Scribd Logo
Upload

Welcome to Scribd!

  • Assingment 2

    Uploaded by

    Joville Oñate
    11 views2 pages
    This document contains a self-check quiz about Philippine tourism. It asks questions about the UNWTO, top tourist destinations in the Philippines like Boracay and Palawan, top countries visiting the Philippines in 2017-2018 like Korea, Japan and China, the definition of inbound tourism, and the third highest expenditure for inbound tourists which is travel agencies and other reservation services. It then asks two discussion questions about the competitive advantage of Philippine tourism and whether marketing should focus on international or domestic markets. Finally, it asks the student to choose a past or current tourism campaign and explain what they liked most about it.

    Original Description:

    vgbhnjmkjhgf

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains a self-check quiz about Philippine tourism. It asks questions about the UNWTO, top tourist destinations in the Philippines like Boracay and Palawan, top countries visiting the Philippines in 2017-2018 like Korea, Japan and China, the definition of inbound tourism, and the third highest expenditure for inbound tourists which is travel agencies and other reservation services. It then asks two discussion questions about the competitive advantage of Philippine tourism and whether marketing should focus on international or domestic markets. Finally, it asks the student to choose a past or current tourism campaign and explain what they liked most about it.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views2 pages

    Assingment 2

    Uploaded by

    Joville Oñate
    This document contains a self-check quiz about Philippine tourism. It asks questions about the UNWTO, top tourist destinations in the Philippines like Boracay and Palawan, top countries visiting the Philippines in 2017-2018 like Korea, Japan and China, the definition of inbound tourism, and the third highest expenditure for inbound tourists which is travel agencies and other reservation services. It then asks two discussion questions about the competitive advantage of Philippine tourism and whether marketing should focus on international or domestic markets. Finally, it asks the student to choose a past or current tourism campaign and explain what they liked most about it.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Name: Yr.

    & Sec:

    Self-Check
    1. What is the meaning of UNWTO?

    a. United Nations World Tourist Organization

    b. United Nation World Tourism Organization

    c. United Nations World Tourism Organization

    2. It is considered as the “Gem of the Philippine Tourism”

    a. Boracay

    b. Palawan

    c. Siargao

    3. These are the Top 3 countries visiting the Philippines during 2017-2018

    a. Korea, Japan, China

    b. Japan, Korea, USA

    c. China, USA, Korea

    4. It refers to the tourism of non-resident visitors (foreign visitors and nationals permanently
    residing abroad) within the economic territory of the country of reference.

    a. Outbound Tourism

    b. Inbound Tourism

    c. Inbound-Outbound Tourism

    5. Among the seven tourism characteristics products, it is the THIRD highest percent share of
    inbound tourism expenditures.

    a. Transport Service

    b. Accommodation Service

    c. Travel Agencies and other reservation services


    1. What is the competitive advantage of Philippine Tourism?

    2. Where should the Philippines focus its marketing strategy? International or Domestic
    market? Justify your answer.

    Activity 1:

    1. Choose from the tourism campaign (current or past) that the Philippine tourism have
    been using and explain what did you like the most?

    Tourism Campaign:
    Year:
    Tourism Secretary:

    You might also like