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    Chuan Hui Hu
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    1. The document discusses opportunities and threats for a convenience store business to collaborate with brands and implement multi-tiered pricing. 2. Among the opportunities highlighted are the demand for on-the-go foods due to urbanization and busy lifestyles, and the potential for partnership and collaboration to grow the business. 3. Key threats include changing consumer behavior and spending patterns in the wake of the pandemic, as well as the potential impact of increased online shopping on physical store sales.

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    QSPM 7-eleven

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    Collaborate with in

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    1. The document discusses opportunities and threats for a convenience store business to collaborate with brands and implement multi-tiered pricing. 2. Among the opportunities highlighted are the demand for on-the-go foods due to urbanization and busy lifestyles, and the potential for partnership and collaboration to grow the business. 3. Key threats include changing consumer behavior and spending patterns in the wake of the pandemic, as well as the potential impact of increased online shopping on physical store sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views4 pages

    Collaborate With in

    Uploaded by

    Chuan Hui Hu
    1. The document discusses opportunities and threats for a convenience store business to collaborate with brands and implement multi-tiered pricing. 2. Among the opportunities highlighted are the demand for on-the-go foods due to urbanization and busy lifestyles, and the potential for partnership and collaboration to grow the business. 3. Key threats include changing consumer behavior and spending patterns in the wake of the pandemic, as well as the potential impact of increased online shopping on physical store sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Collaborate with in-demand brands to Implement a multi-tiered pricing

    offer more on-the-go meals approach to meet diverse


    consumer preferences and
    enhancing market accessibility

    Opportunities Weight AS TAS AS TAS

    1 The increasement in minimum wage of Malaysians from RM1.2k in year 2021 to 0.07 0 0.00 0 0.00
    RM1.5k in 2022
    2 High consumer demands for digital payment 0.06 0 0.00 0 0.00

    3 High development of urbanization requires the demand needs of convenience store 0.07 3 0.21 4 0.28

    4 Rise in demand for on the go foods and beverages 0.05 4 0.20 3 0.15

    5 High demand of franchise model for business growth 0.08 0 0.00 0 0.00

    6 High disposable income of Malaysians people 0.05 0 0.00 0 0.00

    7 Advanced technologies for online ordering 0.04 0 0.00 0 0.00

    8 High consumer demands for loyalty and store app 0.06 0 0.00 0 0.00

    9 Allow the opportunity for the partnership and collaboration to grow the business 0.08 4 0.32 3 0.24
    1 Variety of government assistance such as e-madani and e-belia lead to increasing sales 0.04 3 0.12 4 0.16
    0 in physical store
    Collaborate with in-demand brands Implement a multi-tiered pricing approach to meet
    to offer more on-the-go meals diverse consumer preferences and enhancing
    market accessibility

    Threats Weight AS TAS AS TAS

    1 Consumer behavior changes in variety-seeking buying behavior 0.05 2 0.10 4 0.20

    2 Banned @ boycott products season 0.03 0 0.00 0 0.00

    3 New entrants of convenience store in the same area 0.02 0 0.00 0 0.00

    4 Post covid pandemic makes consumers change their spending pattern 0.05 2 0.10 4 0.20

    5 Strict hygiene regulations that imposed by the government in the F&B industry 0.02 0 0.00 0 0.00

    6 The rise in online shopping trends could affect sales in physical store 0.05 0 0.00 0 0.00

    7 High advance technology require high expenses or investment 0.06 0 0.00 0 0.00
    8 Increasing in interest rate such as increasing in OPR from 2.75% in 2022 to 3.00% in 0.03 0 0.00 0 0.00
    2023
    9 Negative impacts of social media trends issue can affect company's reputation and 0.04 0 0.00 0 0.00
    image
    1 Differences in income level of consumer affect the purchase of goods at convenience 0.05 2 0.10 4 0.20
    0 stores

    TOTAL
    2.38 2.93

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