Case Study

Manager Networks is an organisation that provides networking events for business people across
Australia. The company runs regular networking events but has now decided to start an annual
conference event focussing on an area of business considered to be of key importance. It is hoped
that the conference will provide information on cutting edge leadership topics that focus on leadership
skills, knowledge and trends.
It should also promote Management Networks in order to extend its membership and to facilitate
greater participation in networking and professional development events ran by the organisation. The
focus is also to establish the organisation as a think tank for the sector.
As the Administration Manager for Manager Networks, you have been assigned the role of Project
Manager for the conference. You are responsible for the ongoing development of the conference in
cooperation with several other staff members, who will use their expertise in different areas to support
your project management as described below. A conference steering committee has also been
established which includes the CEO and two Board members. The role of the steering committee is to
provide overall direction to the project.
Donna Chisholm, who is the co-ordinator of the Manager Networks’ trainers, will help with contacting
and lining up the speakers.
Dan Streep, the Administration Assistant has had experience with the ground level work required for a
conference, and he will help to determine and prepare the venue.
Erin O’Donnell, the Manager Networks Marketing Manager, will co-ordinate the marketing material.
The conference will be conducted on 04 October 2021. It will be a one-day event, from 9 am to 4 pm.
The conference style will be formal, with a balance of conference elements to ensure that outcomes
are achieved.
The participant target group is managers in all industries. This group will be targeted by email using
the Manager Networks database and publicised through social media such as LinkedIn.
Conference facilities require a centrally located venue that has a conference room that can
accommodate up to 150 people. It is expected that this cost for the venue will be between $25,000 -
$30,000.
Invited speakers will want to be accommodated nearby, so there will need to be an appropriate hotel
in the vicinity.
The venue will also need to be able to provide on-site catering for the meeting attendees.
Budget: projected attendee numbers are 150 people, and the suggested conference price for
participants is $500 plus GST to achieve the project budget. Speakers are to receive $400 each for
their participation.

Valley International College

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