPTION OF PRODUCTS AND
SERVICES 12
5. PRICE LIST 12

FACEBOOK PAGE 13
1. CUSTOM URL LINK 14
2. NUMBER OF LIKES/FOLLOWERS 14
3. TEASER POSTS 15
4. HARD SELL COPYWRITING POSTS 16-17
5. SOFT SELL COPYWRITING POSTS 18

SALES REPORTING 19

CONCLUSION 20

4
GO-ECOMMERCE REGISTRATION

Figure 1 : GO-ECOMMERCE

Figure 2 : GO-ECOMMERCE

5
MyENT REGISTRATION

Figure 3 : MyENT

6
7
Figure 4 : SSM CERTIFICATION
8
1.0 INTRODUCTION OF BUSINESS

Name of Business SWIFT DISPATCH

Business Address Uitm Kampus Puncak Perdana, Jalan Pulau Angsa AU10/A,

Contact Number
014 8616401 / 012 352 7759

Online Platform Facebook

Form of Business Partnership

URL Facebook (FB) Page https://www.facebook.com/SwiftDispatchForU?mibextid=2J

Q9oc

Target Market Students UiTM

Business Moto Tiada Masa? Gunalah Swift..

Registration Date 07 DECEMBER 2023

9
1.1 ORGANIZATIONAL CHART
Swift Dispatch is a partnership business form. The main objective is on social media marketing.
This business consists of two partners which are the owner and the assistance manager

ZUHAILIE BIN BATIDE

(The Owner)

(The Assistance Manager)

10
1.2 MISSION AND VISION

Crafting a mission and vision statement is crucial for any business, as it establishes a framework
aligning operations with goals. These statements act as guideposts for attaining both immediate
and future objectives. Consequently, our company formulates goals and a vision that harmonize
with our ongoing activities and appeal to a broader customer base, ultimately driving sales
growth.

MISSON
1. Leveraging Cutting-Edge Technology
2. Customizable Solutions for Diverse Needs
3. Commitment to Operational Excellence and Customer Satisfaction

VISSON
1. Foremost Innovator in Delivery.
2. Setting New Standards of Excellence.
3. Trusted Partner for a Seamlessly Connected with customer.

11
1.3 DESCRIPTION OF PRODUCTS AND SERVICES

Swift Dispatch Delivery specializes in delivering top-notch, high-quality services, prioritizing

swift, secure, and reliable delivery at affordable rates. With a diverse range of delivery options,
including various speeds and methods, the business ensures flexibility and widespread appeal for
customers seeking efficient and trustworthy delivery services. Employing a strategic sales
approach through social media platforms, especially the Facebook Page, Swift Dispatch Delivery
leverages its versatility, positioning the service as ideal for any location and occasion. The
combination of discount pricing, complimentary delivery, and secure packaging significantly
boosts customer satisfaction, playing a pivotal role in the overall success of the Swift Dispatch
delivery service.

1.4 PRICE LIST

With pleasure, we would like to offer a superior service of delivery of goods from or to our barn
at a competitive rate, starting from RM3 to RM4, depending on the amount of goods you order,
including a wide selection of food and drinks available on our menu. In addition, as an effort to
make it easier for customers, we also provide pick-up services at police huts with a reasonable
fee, starting from RM3 to RM4, which again depends on the quantity of items picked up.
Maintain comfort and class in your experience with our efficient and affordable delivery and
pickup services.

12
2.0 FACEBOOK

We enthusiastically embraced the potential of Facebook as a crucial channel for connecting with
our valued customers, recognizing its significant impact on our company's success. The
incorporation of a Facebook profile, a powerful tool within the comprehensive Facebook
business plan, has transformed our operational approach and interaction with our audience.
Through our dedicated Facebook profile, we have harnessed numerous benefits that have
significantly enhanced our business endeavors. This platform enables us to effortlessly display
our products and implement a variety of effective strategies, including teasers, soft sell
techniques, and hard sell tactics, to cultivate meaningful engagements with our clients. These
adaptable approaches empower us to spark curiosity, boost sales, and generate authentic
enthusiasm among our target audience. We deeply value the opportunity to utilize Facebook's
features, which have undeniably propelled our business to unprecedented levels of success.

Facebook Page

13
URL Facebook Page

https://www.facebook.com/SwiftDispatchForU?sk=friends_likes&notif_id=1703157690257

962&notif_t=fan_profile_v2&ref=notif

Number of Likes

14
Facebook Teaser Post

15
Facebook Hard Sell Post

16
17
Facebook Soft Sell Post

18
SALES REPORTING

19
CONCLUSION

In conclusion, Swift Dispatch is thrilled to embark on a business partnership built on shared

ownership with the aim of gaining valuable business experience in sales, customer relationships,
and product management. Operating this delivery service allows both parties to seize significant
opportunities in the market.
As proud owners of Swift Dispatch, we are excited about the marketing prospects that
enable us to deliver a high-quality service to our customers. Looking ahead, we have ambitious
plans to expand our business by establishing our own office facility. This strategic move aligns
with our goals, including the establishment of franchises in all Malaysian states.
We have meticulously developed a robust business strategy to ensure the seamless and
uninterrupted operation of Swift Dispatch. Over the past two months, we have actively utilized
valuable business information to enhance our operations further.
Our commitment extends beyond operational efficiency. We are dedicated to providing
numerous benefits to our customers through our delivery services to foster trust and loyalty.
Swift Dispatch's collaboration with Facebook has proven instrumental in reaching our target
demographic, allowing potential customers to discover and avail themselves of our reliable
delivery services.
The positive impact is evident in our customer base, which now spans various Malaysian
states, demonstrating the effectiveness of our business strategy in attracting and retaining
customers. As we transition from sports photography to a comprehensive delivery service, we
are confident that Swift Dispatch will continue to grow and thrive in the coming years.

20