BBA 7

International Marketing
Presentation Topics
Presentation Date: 3 Jan, 2023-Wednesday

Topic#1 The Challenges faced by International Marketers

-Overview of Controllable Elements
-Domestic Environment Uncontrollable Elements
-Foreign Environment Uncontrollable
Topic#2 Trade Barriers
-Define Trade Barriers & their role in International Trade
-Types of Trade Barriers
-Effects of Trade Barriers
Topic#3 The Role of Social Intuitions in Cultural Dynamics
-Overview of Social Institutions
-Examples of major social institution (family, religion, school,
media, government, corporations)
-Emphasize the role of social institutions in organizing and
regulating human behavior
Topic#4 Understanding Cultural Differences in International Business:
“Imperatives, Electives and Exclusives”
-Explanation, Examples in different cultures for each.
Topic#5 Impact of Global Marketing
-Definition & Importance of Global Marketing
-Opportunities of Global Marketing
-Give an example of a company transition from international
to Global

Presentation Criteria

Content Organization
Subject Knowledge
Oral Skills Pronunciation
Presentation Visual Design
Team Work Coordination
Time Management Deliver within the given time
BBA 7

frame

Note:
 Present your work in a pair
 Time: 10 – 15 mins per pair
 You have to submit a written report with your presentation