Professional Documents
Culture Documents
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
EXECUTIVE SUMMARY
Group. 80% of Filipino Adults are said to be unsatisfied with their diet and 44% of these
adults are overweight due to insufficient exercise and poor eating habits. Unhealthy
eating habits are common, ranging to up to 84% among the population tend to eat
while distracted, 81% percent admitted to eating unhealthy snacks between meals and
71% eat their dinner closer to their bed time. These unhealthy can lead to obesity,
hypertension, gout and heart disease. It seems to appear that most Filipinos prefer
unhealthy foods because they taste better than the healthy ones. Having such problem
in terms of health among Filipinos, we decided to make a product that is based on the
What if the healthy foods can be as tasty as the unhealthy foods that people
tend to choose over and over? We, therefore, introduce Aguingers: Tatak Aguinaldo,
Tatak Pabibo ‘Kung saan busog ang Tiyan Mo!” which offers healthy but delectable
snacks that can be enjoyed by many. These products include: Gamorra Chips – a chips
made of kangkong, Onion Strange – fried onions covered with flour and seasonings,
Hulk Punch – a drink out of mixture of sprite and Calamansi and Thanos’ Orb – a sweet
potato and Calamansi juice. Having such problem in terms of health among Filipinos, we
decided to make a product that is based on the concept of other popular products in the
The main purpose of the Aguingers from making these products is to introduce a
healthy product that people can enjoy and go against the common perspective
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
regarding the taste of healthy products as unsatisfying. The business will target the
students from the University of Saint Anthony, including all Educational levels in it, but
will be focusing more on the Senior High School Department. In terms of Sales, the
products will be sold in an affordable price and will also be sold in promos which enables
The products will be introduced through different strategies. The first strategy
that we’ll use is the direct selling of our product, which means that we will be able to
explain the relevance of our product and persuade the buyers better. We’ll be going
from room to room to introduce our product as well as sell it to the customers directly or
get pre-orders from them. The second one is the distribution of flyers among the
customers which contains the informations regarding our product, the pictures of our
products, and the promos they can avail and our contact information and means of
purchasing our products. Lastly, is the utilization of social media which will reach out to
a greater number of potential customers and explain to them our contact information as
Potential risks can be encountered along the way such as the risk of customers’
and food safety, the risk of low sales because of the unfamiliar products that we offer to
the customers and the competitors that may be selling the same products, the shortage
of supply of products in accordance with the demands of the customer that may be
unpleasing to them and the purchasing means of the customers because those are the
ways that the customers can buy our product, there’s even a possibility that the
customers will not get flyers or doesn’t know how to contact us which will be of loss on
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
our part. Nevertheless, the business will make strategies to avoid these risks and ensure
the satisfaction of our customers and show them the relevance of our product.
INDUSTRY
Aguingers belongs to the food industry, thus, producing edible products to serve
to the customers. Aguingers offers trendy but healthy food and beverage products like
Gamorra Chips – a chips made of kangkong, Onion Strange – fried onions covered with
flour and seasonings, Hulk Punch – a drink out of mixture of sprite and Calamansi and
Thanos’ Orb – a sweet potato and Calamansi juice. Basically, the products offered by
Aguingers are the healthier versions of the food products that is popular among
customer by modifying its ingredient, changing it from the usual content of the product
to vegetables and fruits, giving a twist to it which are then named after the Marvels
TARGET CUSTOMERS
Our target customers include the students in the University of Saint Anthony but
will be focusing on the Senior High School department as it is where the business
location is the nearest. Even so, customers other than the students in the University of
Saint Anthony will be gladly offered with the products and promos being offered. We will
be offering them these products as well as our promos at a price that will surely fit their
budget. These products are surely beneficial to them in a way that these will enrich their
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
body with nutrients which they can afford in an affordable taste and will surely let them
taste something new yet something that they will really like.
COMPETITOR ANALYSIS
Comparing our products to the other existing products in the food industry, our
1. Food Trends
those products are still new to the taste of customer because of its
Other food businesses may offer more products to the customers, giving
them more options to choose from. This will only mean that among the
the products we offer can be within that range as well causing a division
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
Our competitors may sell their products in a relevantly higher price than
the products that we offer. This only means that there’s a lesser chance
for them to sell their product if there are other products cheaper than
The products offered by the other sellers may have lesser nutrition value
than the products we offer which may drift the customers’ interest to the
other products with higher nutrition value especially those customers who
COMPANY DESCRIPTION
OUR BUSINESS
The Aguingers enters the food industry offering not only delectable but also
healthy product with the tagline ‘Kung saan busog ang Tiyan Mo!’ which is part of our
service, to satisfy our customers’ cravings with our products while showing our concern
to our customers’ health. Foods and beverages made of sweet potato, calamansi, onion,
and kangkong are offered which are also rich with nutrients in an affordable price
OUR MISSION
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
delectable foods for the customers to enjoy that would also generate satisfaction from
them.
OUR VISION
The Vision of Aguingers is to serve foods that can compete along with the other
OUR OBJECTIVES
MAJOR STRENGHTS
1. Affordable Products
- Our product prices have as low as 10 pesos for selling price. Promos and
customers. Such prices can attract more customers to buy our products
not to mention that they can have a drink and a snack for as low as that
selling price we are offering. The highest price for our product is also ten
pesos, the promos, on the other hand, have 28 pesos as its highest price
- Healthy Products
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
The products being offered by Aguingers are new products with high
specifically to those who are health conscious and customers who loves
PRODUCT PLAN
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
Aguingers’ product consist of healthy and unique foods that can boost the
student’s immunity which includes Gamora Chips (kangkong leaves), Onion Strange
(onion rings), it’s spicy-flavored Fiery Onion Strange, Hulk Punch (cucumber and
Calamansi juice) and the Thanos’ orb (Kamote leaves juice). We also offer some
options for our menu which includes treats that are affordable for everyone.
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
Our marvelous product can provide you good sales that we can offer to give you
some satisfaction and uniqueness from our product that you can have in a cheaper price
which could also come in bundles which will save you money.
MARKETING PLAN
product, service, event or publicizing job vacancy while marketing is the business
Our group which is the AGUINGERS decided to choose the use of social media
like Facebook page in advertising our food products, on this case we can easily catch
the attention of our consumers/costumers because most of us usually use social media
accounts, we also choose the use of fliers for those people who are not that active on
social media and also video advertisements wherein we will show the promotion of our
products.
SOCIAL MEDIA- websites and applications that enable users to create and share
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
the use of those channels/medium the costumers/consumers will more accessible to our
products, they can easily know what products/foods we are selling, what are the promos
and what they can get in our business. The use of advertisements in a specific business
makes it eye-catching.
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
FOODS
INGREDIENTS:
PROCEDURES:
1. Separate the kangkong leaves from its stems and wash the kangkong leaves
thoroughly.
3. In another bowl, mix the crispy fry, all-purpose flour, and water. Mix it
thoroughly.
5. Dip the kangkong leaves one by one to the egg mixture first and dip it in the
6. Deep fry the battered leaf until crispy. Make sure the oil is hot enough.
7. Cook it until its golden brown and crispy. Drain the oil from the kangkong leaves
then serve.
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
NUTRITION FACTS:
Philippines.
Kangkong vegetables include the choice food for many people, in addition to
its delicious tastes, it also contains many nutrients that is needed by the
body.
They are excellent sources of dietary fiber, protein, calcium, iron, vitamin A
and vitamin C
It is an excellent option for those individuals who want to lose weight and
Water spinach has been used in Ayurvedic medicine for the treatment of
jaundice and liver problems. A research has proved that the extract of this
plant can provide protection against chemical induced liver damage due to its
properties.
INGREDIENTS:
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
PROCEDURES:
2. Combine flour, Corstarch, Crispy Fry, and salt in a small bowl and mix well.
4. Meanwhile, make the batter by adding the egg on the flour mixture and whisk.
5. Dip the onions on the batter and allow the extra batter to drip.
6. Place the breadcrumbs in a plastic bag or container and put-in the onion rings.
8. When the oil is hot, deep-fry the onion until the color turns golden brown
9. Remove the onion rings from the cooking oit pot and place in a plate lined with
NUTRITION FACTS:
Calcium
Iron
Potassium
Vitamin A
Vitamin C
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
DRINKS
INGREDIENTS:
PROCEDURE:
1. Boil the Kamote leaves within 10-15 mins with a medium heat.
2. Once it is boiled, put the calamansi juice to turn the color into purple.
3. After boiling, separate the leaves into the water and put into the separate
container
NUTRITION FACTS:
Accorduing to the study of the Louisiana State Agricultural Center, sweet
Vitamin B t the body. But it also offers other vital nutrients like Vitamin A.
Vitamin K, B-Carotene, B6, Thiamine, Niacin, Zinc, Riboflavin, Iron, Folic Acid,
following:
Anti-Diabetes
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
Anticoagulant
Anti-Bacterial
D. HULK PUNCH
INGREDIENTS:
PROCEDURES:
1. In a pitcher, combine Sprite, 2 drops of green food coloring, and 2 drops of
2. Slice the fresh calamansi into halves. Then squeeze the halves to get the juice
NUTRITION FACTS:
SPRITE
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
calorie intake.
Both regular Sprite and Sprite zero contain no fat, making it a good
CALAMANSI
Calamnsi boost the immune system, soothe acidity in the stomach, aid in
weight loss, detoxify the body, lower cholesterol, manage diabetes, and
The Pectin content found in the pulp of the calamansi is known to work
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
MANAGEMENT TEAM
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
CRITICAL RISKS
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
As Aguingers enter the food business, some risks may come in our way such as:
When it comes to profit, there are two possible amounts that the
business will get: High amount of sales and Low amount of Sales.
Considering the new products that we are offering - which can also be
(vegetables) of our products may affect their final decision whether they
will purchase our products or not. We really can’t change that perspective
or decide for the customers so there still is the risk of acquiring low sales
2. Competitive Risk
There are so many competitors in the area that threatens our business to
products that the customers may want which means that the customers
FINANCIAL PLAN
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
Gamorra Chips
Onion Strange
Thanos’ Orb
Hulk Punch
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
Dip
Containers
OFFERING
Contributions from group members are the source of capital for the business.
Since ₱860 per day is needed for the production of the products such as the ingredients
to be used and containers to make delicious and quality food and drinks for the
customers, the members will contribute ₱61 per person as the source of capital for the
first day. The source of capital for the next day will come from the income from
yesterday.
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
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UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA
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